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Contact Name
Kristin Handayani
Contact Email
kristin.handayani@kwikkiangie.ac.id
Phone
+6285214933788
Journal Mail Official
jurnal.manajemen@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Bisnis dan Informatika Kwik Kian Gie, Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
Jurnal Manajemen
ISSN : 20893477     EISSN : 24774774     DOI : 10.46806
Jurnal Manajemen mempunyai misi untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset dibidang sains dan kasus manajemen, terdiri dari bidang sumber daya manusia, pemasaran, strategik, keuangan, dan operasional.
Articles 6 Documents
Search results for , issue "Vol 8 No 2 (2019): Mei" : 6 Documents clear
PENGARUH BAURAN PEMASARAN JASA TERHADAP MINAT BELI ULANG CELEBRITY FITNESS METROPOLITAN MALL BEKASI Jurgen Fernando; Agus Salim
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v8i2.595

Abstract

The growth of a fitness center currently in Jakarta and other major cities is growing rapidly, one of which is Celebrity Fitness. This was triggered by the growth of the middle class population and an increase in Indonesia's per capita income which signaled that the community had the opportunity to spend money on secondary needs, one of them exercising in a fitness center. The community will choose which fitness center is according to their desire to become a member. Celebrity Fitness is a fitness center that offers services for members to maintain their fitness and health. Celebrity Fitness feels the need to find out whether the services provided to its members have fulfilled their authority and whether they are consistent to remain as members. Research uses service marketing mix theory, which consists of products, prices, places, promotions, employees, physical evidence and processes to see their perceptions. If their perceptions are good about Celebrity Fitness services, of course they will consistently hold members or continue to do repeat purchases in the long term. The theory used in this study is the service marketing mix  and repurchase intention. The analytical tool used is multiple regression analysis to analyze the service marketing mix relationship and the buying interest of Celebrity Fitness members. The conclusion of this study is that product variables, price, location, people, physical evidence and processes have a positive effect on repurchase intention variables, while promotion variables negatively affect repurchase intention variables.Keyword : Service marketing mix, repurchase intention, products, prices, places, promotions, employees, physical evidence, processes
PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT PENGGUNAAN LAYANAN PEMBAYARAN DIGITAL GO-PAY Tony Sitinjak, MM
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

One of the phenomena that occur in Indonesia in today’s digital economy era is that people began to implement a payment system that use electronic money. Therefore, the researcher sets out the formulation of the problem as follows: "The Effect of Perceived Usefulness and Perceived Ease of Use on the Interest in Using Digital Payment Services Go-Pay." The purpose of this research is toexamine the factors that influence the interest in using electronic money. The model used in this study is the Technology Acceptance Model (TAM). This research was conducted of GO-PAY digital payment service users who are domiciled in Jakarta. The sampling technique used in this study is a convenience sampling technique. While the obtained data is in the form of primary data because the data collection was done by distributing online questionnaires. A total of 125 questionnaire results were received and can be processed by the researcher. The data analysis was carried out by using structural equation modeling (SEM), also known as Partial Least Squares (PLS). The results of the research obtained by researcher show that the perceived usefulness and perceived ease of use has a positive influence on interest in use, and the perceived ease of use has a positive influence on perceived usefulness.
PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT WAHANA MAKMUR SEJATI GUNUNG SAHARI, JAKARTA PUSAT Retno Puji Astuti; Elisabeth Vita
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v8i2.597

Abstract

In facing the competition and the demands of the work in the current era of globalization, companies are required to have a strategy to always have the ideas or things that could help them getting better, in achieving success. A good company must have a reliable human resource, performermance and able to compete with other companies. Human resources is the most decisive factor in the achievement of the objectives of the company. So companies are expected to provide new knowledge, always with require employees in training programs and provide motivation to employees to have a positive attitude for the sake of achieving a goal corporate and personal. The object of this research is the training, motivation, and performance of employees. The data are collected by disseminating a questionnaire, while sampling using the technique of nonprobability sampling with 50 respondents. Statistics calculation using multiple regression with SPSS software tool 20. The results showed that (1) the training effect significantly to the performance of employees, (2) significant influential motivation on performance of employees.Key words: Training, Motivation, Employee Performance
Dampak Merger & Akuisisi Pada Kinerja Keuangan: Studi Pada Perusahaan Non Keuangan Yang Terdaftar Di Bursa Efek Indonesia Periode 2012-2016 Stevanie ,Bonnie Mindosa
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Merger and acquisition are one of many growth strategies that can be opted by a firm in order to gain competitive advantages. Merger is business combination from two different companies become one entity that still alive and the others is liquidate meanwhile acquisition is a take over of one company. This research aims to examine the effect of merger and acquisition activities on the company's financial performance which can be measured by using financial ratios, such as current ratio, net profit margin, return on assets, and debt to equity. This research provides evidence about the comparison of financial performance before and after mergers and acquisitions. This research using purposive sampling method and sample of this research consist of 35 companies listed on the Indonesia Stock Exchange in since 2012 to 2016. This research is using paired sample t-test and Wilcoxon test. The result from this research showed current ratio (CR), return on asset (ROA) and debt to equity (DER) did not show significantly difference after merger and acquisitions. But the net profit margin (NPM) showed difference after merger and acquisitions significantly. The conclusion from this research, there are not significantly differences for financial performance before and after merger and acquisition.Keywords: Mergers and Acquisitions, Financial Ratio, Paired Sample t Test, Wilcoxon Signed Rank Test
PERAN KUALITAS PELAYANAN DAN KEPERCAYAAN MEREK DALAM MEMBANGUN LOYALITAS MEREK (STUDI KASUS PADA PT. TIKI JALUR NUGRAHA EKAKURIR) Chelsi Felisia; Tumpal J.R Sitinjak
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

With all the improvement of technologies, Many industries use the advantages of this eras conveniences, one of those industries is online businesses. One of the influenced industries from this online business is delivery services or courier because when ordering online, automatically sellers will use delivery services to deliver their customers orders, especially intercity or island. One of the most famous delivery service company is JNE. This study use theory that will support the study with the definition and dimensions of service quality, brand trust, and brand loyalty. The object of this study is the delivery service company PT. Tiki Jalur Nugraha Ekakurir (JNE). To collect the data, this study uses a questionnaire to 100 respondents. This study uses descriptive analysis and Double linear regression analysis with SPSS 20 software. This study shows that service quality has been proven effected brand loyalty, and brand trust is also have been proven effected brand loyalty. This study concludes that service quality and brand trust have been proven effected brand loyalty. Keywords: Service Quality, Brand Trust, Brand Loyalty
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PT MATSUZAWA PELITA FURNITURE INDONESIA Ruben Ruben; Ponco Priyantono
Jurnal Manajemen Vol 8 No 2 (2019): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Human resources are the most important resource compared to other resources because humans are able to provide talents, expertise, knowledge, and experience to achieve organizational goals. PT Matsuzawa Pelita Furniture Indonesia (PT MPFI) to improve company performance in the field of human resources is to impose reward and punishment with purpose of applying reward is to motivate employees to achieve high work performance, while punishment is applied to form a positive characteristic that prevents employees from taking actions that harm the company and can improve employee performance. This research was conducted to examine the effect of reward and punishment on the performance of the employees of PT MPFI. Data was collected using a questionnaire method with a total of 50 respondents from PT MPFI employees. Data analysis techniques use Statistical Product and Service Solutions (SPSS) version 20. The results of the study indicate that rewards have an effect on performance then the results of the second variable also show that punishment influences the performance of employees at PT MPFI.Keywords: Reward, Punishment, Performance

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