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Jurnal Visi Komunikasi

viskom
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Published by Universitas Mercu Buana

ISSN : 14123037 EISSN : 25812335 DOI : https://doi.org/10.22441/visikom

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Visi Komunikasi [p-ISSN: 1412-3037 | e-ISSN: 2581-2335] has been published since 2007 byFakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta, Indonesia. Jurnal Visi Komunikasi is a bi-annual journal issued on May and November. It consists of research-based articles and /or conceptual articles in communications (see Focus and Scope). The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 188 Documents

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PERS NASIONAL, PILAR SATU-SATUNYA YANG KONSISTEN ANTI-KORUPSI Atmadji Sumarkidjo
Jurnal Visi Komunikasi Vol 12, No 1 (2013): May 2013
Publisher : Universitas Mercu Buana

Media sering kali disebut sebagai pilar keempat demokrasi suatu negara. Setelahperistiwa Malari pada Januari 1974, untuk pertama kalinya kemerdekaan pers mengalamikemunduran yang sangat berarti karena ada sejumah media cetak yang dibredel dan tidak bisaterbit lagi. Penutupan tujuh surat kabar utama di Jakarta pada Januari 1978 telah mematahkansebagian besar semangat anti-korupsi pers nasional. Pemberitaan pasca tahun 1978 cenderungmemperhatikan keselamatan media itu ketimbang mempetimbangkan nilai jurnalistiknyamengenai sebuah informasi atau berita. Setelah reformasi, kemerdekaan pers dijamin olehundang-undang, tetapi karena tumbuhnya era keterbukaan, kontrol sosial tidak menjadimonopoli pers lagi. Media baru (new media) dan media sosial (social media) mulai eksis, danmendorong pembentukan opini publik dan sekaligus jadi benchmark surat kabar dan televisidalam mengangkat isu anti-korupsi dan perbuatan ketidakadilan lainnya. Lahirnya lembagaKPK menjamin semacam “kendaraan utama” bagi media massa untuk mem- blow-up ataumengangkat berbagai isu korupsi besar.Media sering kali disebut sebagai pilar keempat demokrasi suatu negara. Setelahperistiwa Malari pada Januari 1974, untuk pertama kalinya kemerdekaan pers mengalamikemunduran yang sangat berarti karena ada sejumah media cetak yang dibredel dan tidak bisaterbit lagi. Penutupan tujuh surat kabar utama di Jakarta pada Januari 1978 telah mematahkansebagian besar semangat anti-korupsi pers nasional. Pemberitaan pasca tahun 1978 cenderungmemperhatikan keselamatan media itu ketimbang mempetimbangkan nilai jurnalistiknyamengenai sebuah informasi atau berita. Setelah reformasi, kemerdekaan pers dijamin olehundang-undang, tetapi karena tumbuhnya era keterbukaan, kontrol sosial tidak menjadimonopoli pers lagi. Media baru (new media) dan media sosial (social media) mulai eksis, danmendorong pembentukan opini publik dan sekaligus jadi benchmark surat kabar dan televisidalam mengangkat isu anti-korupsi dan perbuatan ketidakadilan lainnya. Lahirnya lembagaKPK menjamin semacam “kendaraan utama” bagi media massa untuk mem- blow-up ataumengangkat berbagai isu korupsi besar.

PERAN PRODUSER DALAM PROSES PRODUKSI WEB SERIES PERDANA WAHANA HONDA Nazilah, Silmi
Jurnal Visi Komunikasi Vol 20, No 01 (2021): Mei 2021
Publisher : Universitas Mercu Buana

Wahana Honda is one of the businesses engaged in the distribution of Honda motorcycles and the service of Honda motorcycles is one of the services of Wahana Honda. This research uses descriptive research method with a qualitative approach. The method used is a case study by conducting in-depth interviews with informants. The results of this study indicate that the role of producers in the Wahana Honda Prime web series process consists of 3 stages, in pre-production which of course it is related in making themes, story ideas, cinematographic processes in the production and editing of images. In the production process the producer is fully responsible for controlling, supervising, and coordinating to all the crew involved for the smooth running of their production, carrying out production in accordance with the script and shooting script made by the producer. In post production there are 2 editing processes, namely offline and online. The producer ensures and supervises the production work in accordance with the client's direction and deliver the results in accordance with the agreed time.

TINGKAT PARTISIPASI POLITIK DAN SOSIAL GENERASI MUDA PENGGUNA MEDIA SOSIAL Morissan Morissan
Jurnal Visi Komunikasi Vol 15, No 1 (2016): May 2016
Publisher : Universitas Mercu Buana

Among social media users, young people are the most often in use social media. There is a presumption that the youth is too much infatuated with social media and tend to be more preoccupied with themselves, being anti-social because they are less concerned with the social environment around them moreover of political issues. Various data indicate that Indonesia is the most active people in the world in using social media. First time voter is one of the most important groups in each election . They are young people aged between 17 and 22 years. This study attempted to look at the political participation of social media users as voters . This study uses survey with respondents selected purposively. The results showed 73.2 percent of respondents voted in legislative elections in 2014 and the majority ( 80 %) showed a great desire to cast their ballot in the 2014 Presidential Election. The research reveals that the level of political participation among voters is high. However, the forms of political participation of most respondents was at the lightest level of consequence just talking politics with friends or co-workers as part of the activities to talk or chat to pass the time. Another form of campaign such as promoting candidates / political parties or giving donation to political parties is low or non -intensive Di antara pengguna media sosial, generasi muda merupakan kelompok yang paling sering menggunakan media sosial. Terdapat anggapan bahwa generasi muda yang gandrung dengan media sosial cenderung lebih asyik dengan dirinya sendiri, bersikap anti-sosial karena kurang peduli dengan lingkungan sosial di sekitarnya alih-alih isu politik. Berbagai data menunjukkan bahwa Indonesia merupakan salah satu negara dengan penduduk yang paling aktif di dunia menggunakan media sosial. Pemilih pemula merupakan salah satu kelompok penting pada setiap Pemilu. Mereka adalah para generasi muda yang berusia antara 17 hingga 22 tahun. Penelitian ini mencoba untuk melihat partisipasi politik pengguna media sosial sebagai pemilih pemula. Penelitian ini menggunakan metode survey, dan responden dipilih secara purposive. Hasil penelitian menunjukkan sebanyak 73,2 persen respoden memberikan suara pada Pemilu legislatif 2014 dan sebagian besar (80%) menunjukkan keinginan besar untuk memberikan suara pada Pemilu Presiden 2014. Hal ini menunjukkan bahwa tingkat partisipasi politik di kalangan pemilih pemula adalah tinggi. Selain itu, bentuk partisipasi politik sebagian besar responden barulah pada level yang paling ringan konsekuensinya yaitu sekedar membicarakan isu politik dengan teman atau rekan sejawat sebagai bagian dari kegiatan berbincang atau ngobrol untuk menghabiskan waktu. Bentuk kampanye lain oleh pemilih pemula seperti mempromosikan kandidat/Parpol, membantu kampanye Parpol atau memberikan sumbangan ke Parpol adalah relatif rendah atau tidak intensif

PENGARUH KUALITAS KOMUNIKASI TELEMARKETING PT. ASURANSI XYZ TERHADAP KEPUASAN PELANGGAN DALAM MENDAPATKAN INFORMASI NASABAH ASURANSI KESEHATAN X DI JAKARTA Mariani Mariani
Jurnal Visi Komunikasi Vol 18, No 1 (2019): Mei 2019
Publisher : Universitas Mercu Buana

The development of information technology is expected that companies can create a variety of innovations so as not to decline. The research objective is to find out how much influence the quality of telemarketing communication on customer satisfaction X health insurance PT XYZ Insurance. The independent variable in this study is the quality of communication (X) with the concept of Joseph de Vito's theory (1997), and the dependent variable is customer satisfaction (Y) with the theory of Kotler, Keller (2008). This research uses a quantitative approach with a comparative causal type. The method used was a survey by distributing questionnaires. Sampling technique from a total population of 138 inpatients. The technique used in this study is total sampling where sampling is the same as the existing population. The results showed that the influence of communication quality on customer satisfaction health insurance X amounted to 0.27%, and the remaining 99.73% was influenced by other factors.

PENDIDIKAN POLITIK WARGA DAN PENGUATAN DEMOKRASI DALAM KEPEMIMPINAN JOKOWI-AHOK Sihite, Reuben Reynold
Jurnal Visi Komunikasi Vol 13, No 2 (2014): November 2014
Publisher : Universitas Mercu Buana

This article discusses the political communication performed by Jokowi and Ahokas Governor and Vice Governor of Jakarta to its citizens. Jokowi and Ahok implicitly orindirectly with a consistent run of political education for the citizens of Jakarta. The way isby providing answers or reasons for the policies they run against their critics.This paperlinking the concept of political communication, political education, and democracy. Thisstudy found that political communication between the Governor and Deputy Governor of thecitizens actually contain political messages that are educating citizens to be more respect fordifferences, respect for competence rather than ethnicity / race, and also respect the law. Thepaper begins by various measures Jokowi and Ahok as Governor and Deputy Governor andthe criticism against them, the answers they give to their critics, a description of the conceptof political communication, political education, and democracy, as well as analysis andconclusions.Artikel ini membahas komunikasi politik yang dilakukan oleh Jokowi dan Ahoksebagai Gubernur dan Wakil Gubernur DKI Jakarta terhadap warganya. Jokowi dan Ahoksecara implisit atau tidak langsung telah dengan konsisten menjalankan pendidikan politikbagi warga DKI Jakarta. Cara tersebut adalah dengan cara memberikan jawaban-jawabanataupun alasan-alasan terhadap berbagai kebijakan yang mereka jalankan terhadap parapengkritik mereka. Makalah ini mengaitkan konsep komunikasi politik, pendidikan politik,dan demokrasi. Penelitian ini menemukan bahwa komunikasi politik antara Gubernur danWakil Gubernur dengan warganya sebenarnya mengandung pesan-pesan politik yang bersifatmendidik warganya menjadi lebih menghargai perbedaan, menghargai kompetensi daripadakesukuan/ ras, dan juga menghormati hukum. Makalah ini dimulai dengan berbagai langkahJokowi dan Ahok sebagai Gubernur dan Wakil Gubernur beserta kritik-kritik terhadapmereka, jawaban-jawaban yang mereka berikan terhadap para pengkritik mereka, uraianmengenai konsep komunikasi politik, pendidikan politik, dan demokrasi, serta analisis dankesimpulan.

PERAN BAHASA DALAM KOMUNIKASI POLITIK Christina Purwanti
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The existence of language in political communication is very interesting to study. Language is no longer viewed neutrally. The meaning of words, phrases, clauses, sentences, and paragraphs must be understood and understood more than literal meaning, literal meaning, or grammatical meaning. The meaning of language is always obedient to its users in political communication. It can be said that in the practice of political communication, language is always used which is very dynamic and flexible according to the context, situation, and goals of the communicator. Language has power in political communication. Language, on the one hand, has the meaning of agreement as an instrument and expresses symptoms that occur socially which are always free from intervention by power. On the other hand, language can be an instrument capable of presenting itself and providing space and as an arena for various interests and powers. Thus, the existence of language becomes symbols and signs that always present a very specific interest in political communication. Language can shape and educate all human life. In political communication, language is not a neutral tool. Language has the power to always change, the power of language that can destroy, and also can build. So language has a very prominent power in meaning, value, and purpose in the language itself in communicating. Here the level of language use begins to shift; starting from the use of words, the use of statements, the use of text and finally the context itself. In other words, more clearly, the words in the language of a ruler or those who are in power must be able to relate to the context. Likewise, statements in language as a ruler must also be in accordance with the context; Likewise a text that is displayed in the news, in addition to the autonomy of a text, the text must also originate from a context. Language and political communication are highly dependent on “words”, “sentences”, “text” and “context”. the essence of political communication, the expression of the truth of human life as a human being as a communicant in a society that uses a very diverse language in which it is a creature that speaks, a creature who speaks, a creature that has an interest in political communication. Language has power in political communication. This article is written to describe the existence of language in political communication using an interdisciplinary approach.

KOMPETENSI KOMUNIKASI CALON SDM PUBLIC RELATIONS A. Rahman
Jurnal Visi Komunikasi Vol 14, No 2 (2015): November 2015
Publisher : Universitas Mercu Buana

Public Relations as human resources hould have the competence that has a sale value in the labor market. One such communication competence is knowledge of communication, communication skills, motivation communication and managing interaction. Study of communication competence among students obtained the result that public Relations Group one are not sufficiently competent in listening, conveying the idea of writing, controlling the communication situation, a way of communicating with new people, motivating others through communication, understanding others, tense in communicating, and controlling communications the ability is low.While the communication competence is likely to adequately classified by phone: the ability, oral communication, communication skills via e-mail, the ability to pay attention to non-verbal message the speaker, motivational communication not only in its favor, and adaptability to different communication situations.Group two have a adequate communication of knowledge, skills, motivation and ability managing interaction. Some of the things he view is still lacking is the ability to communicate with new people who know, the ability to motivate others through communication (persuasive abilities), the attraction and motivation to communication. Public Relations as human resources hould have the competence that has a sale value in the labor market. One such communication competence is knowledge of communication, communication skills, motivation communication and managing interaction. Study of communication competence among students obtained the result that public Relations Group one are not sufficiently competent in listening, conveying the idea of writing, controlling the communication situation, a way of communicating with new people, motivating others through communication, understanding others, tense in communicating, and controlling communications the ability is low.While the communication competence is likely to adequately classified by phone: the ability, oral communication, communication skills via e-mail, the ability to pay attention to non-verbal message the speaker, motivational communication not only in its favor, and adaptability to different communication situations.Group two have a adequate communication of knowledge, skills, motivation and ability managing interaction. Some of the things he view is still lacking is the ability to communicate with new people who know, the ability to motivate others through communication (persuasive abilities), the attraction and motivation to communication.

STRATEGI PROMO OFF AIR “MAHABHARATA KEMBALI” DALAM MENINGKATKAN BRAND IMAGE ANTV Ariesti Putri Perdana
Jurnal Visi Komunikasi Vol 17, No 1 (2018): Mei 2018
Publisher : Universitas Mercu Buana

ANTV Television Station implements an off air promotion strategy to support the performance of shows on air so that it is received by loyal viewers. The off-air promo strategy that is synchronous with the on-air program is also applied in the concept of "Show Mahabarata Back" in 2017. Actually, this show wants to repeat the success of the "Mahabarata show" in the previous three years. In addition to establishing ANTV as an Indonesian family drama television, where their series was aired by Competitor TV. The implementation of the Off Air promo strategy used the promo concept and the Blue Ocean Strategy as a theoretical foundation. The research methodology is complemented by a constructivist paradigm, and a case study method. Researchers construct the object under study and examine the object in depth and detail. The concept of in-depth interviews, observational studies and documentation, is a source of data from research. The "Mahabharata Return" Off Air Promotion Strategy passed through the stages that were worked out well, and was executed well so that people felt the experience of directly meeting their idols.

STRATEGI PENATAAN GAMBAR PADA SISTEM MULTI KAMERA DALAM PRODUKSI PROGRAM INBOX SCTV Reni Puspitasari
Jurnal Visi Komunikasi Vol 16, No 1 (2017): May 2017
Publisher : Universitas Mercu Buana

The live In-SCTV Inbox program is produced with a multi-camera system because with the use of multiple cameras will produce images with various variations of composition, camera angle, type of shot in a series of time. The purpose of this research is to know the image designing strategy on multi camera system in SCTV Inbox program. There are two stages in the image structuring strategy. The first is visualization, which translates words that contain ideas into individual images. The second is the picturization, which is the activity of assembling individual images in such a way that their continuity contains a certain meaning. The paradigm of this research is constructivism where the truth of a social reality is seen as the result of social construction. The type of research used in the research is qualitative which produce descriptive data and research method used is case study. The results of research on image structuring strategy on multi-camera system in SCTV Inbox program then the researchers made the conclusion that each image that is shown in Inbox program produced with multi-camera system, based on the arrangement of image strategy that has been established and agreed between the director and the cameraman in Pre production and production stages.Program Inbox SCTV yang tayang secara langsung diproduksi dengan sistem multi kamera karena dengan penggunaan kamera lebih dari satu akan menghasilkan gambargambar dengan berbagai variasi komposisi, angle kamera, type of shot dalam satu rangkaian waktu. Tujuan dalam penelitian ini adalah untuk mengetahui strategi penataa gambar pada sistem multi kamera di program Inbox SCTV. Terdapat dua tahap yang dilakukan dalam strategi penataan gambar. Pertama adalah visualisasi (visualization), yakni menerjemahkan kata-kata yang mengandung gagasan menjadi gambar secara individual. Kedua adalah penggambaran (picturization), yakni kegiatan merangkai gambar-gambar individual sedemikian rupa, sehingga kontinuitasnya mengandung makna tertentu. Paradigma penelitian ini adalah konstruktivisme dimana kebenaran suatu realitas sosial dilihat sebagai hasil konstruksi sosial. Tipe penelitian yang digunakan dalam penelitian yaitu kualitatif yang menghasilkan data deskriptif serta metode penelitian yang digunakan adalah studi kasus. Hasil penelitian mengenai strategi penataan gambar pada sistem multi kamera di program Inbox SCTV maka peneliti membuat kesimpulan bahwa setiap gambar yang tayang dalam program Inbox yang diproduksi dengan sistem multi kamera, berdasarkan pada strategi penataan gambar yang telah ditetapkan dan disepakati antara pengarah acara dan juru kamera dalam tahapan pra produksi dan produksi.

RAGAM DAN POLA SEBARAN HOAKS JELANG PEMILIHAN UMUM SERENTAK TAHUN 2019 Dewi Sad Tanti; M.T. Hidayat M.T. Hidayat
Jurnal Visi Komunikasi Vol 19, No 1 (2020): Mei 2020
Publisher : Universitas Mercu Buana

This research is intended to map the variety of themes and patterns of spread of hoaxes related to the Simultaneous General Election in 2019. This mapping is part of an effort to identify the types and patterns of distribution so that it becomes the basis for a more efficient process of anticipating, handling and clarifying hoaxes. Using a content analysis approach will be mapped about themes, actors or objects as well as patterns of distribution and models of clarification developed in the Hoax Issue Report of the Ministry of Communication and Information. The selection of the institution is because it has the duty to supervise cyber media content while developing a campaign to reduce the spread of hoaxes in Indonesia.

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Tri Juwono

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Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

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Dki jakarta

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tri Juwono

Contact Email trijuwono@mercubuana.ac.id

Phone +628980875279

Journal Mail Official visikom@mercubuana.ac.id

Editorial Address Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Tri Juwono

Contact Email
trijuwono@mercubuana.ac.id

Phone
+628980875279

Journal Mail Official
visikom@mercubuana.ac.id

Editorial Address
Fakultas Ilmu Komunikasi Universitas Mercu Buana, Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650. Tlp./Fax: +62215870341

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA