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INDONESIA
Jurnal Manajemen
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 11 No 2 (2022): Mei" : 5 Documents clear
PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PADA KONSUMEN SEPATU NIKE DI JAKARTA Louis Budihardja; Tony Sitinjak
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.870

Abstract

Globalization, combined with technology advancements, has allowed the shoe industry to flourish and be appreciated by a global audience. The present shoe industry is also threatened by the quick change in fashion. Nike is an example of one of the world's largest corporations. In a competitive environment, characteristics such as brand identity, brand image, brand trust, and brand loyalty are critical to the company's success. Consumers will remember the identity of the brand if they have a loyal attitude and believe in the goods. This will improve the brand's image and credibility, as well as encourage customers to purchase again. As a result, the authors want to investigate the impact of brand identity, brand image, and brand trust on Nike shoe brand loyalty.
STRATEGI KOLABORASI MODEL PENILAIAN KREDIT ALTERNATIF DIGITAL PADA LEMBAGA KEUANGAN MIKRO Hendratmoko
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.871

Abstract

Microfinance Institution (MFI) is a type of financial institutions with its considerable potential to be developed, especially established to provide services in financing products for the micro and ultra-micro segments. However, many of the MFIs actually experience difficulties in evaluating the feasibility of prospective debtors due to the absence of loan history. In addition, at the aggregate level, MFIs have a high level of non-performing loans, considering that the management only relies on social relations and closeness with prospective debtors when conducting feasibility study for loan. On the other hand, a program has been initiated by OJK since 2021 in collaboration between Financial Service Institutions and Digital Financial Providers, one of which is for MFIs with the aim of increasing productivity and efficiency by digitizing business processes. Taking into consideration to the program that has been initiated by OJK and the challenges faced by MFI industry, the aim of this study is to develop a digital alternative credit scoring strategy design with a partnership scheme in microfinance institutions. In this study, several relevant theories were used to support the analysis process, including product development strategies, external analysis (PESTEL), and internal analysis (tangible and intangible resources). As for data collection techniques Included in-depth interview and document review. The results showed that the strategy is needed in the short term (less than 1 year), medium term (1-3 years), and long term (more than 3 years) starting from matching relevant services, preparing various provisions and supporting tools needed, to institutional strengthening from the MFIs that will make an optimal collaboration to increase the role and contribution of MFIs to the economic growth in the long run.
PERSEPSI PELANGGAN GORIDE DAN GRABBIKE TERHADAP PESAN LAYANAN JASA PADA MASA PANDEMI COVID-19 Gloria Agustiningsih; Yosef Dema
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.872

Abstract

This research aims to determine the perception of online motorcycle service customers regarding the dominant indicators in determining service quality which communicates through service messages carried out by online transportation service companies in Indonesia running by Gojek and Grab, under brands of GoRide and GrabBike transportation services. The research method used is the descriptive comparative model. The sample selection technique in this study used purposive sampling, which consisted of 102 respondents. The statistical test used in this study is the data normality test, which aims to determine whether the data is normally distributed or not by using the one-sample Kolmogorov-Smirnov test. From the results of analysis and interpretation, it concluded that customers' assessments of the quality of GoRide and GrabBike services during the COVID-19 pandemic are still in the high or satisfactory category for their customers using their transportation services.
KUALITAS AUDIT PADA MASA PENERAPAN KEBIJAKAN WORK FROM HOME PANDEMI COVID-19 PADA KAP JAKARTA Yanny; Arihadi Prasetyo
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.873

Abstract

This research aims to find out the effect of independence, integrity and professional ethics on the audit quality of KAP Central Jakarta and South Jakarta when implementing work from home (WFH) policies during the COVID-19 pandemic. We used used purposive sampling technique for the purpose data collection. This study used 40 samples of Auditor Accounting Firm. Data testing was conducted using IBM SPSS Statistics version 26. Hypothesis testing in this study is conducted with the F test, the t statistical test, the determination coefficient test and the multiple regression analysis test. The results showed that variable independence didn’t have a significant positive effect on the audit quality of KAP Central Jakarta and South Jakarta at the time of WFH policy, while variable integrity and professional ethics positively significant effect on the audit quality in Central and South Jakarta KAP’s Firm during implementation of WFH policy.
FAKTOR – FAKTOR YANG MEMPENGARUHI KELULUSAN PESERTA PELATIHAN BREVET CREDIT APPLICATION PACKAGE (CAP) DI PT BANK NEGARA INDONESIA (PERSERO) TBK Rahmat Ramli; Nengsi Pakpahan
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.896

Abstract

Employee training and development has an important role in increasing company competitiveness and productivity. The company's competitive power does not only rely on assets or capital owned, but the role of human resources is the main component in the continuity of the company. This study aims to determine the effect of partial and stimulant on the independent variable (X1) Facilitator, (X2) Material (X3) Method (X4) Participants' motivation on the dependent variable (Y) Graduates of Brevet Credit Application Package (CAP) training participants at PT Bank Negara Indonesia (Persero) Tbk. In addition, to find out the efforts made by BNI Corporate University as a training provider in increasing Brevet Credit Application Package (CAP) participants. The type of research used is quantitative research with a sample size of 50 respondents. The data analysis technique used multiple linear regression. The results of this study prove that there is a partial and simultaneous influence between the independent variable and the dependent variable. In addition, BNI Corporate University also has training in efforts to increase participant graduation in selecting quality facilitators, improving the quality of modules or materials, adjusting methods with material topics, and forms of motivation given by BNI Corporate University to the training participants.

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