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Jurnal Visi Komunikasi

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Published by Universitas Mercu Buana

ISSN : 14123037 EISSN : 25812335 DOI : https://doi.org/10.22441/visikom

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 188 Documents

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TEKNIK PENGGUNAAN MEDIA SOSIAL “FACEBOOK DAN INSTAGRAM” DALAM MEMBANGUN BRAND AWARENESS PT. WISATA ANUGERAH ABADI Ahmad Fadhilah
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

Companies in the current era use social media as a medium for the formation of Brand Awareness, specifically social media Facebook and Instagram. Wina Tour is an effort that is engaged in the field of Tour & Travel services that use social media Facebook and Instagram to make Brand Awareness as Agnet Travel. The purpose of this research is to study the results of using Facebook and Instagram social media in the formation of Wina Tour Brand Awareness.This research refers to the theory about the technique put forward by Uchjana Effendy The technique is essentially planning and management to achieve a goal. But achieving that goal, the technique does not function as a road map that only shows direction, but must be able to show how the operational point is.The method used in this research is qualitative descriptive through in-depth interviews with Vienna Tour social media managers and Vienna Tour customers using Facebook and Instagram.The results of this study indicate that the utilization of Facebook and Instagram by Wina Tour in the formation of the desired image has been successful, where through published content, Vienna Tour customers Facebook and Instagram users have the perception that on Vienna Tour they get information about traveling. But there are still things that need to be maximized by Wina Tour to be able to achieve the goal of forming its image to the fullest.

MODEL LOYALITAS PADA PENGGUNAAN BRAND INSTANT MESSAGING OLEH REMAJA Muhammad Gustiasa
Jurnal Visi Komunikasi Vol 15, No 1 (2016): May 2016
Publisher : Universitas Mercu Buana

Instant messaging is one of the communication services that teenagers often use. Referring to its often socializing psychography, many instant messaging brands that compete get market share through marketing communications strategies. The condition of consumer loyalty as the ultimate goal of marketing communication here has its own challenges. Brand switching almost does not cost (zero cost) so consumers often use two or more brands at once in their smartphone or gadget. This research builds and tests consumer loyalty model using brand instant messaging by adolescent. This type of quantitative research is selected by Structural Equation Modeling analysis. There are five hypothesis tests with six variables obtained through the results of previous research factor analysis and literature review. The analysis shows that the model is not fit and only two hypotheses accepted the significance of the influence between the variables. The first hypothesis received is the influence between information exposure variable to the level of brand attribute knowledge. The next hypothesis received significance is the influence of consumer satisfaction levels and perceptions of social support to consumer brand user loyalty. Instant messaging merupakan salah satu layanan komunikasi yang kerap digunakan remaja. Mengacu pada psikografisnya yang kerap bersosialisasi, banyak merek instant messaging yang berkompetisi mendapatkan market share melalui strategi komunikasi pemasaran. Kondisi loyalitas konsumen sebagai tujuan akhir komunikasi pemasaran disini memiliki tantangan tersendiri. Perpindahan merek (brand switching) nyaris tidak membutuhkan biaya (zero cost) sehingga konsumen sering menggunakan dua atau lebih merek sekaligus dalam smartphone atau gadgetnya. Penelitian ini membangun dan menguji model loyalitas konsumen penggunaan brand instant messaging oleh remaja. Tipe penelitian kuantitatif dipilih dengan analisis Structural Equation Modeling. Terdapat lima pengujian hipotesis dengan enam variabel yang didapatkan melalui hasil analisis faktor penelitian sebelumnya dan kajian pustaka. Analisa menunjukkan bahwa model tidak fit dan hanya dua hipotesis diterima signifikansi pengaruh antar variabelnya. Hipotesis pertama yang diterima adalah adanya pengaruh antara variabel terpaan informasi terhadap level pengetahuan atribut brand. Adapun hipotesis berikutnya yang diterima signifikansinya adalah adanya pengaruh level kepuasan konsumen dan persepsi dukungan sosial terhadap loyalitas konsumen pengguna brand.

PENGELOLAAN MEDIA SOSIAL TWITTER OLEH KEMENTERIAN PENDIDIKAN DAN KEBUDAYAAN DALAM SOSIALISASI PERPRES PENGUATAN PENDIDIKAN KARAKTER Miranda, Ardanari
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

Management of social media, especially the Twitter account of the Ministry of Education and Culture @Kemdikbud_RI. This research is to find out about the management of Kemdikbud_RI's Twitter account in the socialization of the Perpres Strengthening Character Education. The theory used in this study about the management of social media, which includes the processes of planning, activation and supervision, optimization, social media activities, social media strategies, implementation, and to the process of monitoring and evaluation. Case study research method that aims to describe and describe systematically a fact carefully. Data collection techniques using primary and secondary data. Primary data were obtained by in-depth interviews with the Head of the Communication and Public Service Bureau, the Head of Information Services Subdivision and the admin of the Ministry of Education and Culture's social media. Secondary data obtained from pages, books and other documents. The results showed that, the Communication and Public Service Bureau had Standard Operating Procedures in managing the social media accounts of the Ministry of Education and Culture and had grouped the community based on the followers of each social media account (Twitter, Facebook, Instagram, Website, YouTube) owned by the Ministry of Education and Culture, so it is clear what content will be uploaded, so that followers / followers from each account will find it easier to understand the policies that have been conveyed through the Ministry of Education and Culture's social media.

AKTIVITAS KOMUNIKASI CUSTOMER RELATIONS DALAM LAYANAN PENGEMUDI GOJEK SRIKANDI TERHADAP PENGGUNA JASA Novilah Novilah
Jurnal Visi Komunikasi Vol 16, No 1 (2017): May 2017
Publisher : Universitas Mercu Buana

The role of the driver GO-JEK considered important for PT. GO-JEK Indonesia, a company engaged in the field of online-based transportation services oriented to the satisfaction of its customers (customer). Including category GO-JEK female driver by the term Heroine. The driver is equipped with SOP of communication with the customer. The purpose of this study was to determine the GO-JEK Heroine driver's communication activities in the framework of customer relations. The results of this study is that the study concluded that the driver GO-JEK Heroine understand the importance of customer relations and excellent service for providing transportation services in accordance with the SOP (Standard Operating Procedure). Communication activities carried out, is motivated by the need to dig up information about the customer early done by the driver GO-JEK Heroine with customers. A second communication when meeting customers, assuring customer data in accordance with the reservation. Further, when serving customers both to drive customers (Go-Ride), Booking foods (Go-Food), reservations are shopping (Go-Mart) or Shipping (Go Send). The Driver GO-JEK Heroine talks when necessary and when deemed necessary. This is done in the process of serving maximally and improve the security of the driver her-self.Peran para pengemudi GO-JEK Srikandi dianggap penting bagi PT. GOJEK Indonesia, perusahaan yang bergerak di bidang jasa transportasi berbasis online yang berorientasi kepada kepuasan pelangganya (customer). Penelitian ini ditujukan untuk mengetahui aktivitas komunikasi pengemudi GO-JEK Srikandi dengan pelanggan dengan menggunakan landasan teori Kepuasan Pelanggan (Customer Satisfactions). Hasil penelitian terbagi dalam dua subbab yaitu: 1) Menggali informasi awal tentang customer yang dilakukan oleh para pengemudi GO-JEK Srikandi dengan pelanggan, 2) Aktivitas komunikasi para pengemudi GO-JEK Srikandi dalam melayani pelanggan meliputi 3 faktor: mengawali komunikasi saat bertemu pelanggan, saat melayani pelanggan yang dilakukan oleh para pengemudi GO-JEK Srikandi dan setelah melayani pelanggan yang dilakukan oleh para pengemudi GO-JEK Srikandi. Penelitian ini menyimpulkan dalam mencapai layanan prima dan melayani dengan secara memuaskan, driver GO-JEK Srikandi mengerti akan pentingnya SOP (Standart Operating Procedure) yang telah ditentukan PT. GO-JEK Indonesia.

PENGARUH PEMROSESAN INFORMASI SECARA SENTRAL DAN PERIFERAL “PESAN SOCIAL MEDIA” TERHADAP KEPUTUSAN MEMILIH JASA JNE DI JAKARTA BARAT Ramadhani, Nadhilah; Tri Atmodjo, Juwono
Jurnal Visi Komunikasi Vol 19, No 1 (2020): Mei 2020
Publisher : Universitas Mercu Buana

The development of technology today, Social Media has become a tool used by companies to help prospective customers process information that suits their needs. Companies that utilize social media as marketing tools are PT. Tiki Line Nugraha Ekakurir, better known as JNE. JNE uses Instagram to provide information. This study is to determine the extent of the influence of Central Information Processing "Social Media Message" Against the Decision to Choose JNE Services in West Jakarta with the Elaboration Likelihood Model theory. This study uses a quantitative approach to the type of explanatory research. With the survey method by distributing questionnaires to 196 respondents obtained from calculations using the purposive sampling technique. The data analysis technique used is a Likert scale with data analysis of multiple linear regression equations. The results of this study are customers who have research criteria only 161 respondents. There is an influence between Central Information Processing of 39.2% and Peripherals of 65.5%. And there is a joint influence on the Decision to Choose JNE Services by 68.4%. Based on the research results, the researcher gave a suggestion that the JNE social media team could focus the content delivered in the form of information packaged more simply and easily understood, although central information such as information related to tariffs, types of services including promo or discount programs still needed to be informed.

PENGELOLAAN MEDIA INTERNAL “NEWSLETTERLEGAL & CORSEC” PT SALIM IVOMAS PRATAMA TBK JAKARTA Haililah Tri Gandhi; Suci Destania
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

The role of internal media becomes very important because through this media between employees and between employees and management can interact equate the views and objectives. Information has become the main needs of employees as the audience to meet the need for information and knowledge. The purpose of taking the object of study of the Internal Media Management "Newsletter Legal & Corsec" is to know how the internal media management issued Dept. Legal & Corsec and information submitted in the form of the laws and regulations that apply in Indonesia and other policies. This study used a qualitative approach with the research method used was a case study and data collection techniques used were in-depth interviews.The results of this study discusses the internal media management "legal newsletter & corsec" as a management process carried out from the planning phase to take action and communicate (release). Framework used the theory of communication is the process of communication, internal media, and described the process of management in dealing with internal media. This study concludes that the Internal Media Management "Newsletter Legal & Corsec" Pratama Tbk PT Salim Ivomas given to employees can add to the information and knowledge that are useful in daily life. Peran media internal menjadi sangat penting karena melalui media inilah antar karyawan maupun antara karyawan dan manajemen dapat berinteraksi menyamakan pandangan dan tujuan. Informasi menjadi kebutuhan utama karyawan sebagai khalayak untuk memenuhi kebutuhan akan informasi dan pengetahuan. Tujuan dilakukannya mengambil objek penelitian terhadap Pengelolaan Media Internal “Newsletter Legal&Corsec” adalah untuk mengetahui Bagaimana pengelolaan media internal yang dikeluarkan Dept. Legal & Corsec dan informasi yang disampaikan berupa mengenai hukum perundangan yang berlaku di Indonesia dan kebijakan-kebijakan lainnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian yang digunakan adalah studi kasus dan teknik pengumpulan data yang digunakan adalah wawancara mendalam.Hasil penelitian ini membahas mengenai pengelolaan media internal “newsletter legal & corsec” seperti proses pengelolaan yang dilakukan dari tahap perencanaan sampai mengambil tindakan dan berkomunikasi (release). Kerangka Pemikiran yang digunakan teori komunikasi yaitu proses komunikasi, media internal, dan dijabarkan proses manajemen dalam menangani media internal. Penelitian ini menyimpulkan bahwa Pengelolaan Media Internal “Newsletter Legal & Corsec” PT Salim Ivomas Pratama Tbk yang diberikan untuk karyawan dapat menambah informasi dan pengetahuan yang berguna dalam kehidupan sehari-sehari.

INTERPRETASI WANITA CADAR PADA TAYANGAN PROPAGANDA KELOMPOK ISIS Sasha Praditiani
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

Many terrorist cases that occur in the world or Indonesia in the name of Islam that make Muslims especially veiled women increasingly cornered because people assume that veiled women are radical Muslims and associate them with terrorist groups or ISIS. This research identifies how the process of interpreting veiled women in Tangerang against ISIS through propaganda videos spread in cyberspace. Stuart Hall's theory of reception analysis verbal and non-verbal communication, understanding veils in Islam, understanding of ISIS groups, understanding signs and meanings and psychosocial development. Critical paradigm with descriptive research type, with in-depth interviews with adolescents and adults. Basically the interpretations of the interviewees who have tapered on the same thing, namely the ISIS group is not a reflection of Islam, and does not support it, it can be seen from the results of analysis that three of the four interviewees included in the oppossitional category by stating that groups ISIS is a group that carries a cruel and inhuman image. One person entered into the Negotiation Position category in the teen category.

AKTIVITAS HUMAS BADAN LAYANAN UMUM (BLU) DALAM MENSOSIALISASIKAN TRANS JAKARTA Gabriella Sonia
Jurnal Visi Komunikasi Vol 12, No 2 (2013): November 2013
Publisher : Universitas Mercu Buana

Abstrak. Public relations merupaan suatu fungsi manajemen yang berperan pentingdalam menjalankan proses komunikasi yang berperan dalam proses penyampaianinformasi secara berkelanjutan dan berkesinambungan mengenai perusahaan atauorganisasi. Keberadaan humas sebagai sumber informasi bagi publik terasa penting diera globalisasi ini. Bidang humas merupakan salah satu aspek penting bagi organisasi.Baik itu organisasi profit maupun notprofit. Trans Jakarta merupakan salah satuprogram kebijakan pemerintah DKI Jakarta yang dikeluarkan pada tahun 2004, karenapada saat itu di Jakarta mengalami kemacetan lalu lintas dan untuk menanggulangihal tersebut Pemerintah Provinsi DKI Jakarta menugaskan Badan Layanan Umum(BLU) untuk melaksanakan tugas pelayanan publik dengan menciptakan tradisitransportasi modern. Kemudian sosialisasi program ini adalah salah satu tugas Humasyang harus dikomunikasikan kepada masyarakat luas. Hasil penelitian yangdiperoleh bahwa Humas dalam mensosialisasikan program TIJE tidak sendirimelainkan dengan TIM. Dalam melakukan aktivitas sosialisasi program TIJE.Humas memiliki berbagai kegiatan diantaranya, perayaan 1 tahun kinerjaTransjakarta, Publik Hearing, Sosialisasi dengan Media Eksternal- Buletin,TalkShow, sedangkan evaluasi humas melalui media monitoring.Abstrak. Public relations merupaan suatu fungsi manajemen yang berperan pentingdalam menjalankan proses komunikasi yang berperan dalam proses penyampaianinformasi secara berkelanjutan dan berkesinambungan mengenai perusahaan atauorganisasi. Keberadaan humas sebagai sumber informasi bagi publik terasa penting diera globalisasi ini. Bidang humas merupakan salah satu aspek penting bagi organisasi.Baik itu organisasi profit maupun notprofit. Trans Jakarta merupakan salah satuprogram kebijakan pemerintah DKI Jakarta yang dikeluarkan pada tahun 2004, karenapada saat itu di Jakarta mengalami kemacetan lalu lintas dan untuk menanggulangihal tersebut Pemerintah Provinsi DKI Jakarta menugaskan Badan Layanan Umum(BLU) untuk melaksanakan tugas pelayanan publik dengan menciptakan tradisitransportasi modern. Kemudian sosialisasi program ini adalah salah satu tugas Humasyang harus dikomunikasikan kepada masyarakat luas. Hasil penelitian yangdiperoleh bahwa Humas dalam mensosialisasikan program TIJE tidak sendirimelainkan dengan TIM. Dalam melakukan aktivitas sosialisasi program TIJE.Humas memiliki berbagai kegiatan diantaranya, perayaan 1 tahun kinerjaTransjakarta, Publik Hearing, Sosialisasi dengan Media Eksternal- Buletin,TalkShow, sedangkan evaluasi humas melalui media monitoring.

EFEKTIVITAS PRODUCT PLACEMENT HYUNDAI PADA DRAMA KOREA DESCENDANTS OF THE SUN TERHADAP BRAND AWARENESS SURVEY PADA PENONTON DRAMA KOREA DOTS DI TANGERANG Krisna Ayu Wulandari
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

The company started to use an advertising technique that was deemed sufficient, namely by using product placement or brand placement. This study was to determine the effectiveness of product placement on the brand awareness survey of the Korean Drama Descendant of The Sun audience in Tangerang. The paradigm used in this research is positivistic, with a quantitative approach to survey methods for Korean drama audiences Descendant of the Sun with non-probability sampling using accidental sampling. The results showed that the product placement made by Hyundai in the Korean drama Descendant of the Sun contributed 44.7% to the brand awareness of the Korean drama Descendant of the sun audience

MANAJEMEN KOMUNIKASI PASANGAN PEKERJA RUMAH TANGGA DI JAKARTA DALAM MENGHADAPI KRISIS KEUANGAN KELUARGA Dyah Sri Subandiah
Jurnal Visi Komunikasi Vol 14, No 1 (2015): May 2015
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v14i1.1666

In some big cities such as Jakarta, Surabaya and Bandung, communication patterns began to change with a shift in values and culture. One important dimension of family communication is adaptation to change. Communication theory used in the Family, the Family Adaptation, Communication Patterns, and Financial Crisis This research is a qualitative study using a phenomenological approach. Data collection techniques using face-to-face in-depth interviews and continuously to get information from informants. Because the interviews were conducted more than once, it is also called intensive interviews.The findings showed three communication strategies in the face of the financial crisis (1) proactive, trying actively to discuss financial issues, (2) prediction in the form of social gathering needs brother, and (3) social networks, namely improving communication with the utilization of information technology.While internally, the couple's communication patterns are applied is interactional. There is no openness and reciprocity between the two. Starting with a new pattern of nonverbal communication continued to verbal communication.Beberapa kota besar seperti Jakarta, Surabaya dan Bandung, pola komunikasi mulai berubah seiring dengan terjadinya pergeseran nilai-nilai dan budaya. Salah satu dimensi penting dalam komunikasi keluarga adalah adaptasi terhadap perubahan. Teori yang digunakan Komunikasi dalam Keluarga, Adaptasi dalam Keluarga, Pola Komunikasi, dan Krisis Keuangan Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan fenomenologi. Teknik pengumpulan data menggunakan wawancara tatap muka secara mendalam dan terus menerus untuk menggali informasi dari informan. Karena wawancara dilakukan lebih dari satu kali, maka disebut juga intensive interviews.Temuan penelitian menunjukkan tiga strategi komunikasi dalam menghadapi krisis keuangan yakni (1) proaktif, mencoba aktif untuk membicarakan masalah keuangan, (2) prediksi kebutuhan dalam bentuk arisan saudara, dan (3) jejaring sosial, yaitu meningkatkan komunikasi dengan pemanfaatan teknologi informasi. Sementara secara internal, pola komunikasi yang pasangan ini terapkan adalah adalah interaksional. Ada keterbukaan lalu ada timbal balik antara keduanya. Di awali dengan pola nonverbal communication baru dilanjutkan ke komunikasi verbal.

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Tri Juwono

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Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

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Dki jakarta

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

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Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA