JaManKu : Jurnal Manajemen dan Kewirausahaan
JamanKu : Jurnal Manajemen dan Kewirausahaan aims to: 1. Promote recent research results on Management and or Entrepreneurship. 2. Publish only research results on Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) and or Entrepreneurship as a knowledge development.
Articles
45 Documents
<![CDATA[Pengaruh Trust, Diskon Harga, dan Negara Asal terhadap Kepuasan Konsumen dengan Sikap Konsumen sebagai Variabel Moderating pada PT. Go-Jek di Kota Medan ]]>
<![CDATA[bunga aditi]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.58
<![CDATA[Abstract Gojek is known as a modern and professional motorcycle taxi. The drivers have been equipped with android-based mobile phones with the aim of facilitating the drivers in dealing with users and can easily get the best route for carrying passengers. Over time, the current company PT Gojek Indonesia has developed rapidly, so researchers are interested in analyzing the development of the online transportation industry in the current disruptive era. consumer attitude as a moderating variable at PT GO-JEK in Medan City. In this research the method is descriptive analysis method. Data analysis method used is multiple linear regression using SPSS software. The results showed that Trust, Price Discount and Country of Origin simultaneously had a positive and significant influence on consumer satisfaction at PT GO-JEK in Medan City. Keywords : Trust, Price Discounts, Country of Origin and Consumer Satisfaction]]>
<![CDATA[Analisis Pengaruh Daya Tarik Iklan dan Celebrity Endorser terhadap Minat Beli Konsumen dimoderasi oleh Store Atmosphere (Studi pada Konsumen KFC Gajah Mada Medan) ]]>
<![CDATA[delvi syahfitri]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.62
<![CDATA[The purpose of this research was to analyze the influenced of advertisement and celebrity endorser toward consumer buying interest moderated by store atmosphere (KFC Gajah Mada Medan consumer study). The type of research using associative with quantitative approach, the population of consumers who came to KFC Gajah Mada Medan as many as 15,281 consumers. Sampling using random samples with Slovin formula so that the number of samples as many as 100 respondents. Sources of research data using primary data and data collection techniques using surveys. Data analysis techniques used multiple linear regression, classical assumption test and hypothesis test. Based on the results of research indicated that the attractiveness of advertisement and celebrity endorser partially and simultant have an effected signifikan toward consumer buying interest in KFC branch of Gajah Madah Medan. Store atmosphere has aignificant effected toward consumer buying interest. Store atmosphere did not modify the influenced of advertising attraction and celebrity endorser toward consumer buying interest in KFC Gajah Mada Medan.]]>
<![CDATA[Analisis Pengaruh Atmosfer Cafe, Kualitas Produk, dan Kualitas Layanan terhadap Kepuasan Konsumen untuk Mendorong Minat Beli Ulang pada Cafe Coffee Q ]]>
<![CDATA[kahlil gibran]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.63
<![CDATA[This study aims (1) To determine the influence of cafe atmosphere on customer satisfaction. (2) To know the effect of product quality to customer satisfaction. (3) To know the influence of service quality to customer satisfaction. (4) To find out the influence of cafe atmosphere on buying interest. (5) To know the effect of product quality on buying interest. (6) To know the effect of service quality on buying interest. (7) To know the effect of consumer satisfaction on the buying interest. The research approach used is quantitative approach. The population of this study is all consumer café coffee Q. The sample of this study amounted to 100 people determined by slovin method. Data analysis technique using path analysist, system using with application SPSS . The result of this research are: (1) Atmosphere of cafe has no significant effect to consumer satisfaction in cafes Q. (2) Product quality significantly influence consumer satisfaction at café coffee Q. (3) Quality of service is not have a significant effect on consumer satisfaction at cafe Q. (4) Cafe atmosphere has no significant effect on the interest to buy back at coffee cafe Q. Furthermore there is indirect influence of café atmosphere on the interest of buy back through customer satisfaction insignificantly. (5) The quality of the product has a significant effect on the interest of buy back on coffee cafe Q. Furthermore there is indirect effect of product quality on the interest of buy back through customer satisfaction insignificantly. (6) The quality of service has significant influence to the interest of buy back at coffee cafe Q. Furthermore there is indirect influence of service quality to the interest of buy back through customer satisfaction insignificantly. (7) Consumer satisfaction has no effect on the interest to buy back]]>
<![CDATA[Pengaruh Organizational Citizenship Behavior terhadap Kinerja Karyawan dengan Power Distance sebagai Moderating pada PT Telkom Medan ]]>
<![CDATA[vara anggia lintang]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.71
<![CDATA[ABSTRACT The assesment of employee performance in a company is very important. Organizational citizenship behavior (OCB) will encourage employee performance individualy or in gropus. However power distance could strengthened or weakness the relationship between OCB and employee performance The research was conducted at PT Telkom Medan. Data collected through distribution of quesionnaries to 196 respondens with random sampling techniques. This research using validity test, realibility test, the classical asumpastion test, regression test, and MRA (Moderated Regression Anlaysis) to test moderating variabel with SPSS 20.0 The results of this research indicates that organizational citizenship behavior have a positive and significant effect on employee performance. And power distance moderate by strengthening the effect of OCB on employee performance.]]>
<![CDATA[Membedah Stereotip Gender : Persepsi Karyawan terhadap Seorang General Manager pada Hotel Candi ]]>
<![CDATA[Vhara diva wijaya]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.72
<![CDATA[Women who have a position as corporate leaders have more responsibility and are considered different compared to ordinary career women. The role of women is no longer limited to kitchen affairs, working in both the entrepreneurial and non-entrepreneurial sectors. Because women can also benefit by using their own network to get support where they work.This research was conducted on the employees of Candi Medan Hotel, data collection used to interview 6 hotel employees. This study uses qualitative research as research and phenomenology as a research approach. The samples taken in this study were 6 people, including 1 male manager, and 5 female and male employees. The person interviewed came from the same division to maximize the data obtained.The results of this study include: (1) the effectiveness of leadership by the female General Manager is considered good by employees. (2) leadership styles associated with communal traits adopted by general female managers (transformal leadership) are favored by employees. (3) the traits relate to gender do not affect the outcome of the evaluation and promotion give by the leaders.]]>
<![CDATA[Analisis Pengaruh Shopping Liefe Style dan Fashion Involment terhadap Impulse Buying Behavior (Studi pada Konsumen Zara dan H&M di Sun Plaza Medan) ]]>
<![CDATA[INDAH RIZKY ARYANTI]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.107
<![CDATA[The research was done at Zara and H&M customers in the famous shopping mall in Medan. The purpose of this research was to knew the influenced given by Shopping Life Style and Fashion Involment toward Impulse Buying Behavior in consumer buying activity. The type of research used was an associative with the study population that was consumers who visited in Sun Plaza Medan with an estimated 950 people per day except Saturday and Sunday. The sampling was a random sample with Slovin formula so that the number of samples was 91 respondents. Sources of research data that was primary data with data collection technique that was survey and observation. Data analysis techniques used multiple linear regression, classical assumption test and hypothesis test. Based on the results of research conducted, it could be submitted that partially and simultaneously Shopping life style and Fashion involment significantly influenced impulsing buying behavior study at ZARA and H & M consumers in Sun Plaza Medan. Shopping life style and Fashion involment have a very strong relationship toward impulsing buying behavior. Impulsing buying behavior could be explained by Shopping life style and Fashion involment equal to 80,6% and the other equal to 19,4% could be explained by other variable which not examined.]]>
<![CDATA[Analisis Pengaruh Keputusan Pembelian Generasi Milenial pada Industri Kuliner di Kota Medan ]]>
<![CDATA[saskia saskia]]>;
<![CDATA[Ilham Mubaraq Ritonga]]>;
<![CDATA[Aflin Roza]]>;
<![CDATA[Muhammad Ridwan]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 01 (2019): Artikel Bulan agustus ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i01.110
<![CDATA[There are various kinds of businesses that can become business opportunities, one of which is a culinary business. Now adays more and more culinary producers are involved in fulfilling the needs and desires of consumers. This makes the culinary entrepreneur must strive to understand the needs, wants, and demands of the target market. The entrepreneur must try to get the attention and interest of consumers, because they compete with companies that have similar products. Therefore every entrepreneur with a similar type of product must think of ways to win the market. The population in this study is the millennial generation, male and female culinary enthusiasts in the city of Medan on the campus of Universitas Harapan Medan, students of the Faculty of Business Economics. The total population in this study was 876 students. This study will use random sampling of 100 respondents. Data analysis techniques using linear regression. The results of this study indicate that there is a significant influence of Word of Mouth on Consumer Culinary Purchasing Decisions in Medan City. There is a significant influence of Store Atmosphere on Culinary Consumer Purchasing Decisions in Medan. There is a significant influence of Store Image on Culinary Consumer Purchasing Decisions in Medan. There is a significant influence Word of Mouth, Store Atmosphere and Store Image on Purchasing Decisions of culinary consumers in Medan. The ability of Word of Mouth, Store Atmosphere and Store Image in explaining consumer purchasing decisions is 0.256 or equal to 25.6%. This means that Word of Mouth, Store Atmosphere and Store Image is able to explain Consumer Purchasing Decisions is 25.6%, the remaining 74.4% is explained by other variables not included in this research model]]>
<![CDATA[Visual Merchandising Influence and Display Product on The Decision of Consumer Purchase on Stroberi Store Thamrin Plaza Medan ]]>
<![CDATA[ain nur harahap]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 02 (2020): Artikel Bulan Februari ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i02.152
<![CDATA[ABSTRACT The purpose of this research was to know and analyze the Visual influence of merchandising and display product to the decision of consumer purchase on Stroberi Store Thamrin Plaza Medan. Sample techniques used non probability sampling with Accidental sampling. The samples in this study amounted to 52 respondents. The data sources in this research from primary data are through questionnaires. Test results of F tests showed that the free variable was visual Merchandising (X1) and display product (X2) simultaneously affects the variable (Y) consumer purchase decision on strawberries in the Store Thamrin Plaza Medan and positively influential with significant extent (α) is 5%. With the result of Fobserved (103.562) > F table (3.19), it was concluded that visual merchandising and display product jointly significantly influence the decision of purchasing on Stroberi Store Thamrin Plaza Medan. The value of the coefficient of determination in which the test result of the R figure of 0.899 indicated that the correlation or strong relationship between visual merchandising and display product with a purchase decision of 89.9%. The R Square 0.809 number means variables mean that the free variables (visual merchandising and display product) are able to explain the bound variables (purchase decisions) by 80.9% and the remaining 19.1% of the purchase decision variables are explained by other variables outside of the study. Keywords: Visual Merchandising and Display product, consumer purchase decisions]]>
<![CDATA[Pengaruh Pelayanan dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan sebagai Variabel Intervening (Studi Kasus pada Pengguna Handphone Xiaomi) ]]>
<![CDATA[hafriz rifki hafaz]]>;
<![CDATA[indra syafii]]>;
<![CDATA[abdul azis]]>;
<![CDATA[dwi Hanny Khairunnisa]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 02 (2020): Artikel Bulan Februari ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i02.154
<![CDATA[Diketahui bahwa bisnis Handphone merupakan salah satu bisnis yang sangat cepat perubahannya dengan tingkat persaingan yang sangat ketat. Satu vendor handphone bisa mengeluarkan produk berbagai varian untuk satu tahun yang sama, dan biasanya akan disusul oleh vendor – vendor lainnya. Pertumbuhan bisnis ini dengan gambaran kondisi tersebut, menciptakan suatu persaingan yang sangat ketat dan menjadi tidak mudah untuk bertahan pada bisnis ini mengingat banyaknya perusahaan – perusahaan yang mencoba masuk pada bisnis ini. Oleh sebab itu, untuk dapat bertahan pada bisnis ini perusahaan harus menerapkan strategi yang tepat, salah satu strategi yang dapat digunakan adalah fokus kepada pelanggan. Dalam penelitian ini populasi adalah orang-orang yang menggunakan Handphone merek Xiaomi. Sementara sampelnya adalah sebesar 120 orang responden Penelitian ini akan digunakan metode sampel jenuh. Teknik analisis data menggunakan Path Analysis. Dilihat dari hasil dapat terlihat pengaruh secara positif tetapi tidak signifikan secara langsung Pelayanan terhadap Kepuasan pengguna handphone xiaomi. Terdapat pengaruh positif dan signifikan secara langsung Kualitas Produk terhadap Kepuasan pengguna handphone xiaomi. Terdapat pengaruh yang positif tetapi tidak signifikan secara langsung Pelayanan terhadap Loyalitas pengguna handphone xiaomi. Terdapat pengaruh yang positif tetapi signifikan secara langsung Kualitas Produk terhadap Loyalitas pengguna handphone xiaomi. Terdapat pengaruh yang positif dan signifikan secara langsung Kualitas Produk terhadap Loyalitas pengguna handphone xiaomi. Terdapat pengaruh yang positif dan signifikan secara langsung kepuasan pelanggan terhadap Loyalitas pengguna handphone xiaomi. Terdapat pengaruh yang tidak langsung dengan Pelayanan Terhadap Loyalitas Pelanggan melalui Kepuasan pengguna handphone xiaomi yang tidak signifikan. Terdapat pengaruh yang tidak langsung Kualitas Produk Terhadap Loyalitas Pelanggan melalui Kepuasan pengguna handphone xiaomi yang signifikan]]>
<![CDATA[Determinasi Nilai Perusahaan pada Perusahaan yang Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Rizky Fillhayati]]>
<![CDATA[ JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 1 No 02 (2020): Artikel Bulan Februari ]]>
Publisher : <![CDATA[Universitas Harapan Medan ]]>
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DOI: 10.35447/jamanku.v1i02.169
<![CDATA[The purpose of this study is to analyze the effect of firm size and debt to equity ratio on firm value with profitability as an intervening variable. This research is a causality study on consumer goods industry companies listed on the Indonesia Stock Exchange in 2014 - 2017. The number of samples is 34 companies from a total population of 36 companies with purposive sampling technique. Data analysis uses path analysis.The results show that firm size affects the firm value. Debt to equity ratio affects the firm value. Profitability affects the firm value.]]>
