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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 2, No 1 (2021)" : 7 Documents clear
The Influence Of Digital Marketing And Product Variety On Purchase Decisions In Bengkulu City Mode Stores Lola Vitaloka; Neri Susanti; Tito irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.37-52

Abstract

The purpose of this study was to determine the effect of digital marketing and product variety on purchasing decisions at Juragan Fashion Shop in Bengkulu City. The sample in this study is 100 consumers who shop at Juragan Fashion Shop in Bengkulu City. Data collection using a questionnaire and the analysis method used is multiple linear regression, test of determination and hypothesis testing.The results of multiple linear regression calculations obtained the multiple linear regression equation Y = 5.995 + 0.355X1 + 0.353X2. The coefficient of determination of the R square value is 0.521. This means that X1 (Digital marketing) and X2 (product variety) affect the purchase decision (Y) by 52.1% while the remaining 47.9% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 0.05. Because the significance level is below 0.05, it indicates that together X1 (digital marketing) and X2 (product variety) have a positive and significant effect together on purchasing decisions (Y). Digital marketing has a positive and significant influence on purchasing decisions, product variety has a positive and significant impact on purchasing decisions because the significant value is smaller than 0.05.
The Effect Of Electronic Commerce And Brand Awareness On Purchasing Decisions At Shopee Online Shopping Rohfik Adika; Subandrio Subandrio
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.53-66

Abstract

The impact of the dynamics of business competition in the development of the world of information technology is getting more advanced and rapid from time to time so that purchases via virtual are increasing. The purposee off thiss study was to know the effect off electronic commercee and brand awareness on purchasing decision non Online shopee shopping (Case study on online shopping consumers of muhammadiyah university of bengkulu students).This research uses survey research method with quantitative data analysis. The population in this study were students of the University of Muhammadiyah Bengkulu who shop online at shopee with a total of 140 people, anddtheesample was taken usinggpurposiveesamplinggmethod. based on the resultssoffmultipleelinearr regression, it issobtained theeregressionnequationnY = 2.621 + 0.060 (X1) + 0.540 (X2).The resultssoffthe research and hypotheses show that electronic commerce (X1) is t-hitt-table (3.328 1.9774) and (sig α = 0.001 0.050), brand awareness (X2) is t-hitt-table (7,418 1.9774) and (sig α = 0.000 0.050)  simultaneously haveea significantteffectton purchasing decisions. Partially the two variables of electronic commerce and brand awareness have a significant effect on purchasing decisions.
The Influence Of Motivation And Discipline On The Work Productivity Of Employees In Camat Office Of Sukaraja District, Seluma Province, Bengkulu Province Ida Ayu Made Er Meytha Gayatri; Mimi Kurnia Nengsih
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.1-12

Abstract

The purpose of this study was to determine factors such as motivation and work discipline tahat affect the work prductivity of employees at the Head Office of Sukaraja District, Seluma Regency. The sample in this study was 29 employees at the Head Office of Sukaraja District, Seluma Regency. Data collectiion using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The result of the regression equation is Y = n10,107 + 0,417 X1 + 0,361X2 + e, which means that motivation and work discipline have a positive influence of the work productivity of employees at the Head Office of Sukaraja District, Seluma Regency. The results of the determination test was 0,567 0r (56,7%). This shows that motivation and work discipline have an effect on the work  productivity of employees at the Subdistrict Head Office of Sukaraja District, Seluma Regency by 56,7 % while the rest are explained or influenced by other variables not examined.
The Influence Of Innovation And Creativity Traders On Consumer's Repurchasing Interest In Merasi Stir-Fried Noodles Bengkulu City Oryza Sativa Adi Pratama; Sri Ekowati
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.67-82

Abstract

Empowering SMEs in the midst of globalization and high completion implies that SMEs should have the option to face difficulties around the world, for example, expanding item progress and administration, creating human resources and innovation, and growing market areas. The tittle of thiis research is the Influence of Innovation and Creativity of Traders on Consumer Re-Purchase Interest in Merasi Sauteed Noodles Bengkulu City. Thiis type of research is a type of descriptiive quantitative researrch, the object of this research is consumers in Mie Tumis Merasi which is precisely located on Jl. Manggis Raya, eastern circumference, Kel. Panorama, Kec. Singaran Pati, Kel. Bengkulu City. By sampling method using non probabilty technique nameely acciidental sampliing. The number of respondentts in thiis study was 130 people. Data collectiion method using questionnaire. By using data analysis techniques using Multiple Lineear Regression Analysis Test, and Hypothesis Test namely t and f Test. The results of this study can be concluded that the variables of Mie Tumis Merasi Innovation have a positive effeect on Consumer Re-Buy Interest, Merchant Creativity has a positiive effect on Consumer Re-Buy Interest, and Innovation and Creativity of Traders together have a positive and significant effect on Consumer Resend Interest.
The Influence Of Leadership And Reward Style On Employee Performance (Case Study: DPRD Offices Seluma District) Eska Prima Monique Damarsiwi; Nurzam Nurzam; Suswati Nasution
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.13-22

Abstract

Human resources are an important factor in globalization to face competition among organizations. Leadership style can be defined as an individual ability to be able to organize, direct, motivate employees to be able to help run an organization. The quality of a leader can be recognized if he can influence, direct and improve employee performance in carrying out all assigned tasks. Rewards will usually be given to employees who have contributed to advancing the company in accordance with the standards set by management. The sample used in this research is 34 employees who have become Civil Servants at the DPRD Office of Seluma Regency. Data collection using a questionnaire and the method of analysis used is multiple regression. Before the regression test was carried out, the validity and readability test would be carried out on the data used in the study. From the hypothesis testing, it is found that the leadership style variable (X1) and the reward variable (X2) have a partially significant relationship to employee performance (Y). The amount of the determinant coefficient is 0.590, which means that the independent variables X1 and X2 will be able to influence the dependent variable Y by 59% while the remaining 41% is influenced by other variables outside of this study. While simultaneously the variables X1 and X2 have a simultaneous effect on variable Y
Knowledge And Payment Ability Relationship With Compliance With The Premium Of Jkn-Kis Mandiri Pringsewu Yenny Marthalena Marthalena; Sunarmi Sunarmi; Debby Sanjaya
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.23-36

Abstract

Based Health Profile of Indonesia, the coverage JKN of December 31, 2014 reached 53%, while the growing phenomenon today is the difficulty of access to health services for the poor, it is because of membership standalone increasing inconsistent with compliance in paying dues JKN. The purpose of this study was to determine the relationship of knowledge and ability to pay the premium payment compliance self JKN-KIS in district Pringsewu. The design used in this study is an analytic using cross sectional method. The population in this study were all participants who came to pay a premium self JKN-KIS in office BPJS district Pringsewu with a sample size of 90 people. The bivariate analysis in this study using chi square test. The survey results revealed between knowledge and ability to pay the premium payment compliance self JKN-KIS in district Pringsewu with p value = 0.001 and 0.043. It is necessary to review the regulations or policies that have been implemented, in the implementation process and in the formulation of plans related to the National Health Insurance program. The study must be sourced directly from the field whether it is the fee for fees, registration procedures, payment procedures, membership, quality of service or the willingness or ability to pay the community. The local government should record the poor citizens so that interventions can be made in data collection. So that it is hoped that the public will be exposed to information about health protection so that increasing awareness of the independent JKN-KIS premium payment can run well
The Effect Of Non Performance Loan (Npl) And Loan Deposit Ratio (Ldr) On Return On Asset (Roa) In Pt. Bank Rakyat Indonesia (Persero), Tbk Agung Rahmat Ilahi; Karona Cahya Susena; Wagini Wagini
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.83-96

Abstract

The purpose of this study was to determine the effect of Non Performance Loans (NPL) and Loan Deposit Ratio (LDR) on Return on Assets (ROA) at PT. Bank Rakyat Indonesia (Persero), Tbk. The sample in this study is the financial statements at PT. Bank Rakyat Indonesia (Persero), Tbk for the period 2010 to 2019 The data collection method uses the documentation method. The data analysis used is multiple linear regression, coefficient From the calculation of the multiple linear regression equation, it can be seen  that the results of the regression test: Y = 14.944– 1.072 X1 - 0.099X2. The coefficient of determination obtained is 0.846. This means that X1 (Non Performance Loan (NPL)) and X2 (Loan Deposit Ratio (LDR)) have an effect on Return on Assets (ROA) (Y) by 84.6% while the rest (100% - 84.6% = 15.4%) is influenced by other variables not examined in this study. The results of the t test show that there is a significant effect between NPL and LDR on Return on Assets (ROA) (Y) at PT. Bank Rakyat Indonesia (Persero), Tbk partially or separately The results of the F test show that there is a significant influence between NPL and LDR on Return on Assets (ROA) (Y) at PT. Bank Rakyat Indonesia (Persero), Tbk simultaneously or collectively.of determination and hypothesis testing.

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