cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Gusti Ngurah Agung Suprastayasa
Contact Email
p3m@ppb.ac.id
Phone
-
Journal Mail Official
p3m@ppb.ac.id
Editorial Address
Jl. Dharmawangsa, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali 80361
Location
Kab. badung,
Bali
INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti" : 6 Documents clear
EVALUASI KINERJA MAHASISWA SEKOLAH TINGGI PARIWISATA NUSA DUA BALI DALAM MELAKSANAKAN PROGRAM PRAKTIK KERJA NYATA I Gusti Ayu Putu Wita Indrayani
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.100

Abstract

This study aims to determine the performance of students of Bali Tourism Institute in implementing a real working practice program (a.k.a PKN), especially for the students of Hospitality Department. In-depth interview techniques were conducted on five key informants at five credible hotels in Bali. The results showed that the performance of STPNB students during implementing PKN program in the industry is considered good enough. There are five dimensions used to measure student performance such as work quality, quantity of work, timeliness, work efficiency, and independence. Of the five dimensions, it can be seen that the dimension of quality of work and independence received a very positive assessment of the informants. In addition, the authority factor is the most dominant factor in influencing performance compared to other factors such as effectiveness and efficiency, discipline, and initiative. Based on the key informants, there are several important efforts to improve the work competence of Bali Tourism Institute students in industry, such as adjustment for curriculum, textbook, and teaching materials; Implementation of learning collaborative learning model, and implementation of periodic training / training activities.
ANALISIS KEPUASAN TAMU TERHADAP PRODUK KAMAR BERDASARKAN GEOGRAPHICAL MARKET SEGMENT (STUDI PADA HOTEL DI KAWASAN WISATA UBUD) I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.101

Abstract

This study is aimed to determine and identify the level of guest satisfaction of hotel room products based on the perception of each geographical market segment. Market is divided by geographic segmentation due to the fact that buying behavior is influenced by the place where the consumers live and work including their culture, tradition, politic, climate. This fact affects some hotels to make adjustments of product, advertising, and sales as needed or based on characteristics of a particular country or region. By knowing the wishes of guests through their level satisfaction, the hotel management will be able to apply the appropriate and effective strategies according to the guest characteristics on a geographic area. Data of this study were collected through respondents using purposive sampling method. Searching for respondents with specific targets leading to the purpose of this research of 100 hotel guests from different geographic market segments such as America, Europe, Asia, Domestic (Indonesia), Australia. The calculation of satisfaction value scores using a scale of 1-10 adopted from the measurement scale used by booking.com. The result of this research found that the segment of the American market has thehighest satisfaction level of the other segment of the room product in the tourist area of Ubud with score of 9.4 while the segment of domestic market is the segment that gives the lowest score of 7.1.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP BAGI TAMU FIT (FREE INDEPENDENT TRAVELLER) : STUDI KASUS DI HILTON BALI RESORT I Gusti Ayu Putu Diah Adnyani; Putu Diah Sastri Pitanatri
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.102

Abstract

Electronic word of mouth especially those created in TripAdvisor undianably helped many hotels in building its image. The reason is simply because the written reviews will build a hotel’s image, thus affecting purchase decision of its potential customers. Looking into this phenomenon, by using Hilton Bali Resort as the case study, this research aims to determine the effect of electronic word of mouth for FIT guests in making hotel reservation at Hilton Bali Resort. The data were collected by documentation study and questionnaire. After that, it is being analyzed by using quantitative descriptive analysis techniques, simple regression analysis, Pearson Product Moment correlation analysis, coefficient of determination analysis and T-test. Based on research results, it can be concluded that the existence of electronic word of mouth on Tripadvisor simultaneously have a significant and positive influence in making hotel reservation for FIT guests at Hilton Bali Resort. Therefore, the management of Hilton Bali Resort is expected to maintain a goodbrand image of the hotel, more communicative in interacting with guests in the opinion platforms owned and design a promotional program that can further establish emotional closeness with consumers.
BRAND SOCIAL RESPONSIBILITY: SEBUAH PARADIGMA BARU DALAM MEMBANGUN MERK I Putu Esa Widaharthana
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.103

Abstract

When a brand reaches the consumer, the brand is already undergoing such a long journey. Starting from the time the company owns the brand standing, the process of creating a brand, the establishment of a factory, associated with the supplier, the production process, promotion, distribution, and others. Not surprisingly, in the process there are ethical issues that, intentionally or not, are violated by the company. Such as labor problems, suppliers’ emphasis, pollution, overpressive promotions to possible family problems arising from the brand.
PERAN KUALITAS RELASIONAL SEBAGAI ANTESEDEN NIAT PEMBELIAN KEMBALI WISMAN PADA MAKANAN TRADISIONAL BALI I Putu Utama; I Nyoman Rinala
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.104

Abstract

This research is motivated by business issues that show menus in star hotels in Bali are generally dominated by foreign food, while Balinese traditional food is only 5% of menu composition. One strategy to increase the popularity of Balinese traditional food can be done by increasing the loyalty of foreign tourists based on the repurchase intention. This study aims to increase the repurchase intention offoreign tourists on Balinese traditional food in star hotels using theory of relationship marketing, theory of reasoned action and theory of expectationsdisconfirmation. Based on the concept of relationship marketing can be identified two variables of relationship quality, namely satisfaction and trust that can be antecedent of repurchase intention. In the research model it is stated that trust can act as an intervening variable on the association of satisfaction and repurchase intention. The purposive sampling method was conducted on 100 foreign tourists who bought Balinese traditional food at four star hotel in Bali in 2017, and data were analyzed by SEM. The results showed satisfaction does not significantly affect the repurchase intention, but satisfaction has a significant effect on trust and trust significantly affect the repurchase intention. Thus, the trust of foreign tourists plays an important role in determining the repurchase intention on Balinese traditional food in star hotels. The results of this study have implications for studies related to relationship marketing and the practical implications for the restaurant business-of star hotel.
EFEKTIFITAS PENETAPAN ROOM ALLOTMENT KEPADA ONLINE TRAVEL AGENT DI NIKKO BALI RESORT AND SPA Putu Ayu Aryasih
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.105

Abstract

As the role of Online Travel Agent is very important, the hotel should be able tomaintain good relations with the Online Travel Agent. One of the efforts madeby the hotel is to provide Allotment to Online Travel Agent that has a high levelof productivity.Nikko Bali Resort and Spa is one of the hotels that provide allotment totravel agents in order to compete to get maximum sales. Nikko Bali Resort andSpa allocates 60% allotment to be awarded to 8 Online Travel Agents in theform of Guaranteed Allotment and Regular Allotment, but not yet fully realized.Maximizing the productivity of Online Travel Agent has to be done sothat the management can take decisions in the future in terms of giving allotment,so it is known which Online Travel Agent is very potential in fulfilling allotmentprovided with promotional strategy applied

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol 12 No 1 (2023): Jurnal Bisnis Hospitaliti Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti Vol 11 No 1 (2022): Jurnal Bisnis Hospitality Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti Vol 9 No 1 (2020): Jurnal Bisnis Hospitaliti Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti Vol 7 No 1 (2018): Jurnal Bisnis Hospitaliti Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti Vol 5 No 1 (2016): Jurnal Bisnis Hospitaliti Vol 4 No 1 (2015): Jurnal Bisnis Hospitaliti Vol 3 No 1 (2014): Jurnal Bisnis Hospitaliti Vol 2 No 1 (2013): Jurnal Bisnis Hospitaliti Vol 1 No 1 (2012): Jurnal Bisnis Hospitaliti More Issue