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Majalah Bisnis & IPTEK
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : -     EISSN : 25021559     DOI : https://doi.org/10.55208/bistek
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Related to the fields of Accounting and Management as well as the Context of Business and Science and Technology in Indonesia, also intended as a medium of communication between academics who are interested in business and science and technology studies from the point of view of accounting and management. Relating to the development of Industry 4.0 towards Industry Society 5.0, which applies high technology to increase efficiency and productivity, reduce negative environmental impacts, achieve sustainable development, human and machine collaboration, and attention to aspects such as the environment and worker welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 5 Documents
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Search results for , issue "Vol 14 No 2 (2021): Majalah Bisnis " : 5 Documents clear
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN: SURVEY PADA SALAH SATU PERUSAHAAN SEPEDA DI KOTA BANDUNG Yudi Pratama; Imam Heryanto; Ashila Dwiyanisa; Imelda Megawati
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (30.757 KB) | DOI: 10.55208/bistek.v14i2.231

Abstract

This study examines the importance of service quality and product quality on consumer satisfaction. The survey was conducted on 150 customers at a bicycle retail company in the city of Bandung. This research uses path analysis technique to determine the effect of quality of service and product quality on consumer satisfaction, either partially or simultaneously. The results showed that service quality had the most substantial influence on consumer satisfaction, with the value of the importance of the effect being 32.5%. Product Quality has the second most substantial influence on Consumer Satisfaction, with a value of 24.9%. The results of the calculation of the coefficient of determination (R2) expressed in percentages describe the contribution of all independent variables, namely Service Quality (X1) and Product Quality (X2) in determining Customer Satisfaction (Y) of 57.4% and the amount of epsilon is = 0.426 or of 42.6% influenced by other factors not examined in this study.
ANALISIS KINERJA KEUANGAN BERDASARKAN RASIO ARUS KAS PADA PT PRIMARINDO ASIA INFRASTRUCTURE, TBK. TAHUN 2015 – 2019 YANG TERDAFTAR DI BURSA EFEK INDONESIA Dedi Karmana; Sakti Muda Nasution; Mira Ismirani Fudsy
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (28.641 KB) | DOI: 10.55208/bistek.v14i2.232

Abstract

This study aims to determine how the financial performance based on the cash flow ratio at PT Primarindo Asia Infrastructure, Tbk. 2015 – 2019 Listed on the Indonesia Stock Exchange. The research method used is a quantitative method where after all the required data has been collected, the next step is to analyze the collected data to be understood and processed in the form of explanations. After analyzing and discussing the problem, the authors conclude that the cash flow ratio shows poor financial performance, because the average ratio decreases and is below 1. There are only 2 ratios that are considered good, namely the operating cash flow ratio to interest and cash flow ratio operations to capital expenditures.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN : (SURVEY PADA SALAH SATU PENYEDIA JASA INTERNET DI KOTA BANDUNG) Dessy Riyani; Irena Larashati; Dudung Juhana
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (29.319 KB) | DOI: 10.55208/bistek.v14i2.233

Abstract

The results of this study were carried out to know the effect of price and service quality on customer satisfaction. The study used a survey approach to internet service customers as many as 100 people in the city of Bandung. Based on research using path analysis, it appears that the price variable has a direct influence of 14.7%. The indirect effect through the service quality variable is 13.1%, the total effect is 27.9%. On the other hand, service quality variables directly influence 32.1%. The indirect effect through the variable price is 13.1%, the total effect is 45.2%. The coefficient of determination (R-square) relationship expressed in the percentage of the contribution of all independent variables price and service quality in determining customer satisfaction variables is 73.1%. In comparison, other factors that affect customer satisfaction not examined shown by the value ? = 0.269 Or 26.9%. The recommendation is that the company should further improve the quality of the internet and other products to improve customer satisfaction.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN : (SURVEY PADA SALAH SATU PERUSAHAAN OUTSOURCING DI KOTA BANDUNG) Desi Rismawati; Dedi Hadian; Ester Manik; Titi Titi
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (29.613 KB) | DOI: 10.55208/bistek.v14i2.234

Abstract

This study examines the effect of compensation and works motivation on employee performance. To determine the magnitude of the effect of compensation and work motivation on employee performance, the researchers surveyed one outsourcing company in Bandung with 45 employees as respondents. The statistical methods used in this research are descriptive and verification methods. This study indicates that all independent variables, namely compensation and work motivation, have a positive relationship and have a significant influence on the dependent variable, namely employee performance. Based on the overall analysis of the data obtained, it knows that the compensation is in a reasonably good category, work motivation is in a reasonably good category, and employee performance is in a reasonably good category. Compensation has a high impact of 30%. In contrast, work motivation has a low effect of 29.5%. It reaffirmed that compensation and work motivation had an effect of 59.4% on employee performance and the remaining 40.6% was influenced by other factors not examined and possibly affecting employee performance.
The Effect of Price on Service Quality, Customer Satisfaction and Customer Loyalty: Case Study on One of The E-Commerce Bulan Tati Fitria; Haris Nurdiansyah
Majalah Bisnis & IPTEK Vol 14 No 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bistek.v14i2.426

Abstract

Sales are a crucial indicator of a company's ability to carry out its operations successfully. Sales in this context refer to products or services that the business has offered and that customers have accepted or used favorably. A firm's level of sales indicates how successful it is in conducting business operations; the higher the sales level a company achieves, the more successful the company is. The impact of price on customer satisfaction and service quality is investigated in this study. Researchers employed partial least squares (PLS), a non-parametric method, to test the research model. The research model was also predicted using a cross-sectional survey with 100 respondents using one e-commerce site. The findings demonstrated that price impacted customer loyalty, satisfaction, and service quality. The findings also demonstrate the critical role that strategic price policies play in boosting consumer loyalty and happiness.

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