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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Search results for , issue "Vol. 3 No. 4 (2023): August 2023" : 31 Documents clear
The Flypaper Effect Phenomena in Regional Expenditure in Districts/Cities of the Special Province of Yogyakarta Wildhan Farica; Riko Setya Wijaya
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5154

Abstract

This study aims to analyze the phenomenon of the flypaper effect through the influence of Local Own Revenue, General Allocation Funds, Special Allocation Funds, and Profit Sharing Funds on Regional Expenditures in the Regency/City of the Province of the Special Region of Yogyakarta. The data used in this study is secondary data for 2012 – 2021 sourced from the BPS for the Special Region of Yogyakarta and the DJPK of the Indonesian Ministry of Finance. The research method used is the quantitative method and processed with STATA 14. The results of the analysis show that simultaneously and partially the variables Local Own Revenue, General Allocation Funds, and Special Allocation Funds, have a positive and significant effect on Regional Expenditures. While the Revenue Sharing Fund does not affect Regional Expenditure, among the three balance funds of the General Allocation Fund has a major influence on Regional Expenditure. The results also show that there is a flypaper effect phenomenon in the Regional Expenditure of the Regency/City of the Province of the Special Region of Yogyakarta.
The Influence of Trust, Technology Understanding, and Interconnected Network on the Digital Banking Services Usage in Pujiharjo Village, Tirtoyudo Subdistrict Hartomy Akbar Basory; Sahala Manalu; Dhella Ayu Saputri
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5159

Abstract

Digital banking is a medium for customers to facilitate transaction activities. Through this, there are several variables that can affect the use of digital banking, namely trust, technology understanding, and interconnected networking. The aim of this study is to find out how confidence, technology understanding, and interconnected networking influence the use of digital banking services. The population and samples in this study were the Pujiharjo rural community, where the sample used a non-probability sample with a type of purposive sampling compared to 81 respondents through the spread of the questionnaire. The classic assumption test tools on SPSS used in this study are normality, homocadasthesity, non-multicolinerity, and linearity. The study concluded that the trust variables, the technology understanding, and the interconnected network have a positive impact on the use of digital banking.
The Influence Country of Origin on Purchase Intention Korean Food with Moderating Consumer Ethnocentrism on Generation Z in East Java Erica Adriana; Ivana Devianti Afrizal; Anna Triwijayati
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5161

Abstract

The growing food industry in Indonesia is characterized by many Generation Z who are interested in trying various foods from abroad, this development has targeted many Generation Z as their customers. It is important for business people to understand how Generation Z views the country of origin of product producers and their ethnocentrism. The purpose of this study is to determine the effect of country of origin on Korean food purchase intention with moderation of consumer ethnocentrism in East Java.This research uses Quantitative methods with the MRA (Moderated Regression Analysis) model, the respondents are Generation Z in East Java aged 17-26 years with a total of 272 samples, the research data source uses a questionnaire. Based on the results of the study, it was found that consumer ethnocentrism moderates country of origin on purchase intention positively and significantly.
The Effect of Word of Mouth and Place on Brand Aware Mixue in Malang City Aris Enrico Sukemi; Seno Aji Wahyono; Santi Widyaningrum
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5162

Abstract

The purpose of this research is to analyze whether the use of word of mouth and place influences the brand awareness of the people in Malang City. The population selected in this study is all people who have bought Mixue products at outlets in Malang City. Using a survey data collection method, namely a questionnaire (Google Form) with a total of 193 respondents. Using multiple linear regression analysis techniques this was done because the analysis in this study needed to determine the influence of more than one independent variable on one dependent variable. The results of this study indicate that there is a positive influence between word of mouth and place on the brand awareness of Mixue in Malang City.
Analysis of Employee Morale at the Mojokerto City Communication and Informatics Office Fildha Hibatur Rahma; Sulastri Irbayuni
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5183

Abstract

This study aims to determine the effect of work stress and work environment on the morale of all employees at the Mojokerto City Communication and Information Service. The total sample is 73 employees taken by the saturated sampling method. Data collection by conducting interviews and distributing questionnaires to all employees. The variables used by researchers include the variable Work Stress (X1) and the Physical Work Environment (X2) and the Work Spirit variable (Y). Using an analytical model in the form of Partial Least Square (PLS) to examine whether there is influence between constructs in order to assess prediction correlations between them. The outcomes of the study show that work stress does not contribute and the physical work environment contributes to employee morale.
Effect of Interactive Marketing and Electronic Word of Mouth on Brand Awareness of Skintific Products Mela Arimbi; Seno Aji Wahyono; Kalimasada
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5187

Abstract

With the more intense business competition in the world of beauty, of course, every brand needs an effective strategy to increase consumer buying interest. One of the newly entered skincare brands in Indonesia is a Skintific skincare brand from Canada. The purpose of this study was to determine the effect of interactive marketing and electronic word of mouth on brand awareness of Skintific products. The type of research used is quantitative research with the Google form questionnaire distribution method. The sample in this study was 100 respondents using the SPSS program. The classic assumption tests used in this study are normality, homoscedasticity, non-multicollinearity, and linearity. Then after testing the classical assumptions, it can be concluded that the results of interactive marketing and electronic word-of-mouth variables have a positive effect on brand awareness of Skintific products.
Analysis of Employee Engagement and Relational Capital on Employee Performance at PT. Eka Tama Makmur Surabaya Nabilla Aziza Fajar Alfiyanto; Gendut Sukarno
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5195

Abstract

Human resource management has an important role in managing, organizing, administering and establishing staffing programs that can cover employee performance issues, so that they can function productively, effectively and efficiently. This study aims to determine the effect of employee engagement and relational capital on employee performance at PT. Eka Tama Makmur Surabaya. The population in this study were all members of PT. Eka Tama Makmur Surabaya's marketing employees as many as 40 employees. The sampling technique uses a saturated sampling technique through a non-probability sampling method so that the number of samples taken is 40 employees. Smart partial least squares (PLS) is the analysis method employed. (1) Employee engagement at PT. Eka Tama Makmur Surabaya demonstrates a relationship with staff productivity; the greater the amount of involvement, the greater the firm's performance or value produced by employees. (2) Relational capital demonstrates a link between it and employee performance, and at PT. Eka Tama Makmur Surabaya, an adequate relational capital model can enhance employee performance. 
Analysis of Brand Image, Brand Trust, and Brand Awareness of Brand Loyalty for Sweetened Condensed Milk Products Frisian Flag in Surabaya City Siti Nur Laras Ati; Reiga Ritomiea Ariescy; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5196

Abstract

The increasingly fierce competition encourages companies to spark a good brand image through goods that are aligned with the guidelines so that consumers will trust and effectively remember the brand from the experience of buying goods. This research is expected to be able to dissect the influence of brand image, brand trust, and brand awareness of sweetened condensed milk products on Frisian Flag brand loyalty in the city of Surabaya. The distribution of online questionnaires is a way of collecting data. This data collection strategy is quantitative with a sample of 119 respondents using an accidental sampling technique. The sample is composed of respondents who have purchased Frisian Flag sweetened condensed milk products at least 2 (two) times, are domiciled in the city of Surabaya and are around 17 years old. Primary and secondary data are the sources of data used. The analysis technique applied is PLS with validity test, reliability test, and hypothesis testing. From the results of the study, it can be concluded that brand image, brand trust, and brand awareness have a positive and significant effect on brand loyalty variables.
The Influence of Product Difference, Price Determination, and Brand Image on the Purchase Decision of KFC Fast Food (Kentucky Fried Chicken) in Surabaya City Desy Windi Prawita; Wilma Cordelia Izaak; Supriyono
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5197

Abstract

Lifestyle changes can occur as a result of people becoming more pragmatic and instant in their thinking as a result of technological advances. The purpose of this study is to dissect the ways in which consumers in Surabaya City, Indonesia make judgments about whether or not to buy fast food from KFC (Kentucky Fried Chicken). Customers who have purchased and eaten at KFC restaurants in Surabaya City are included in the sample population. Purposive sampling was used, resulting in a total of 108 responses. A questionnaire or Likert scale was distributed as a tool to collect data. Quantitative methods and primary and secondary sources of information are used in this kind of study. PLS was the method used to analyze the data. Purchasing decisions were found to be positively and significantly influenced by factors including product differentiation, pricing, and brand image.
The Influence of Lifestyle, Promotion, and Product Quality on Purchasing Decisions on Nu Skin TR90 Products in Surabaya. Theodora Ketlinia; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5199

Abstract

This study aims to analyze the effect of Lifestyle, Promotion, and Product Quality on purchasing decisions on Nu Skin TR90 products in Surabaya. This study used a research tool or instrument in a questionnaire. In this study, a sample collection technique was used using the purposive sampling method. The total number of indicators in this study totaled 17 indicators and the parameters in the sample measurement to be used were 7. Data analysis used in this study used the component-based Structural Equation Modeling (SEM) method with using the Partial Least Square (PLS) analysis tool. Based on the results of the research that has been done, it is found that the Lifestyle variable has a non-significant effect on purchasing decisions. Promotion variable has a significant effect on purchasing decisions. Product Quality variable has a significant effect on purchasing decisions.

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