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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 83 Documents
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UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE Siti Meisyaroh; Amelia Katherine Surya
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 1 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.866

Abstract

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.
BUILD FAMILY COMMUNICATION DURING THE COVID-19 PANDEMIC Dewi Widowati; Ari Widodo; Yackie
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 1 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.898

Abstract

The COVID-19 pandemic, which has been running for more than two years, has changed people's lives and routines, affecting all fields, be it economics, politics, social, culture and education. Teaching and learning activities are also carried out at home. Children are more often at home than outside. Therefore, parents need to build communication within the family through intense interaction with their children. This study discusses how the efforts made by parents during the covid pandemic. The Interaction and Transactional Theory used in this study discusses how a relationship is built from just an interaction but also goes to the transactional side. The method used is descriptive qualitative to describe the atmosphere in the family when parents try to build communication with children intensely, namely by interacting through communication, both verbal and nonverbal. The data collection technique was by conducting interviews each via e-mail and whatsapp on several families (informants) who have children aged 4-15 years. The findings show that during the COVID-19 pandemic, parents communicated by directing their children to study between the morning and evening hours. According to them, it is quite difficult to direct children to study, because they prefer to watch television or video/games, and play with their favorite toys. Children need to be persuaded to stay willing to learn or do positive activities so they don't get bored. But in the end the children are also willing to learn and do positive activities after parents communicate well about the importance of learning.
STRENGTHENING COMMUNITY ENGAGEMENT THROUGH NEIGHBORHOOD ASSOCIATION HEADS’ COMMUNICATION Yosef Dema; Wiwin Prastio; Yohanes Langgar Billy
JURNAL KOMUNIKASI DAN BISNIS Vol. 11 No. 1 (2023): Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.993

Abstract

This study aims to promote community engagement through government communication from RT heads. Some RT leaders seek to enhance community engagement, while others fail to carry out their duties. To provide critical-descriptive analysis, data was collected using qualitative methods such as observation, interviews, and documentation procedures. As a result, the government's communication strategy of combining face-to-face contact, exemplary communication by RT heads, and dialogic communication that positions RT inhabitants as RT partners was successful in boosting residents' support for PMI and Bazis fundraising targets. It was determined that the RT heads' communication and leadership were significant factors in developing community support and engagement.

Page 9 of 9 | Total Record : 83

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