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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Increasing procurement efficiency in oil and gas company using lean six sigma concept and e-procurement implementation Batubara, Arif Hamdani; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The oil and gas industry in Indonesia is going through a difficult period due to the drastic decline in global oil prices since the year 2014. One way to stay competitive when the low selling price is to work more efficiently and reduce operating costs. Saka Indonesia Pangkah Limited is a subsidiary of PT. Saka Energi Indonesia and its parent company, PT. Perusahaan Gas Negara. The company is operating as upstream oil and gas contractor under PSC agreement with the government of Indonesia, represented by SKKMIGAS. The efficiency discussed in this report is the streamlining and improvement of the procurement process using Lean Six Sigma concepts and ultimately supported by better electronic system implementation. The business problem was first defined by mining data from the past year as well as obtaining customer inputs. From the existing data then further research was conducted to find the root of the problem. After determining the root of the problem, the analysis is continued to make improvements to the process applied at the time. Process improvement is done by applying Lean's basic principle of prioritizing value to end users, reducing waste, flowing processes, and user-driven demand systems rather than driven by process capacity. The analysis recommends the application of electronic procurement system (e-procurement) to control the implementation of procurement process so that there is minimal variation of process which can cause inefficiency.Keywords: oil and gas, procurement, lean six sigma, e-procurement
Formulated Human Resource Planning for PT. Marktel in order to Fulfilling Industrial Growth Opportunity Putridwini Kamal, Livani; Crestofel Lantu, Donald
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Infrastructure development is an important aspect to accelerate the development process of a country. Infrastructure is also very important as a driver of economic growth, one of the construction sector. According Yusid Toyib as a Direktur Jenderal Bina Konstruksi Kementerian Pekerjaan Umum dan Perumahan Rakyat (Kempupera), Indonesian construction sector growth is always higher in the amount of 6.97% of the economic growth which has only 5.02%. In 2014, the government allocated more than Rp.118 trillion for the construction of housing sector, road maintenance, traffic lights, and bridges, sanitation and environmental management as well as for the development of water resources. Also in 2014, Indonesian Development of Economic and Finance (INDEF) Ahmad Erani Yustika, explained that Sumatera has the highest percentage for the road construction infrastructure by 29.4%. Based on explanation above, it becomes a great opportunity for PT. Marktel to expand its market because of construction projects including construction traffic lights, will be widely published by the government. So Marktel decided to open new branch office in Medan for more focus to reach Sumatera market. However, PT. Marktel need to keep doing an internal analysis, especially in preparing for the opening of new branch office in Medan. Analyzed it using McKinsey 7S such as strategy, structure, system, shared values, style, staff, and skill. Until the problems are found on each aspect. Problem from the aspect of the strategy is not a strategy that is integrated with the company's goals. Problem from structural aspects, namely the absence of a second layer level manager or head. Problem from the aspect of the system is no system information for each activity in the company. Problem from style aspect is the absence of a successor. Problem from staff aspect is no human resource planning. The last, problem from skill aspect which is no good in recruitment process. Results from analysis using 7S McKinsey, useful also to overcome the causes of the above problems. And the results of the analysis showed that PT. Marktel need a human resource planning. Among these are getting forecasting needs for new branch office 2015-2017, which determines the best source of external recruitment to be used, the promotion, to prepare candidates for a successor. For PT. Marktel with human resource planning is expected to be able to compensate for the increasing demands of that industry. Keyword: Recruitment, Promotion, Succession Planning, Human Resource Planning
Evaluation of Talent Management Effectiveness in Upstream Oil and Gas Industry to Achieve Company Business Objective Prawatiningsih, Gesit; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The current global situation and condition is impact the way business function and organization need to deal with this continuous change. People – intellectual capital and talent – are ever more critical to organizational strategic process. The efficiency in the management of resources must be carried out, expensive and scarce talented person who drives the company to be competitive, easy access to information and integration between countries would allow the search competition to find people. Talent is the fuel of human capital engine and in the organization refers to the core employees and leaders that drive the business forward. To gain competitive advantage and sustainability the demand for human capital drives talent management. Talent Management will help company do selection and identification and developing talent people to fill key position by succession planning to achieve organization business objective.Keyword : talent management, succession planning, employee development.
Developing Channel Strategy to Increase Sales; Case Study: Perangkat Industri (PT Jokulin Indonesia Mandiri) Yulius, Mayang Dita Anggryany; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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This research describes the distribution channel strategy is suitable for Perangkat Industri, which is one area of business of PT Jokulin Indonesia Mandiri. Perangkat Industri is an ecommerce business in the industrial field. As a new player in the industry, Perangkat Industri has several internal and external issues that have an impact on the future of the company. The main problem faced by Perangkat Industri is the distribution channel for marketing products to customers. In solving the problem, there are several alternatives that can be used by Perangkat Industri, which is channel distribution through the distribution channel websites, distributors, and salesperson. Three distribution channels are analyzed based on the existing distribution channels (existing channel) and channels based on customer requirements (ideal channel). From the analysis of the resulting channel strategies, that is to make improvements and take advantage of the existing distribution of channels and based on customer requirements, the distribution channels through the website, distributors, and salesperson. The strategy then becomes a recommendation to the company for use as a reference to develop and survive in competition with competitors of this business. Keywords: Industry, Ecommerce, Perangkat Industri, Channel Strategy, Distribution Channel
Scenario planning development for a furniture manufacturing company: the case of pt. Indo creative mebel Djunaidi, Edi; P. K. Bintoro, Bambang
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract --- Today’s furniture industry is changing fast and becoming more complex. Macro environment factors such as politics, economic, socio-cultural and technology have impact to the industry and yet difficult to predict. These uncertainties increase when a company move away from the present along the time. This study is intended to develop a set of business scenario for PT. Indo Creative Mebel (ICM), a private-owned furniture manufacturing company using scenario planning approach, in order to be able to response and adapt quickly with the future changes. This study identifies and analyzes its business issues and driving forces that have most impact and highest uncertainty degree. Two critical uncertainties identified in this study results in four plausible scenarios for the company. The narratives for each scenario are then created, with the implications and options that should be executed under each scenario. Furthermore, an early warning signals developed that serves as a watch-and-respond system or radar that could indicates what scenario that might be unfold. Hence, the company could be mentally prepared, better in strategic decision making and aligning its business strategy. Keywords: Scenario planning, furniture industry, business strategy, strategic planning
Marketing Strategy to Increase Sales of Custom Built Furniture Nugroho, Ardianto; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - On the 2015 Asia Construction Outlook, 37 percent of the construction spending in Asia accomplished on infrastructure, 34 percent was spending on residential projects, and the rest is on non-residential projects. In 2013 Indonesia spending 27 billion dollars and became the fourth country with the largest spending on construction, below India, Japan and China. To accommodate the needs that are related to the construction sector, PAZEUL was established in 2013 with specialty on interior design and architecture. During the beginning the company faced issues such as a different level of quality amongst products, high production costs, no growth for a period of time and a delayed process of manufacturing furniture. On the external analysis, the consumer has a power of bargaining especially in price negotiation, mainly because of no appreciation from the public about the role of designer and architect, our problem as a design consultant where there are no standard in determining the appropriate design fee, and various substitute furniture products appear in the market. Based on the 7P marketing mix, PAZEUL is facing several issues that are related on the consumer trust on the final build quality of furniture products. Based on the business issue analysis, the solution will focus mainly on improving the performance of internal management and how PAZEUL products gain more credence from the new consumer. A new value proposition, appropriate role in the design, production and marketing division; an appropriate facilities in the wood workshop are the strategy proposed to be the objective of PAZEUL design consultant.An implementation plan on how the strategies will be implemented is shown in the action plan table consist of a 12 months period of time. Some of strategies is implemented immediately and some of the strategies are implemented in a certain period depend on the urgency of the activity. Keyword: Architecture, Interior Design, Custom Built Furniture, Consumer Trust.
Operations strategy of ahli pest to survive in competitive market Eka Wijayanti, Arlyza; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Pupuk Kujang is a subsidiary of PT Pupuk Indonesia (Persero), a state owned holding company focusing on production and distribution of subsidized and non-subsidized fertilizers. Issue on subsidy scheme change, natural gas price, and decreasing trend of international Urea price affecting the company’s profit. The company revenue kept increasing but its profit trend was decreasing (2012 – 2016). The company had an intention to increase its revenue through plant factory diversification plan. Grand Strategy matrix analysis was being used to conform the diversification strategy, while the value innovation of the plant factory was determined by examining parameters of design thinking perspective. Based on the company external and internal analysis, it can be concluded that the company still had its competitive advantage in the industry and diversification strategy was suitable for the company. Based on the root challenge analysis on the diversification plan, there were three aspects that can be used to define the value innovation from the plant factory development plant which are: human desirability, technology feasibility, and economic viability. The value innovation of vegetables plant factory development offered by the company should be premium vegetables products those are clean, fresh, free-pesticide, and smooth available only in premium market in Greater Jakarta and direct sales to certain business consumers. Tomatoes and some certain leafy vegetables can be applicable. The most viable technology to meet the market needs is the vegetables plant factory technology with full solar light and controlled environment system. During the implementation, the company should provide resource needed such as land, plant factory building and facilities, capital, and people. The scale and economic evaluation of the vegetables plant was profitable but still too small compared to existing revenue and profit of the company. Therefore, the vegetables plant factory development was not viable as business substitute to the existing company business in fertilizer production. Keywords: design thinking, grand strategy matrix, plant factory, premium vegetables business, value innovation
Real estate marketing plan for pt mahika tirta Wibowo, Sumintong; Fachira, Ira
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Mahika Tirta as a new comer in developer real estate business wants to take opportunity in backlog of house issue.  At this stage company already have lands and through permit and permission process, the block plan already approved, already get bank support and building process in progress. One problem that appears now is this company not have clear marketing plan yet to success selling all the houses. To create impact full marketing plan the company first need to know is their customer behavior through information what customer consider most and from what communication channel customer get information about houses most. To deal with these issues analyzed both external and internal using PESTEL, Porter Five Forces, Competitor Analysis, Marketing Strategy and 7Ps Marketing Strategy Mix which generate SWOT items. To strengthen the analysis researcher also spread questioners to 200 target customers. The proposed marketing plan for Mahika Tirta has been made based on that analysis result. Marketing plan consist of four aspects which are three aspects (Product, Price and Promotion) describe resume of customer’s most consideration and one aspect which is Place describe communication channel that customer use most.  With all that aspect the researcher expects company can have a guide line to run impact full marketing plan and can deliver it to their target customer through effective and efficient communication channel. The most of all, the researcher also expect this marketing plan also can overcome company’s weakness and threat.  Keywords: Developer real estate, Marketing Plan, SWOT, 7Ps Marketing Strategy Mix
Marketing Strategy In Penetrating The Premium Laptop Segment And Strengthening The Brand Study Case Of PT. Acer Indonesia Surya Dewati, Okky; Ashari Nasution, Reza
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. ACER Indonesia, is one of the IT products company which producing PC, Notebooks, Projector, Desktop, and AIO products. The company has been well known in Indonesia with ACER brand, as the producer of mass products Notebook. Most of the well – known products from ACER are the middle – low products with Celeron and Pentium processor. As the increment trend shows since early 2016, company is converting its business focus to the premium segment laptop. This thesis is an initial scientific attempt to determine the marketing strategy in order to penetrating and strengthening the brand in the premium segment market share. The project study used in this thesis is ACER premium product line up, which are ACER Switch Alpha 12, ACER E5-475G Core i7, ACER Swift 3, ACER SPIN 5, ACER Swift 7, and ACER Spin 7. Writer will identify the marketing and branding strategy that currently apply to those products and further identify the results in the market which reflected from the market survey and also market share data from GfK Retail and Technology, which finally can concluded the solution to penetrate and strengthen the brand in the premium market segment. As a result of the research, it was determined that ACER has already manufactured the right products to compete in the premium market segment. However market still have low knowledge regarding brand’s premium line up and ACER brand recall is still correlating the brand as the strong player in the medium – low laptop market. As the solution for this issue, ACER need to increase the brand equity and awareness by doing more strategic marketing activities which focusing to explore and introducing its premium products to the market. As well as the notion, the strategic marketing and branding strategy must be applied continuously to gain more awareness and recall of ACER premium products in the market. Keywords: Premium, Laptop, IT Products, Brand Marketing,  
Marketing Strategy to Develop Customer Base in Gaining Competitive Advantage ( Case Study : OLDBLUE.Co) Annisawati, Asaretkha Adjane; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Denim developments in Indonesia are growing up and down, many local brands that grow and compete in the local premium denim market. Beginning this phenomenon arises, from the western culture that inspired some creative youth to make premium denim local brand. According to Claire Dupuis, a Senior Product Trend Forecaster at Cotton Incorporated and a denim specialist, the basic definition of premium denim is a pair of jeans that start at $100. One of the pioneer in local premium denim brand is OldBlue.Co Denim, brand from Jakarta. According to data Brightspot Market 2011 - 2013 the seller of denim premium quality increase from year to year by 7 percent of market share of products in the event and Interview with Pot meets Pop (PMP) as Oldblue.Co competitor, found PMP sales is higher than Oldblue.CO. Oldblue.Co as a pioneer in local premium denim brand should survive and increase their competitive advantage to not lose competitiveness with competitors.After identifying the business issue, this research emphasis on ownership of competitive advantages using strategic asset analysis and marketing mix on Oldblue.Co and its competitors to be able to strengthen the competitive advantage for Oldblue.Co himself, and also the industry analysis using Porters Five Forces to know the extent to which the supplier and substitute goods would be affecting for Oldblue.co.Technique for data collection in this research is using interview technique survey, study documentation and internet study. In this research finally found things such as marketing, human resources, lot of substitute product and niche market make Oldblue.Co’s customers base not developed well. These things are the root cause why oldblue.co lose the competitiveness within competitors.For the solution in fixing and develop stronger customer base, Oldblue.Co should give more attention to their marketing strategies to reach target customers they want, particularly from their specific targeted community. By using the Integrated Marketing Communication using advertising, endorsement and the event is expected to be a solution that can be implemented to increase the competitive advantage for the Oldblue.Co’s brand and increase customer base. 

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