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I Gusti Ngurah Agung Suprastayasa
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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 104 Documents
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Analisis Manajemen Strategi Pemasaran Untuk Meningkatkan Keunggulan Bersaing di Savali Hotel Padang Doni Muhardiansyah Doni; Rilla Rianty
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.858

Abstract

This article aims to discover the ability of company’s strategic management in accomplishing of focusing, positioning and differentiation strategy to pursue its competitiveness. The data were collected through questionnaire, interview, and observation. They analysed by using percentage technique and the qualitative data is analysed by using Miles and Huberman’s analysis technique. The result shows that Savali Hotel does not have enough understanding on niche market focusing strategy. It does not understand the positioning strategy well, so the company’s position is not firmed in the market and the image is not clinging in customers’ mind. It does not have a unique factor compared to other hotels. By using market share analysis that measured through competitor statistic report, it is known that Savali Hotel is in the lowest position compared to the other three hotels. The SWOT analysis’ result shows that Matrix Strategy IE, Matrix Space, and Matrix Grand Strategy of Savali Hotel has opportunities and strength with that good internal condition and has a supportive environment to grab opportunities. In conclusion, the proposed strategy is to support Growth oriented strategy. Some other alternative strategies proposed are intensive and integrative strategy, market penetration strategy, market development, product development, and diversification
Pengaruh Promosi di Media Sosial dan Electronic Word-of-Mouth Terhadap Minat Kunjungan ke Telaga Biru Cicerem, Kuningan, Jawa Barat Lionika Roselie; Myrza Rahmanita; Sri Mariati
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.882

Abstract

Marketing attracts consumers' attention and desires to make interesting visits. Electronic Word-of-Mouth also supports consumer interest in visiting because it contains interesting information about tourist attractions and reviews from other tourists. This study aims to explain the effect of social media promotion and electronic word-of-mouth on visiting interest. This study aims to (1) determine the effect of social media promotion on interest in visiting Telaga Biru Cicerem, Kuningan, West Java, (2) The effect of electronic word-of-mouth (e-WOM) on interest in visiting Telaga Biru Cicerem, Kuningan, Java. . West (3) The effect of social media promotion and electronic word-of-mouth on interest in visiting Telaga Biru Cicerem, Kuningan, West Java. Therefore, it is recommended that BUMDES Telaga Biru Cicerem continue to increase the quantity of brand image-based media updates and maintain a brand image that is marked as the best tourist destination information to increase interest in visiting Telaga Biru Cicerem.
Hotel's Strict Restriction of Outside Meals Arrangement during Pandemic Covid-19: An Evaluative Study Ni Kadek Indri Meliati; I Gusti Ayu Putu Wita Indrayani; Putu Gede Eka Darmaputra
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.924

Abstract

The implementation of global health protocols is carried out by hotel management with the aim of limiting the spread of the virus; one of them is CHSE certification. The purpose of this study was to evaluate the strict prohibition or restriction on bringing food and drinks from outside the hotel during the pandemic. Rules whose original purpose is to secure guest safety essentially have an impact on increasing complaints and negative reviews from hotel guests. Sources of data in this study are primary data, namely the results of interviews with Front Office Staff, Front Office Supervisors and Front Office Managers, as well as secondary data obtained from online travel agents in the form of guest complaints. The analytical technique used is narrative analysis where the data is presented in the form of a narrative or story. In this study, it was analyzed using four evaluation indicators, namely: context evaluation, input evaluation, process evaluation, and outcome evaluation. The results of this study indicate that the strict restriction policy on bringing food and drinks from outside the hotel during the pandemic has not been in accordance with its objectives, so the program does not run optimally and needs to be discontinued.  
Ragam Rangkaian Bunga sebagai Penghias Lobby Hotel di Kawasan Wisata Ubud, Bali Ida Ayu Sri Puspa Adi
JURNAL BISNIS HOSPITALITI Vol 12 No 1 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i1.1091

Abstract

The hotel lobby is the first area that a guest enters, so it is important to make a good first impression. One way to do this is to put some flower arrangement. Therefore, this study aims to identify the characteristics of flower arrangements used as decorations in hotel lobbies in the Ubud in terms of: the basic shape of the arrangement, the placement of the flower arrangement, the type of flower used, the container/vase used in the flower arrangement, the durability of the flower, and the color of the flower. The data were obtained through interviews with the hotel staff who determine the procurement of lobby interest and through observation. The results showed that the variations in the basic shape of the flower arrangement used, the placement varied from as a center piece to the reception desk, the types of flowers picked in the hotel garden, tropics, commonly used cut flowers and orchids, the resistance was different, as well as the colors used are various colors

Page 11 of 11 | Total Record : 104

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