Indonesian Journal of Business Analytics (IJBA)
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Articles
42 Documents
Search results for
, issue
"Vol. 3 No. 5 (2023): October 2023"
:
42 Documents
clear
<![CDATA[The Impact of Traditional Marketing and Marketing Mix on Traditional Lepet Food ]]>
<![CDATA[Lenia]]>;
<![CDATA[Didik J Rachbini]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5478
<![CDATA[This study aims to analyze the role of traditional marketing in the influence of the marketing mix on awareness of traditional food products lepet. The population of this study consisted of consumers from several JABODETABEK areas, with a sample size of 288 people. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results found that the marketing mix and traditional marketing have an impact on awareness of traditional food lepet products. Product variants, price perception, information delivery, and moderated price perception are variants that are able to encourage consumers to know the product directly. However, other marketing mixes variable are not able to encourage product awareness.]]>
<![CDATA[The Influence of Price Perceptions and Product Quality Perceptions on Toyota Rush Purchase Decisions in Auto 2000 Kenjeran Branch Surabaya ]]>
<![CDATA[A’isy Sufyaan Alim Pamuji]]>;
<![CDATA[Hery Pudjoprastyono]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5518
<![CDATA[Based on data from GAIKINDO (Indonesian Association of Automotive Industries) it shows a decline in sales at the Toyota Rush in 2020 and specifically at the Auto 2000 Kenjeran Branch in Surabaya. This indicates a decrease in purchasing decisions. The purpose of this study was to analyze and determine the effect of price perceptions and product quality perceptions on purchasing decisions for the Toyota Rush Car at Auto 2000 Kenjeran Surabaya Branch. This research method uses quantitative methods. The population in this study were Toyota Rush Car Buyers at the Auto 2000 Kenjeran Surabaya Branch. The sample in this study used purposive sampling and a population of 90 respondents and used the (Partial Least Square)PLS analysis tool. The results of this study are 1. Based on the results of calculations and data analysis it is known that Price Perception has a significant positive effect on Toyota Rush purchasing decisions, which means if Price Perception is in line with consumer purchasing decisions. 2. Based on the results of calculations and data analysis it is known that the Perceived Product Quality has a significant positive effect on the Toyota Rush purchasing decision, which means that if the Perceived Product Quality of the Toyota Rush increases, it will be in line with the consumer purchasing decision.]]>
<![CDATA[The Influence of Recruitment and Job Placement on Employee Performance at the Koperasi Konsumen Karyawan Keluarga Besar Petrokimia Gresik (K3PG) ]]>
<![CDATA[Achmad Chabibi Isnani]]>;
<![CDATA[Endang Iryanti]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5519
<![CDATA[Recruitment and placement play a crucial role in establishing a proficient Human Resources workforce inside an organization. This entails the process of strategically assigning employees or potential employees to work placements in order to enhance their efficiency in executing their workload and to foster the development of their skills. The objective is to ensure the smooth execution of tasks and to allocate individuals to positions and roles that align with their interests and abilities. The primary objective of this study, conducted inside the K3PG Cooperative, is to examine the extent to which recruitment and job placement practices impact employee performance. The K3PG Cooperative has received a response from a total of 53 individuals participating in the survey. The Structural Equation Modeling (SEM) method, in conjunction with the Partial Least Square technique and the SmartPLS 3.0 software, was used. To facilitate the implementation of data collection techniques, we conducted an extensive literature review and sent questionnaires to the participants. Based on the study results, it can be inferred that the process of recruitment has an impact on the performance of employees, while the placement of individuals in certain job roles has a discernible effect on the performance of workers employed by K3PG Cooperative.]]>
<![CDATA[The Effect of Dual Pricing and Promotional Strategies on Traders Income in Tourism Villages, Samosir Regency ]]>
<![CDATA[Nicholas Marpaung]]>;
<![CDATA[Onan Marakali Siregar]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5529
<![CDATA[One of the pricing methods is dual pricing, but many consumers still find it unfair. Dual pricing is an easy and realistic strategy for increasing income for small companies or traders. This is especially true for small traders who are not yet familiar with sufficient marketing strategies. Traders in the Tourism Village of Samosir Regency currently apply double prices in trading every day because they don't have an adequate marketing strategy, especially promotions. The purpose of this study is to find out how the income of traders in five tourist villages in Samosir Regency is affected by dual prices and promotion strategies. This study uses a quantitative approach, and data is processed using SPSS. The promotion strategy does not have a significant effect on the income of traders in the Tourism Village of Samosir Regency, but dual pricing has a positive and significant effect. This shows that traders use Dual Pricing as the main strategy to increase their business revenue. However, because merchants do not have a lot of marketing knowledge and enough marketing channels to sell their goods, the promotion strategy is not very effective. However, the results of the simultaneous test show that the Dual Pricing and Promotion Strategy Variables have a significant correlation with the income of traders in the Tourism Village of Samosir Regency. In addition, this shows that although the independent variables do not have the same strong effect partially, the marketing strategy and dual pricing have a significant correlation to income.]]>
<![CDATA[Hierarchical Concept to Build Value Co-Creation Gibson Guitar Community in Indonesia ]]>
<![CDATA[Mario Saskara Pasamalangi]]>;
<![CDATA[Mas Wahyu Wibowo]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5572
<![CDATA[This research connects the Consumer Culture Theory (CCT) perspective with the Service-Dominant Logic (S-D Logic) theory to show how to deeply understand brands through the eyes of consumers and the co-creation of brand culture to create value. The research method used is qualitative with ethnographic research design and in-depth interviews with key informants and the data analysis process using NVIVO 12 Plus to get comprehensive results. The final result of this study found the right model concept in implementing value co-creation hierarchically to support the sustainable growth of the Gibson Guitar brand.]]>
<![CDATA[The Effect of Technical Competence and Certification Training on Employee Performance at PT. Petrokopindo Cipta Selaras ]]>
<![CDATA[Ela Wahyu Diyanti]]>;
<![CDATA[Ika Korika Swasti]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5603
<![CDATA[Competition in the business world makes every company must keep up with changes that occur, especially in the management of existing human resources. An important component of any business is its human resources. This research was conducted to find out (1) whether there is an effect of technical competency on performance, and (2) whether there is an effect of certification training on employee performance at PT Petrokopindo Cipta Selaras. The population and sample of this study amounted to 46 technicians. The research method used is quantitative, collecting data by distributing questionnaires directly to the respondents. The application of data analysis is Partial Least Square (PLS) with an ordinal measurement scale through a Likert scale. The result of this study is that technical competence does not affect employee performance, while the certification training affects the performance of employees at PT. Petrokopindo Cipta Selaras.]]>
<![CDATA[The Effect of Political Connection and Women Directors on Company Value with Financial Performance as a Mediating Variable ]]>
<![CDATA[Dyandra Viorica Ivonilenia]]>;
<![CDATA[Maulida Nurul Innayah]]>;
<![CDATA[Naelati Tubastuvi]]>;
<![CDATA[Hengky Widhiandono]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5630
<![CDATA[This research aims to examine the effect of political connections and women directors on company value with financial performance as a mediating variable. The sampling technique used in this study was purposive sampling. The analysis technique used in this study was multiple linear regression analysis. The results of this study showed that political connections and women directors have a positive effect on financial performance. However, the result showed that political connections and women directors have no effect on company value. Then, the result also showed that financial performance has a positive effect on company value. The results of the mediation test using the Sobel test showed that financial performance is able to mediate the relationship between political connections and company value, while financial performance does not mediate women directors and company value.]]>
<![CDATA[The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City ]]>
<![CDATA[Muhammad Nashir Hasan]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5646
<![CDATA[The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.]]>
<![CDATA[Influence of Knowledge Sharing on Teacher Performance through Individual Innovation Capability: A Study at PPTQ Darul Fikri Sidoarjo ]]>
<![CDATA[Nur Bayani Anggit]]>;
<![CDATA[Gendut Sukarno]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5649
<![CDATA[The objective of this study is to assess the influence of knowledge sharing on employee performance via individual innovation capabilities at PPTQ Darul Fikri Sidoarjo. The research encompasses teachers from both junior high school (SMP) and senior high school (MA) levels as the target population. The sampling method utilized is non-probability sampling with a purposive approach, resulting in a total sample size of 65 respondents. The dataset comprises two types: primary data, acquired from respondent responses to questionnaires, and secondary data, sourced from PPTQ Darul Fikri Sidoarjo. Data analysis is conducted employing the Partial Least Squares (PLS) technique. The research outcomes disclose a favorable effect of knowledge sharing on employee performance through individual innovation capabilities within the context of PPTQ Darul Fikri Sidoarjo.]]>
<![CDATA[The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust ]]>
<![CDATA[Dean Farrell Rayhan]]>;
<![CDATA[Rizky Dermawan]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55927/ijba.v3i5.5653
<![CDATA[This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.]]>
