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Contact Name
Addin Kurnia Putr
Contact Email
addinkurniaputri@gmail.com
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+6285725117255
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addinkurniaputri@gmail.com
Editorial Address
Program Studi Sosiologi, Fakultas Ilmu Sosial dan Politik, Universitas Sebelas Maret, Jl. Ir. Sutami No. 36A, Surakarta, Jawa Tengah, Indonesia 57126
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Kota surakarta,
Jawa tengah
INDONESIA
Journal of Development and Social Change
Core Subject : Humanities, Social,
Jurnal ini memfokuskan pada hasil penelitian, review teori dan metodologi dan juga review buku dalam perspektif keilmuan sosiologi terutama terkait pokok persoalan pembangunan dan perubahan sosial dalam persepektif nasional maupun internasional, Masyarakat, Komunitas, Kelompok Sosial dan Hubungan antar Kelompok Sosial, Interaksi Sosial, Struktur Sosial, Lembaga Sosial, Pemberdayaan Masyarakat, Metode Penelitian Sosial, Sosiologi Keluarga, Sosiologi Politik, Sosiologi Pendidikan, Sosiologi Ekonomi, Sosiologi Hukum, Sosiologi Agama, Sosiologi Budaya, Sosiologi Perkotaan, Sosiologi Pedesaan, Sosiologi Masalah Sosial, Sosiologi Klinik.
Articles 94 Documents
PEMAKNAAN MAHASISWA TERHADAP SIMBOL PANCASILA SEBAGAI IDENTITAS BANGSA Nerrisa Erviana Hadianti Kustoyo; Siti Zunariyah
Journal of Development and Social Change Vol 2, No 2 (2019): Volume 2 no. 2 Oktober 2019
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v2i2.41661

Abstract

The purpose of this study is to: To find out the meaning of the Pancasila symbol in the souls of students, To find out the practice of Pancasila values on student life, To know students in responding to Pancasila towards the meaning of a nation's identity.This study uses qualitative methods through in-depth interview techniques, and direct observation. Primary data obtained from interviews. The sampling of this study was through purposive sampling.The results of this study are:  The meaning of students towards Pancasila based on Max Weber's theory of action can be categorized into rational values (werk rational) which are based on divine values, mutual respect, adab, and humanity, and the value of justice. Besides affective actions based on the love of water and unity, The application of Pancasila into the daily lives of students can be categorized into rational acts of values based on mutual respect and do not differentiate between religious adherents, values unity and value of deliberation to reach consensus; affective actions based on the love of the motherland; instrumental rational actions based on means of respect and tolerance to achieve peace and unity, and means of association, participation in activities in society, Student attitudes towards Pancasila as a nation's identification are categorized into rational acts of value based on values respect for differences, values of togetherness or unity; instrumental rational value actions (zwerk rational) which are based on means of deliberation to reach consensus, the struggle to achieve goals; Affective action that is based on the love of the motherland.
DINAMIKA KONFLIK KERUSUHAN MEI 1998 DI KOTA SURAKARTA MELALUI PERSPEKTIF KORBAN Lydiana Salim; Akhmad Ramdhon
Journal of Development and Social Change Vol 3, No 1 (2020): Volume 3 no. 1 April 2020
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v3i1.41678

Abstract

The May 1998 riots that occurred were the result of a collection of political, social and economic events that occurred during the New Order. Events of the May 1998 riots in the city of Surakarta had a great influence on the lives of the victims. In the aftermath of the May 1998 riots, several victims were declared traumatized to the extent of damaging their homes and businesses. The purpose of this study was to determine the chronology of the May 1998 riots and analyze the dynamics of the May 1998 riots in the city of Surakarta. The theory in this research is the Conflict theory from Ralf Dahrendorf. This type of research is a qualitative research with an ethnographic approach in the city of Surakarta. The sampling technique with snowball sampling technique. The research informants consisted of student activists and formal organizations, journalists, religious leaders and victims of the May 1998 incident. Data were collected by observation, in-depth interviews and documentation. To test data validity with source triangulation. The data analysis technique uses an interactive analysis model from Miles and Huberman. The results showed that the May 1998 riots which occurred for two days caused damage and material losses. Mass amok movements occur regularly by doing damage, looting to arson in every corner of the city. After the May 1998 riots, the city's economic sector did not work. Some entrepreneurs were forced to stop production for a while due to the damage they experienced. Post-disaster economic reconstruction is carried out by the government and community groups by providing assistance to victims. From social conditions, after the May 1998 riots some victims decided to flee to areas that were safe from conflict. After the riots of May 1998 victims were pressured by the community in the form of negative stigma. Discomfort and fear experienced by the people after the riots began to be addressed by involving religious institutions. Religious institutions work together in creating communication forums between communities. in terms of the psychological condition of the people after the riots, some victims experienced trauma from witnessing firsthand the atrocities that occurred.
PUDARNYA BUDAYA SOPAN SANTUN MASYARAKAT INDONESIA DALAM MENGEMUKAKAN PENDAPAT DI MEDIA SOSIAL Irishtsany Indira Laily Nurdin; Davelynn Danielle; Dwianputra Kresnadi Purbanegara; Neira Ramadhania; Mohammad Indie Farhan; Pandu Ridhana
Journal of Development and Social Change Vol 4, No 1 (2021): Volume 4 no. 1 April 2021
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v4i1.45609

Abstract

Indonesia is well-known as a country known for its culture of courtesy. But along with the times, the culture seems to be fading, especially on social media. Therefore, the researcher wants to know the causes of the loss of the culture of courtesy and reveal how social media affects the politeness of the Indonesian people in expressing opinions. The method used in this study is a qualitative method with data collection techniques through surveys and literature studies. Through the research conducted, researchers found that the Indonesian people ignore the aspects of courtesy in expressing opinions on social media due to several factors, including anonymity, the bias in the notion of freedom of opinion, exemption of personal problems in the real world, and the absence of specific regulations governing limitations in having opinion on social media. Social media has a significant effect on changing attitudes and views of Indonesian society towards the concept of courtesy and courtesy in expressing opinions. Researchers found that there is a double standard in the definition of polite in social media and the real world. Researchers hope that this research can add insight and become material for community consideration in expressing their opinions on social media and the real world.
EFEKTIVITAS REHABILITASI INTERAKTIF ANAK KORBAN KEKERASAN SEKSUAL DI KOTA SURAKARTA Irfan Fatkhurrahman; Rahesli Humsona
Journal of Development and Social Change Vol 1, No 2 (2018): Edisi Oktober 2018
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v1i2.23048

Abstract

Abstract : The purpose of this research is to know the effectiveness of interactive rehabilitation of child victims of sexual violence and the impact of rehabilitation in Surakarta City. The theory used in this research is social practice theory from Bourdieu. Research location in Surakarta City namely Kakak Foundation and UPT PTPAS Surakarta. Qualitative research with case study and evaluation approach to support and know the effectiveness of rehabilitation. Sampling used purposive sampling that is director, daily management, student apprentice Kakak, psychologist UPT PTPAS Surakarta, parents, and child victims of sexual violence. Data collection with in-depth interviews, participant observation, and documentation. Data validity using source triangulation. The analysis used is an interactive analysis model through data reduction, data presentation, and conclusion. The result of this research shows that the institution that handles the child victims of sexual violence, especially Yayasan Kakak and UPT PTPAS has done rehabilitation in accordance with the Law of the Republic of Indonesia Number 35 Year 2014 and Surakarta City Regulation Number 4 Year 2012 related to child protection. Rehabilitation works effectively for the purpose of rehabilitation. Through the interactive rehabilitation of children victims of sexual violence back cheerful, happy, reduced trauma, and can live everyday life normally as when the child has not been a victim.Keywords: Child, effectiveness, sexual violence, interactive rehabilitationAbstrak : Tujuan penelitian ini adalah mengetahui efektivitas rehabilitasi interaktif anak korban kekerasan seksual dan dampak rehabilitasi di Kota Surakarta. Teori yang digunakan dalam penelitian ini adalah teori praktik sosial dari Bourdieu. Lokasi penelitian di Kota Surakarta yaitu Yayasan Kakak dan UPT PTPAS Surakarta. Penelitian kualitatif dengan pendekatan studi kasus dan evaluasi untuk mendukung dan mengetahui efektivitas rehabilitasi. Pengambilan sampel menggunakan purposive sampling yaitu direktur, pengurus harian, mahasiswa magang Kakak, psikolog UPT PTPAS Surakarta, orang tua, dan anak korban kekerasan seksual. Pengumpulan data dengan wawancara mendalam, observasi partisipan, dan dokumentasi. Validitas data menggunakan triangulasi sumber. Analisis yang digunakan adalah model analisis interaktif melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa lembaga yang melakukan penanganan terhadap anak korban kekerasan seksual terutama Yayasan Kakak dan UPT PTPAS telah melakukan rehabilitasi sesuai dengan Undang-Undang Republik Indonesia Nomor 35 Tahun 2014 dan Peraturan Daerah Kota Surakarta Nomor 4 Tahun 2012 terkait perlindungan anak. Rehabilitasi berjalan dengan efektif sesuai tujuan dari rehabilitasi. Melalui rehabilitasi interaktif anak korban kekerasan seksual kembali ceria, bahagia, berkurang traumanya, serta dapat menjalani kehidupan kesehariannya dengan normal seperti saat anak belum menjadi korban.Kata Kunci : Anak, efektivitas, kekerasan seksual, rehabilitasi interaktif
KAJIAN KEHIDUPAN SOSIAL PENGEMIS DI KOTA SURAKARTA Novi Ariyanti; Ratna Devi Sakuntalawati
Journal of Development and Social Change Vol 2, No 1 (2019): Volume 2 no. 1 April 2019
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v2i1.41654

Abstract

The objective of this study is to examine the social life of beggars on the front stage and on the back stage residing in Joyotakan Village, Serengan, Surakarta, by using Dramaturgy Theory by Erving Goffman. This qualitative research uses the naturalistic inquiry method. In addition, the sampling technique uses purposive side and snowball sampling. Furthermore, the research informants taken are those who work as beggars. Data collection uses observation and in-depth interviews. The validity of the data uses triangulation of sources with the former management of Social Study Agency (LSK) Bina Bakat, and the head of the local neighborhood. The data analysis technique uses interactive analysis model from Miles and Huberman.The results of the present research show that on the front stage, the actors act as Me, in order to be accepted by the audience. The setting of begging is done on the vital objects of the city such as the Great Mosque, PGS-BTC area, Tugu Lilin area, Jebres Police Station, Matahari Singosaren, Indomaret Tipes, and at Sebelas Maret University (UNS) and campus graduation events, and Surakarta Muhammadiyah University (UMS). In terms of appearance, they wear several attributes in the form of religious attributes (veils and prayer beads), supporting attributes (children, sling bags, plastic cups, and fingers), and general attributes (shirts, negligee, jackets, sandals, and clean clothes). They play sound, gesture, and expression as begging manner.The conclusion of the research is that theoretically the actor will play the role of Me on the front stage. However, in reality, I can also be seen when actors face disturbance in a show. The disturbance is in the form of rejection of the actors' presence; even the actors get a discrediting stigma from the audience, so that I appears as a response to the disorder. In the actors' social life of on the back stage, their human self will appear as I. However, the actors sometimes become Me when they have to take part in social activities that become the norm in society.
PERAN YAYASAN “SAMIN” DALAM PENCEGAHAN DAN PENANGANAN KEKERASAN ANAK DALAM KELUARGA (Kasus Peran Yayasan “SAMIN” dalam Pencegahan dan Penanganan Kekerasan Anak dalam Keluarga di Kabupaten Sleman, D.I.Y) Nadya Tamara Dewaanjani; Sudarsana Sudarsana
Journal of Development and Social Change Vol 3, No 1 (2020): Volume 3 no. 1 April 2020
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v3i1.41673

Abstract

Family is one of the social institutions in the community. Family is also a place for children to acquire mental coaching and personality formation. The family has a considerable role and function on the development and future of the child. However, in fact the violence of children in the family often occurs, such as violence involving fathers, mothers and other siblings. Lack of knowledge and insight related to parenting, growth and development of children is one factor in the occurrence of violence against children. From various cases of child violence, one of NGO named Yayasan SAMIN that cares about child issues to make efforts to prevent and treat child violence in the family. This research aims to know 1) how the role of Yayasan SAMIN in the prevention and handling of child violence in the family, 2) How to form the prevention and handling conducted by the Yayasan SAMIN against Child abuse cases in Family. The results of this study show that 1) Yayasan SAMIN has been explaining its role in the prevention of child violence against parents and the treatment of child abuse victims in families, 2) The prevention of child violence by parents is socialization, campaigning, and KIE (communication, information, education). The form of treatment of victims of violence is with mentoring.
TREND KAJIAN ANALISIS COVID-19 BERBASIS METODE DIGITAL DALAM RISET GRUP FISIP UNS Addin Kurnia Putri; Rutiana Dwi Wahyunengseh
Journal of Development and Social Change Vol 4, No 2 (2021): Volume 4 no. 2 Oktober 2021
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v4i2.53179

Abstract

Dalam kurun waktu 2020-2021, trend penelitian dari Riset Grup Fakultas Ilmu Sosial dan Politik Universitas Sebelas Maret didominasi oleh kajian terkait pandemi COVID-19 berbasis metode digital. Artikel ini bertujuan untuk meninjau trend riset dan analisis kajian yang menjadi fokus dari peneliti FISIP UNS selama 2 tahun terakhir. Kajian ini menggunakan metode penelitian literature review dengan metode pengolahan data menggunakan Software NVivo. Terdapat tiga bagian dari hasil analisis dalam kajian ini. Pertama, hasil review menyimpulkan trend dominan penelitian dan model kajian terkait Covid-19 yang telah dilakukan oleh riset grup FISIP UNS. Kedua, trend metode pengumpulan data yang didominasi oleh teknik pengumpulan data media online. Ketiga, tren data dan metode analisis yang dikategorikan ke dalam penelitian digital/online.
Women Agency in Community-based Disaster Preparedness Irfiade Zarkasyi Talaththof; Siti Zunariyah
Journal of Development and Social Change Vol 4, No 2 (2021): Volume 4 no. 2 Oktober 2021
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v4i2.40317

Abstract

The geographical condition of Indonesia is included in vulnerable areas where each region has diverse disaster risks. Various disasters often occur such as floods, landslides, earthquakes and so on. Therefore preparedness is needed before and after a disaster. To achieve preparedness we need access and control of resources. Women are often looked down upon by others and are seen as a weak group so that they are deemed not to have a strong ability to deal with various kinds of disaster conditions. The purpose of this research is to find out the women agency in community-based disaster preparedness. The root of this research theory uses Anthony Giddens's structuration theory which discusses the duality of agent and structure interactions. This research uses a qualitative research method with a descriptive approach. The informant selection technique in this study was purposive sampling which chose SIBAT women as key informants. The data used are primary and secondary data through interview, observation and documentation techniques. Test the validity of the data using source triangulation techniques. Data analysis in this study began with data collection, data reduction, data presentation, and continued with drawing conclusions.The ultimate goal is how to ensure women are resilient so they can coexist with disaster risk. Then the further question is how far the agency is, how vulnerable group is part of the effort to manage risk, or how they adapt to change and pressure. Although they depart from a strong informal community network (SIBAT) both in terms of information disclosure and the process of disaster management, it can be called a part of the structure that makes room for women's agency.The results showed that women have an agency that jumped from the general view that women have been perceived as a vulnerable group and are capable of having the capacity to deal with various vulnerabilities. SIBAT women are able to run agencies of Reproductive in the fields of ecology, economic, social, physical, and education. There are several factors that affect agents being able to jump into an agency when the actors make changes. The factors that influence women agency in terms of preparedness are opportunity and motivation, family support and family reason, and last but not least is participation and regeneration. Keywords                               : Women, Agency, Vulnerability, Capacity
PENGEMBANGAN PARIWISATA BERWAWASAN LINGKUNGAN (Studi Kasus Pengelolaan Sampah di Taman Satwa Taru Jurug Surakarta) Dani Nur Hadiyanto; Siti Zunariyah
Journal of Development and Social Change Vol 1, No 1 (2018): Edisi April 2018
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v1i1.20740

Abstract

Abstract : This research was taken place in Taru Jurug Wildlife Park Surakarta. This research aims to determine the pattern of waste management in TSTJ before and after environmentally sound waste management also determine the supporting and inhibiting factors, as well as the benefits of environmentally sound waste management in Taru Jurug Wildlife Park Surakarta. The theory in this research is structural functionalism theory by Talcott Parsons and social action theory by Max Weber. The type of this research is descriptive qualitative with case study approach. Data were taken with structured interview techniques, observation, and documentation. Samples were taken using purposive sampling technique. To validate the data, source triangulation was used, while the data analysis was done using an interactive model. From the result of the research, it is concluded that the beginning of waste management in Taru Jurug Wildlife Park with three stages, storage, shelter, and transportation. Then it is done with four stages, sorting, management with 3R implementation (Reuse, Reduce, Recycle), distribution, and controlling. The supporting factors are physical and non-physical completeness of hygiene facilities and infrastructure, the existence of cooperation with Environment Department of Surakarta City, type or nature of waste that is easy to process, and adequate Human Resources. While the inhibiting factor is sorting waste activities, Taru Jurug Wildlife Park manager is considered not to give an appreciation, lack of monitoring and evaluation mechanisms, problematics in the management, minimal operational costs, inability to maintain goods, weather, lack of skills and knowledge of waste recycling, and a fleet of carriers. The benefits of environmentally sound waste management are the first non-material form of recognition (having a good name or image), the second the material benefits which means the higher the number of tourists, the higher the amount of Taru Jurug Wildlife Park income, and the last is the general benefit in the form of the realization of the goals and objectives of environmentally sound waste management. Keywords: Tourism, environmentally friendly, trashAbstrak : Penelitian ini mengambil lokasi di TSTJ Surakarta. Penelitian ini bertujuan untuk mengetahui pola pengelolaan sampah di TSTJ sebelum dan sesudah pengelolaan sampah berwawasan lingkungan serta untuk mengetahui faktor pendukung dan penghambat, serta manfaat dari pengelolaan sampah berwawasan lingkungan di TSTJ Surakarta. Teori dalam penelitian ini adalah teori fungsionalisme struktural oleh Talcott Parsons dan teori tindakan sosial oleh Max Weber. Jenis penelitian ini adalah deskriptif kualitatif dengan pendekatan studi kasus. Data diambil dengan teknik wawancara terstruktur, observasi, dan dokumentasi. Sampel diambil dengan menggunakan teknik purposive sampling. Untuk menjamin validitas data digunakan triangulasi sumber, sedangkan analisis data yang digunakan adalah model interaktif. Dari hasil penelitian disimpulkan bahwa awal mula pengelolaan sampah di TSTJ dengan tiga tahapan, pewadahan, penampungan, dan pengangkutan. Kemudian dilakukan dengan empat tahapan, pemilahan, pengelolaan dengan penerapan 3R (Reuse, Reduce, Recycle), pendistribusian, dan kontroling. Faktor pendukungnya yaitu adanya kelengkapan fisik dan non-fisik dari sarana dan prasarana kebersihan, adanya kerjasama dengan Dinas Lingkungan Hidup Kota Surakarta, jenis atau sifat sampah yang mudah untuk diolah, dan sumber daya manusia yang memadai. Sedangkan faktor penghambatnya yaitu kegiatan pemilahan sampah, pengelola TSTJ dianggap belum memberikan apresiasi, kurang terlaksananya mekanisme pemantauan dan pengevaluasian, problematika dalam kepengurusan (kaderisasi), minimnya biaya operasional, ketidakmampuan memelihara barang, cuaca, kurangnya kemampuan dan pengetahuan mengenai pendaurulangan sampah, dan armada pengangkut. Manfaat dari pengelolaan sampah berwawasan lingkungan yaitu yang pertama non-material berupa dikenalnya (memiliki nama atau citra baik), yang kedua manfaat material yang berarti semakin tinggi jumlah wisatawan, akan semakin tinggi jumlah pendapatan TSTJ, dan yang terakhir yaitu manfaat secara umum berupa terwujudnya cita-cita dan tujuan dari pengelolaan sampah berwawasan lingkungan.Kata kunci: Pariwisata, ramah lingkungan, sampah
STUDI DIFUSI DAN ADOPSI INOVASI DALAM LAYANAN “MBELA WONG CILIK” UNIT PELAYANAN TERPADU PENANGGULANGAN KEMISKINAN (UPTPK) DI KABUPATEN SRAGEN Sutopo Sutopo; Ayu Mutiara Annur
Journal of Development and Social Change Vol 1, No 2 (2018): Edisi Oktober 2018
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jodasc.v1i2.23060

Abstract

Abstract: This study explained how the diffusion process “Mbela Wong Cilik” service innovation in UPTPK of Sragen Regency and adoption by the poor people in that area. In addition, it also aimed to find out the supporting and inhibiting factors affecting the process of diffusing and adopting this service. This study was a descriptive qualitative research. Case study was used to capture various information using a detailed and nuanced description about the process of diffusing and adopting “Mbela Wong Cilik” service innovation in UPTPK of Sragen Regency. Techniques of collecting data used were in-depth interview, observation, and file documentation supporting the research. Three components of data analysis were used: data reduction, data display, and conclusion drawing. In addition, to validate the result of research, the data triangulation was used. This research shows that the downstream organization communication channel dominates the diffusion of service innovation in UPTPK to the poor people. The communication is done face to face between UPTPK and subdistrict, Village/Kelurahan and then it is transferred to the community during the community meeting. Here the chief of RT/RW, bayan and community leader as the opinion leader play important roles in smoothing the innovation diffusion process to the public. The other communication channels are group communication and mass media. In this research, there are five adopter categories: innovator, early adopters, early majority, late majority, and laggards. The factors smoothing the diffusion are UPTPK services are compatibel with social economic condition of poor people, communication of behavior, and the characteristics of society who are open with innovation and opinion leader roles. Meanwhile, the inhibiting factors are ineffectively use of mass media, education, lack of roles the society communicating innovations to others, and information bias occurring frequently.Keywords : diffusion, adoption, adopter categoriesAbstrak: Penelitian ini menjelaskan bagaimana proses pendifusian inovasi layanan Mbela Wong Cilik UPTPK Kabupaten Sragen dan proses pengadopsian oleh masyarakat berkriteria miskin di wilayah tersebut. Selain itu, juga mengetahui faktor pendorong dan faktor penghambat yang mempengaruhi proses difusi dan adopsi layanan ini. Jenis penelitian adalah deskriptif kualitatif. Studi kasus digunakan untuk menangkap berbagai informasi dengan deskripsi yang teliti dan penuh nuansa dari proses difusi dan adopsi inovasi Layanan “Mbela Wong Cilik” UPTPK Kabupaten Sragen. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi arsip yang menunjang penelitian. Tiga komponen analisis data digunakan yaitu reduksi data, sajian data, dan penarikan kesimpulan. Selain itu, untuk memantapkan hasil penelitian digunakan trianggulasi data. Dari hasil penelitian, saluran komunikasi organisasi ke bawah mendominasi difusi inovasi layanan UPTPK kepada masyarakat miskin. Komunikasi terjadi secara tatap muka dari UPTPK ke Kecamatan, Desa/Kelurahan dan selanjutnya ditransfer kepada masyarakat saat pertemuan warga. Ketua RT/RW, Bayan dan tokoh masyarakat adalah pemuka pendapat (opinion leader) yang berperan penting memperlancar proses difusi inovasi ke masyarakat. Saluran komunikasi lainnya adalah komunikasi kelompok, dan media massa. Pada penelitian ini terdapat lima kategori adopter, yakni: innovators, early adopters, early majority, late majority, dan laggards. Faktor yang memperlancar difusi yakni layanan UPTPK memenuhi kondisi ekonomi masyarakat miskin, perilaku komunikasi, karakteristik adopter terbuka dengan hal-hal baru dan peran opinion leader. Sedangkan faktor penghambat meliputi tidak efektifnya penggunaan media massa, pendidikan, masyarakat kurang berperan dalam pendifusian inovasi ke anggota sistem sosial, dan sering terjadinya bias informasi dari Desa/Kelurahan kepada masyarakat.Kata kunci : difusi, adopsi, kategori adopter

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