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INDONESIA
Jurnal Manajemen Teknologi
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal Manajemen Teknologi merupakan salah satu publikasi ilmiah yg diterbitkan oleh SBM ITB, dalam kerangka untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset di bidang sains dan kasus manajemen. Jurnal ini dikenal secara luas dikalangan praktisi dan akademisi di Indonesia sebagai 'The Indonesian Journal for the Science of Management' yang mencakup bidang-bidang antara lain: Knowledge and People Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Marketing and Decision Making and Strategic Negotiation. Jurnal Manajemen Teknologi ( ManTek ) sudah terakreditasi "B" berdasarkan Keputusan Direktur Jendral Pendidikan Tinggi, Departemen Pendidikan Nasional Nomor: 81/DIKTI/Kep/2011. Masa Berlaku 5 (lima) tahun sejak tanggal ditetapkan. Dan terindeks oleh Indonesian Publication Index (IPI), Google Schoolar. Print ISSN: 1412-1700; Online ISSN: 2089-7928
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 3 2010" : 7 Documents clear
The Influence of Parent Brands Commitment On Consumers Atitude toward co branding between those brands Aisyah, Azizah Nur; Nasution, Reza Ashari
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

This paper examines the influence of parent brands' commitment on consumers' attitude toward cobranding. Co-branding refers to the combination of two brand names to launch a single and unique product for a short to long term cooperation. Two experiments were conducted to test the hypotheses. The 82 subjects were exposed to two sessions of experiment; evaluations on each brand with no cobranding, evaluations on co-branding. Consumers' attitude was derived through obtaining consumers' perception on brand personality and favorability. The findings showed that parent brands with high commitment received more positive attitude compared to parent brands with low commitment.Keywords: co-branding, level of commitment, brand personality
Bagaimana Interaksi antar konsumen dapat mengakibatkan suatu merek menjadi generik? Prasetya, Ivan; Putro, Utomo Sarjono; Sunitiyoso, Yos; Hermawan, Pri; Utomo, Dhanan Sarwo
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

Abstrak. Generic brand merupakan merek yang telah menjadi nama kategori dan telah kehilangan fungsinya sebagai pembeda dan tentunya hal ini sangat merugikan perusahaan. Pada penelitian ini dibangun suatu simulasi berbasis agen untuk mengetahui mekanisme seperti apa yang dapat menggambarkan proses terjadinya generic brand dan mengetahui bagaimana interaksi konsumen dapat mempengaruhi suatu merek menjadi generik. Studi ini akan mengambil kasus pada produk Air Minum Dalam Kemasan (AMDK). Mekanisme yang dihipotesakan kemudian diuji melalui sejumlah eksperimen. Berdasarkan hasil eksperimen dapat disimpulkan kondisi-kondisi yang menyebabkan suatu merek menjadi generik dan kondisi-kondisi yang dapat mencegah agar suatu merek tidak menjadi generik.Kata kunci: generic brand, simulasi berbasis agen, sistem kompleks
An analisis of the CO2 emission abatement in plastic recycling system using life cycle assessment (LCA) methodology: a case study of Bandung city, Indonesia , Hendrawan; Dowaki, Kiyosho; Putro, Utomo Sarjono
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

Global warming issue becomes a main issue in sustainable development planning for every country in the world. Indonesia as developing country has commitment to contribute in CO2 abatement with proper development policies. Since May 2008 Indonesia has introduced new law of Solid Waste Management (UU No. 18/2008), the basis of waste management under this law is waste reduction to a landfill as the first priority. The highest waste material compositions in general are organic (50%) and plastic (15%) such as PET, PP, etc. In Indonesia, plastic is common to use as container/packaging. Plastic in Indonesia still using petroleum-based container/packaging and it contributes CO2 emission in the life cycle. Thus, the recycling system on the plastic is significant in order to mitigate CO2 emissions. That is, in this paper, we find the optimal system so as to reduce CO2 emission in the plastic recycling system. The new scenarios on the recycling plastic in transportation sector and manufacturing sector will introduce in this study. In transportation sector, higher truck capacity will introduce to see the effect on CO2 emissions abatement. In manufacturing sector, environmental friendly energy from new renewable energy will introduce to replace conventional energy sector. System Blue Tower (BT) technology through which the environmentally friendly electricity is supplied from municipal organic waste was argued. The proposal of a concrete system would be a CDM (Clean Development Mechanism) project in the near future. This study will model plastic recycling life cycle in Bandung City as a case study.Keywords: Plastic Recycling, LCA, CO abatement, Bandung Cit
Brand equity of team sports towards sponsorship in Indonesian football club Lukman, Syauqy; Nasution, Reza Ashari
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

This is a study concerning the result of sports sponsorship where the research focuses on how would a specific construct of Brand Equity would correlate with the sponsorship outcome. The study takes one of the forerunners of professional football (soccer) club as the object. Persib (Persatuan Sepakbola Indonesia Bandung), a football club which resides in Bandung. Persib has proven to be one of the most prominent football clubs in terms of business, fans, and professionalism. Each home game are watched by a minimum number of 40,000 spectators, and the company itself, PT. PBB (Persib Bandung Bermartabat, Inc.) has managed to generate a yearly income of approx. 12 Billion Rupiahs, income which is considered as the largest from a professional football club in Indonesia.The study is aimed to discover how the construct of BETS (Brand Equity of Team Sports) would influence the Sponsorship Outcome. Questionnaires were distributed to 403 fans of Persib Bandung, whom are ssociated with Viking community. The study modifies the concept of Bauer, et al. (2005) that applies the concept of Consumer Based Brand Equity from Keller (1993), and also the concept of Sponsorship Outcome (SO) from Gwinner and Swanson (2003). BETS is divided into four dimension; Awareness, Product-Related Attributes, Non Product-Related Attributes, and Brand Benefits. For the football context, each dimension is measured according to the characteristics of a football club. Product-related attributes consists of Athletic success, star player(s), coach, and management. Sponsorship Outcome is measured by; Sponsor recognition, attitude toward sponsor, sponsor patronage, and satisfaction with sponsor. The research would focus on observing SO on the context of general sponsorship of Persib, Honda, and PT. Daya Adira Mustika. The concepts are modified by researcher to fit research context. This study introduces a simpler construct to measure BETS from earlier model of Bauer, et al. And empirical test prove research hypothesis that BETS significantly affect SO using SEM, and dimensions of BETS correlates with SO. Simpler dimensions of BETS proposed by this study can accurately measure BETS, and the research also concluded Honda as the top of mind sponsor of Persib.Keywords: Sponsorship, Sports Marketing, Brand Equity, Structural Equation Modeling, Brand Equity of Team Sports, Sponsorship Outcome, Sport Sponsorship Marketing.
Pemodelan kapabilitas organisasi terhadap kinerja ditinjau dari faktor kepemimpinan-budaya organisasi-perilaku politik dalam organisasi- studi kasus pada kelompok perkebunan kelapa sawit negara dan kelompok perkebunan kelapa sawit swasta Bangun, Yuni Ros; Mangkuprawira, Sjafri; Saefuddin, Asep; Djohar, Setiadi
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

Organizational Capability is considered to be one of the most important issues in strategic management and human capital literature. Organizational Capability can be understood as the all elements that work efficiently and effectively to help organization create its strategy that fits to its industry level of turbulence and to achieve company performance.  Previous research  confirmed the identification  of nine (9) elements as organizational capability. These are speed innovation, customer connectivity, seeks related change,  strategic  responsiveness,  international working  environment,  ready  to  strategic  alliances, efficiency  and  talent. Research  confirmed  that Organizational Capabilities  have  positive  impact  to Organizational Performance. Research shows the connection between the three variables –Leadership –Organizational Culture and Political Behavior in creating Organizational Capability and its impact to Organizational Performance. Structural Equation modeling shows that Leadership and Organizational Culture do not have direct relationship with Organizational Performance, however both have positive relationship  with  Organizational  Capability.  Organizational  Performance  was  directly  influenced positively by Organizational Capability and negatively impacted by Organizational Politics. Leadership positively impact Organizational Capability and Organizational Culture, however leadership negatively impact Organizational Politics.Keywords: Strategic Management,Organizational Capability,Strategic Leadership, Culture,Organizatinal Politics,Government Owned Companies
The Relationship of Leadership Styles and Organizational Culture Case Study of an Oil and Gas Company in Indonesia Darwis, Tommy K; Djajadiningrat, Surna Tjahja
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

This study explores relationship between leadership styles and organizational culture in an oil and Gas Company in Indonesia. The respondents are employees of an oil and Gas Company in Indonesia. This study  use  Multifactor  leadership  questionnaires  to  define  leadership  styles  and  Denison's Organizational Culture Model to measure Organizational Culture. These questionnaires were used to measure  leadership  styles  of  immediate  or  direct  supervisor  and  organizational  culture  of  unit  or division. The data were analyzed with descriptive and use correlational analysis.Arelationship exists between the leadership styles of immediate or direct supervisor and organizational culture. In three Leadership styles of Multifactor leadership, Positive correlation was found between Transformational Leadership Style and Organizational Culture. Transformational Leadership found as strong  predictor  of  organizational  culture. A positive  correlation  also  found  between Transactional Leadership  Style  and  Organizational  Culture  and  conversely,  Laissez-Faire  Leadership  style  has negative correlation with organizational culture. Transformational, Transactional Leadership and high level  of  organizational  culture  will  be make  good  impact  for maintaining  and  achieving  excellent organizational performance for company.Keywords:  Leadership  Styles,  Organizational  Culture, Transformational  Leadership,  Oil  and  gas Company in Indonesia
Efficiency and productivity of Indonesian Islamic Banking Afiatun, Pipit; Wiryono, Sudarso Kaderi
Jurnal Manajemen Teknologi Vol 9, No 3 2010
Publisher : SBM ITB

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Abstract

The direction of the Indonesian banking industry development policy based on the vision of achieving a healthy banking system, strong and efficient to create a stable financial system in order to drive national economic growth. Using analysis of efficiency and changes in Total Factor Productivity of the banking industry during the 2004 to 2009 period, this research aims to observe at the performance of Islamic banking as the new actors of Indonesian banking industry. To analyze the efficiency, this research utilize the method of non-parametric Data Envelopment Analysis (DEA). To measure changes in Total Factor Productivity of Islamic banking industry Malmquist Productivity Index is utilized. From the calculation of relative efficiency by means of input-oriented DEA and also the assumption of Variable Returns to Scale, the study indicated that the efficiency of Islamic banks in the 2004-2009 period are lower on the average compared to conventional banks; except during the period of July 2004 to December 2005. There are three Islamic banks analyzed for this particular research, namely Bank Muamalat, Bank Syariah Mandiri and Bank Syariah Mega, consecutively ranked 3rd, 10th, and 13th within the index of productivity. Yet, the results of t-test concluded that the efficiency and productivity of Islamic banks and conventional banks, statistically, are not significantly different. These results indicated that Islamic banking in general possess the ability to compete with conventional banking in Indonesia.Keywords: Indonesian Islamic Banking, DEA, Efficiency, Malmquist Index, Total Factor Productivity.

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