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Majalah Ilmiah Manajemen dan Bisnis
Published by Universitas Wijayakusuma Purwokerto
ISSN : 14111977     EISSN : 28096754     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Majalah Ilmiah Manajemen dan Bisnis (MIMB) (Print ISSN: 1411-1977) published two times (May and November) by Faculty of Economics and Business, Wijayakusuma University, Purwokerto. Majalah Ilmiah Manajemen dan Bisnis original research in the fields of economics, management and accounting, including but not limited to Publication. This journal publishes research articles and articles that come in should not be the result of plagiarism and have not been published elsewhere. The article will be reviewed by reviewers and the results will be communicated to the author. This journal opens as many opportunities as possible for writers who want to contribute to Majalah Ilmiah Manajemen dan Bisnis. These results are published in such an original scientific articel and a review. Submitted manuscript must be original, no plagiat and unpublished. Manuscript is submitted online via Open Journal System (OJS), must follow author guideline and writting template. All submission will be blind reviewed by qualified reviewers in their field.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 103 Documents
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PENGARUH BRANDING TERHADAP PERILAKU KONSUMEN Tri Esti Masita
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

Customer-based brand equity (CBBE) is a differential effect which is owned brand knowledge on consumer response to marketing the brand. The principle of customer-based brand equity model is that the strength of the brand lies in what is seen, read, heard, learned, thinking and feeling about the brand customers all the time. The purposes of branding is giving power of the brand on the product or service as opposed to another. This article is the research developed the conceptual framework of the model Mohammad Reza Jalivand at al (2011) that integrates customer-based brand equity and the theory of planned behavior carried out in Purwokerto’s sociaty` Data were collected and analyzed from 113 respondents. The results using analysis tools Structural Equation Modeling AMOS 16.0 indicates that the variable brand equity consists of brand awareness, brand association, perceived quality and loyalty largely influence the behavior of the premeditated consisting of affective attitude, subjective norm, and control the behavior that ultimately affect consumer intentions to behave choose the brand. There are two variables that are not significant in this research,that are the brand awareness of the subjective norm, and perception of quality to control behavior. To overcome this, required complete information and interesting conducted by the salesperson or personal selling that brand closer and embedded in the minds of consumers are expected to motivate target consumers to prefer the brand delivered
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN SERTA PERANNYA TERHADAP LOYALITAS PELANGGAN PADA CV. REJO MAKMUR Adhi Wibowo
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

Rejo Makmur is an industrial company that produces rice and also distributing rice for stores in Banyumas. Most customers of CV. Rejo Makmur are retail stores and wholesale rice that are scattered in Banyumas. The purpose of this study was to analyze the factors that affect customer satisfaction and customer loyalty of CV. Rejo Makmur customers in spite of price factors. Factors that analyzed by the researchers is the quality of the product and the assistance provided by the company as information assistance, sales assistance on credit given by the company, and transportation assistance. Primary data obtained from this study using questionnaires. The analysis used for this study were multiple linear regression and simple linear regression. From the analysis it can be concluded that the independent variable is Quality Products, Information Assistance, Credit Sales given by CV. Rejo Makmur, and Transportation Assistance which have positive impact, significant to customer satisfaction and customer satisfaction positive and significant impact on customer loyalty. From the results of multiple linear regression calculations known to the coefficient of determination (R2) of 0.7017 and this shows that the variation of the variable changes of customer satisfaction can be explained by the variable quality of the products, support information, credit sales given by the company, and transportation assistance by 70,17 percent and the remaining 29.83 percent is influenced by other variables not examined. Based on the calculation simple linear regression in mind also the coefficient of determination (R2) of 0.4516 and this means variations in customer loyalty variable change can be explained by the variable customer satisfaction by 45.16 percent and the remaining 54.84 percent is influenced by other variables that are not researched
ANALISIS PENGARUH PROFESIONALISM, JOB EXPERIENCE, DAN JOB AUTONOMY TERHADAP JOB PERFORMANCE (Studi pada Advokat di Purwokerto) Herwiek Diyah Lestari; Ady Achadi; Nirmala; Mayla Survey Andini
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

The purpose this study is to analyze Effect of Professionalism, Job experience, and Job Autonomy on Job Performance Advocate in Purwokerto.This research was conducted at Advocate in Purwokerto. The number of samples used by 52 respondents, and the sample collection technique using a purposive sampling method. To determine the sample size using methods developed by Isaac and Michael, as well as Krejcie and Morgan.The independent variables in this study Profesionalism, Job Experience and Job Autonomy with the dependent variable is Job Performance. The analytical tool used path analysis. The results of the analysis using path analysis, found that the variable Profesionalism, and Job Experience positive effect on Job Performance. As for the variables Job Autonomy negatively affect job performance. Results of analysis using t-test can be known Profesionalism, and Job Experience significant effect on Job Performance. As for Job Autonomy no significant effect on job performance. Professionalism has the most impact on Job Performance. To improve Profesionalism an Advocate can be reached by building awareness of the profession through devotion to the profession (dedication), social obligations (social obligation) have good relations with other professions and communities, Independence (autonomy demands) are able to make decisions without pressure from others, and confidence in the rule itself / profession (belief in self-regulation)
PENGARUH PENGETAHUAN PRODUK, PERSEPSI RESIKO DAN PERSEPSI MANFAAT TERHADAP MINAT MENGUNAKAN LAYANAN GO PAY PADA PELANGGAN GO JEK Ady Achadi; Hari Winarto
Majalah Imiah Manajemen & Bisnis Vol 17 No 1 (2020): Majalah Ilmiah Manajemen & Bisnis
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Abstract

The purpose of this study was to analyze the significant effect of product knowledge, perceived risk and perceived benefits on the interest in using Go Pay services for Gojek customers. In this study, a survey was conducted of 100 Go Pay service users provided by Go Jek, then the data obtained were analyzed using multiple linear regression. Based on the results of data analysis, it was found that there was a significant effect of product knowledge on interest in using Go Pay services as evidenced by the significance value obtained of 0.000 <alpha of 0.05, there was a significant effect of risk perception on interest in using Go Pay services as evidenced by the significance value obtained is 0.019 <from alpha of 0.05 and there is a significant effect of perceived benefits on the interest in using Go Pay services as evidenced by the significance value obtained of 0.000 <alpha of 0.05. With these results, an implication can be made that the Go Jek application provider must be able to clearly and easily understand the features that they will launch in the Go Pay service, so that users can understand the risks and benefits they will receive from using the Go Pay service. . This may also apply to companies that will launch e-wallet services.
PENGARUH KARAKTERISTIK PEKERJAAN, KEADILAN INTERAKSIONAL DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PT. BANK RAKYAT INDONESIA CABANG PURWOKERTO Haris Januar; Kundaru Hadiyanto; Heri Setiawan
Majalah Imiah Manajemen & Bisnis Vol 14 No 2 (2017): Majalah Ilmiah Manajemen & Bisnis
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Abstract

This research entitled "The Effect of Job Characteristics, Interactional Justice and Organizational Commitment on Job Satisfaction of PT. Bank Rakyat Indonesia Purwokerto Branch ". The purpose of this study was to analyze and test the significance of the influence of job characteristics on job satisfaction of employees of PT. Bank Rakyat Indonesia Purwokerto Branch, to analyze and test the significance of the effect of interactional justice on job satisfaction of PT. Bank Rakyat Indonesia Purwokerto Branch and to analyze and test the significance of the influence of organizational commitment on job satisfaction of employees of PT. Bank Rakyat Indonesia Purwokerto Branch. The analysis uses multiple linear regression. From this research it can be concluded: The first hypothesis that states job characteristics has a significant effect on job satisfaction of employees of PT. Bank Rakyat Indonesia Purwokerto Branch, with a trust rate of 95%, accepted. This is evidenced by the t test, t calculates the job characteristics greater than t table (4.484> 2.0106). The second hypothesis which states interactional justice has a significant effect on job satisfaction of employees of PT. Bank Rakyat Indonesia Purwokerto Branch, with a trust rate of 95%, accepted. This is evidenced by the t test, t the interactional justice count is greater than t table (2.905> 2.0106). The third hypothesis that states organizational commitment has a significant effect on job satisfaction of employees of PT. Bank Rakyat Indonesia Purwokerto Branch. This is evidenced by the t test, t calculates the organizational commitment greater than t table (3.479> 2.0106).
PENGARUH KEPEMILIKAN MANAJERIAL, LEVERAGE, DAN KUALITAS AUDIT TERHADAP INTEGRITAS LAPORAN KEUANGAN Krisnhoe Sukma Danuta; Minadi Wijaya
Majalah Imiah Manajemen & Bisnis Vol 17 No 1 (2020): Majalah Ilmiah Manajemen & Bisnis
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Abstract

This research was conduct to analyze the effect of managerial ownership, leverage, and audit quality on the  financial statements integrity of manufacturing companies listed on the IDX from 2016 to 2018. Purposive sampling method were used as sampling method which results in 35 companies as the sample. Data research analysis using multiple linear regression with the help of SPSS 22. The results showed that leverage has a negative effect on the integrity of financial statements, while managerial leadership and audit quality have no effect on the integrity of financial statements.
ANALISIS PENGARUH FAKTOR LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA USAHA PENJUALAN SEPEDA MOTOR BEKAS DI KECAMATAN PURWOKERTO SELATAN KABUPATEN BANYUMAS P Edi Sumantri; Kundaru Hadiyato
Majalah Imiah Manajemen & Bisnis Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis
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Abstract

Workers or employees must be well managed to be able to deal with increasingly intense competition conditions. Work environment and compensation are considered as important factors in determining employee job satisfaction. In this research, both of these factors will be seen to influence the employee job satisfaction of the sales force in the small business engaged in the sale of used motorcycles Two hypotheses proposed in this study are: there is a significant influence between work environment factors and compensation on employee job satisfaction; and compensation is a factor that has a greater effect on employee job satisfaction in small businesses engaged in the sale of used motorcycles. The results of the first hypothesis were accepted, while the second hypothesis was rejected.
PENGARUH KUALITAS PELAYANAN, PROMOSI, REPUTASI DAN LOKASI TERHADAP KEPUTUSAN NASABAH MENABUNG DI PT. BANK MANDIRI (PERSERO) TBK CABANG KROYA Anggoro Dwi Pramudo; Tri Esti Masita; Heri Setiawan
Majalah Imiah Manajemen & Bisnis Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis
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Abstract

Research is called “influence the quality of services, promotion, reputation and location of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya”. The purpose of this research is to find significance influence the quality of services, promotion, reputation, and location of the decision customers in save at PT. Bank Mandiri (Persero) tbk the branch Kroya. Instrument the analysis used linear regression multiple. From research is it can be concluded: Hypothesis first said the quality of services significant of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya, with the trust 95 %, accepted. This is proven by test t, t count the quality of services greater than t table (5,070 > 1,9853). Hypothesis second said promotion significant impact on customers save at the PT. Bank Mandiri (Persero) tbk branch Kroya, with the trust % 95, accepted. This is proven by test t, t count promotion greater than t table (3,215 > 1,9853). Hypothesis third said reputation significant of the decision customers save at PT. Bank Mandiri (Persero ) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count reputation greater than t table (2,049 > 1,9853). Hypothesis fourth said location significant of the decision customers save at PT. Bank mandiri (Persero) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count location greater than t table (3,709 > 1,9853).
PENGARUH CAPITAL ADEQUANCY RATIO (CAR), BIAYA OPERASI PENDAPATAN OPERASI (BOPO) DAN LOAN DEPOSIT RATIO (LDR) TERHADAP RETURN ON ASSETS (ROA) BANK DEVISA DI INDONESIA Kasyati Kasyati; Suwarno Suwarno; Tjahjani Murdijaningsih
Majalah Imiah Manajemen & Bisnis Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis
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Abstract

The purpose of this study was to analyze the positive significance of the effect of CAR on the Foreign Exchange Bank ROA in Indonesia, to analyze the negative significance of the effect of BOPO on Foreign Exchange Bank ROA in Indonesia and to analyze the positive significance of the LDR on Foreign Exchange Bank ROA in Indonesia. The analytical tool used in this study is multiple linear regression analysis. From this research it can be concluded: (1) The first hypothesis which states CAR has a significant positive effect on the ROA of Foreign Exchange Banks in Indonesia, accepted. This is evidenced by the t test, t calculate CAR greater than t table (2,075> 1,6628), (2) The second hypothesis which states that BOPO has a significant negative effect on the ROA of Foreign Exchange Banks in Indonesia, is accepted. This is evidenced by the t test, -t count BOPO <-t table (-10.455 <- 1,6628), (3) The third hypothesis which states that the LDR has a significant negative effect on the ROA of Foreign Exchange Banks in Indonesia, is rejected. This is evidenced by the t test, -t count LDR> -t table ((-0,915> -1,6628).
PERKEMBANGAN USAHA UMKM SEBELUM DAN SESUDAH MENERIMA PEMBIAYAAN MURABAHAH PADA BMT BEN SEJAHTERA KECAMATAN KROYA KABUPATEN CILACAP Reni Wiyarti; Heru Cahyo; Nirmala Nirmala
Majalah Imiah Manajemen & Bisnis Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

The purpose of this study was to determine the development of micro, small and medium enterprises before and after receiving murabahah financing at BMT Ben Sejahtera Kroya. This research is quantitative research and the method is purposive sampling method. The population in this study were all members of the Murabahah Financing of BMT Ben Sejahtera Kroya is 150 members in 2017. The analysis technique in this study was the Wilcoxon Signed Rank test. Whereas, the data processing used the SPSS for Windows Release 22 program.The results of the research on sales turnover before and after receiving Murabahah financing are (Asymp.Sig. (2-tailed) of 0,000 where the value is less than the research critical limit of 0.05, income of -9.101 with ( Asymp. Sig. (2-tailed) of 0,000 where the value is less than the research critical limit of 0.05, profit equal to -8,791 with (Asymp. Sig. (2-tailed) of 0,000 where the value is less than the research critical limit of 0.05, meaning H1, H2 and H3 are accepted and H0 is rejected

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