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INDONESIA
Indonesian Journal of Digital Business
Published by Universitas Pendidikan Indonesia
ISSN : 27980014     EISSN : 27982432     DOI : -
Core Subject : Economy, Science, Engineering,
Computer Science & IT Economics, Econometrics & Finance Engineering
Marketing Management Human Resource Management Financial Management Strategic Management Accounting Entrepreneurship Software engineering Data Mining Iot Multimedia and Game Database Technologies and Applications AI/ML Data Science Information technology
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 36 Documents
 1   2   3   4 
CHALLENGES AND EFFECTS OF POOR RECRUITMENT AND SELECTION PROCESS IN NIGERIAN WORKPLACE Grace Addah; Oghenenyerhowvo OMOGBIYA
Indonesian Journal of Digital Business Vol 2, No 1 (2022): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v2i1.56143

Abstract

In this study, recruitment and selection procedures in Nigerian organizations were examined. In order to accomplish this, literature on recruitment and selection practices, contemporary trends in recruitment and selection at the workplace in Nigeria, problems and consequences of poor recruitment and selection practices, as well as management strategies for recruitment and selection at the Nigerian workplace, was reviewed. For the purpose of developing a strong justification for the discourse, this study made use of the Human Capital Theory and Resource Based View (RBV) Theory. As a result, this study came to the conclusion that finding the right employee for the right job is essential for organizational success. In order to have a round peg in a round hole, it is advised that organizations in Nigeria constantly check that their recruitment and selection criteria are valid and in line with international best practices. This recommendation includes, among other things that all employers of labor in Nigeria, whether they are public or private, should make sure that qualified human resources experts are in charge of the recruitment and selection process.
Analisis Pengaruh Shopping Lifestyle dan Service Convenience Terhadap Perilaku Impulse Buying Pengguna E-Commerce di Jawa Barat Risma Rahatuningtyas; Syti Sarah Maesaroh; Asep Nuryadin
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.56474

Abstract

Dewasa ini, perkembangan teknologi pada sektor ekonomi turut mempengaruhi cara hidup masyarakat. Kemudahan dalam mengakses teknologi dan informasi membuka peluang hadirnya ekonomi digital. E-Commerce menjadi platform  yang banyak digunakan dalam perdagangan digital. Berbagai kemudahan tersebut berdampak pada meningkatnya pola konsumsi masyarakat sehingga masyarakat melakukan keputusan pembelian secara mendadak atau impulse buying.  Impulse buying dapat memberikan efek negatif terhadap kestabilan keuangan dan pola konsumsi masyarakat. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi impulse buying. Penelitian ini menggunakan metode penelitian kuantitatif menggunakan SPSS 25 untuk menguji variabel independen yaitu shopping lifestyle dan service convenience terhadap variabel dependen yaitu impulse buying. Subjek pada penelitian ini adalah masyarakat Jawa Barat pengguna E-Commerce  Tokopedia, Shopee, Lazada, Bukalapak, dan Blibli. Hasil penelitian menunjukan bahwa variabel shopping lifestyle berpengaruh secara negatif terhadap impulse buying dan service convenience berpengaruh secara positif terhadap impulse buying. Pengaruh shopping lifestyle dan service convenience secara simultan terhadap impulse buying sebesar 68,7% sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti.
Implementasi Metode Design Sprint pada Perancangan User Experience dan User Interface Website PPID untuk PT Pembangunan Perumahan Persero Tbk Rizky Ditya A Rachman; Yogi Prasetyo; Rangga Gelar Guntara
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.56836

Abstract

Pengalaman Pengguna atau yang juga dikenal sebagai UX adalah segala hal yang terkait dengan bagaimana pengguna berinteraksi dengan suatu produk. Sedangkan antarmuka pengguna atau User Interface (UI) adalah tampilan dari sebuah website atau aplikasi yang digunakan sebagai antarmuka antara manusia dan komputer. Desain UI yang baik dapat membantu meningkatkan UX, sementara UX yang baik membutuhkan desain UI yang efisien dan efektif. Metode Design Sprint digunakan untuk mengembangkan rancangan produk dalam 5 hari dengan mengikuti 5 langkah utama. Penelitian ini bertujuan untuk merancang website PPID PT Pembangunan Perumahan Persero Tbk menggunakan metode Design Sprint dan melakukan evaluasi untuk memvalidasi masalah usability evaluasi tersebut dilakukan pada awal dan akhir dengan menggunakan User Heuristic Evaluation. Hasil Evaluasi ini menunjukkan bahwa website PPID PT Pembangunan Perumahan Persero Tbk memiliki masalah pada semua yaitu 10 aspek usability. Sedangkan, hasil dari prototype yang telah dibuat menunjukkan peningkatan pada semua aspek usability, dengan hanya memiliki masalah pada satu aspek saja.
Analysis of the Effect of Shopee Affiliate Marketing on Increasing Consumer Purchase Interest Tasya Susilawati
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.57262

Abstract

Advances in technology increasingly have an impact on consumer buying interest which is now growing. However, the problem was found in the Shopee marketplace which experienced an error for two days. The purpose of this research is to analyze the technology acceptance model through Shopee affiliate marketing as an effort to increase consumer buying interest. This study uses an associative quantitative approach by collecting data through questionnaires distributed online on social media. The population of this research is Shopee users in Bandung with an age range of 17-30 years with a sample of 210 respondents, but this research managed to collect 215 respondents. The data analysis technique used in this study is a simple linear regression data analysis technique with the help of SPSS tools. The results of this study indicate that Shopee affiliate marketing has a positive and significant effect on purchase intention. This is based on the calculated t value of 8.341 with a significance value of 0.000 where the significance value is less than 0.05 (0.000 0.05). Thus, the better the performance of Shopee Affiliate Marketing on the Shopee marketplace, the higher the consumer's buying interest.
The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products Anisa Sekar Ningrum; Btari Mariska Purwaamijaya; Adi Prehanto
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57012

Abstract

Currently, various types of food are widely circulated in the market, making consumers must be selective in choosing food. One of the trends is the Mixue ice cream brand. Mixue is a franchise brand from China that the public favors because of its affordable prices and many menu variants. Mixue is utilizing social media as a promotional medium. News about the halal status of Mixue which is a trend of conversation in the community on social media can result in a decrease in consumer purchase decisions, this is one of the impacts of electronic word of mouth (ewom). This study aims to analyze the effect of ewom and halal labels on purchase decisions for Mixue products. This research uses quantitative methods with an associative approach. The number of samples in this study were 60 respondents with a non-probability sampling technique of purposive sampling type. The results of the study stated: 1) ewom has a positive and significant effect on purchase decisions. 2) halal labeling has a positive and insignificant effect on purchase decisions. 3) ewom and halal label simultaneously positively and significantly affect purchase decisions. The implication of this research is that ewom can be used as a marketing medium and make it easier for consumers to search for product information, and the halal label will add value to a product that can increase consumer confidence to buy and consume products.
CHALLENGES AND EFFECTS OF POOR RECRUITMENT AND SELECTION PROCESS IN NIGERIAN WORKPLACE Shulammite Oghenenyerhowvo OMOGBIYA
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57227

Abstract

In this study, recruitment and selection procedures in Nigerian organizations were examined. In order to accomplish this, literature on recruitment and selection practices, contemporary trends in recruitment and selection at the workplace in Nigeria, problems and consequences of poor recruitment and selection practices, as well as management strategies for recruitment and selection at the Nigerian workplace, was reviewed. For the purpose of developing a strong justification for the discourse, this study made use of the Human Capital Theory and Resource Based View (RBV) Theory. As a result, this study came to the conclusion that finding the right employee for the right job is essential for organizational success. In order to have a round peg in a round hole, it is advised that organizations in Nigeria constantly check that their recruitment and selection criteria are valid and in line with international best practices. This recommendation includes, among other things that all employers of labor in Nigeria, whether they are public or private, should make sure that qualified human resources experts are in charge of the recruitment and selection process.
THE INFLUENCE OF VIRAL MARKETING AND INFLUENCER MARKETING AGAINST PURCHASE INTENTION TIKTOK ACCOUNT @Somethincofficial fransiska perintis br lumban gaol
Indonesian Journal of Digital Business Vol 3, No 1 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i1.57837

Abstract

The purpose of this study is to ascertain how viral marketing and influencer marketing on TikTok influence consumers' intent to purchase Somethinc items. Data for this study were gathered quantitatively utilizing survey methods. A survey distributed via Google Form served as the research tool. In this study, 414 respondents who followed @somethincofficial on TikTok served as samples. Multiple linear analysis and descriptive analysis are the analysis methods employed. The findings of this study indicate that influencer marketing has an impact on purchase intention on TikTok accounts @somethincofficial whereas viral marketing has an impact on those accounts.  Influencer marketing and viral marketing both influence future purchases. Based on the findings of the ability of independent variables to determine the coefficient of determination (viral marketing), The independent variable (and influencer marketing) in this study affects the dependent variable by 54%, while other variables in the study account for the remaining 46% (1 - 0.540).
The Effect of Social Media Marketing Through Brand Awareness on Brand Loyalty on Instagram @digitalbusiness.upi Muhammad Safiq
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57733

Abstract

University of Education Indonesia also opened a Digital Business Study Program, which not only conducts conventional socialization, but also through social media Instagram @digitalbusiness.upi, however, based on engagement data from the Instagram account @digitalbusiness.upi has decreased by 70.3%, on the other hand the Digital Business Study Program competitors from other universities who also use social media marketing. This study uses a quantitative descriptive analysis method which then the data is obtained from distributing questionnaires using a non-probability sampling method with purposive sampling. So that the sample used was 180 students of the Digital Business Study Program. The data analysis used is descriptive and inferential data analysis techniques using Partial Least Square (PLS) with SmartPLS 3.2.9 software. The results of this study indicate (1) Brand awareness has a positive and significant effect on brand loyalty with a path coefficient of 0.527. (2) Social media marketing has a positive and significant effect on brand awareness with a path coefficient of 0.562. (3) Social media marketing has a positive and significant effect on brand loyalty with a path coefficient of 0.364. (4) Social media marketing has a positive and significant effect on brand loyalty through brand awareness with a path coefficient of 0.296. Social media marketing and brand awareness have a contribution of 62.10% in influencing brand loyalty, while the remaining 37.90% is influenced by other variables.
Usability Analysis of Aruna Heroes Enterprise Resource Planning Apps Using Heuristic Evaluation and System Usability Scale Method (A Case Study at PT Aruna Jaya Nuswantara) Kris Adam Gunanta Sitepu; Oding Herdiana; Adi Prehanto
Indonesian Journal of Digital Business Vol 4, No 2 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i2.59595

Abstract

This study aims to evaluate the usability level of Aruna Heroes developed by PT Aruna Jaya Nuswantara. Usability is a crucial factor in assessing the success of a product in meeting user needs. Using the Heuristic Evaluation method based on the System Usability Scale, this research identifies usability issues and barriers in Aruna Heroes and provides recommendations for improvement. The research methodology used is a mixed-methods approach with a sequential explanatory design. The study combines quantitative data through the use of the SUS and qualitative data through descriptive variable analysis and interviews with Aruna Heroes users. The analysis is conducted by applying heuristic evaluation principles to the Aruna Heroes and measuring the usability level using the SUS. The research findings indicate that Aruna Heroes has achieved a good level of usability and successfully meets 9 out of 10 indicators from the Heuristic Evaluation variables. However, in the context of usability and heuristic evaluation, Aruna Heroes still has room for improvement, particularly in the areas of Help Users Recognize, Diagnose, and Recover From Errors, Error Prevention, and Help and Documentation.
The Evaluation of User Experience UPI Digital Business Website with Usability Testing Method and System Usability Scale Moch Gan-gan Sidiq; Rangga Gelar Guntara; Oding Herdiana
Indonesian Journal of Digital Business Vol 4, No 1 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i1.59589

Abstract

The UPI Digital Business website, which has a domain at https://bisnisDigital.upi, is the official website of the Digital Business study program at Universitas Pendidikan Indonesia. According to the results of observing similarweb.com visitor traffic data, there are interesting findings related to the high bounce rate on the website, which is 71.35%. Likewise, from the results of informal observations of the closest website users, namely UPI Digital Business students, it was found that there were still complaints, one of which was difficulty finding some of the information needed because of the confusing navigation structure. The developer has never evaluated the experience of using the website, so it is not yet known how and how well the website can be used by current users. The research focuses on evaluating user experience in terms of ease of use by conducting usability testing and SUS tests with three aspects of ISO 9421-11 usability, namely effectivity, efficiency, and satisfaction. The result is that effectivity gets a grade “ Bad” with score of 60%, efficiency gets a score of 38%, and satisfaction gets a score of 33 out of 100.

Page 3 of 4 | Total Record : 36

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