Brilliant International Journal of Management and Tourism (BIJMT)
Promote recent research results on Management and or Entrepreneurship. Publish only research results on Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) and or Entrepreneurship as a knowledge development. BIJMT welcomes papers with the above aims and scopes. The editorial board decides papers to be published in BIJMT after reviewed by appointed reviewers (double blind review)
Articles
73 Documents
Product and Location Analysis of Guest Purchase Decisions
Novita Indri Aswari;
Ray Octafian
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.727
This research has purpose to analyze how the influence of product and location is also to identify which variables are the most dominant on purchasing decisions at Wee Nam Kee Restaurant Semarang. Data collection techniques were carried out by observation and questionnaires. The analytical method used was quantitative descriptive analysis method using the SPSS application for data processing. The results obtained from this study have a positive and significant effect between product and location on purchasing decisions and the most dominant variable is the Location variable.
Highlighting Compensation Policies in Hospitality Industries during the COVID-19 Pandemic
Josafat Gracia Ginting;
Sopiah
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.735
This article investigates how compensation to hospitality industries has been conducted during the COVID-19 pandemic. Using documentary study, the writers made use of Google scholar and the Garuda portal database to collect data. Some primary keywords were employed to search relevant published articles such as compensation in a hotel during the COVID-19 pandemic. This study finds that hotel owners modified policies by giving only 50% of their salary. Meanwhile, the government covers another 50% of financial support to help the employees. Applying for compensation with support, promotion, and money will motivate employees to work. For the consumers, hotels lowered the price of the rooms. In addition, hotels also paid very careful attention to sanity issues and hotel service quality. It turns out that these adapted compensation policies have resulted in positive impacts on employees and consumers.
HIGHER EDUCATION DEVELOPMENT STRATEGY USING INTERNAL RESOURCES AND MARKETING MIX STRATEGY
Heru Yulianto;
Bambang Widjanarko Susilo
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.740
ABSTRACT As a producer of educational services, higher education is still a seller's market and potential students are flocking to enroll in higher education. The number of PTS and the number of students are relatively large, which causes competition between PTS, with the aim that future students choose higher education more rationally based on their own understanding of changes in the environment. For private higher education providers, the customers who directly use their services are students, and the competitors are providers of educational services at the same level. Changes include academic and non-academic internal initiatives and various forms of external pressure for this satisfactory agency service created by the marketing mix. Elements of this marketing mix strategy include 7P, 4P marketing mix (product, price, channel, advertising) and internal 3P resources (people, process, physical evidence) in service marketing
ANALYSIS OF THE EFFECT OF CAPITAL AND RECEIVABLES ON THE COMPANY'S FINANCIAL PERFORMANCE
Nurfitriani;
Eka Yudhyani;
Rina Masitho Haryadi;
Danna Solihin;
Catur Kumala Dewi
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.745
The purpose of writing this journal is to determine the existence of working capital, receivables that are focused on the results of financial performance produced based on financial ratios as a calculation tool in cash turnover, accounts receivable turnover, and inventory turnover which determines how much affects the results of financial performance to obtain company profitability so that the company has the finances to obtain company assets with Asset turnover (ROA). This journal research method is carried out using quantitative methods using descriptive research. The population in this analysis is a financial statement to determine the feasibility of financial performance in a company. The research sample is the entire population or what is often referred to as a saturated sample. The method used in collecting this data is to use literature study research and related research results. The results of previous research show that capital and receivables have a significant effect on the financial performance of how a company can manage capital and receivables as a source of company income in carrying out company activities, and financial statements are carried out using financial ratio calculation tools as a form of improvement and if the output in the financial statements can meet the company's obligations to pay the passiva of the company's assets that determine the size and The company's small profitability so that it can be a transparent decision making on the feasibility of financial performance in a company.
Factors Affecting the Marketing Mix and Internal Resources of Central Javanese Consumers to Purchase PTS
Heru Yulianto Heru Yulianto
Brilliant International Journal Of Management And Tourism Vol 2 No 1 (2022): Februari : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i1.751
This study aims to analyze the influence of marketing mix factors and internal resources on the purchasing decisions of consumers in Central Java who choose higher education. A combination of descriptive and exploratory methods is used along with research factors such as marketing mix, internal resources and purchasing decisions. This study used a technique called structural equation modeling analysis. The results show that the dimensions of product, price, promotion and location contribute to the marketing mix, with the marketing mix contributing the most to promotion. At the same time, resignation factors such as personal characteristics, processes and physical conditions contribute to internal resources, and personal characteristics are the most important factors. Decisions about the type of product, form of product, brand, seller (informant), time of purchase and payment terms contribute to the purchase decision. It turns out that the most important factor is the moment of purchase. Finally, the marketing mix and internal resources contribute to purchase decisions, with internal resources having the greatest influence on purchase decisions
The Effect of Entrepreneurial Orientation on Firm Performance: The Role of Networking Capability
Amalia Arifah Rahman;
Heri Pratikto;
Ely Siswanto
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.816
This study aims to determine the effect of entrepreneurial orientation on company performance. This research was also conducted to determine the role of network capabilities as mediators in the relationship between entrepreneurial orientation and company performance. This research is quantitative research with an explanatory research approach which was conducted on women entrepreneurs at the Entrepreneurs Association of Batu City. The sampling method used in this study is a saturated sample of 88 female entrepreneurs. The research data is primary data obtained through the distribution of online and offline questionnaires. The data analysis used is SEM-PLS assisted by SmartPLS 3.3.3 software. The results of this study indicate that entrepreneurial orientation has no significant effect on company performance. Entrepreneurial orientation has a positive and significant effect on network capabilities and marketing capabilities. Network capabilities and marketing capabilities have a positive and significant impact on company performance. This study also found that networking skills and marketing skills act as perfect mediators in the relationship between entrepreneurial orientation and company performance. In future research, it is necessary to consider adding samples and independent variables outside of the study
A Proposed Conceptual Model of Teacher Turnover Intention in the Vocational High Schools in Indonesia
Jajat Sudrajat;
Siow Heng Loke;
Syafwandi;
Efri Syamsul Bahri;
Ibar Adi Permana
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.817
The description of the determinants of teacher turnover intention in Vocational High School (SMK) is still not optimally depicted in Indonesia. This condition is due to the limited number of special studies that focus on teacher turnover intentions for vocational school teachers. At the same time, the role of vocational school teachers is essential for the sustainability of educational institutions. Therefore, this study aims to build a conceptual model that determines teacher turnover intention. Literature research data was collected between 2006 and 2021, sourced from Google Scholar. In addition, the preferred reporting items for systematic reviews and meta-analyses (PRISMA) and bibliometric approaches were used for data analysis. The findings of the study lead to the development of a conceptual model to determine teacher turnover intention, which includes five variables: job satisfaction, interpersonal stress, efficacy, prosocial motivation, and organizational culture. It was found that teacher turnover intention can be measured through three dimensions: the possibility of individuals leaving the organization, teachers' cognitions and attitudes, and the frequency and intensity of intentions.
A SCOPING REVIEW: PROFESSIONALISM ACCOUNTING EDUCATORS IN THE POSTDIGITAL ERA
Yunia Rohmatin;
Eka Ananta Sidharta;
Nurika Restuningdiah
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.824
Teacher professionalism during a pandemic is an interesting topic because there are no clearly defined sections on what professionalism looks like during a pandemic and what teachers should do today that appear across stakeholder groups (Hollweck, 2020). This study aims to find out how the professionalism of accounting educators is during the co-19 pandemic in all countries affected by the co-19 pandemic. The research method uses a “scoping review” from Arksey and O'Malley (2005). The Scope of Research reviews relevant international journals with related research titles and focuses. The research was conducted spanning 2019-2022 and journals were taken from ten databases with official websites registered or subscribed to by the Malang State University Library and the National Library of the Republic of Indonesia. The results of the research conducted in the 2019-2022 timeframe show that 12 journal articles match the research questions. Most of the research publication years are in 2020. The results of the research show that the professionalism of accounting educators in the post-digital era can be seen in the online learning and assessment process (Amit Joshi and Muddu Vinay, 2020). The gap in practice in accounting education makes universities and professional institutions in the future expected to work together in developing accounting curricula
Implementation of Activity-Based Costing In Calculation of Cost of Production: Participatory Action Research
Virda Nur Izza;
Nurika Restuningdiah;
Dodik Juliardi
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.825
Companies must have a more competitive advantage than other companies. To maintain its competitiveness, an effective pricing strategy is needed. Companies can set the selling price appropriately if the company can calculate the cost of the product. The cost of production can be calculated using Activity-Based Costing (ABC). ABC is a method used by manufacturing and service companies in measuring the cost of activities, resources, and cost objects. One of the SMEs engaged in the manufacturing sector is the Tanggulangin bag and luggage craft in Sidoarjo Regency which has now become a tourist icon in Sidoarjo Regency because it has good quality with a wide variety of products (Business UKM, 2010). With the development of small and medium-scale businesses, it is hoped that they will be able to absorb labor and improve the economy of the people of the Sidoarjo Regency. This study uses a qualitative approach. While the type of research used is Participatory Action Research. The results of this study indicate that the Activity Based Costing system improves the accuracy of product costing by recognizing that many of the fixed overhead costs vary proportionally with changes other than production volume. By understanding what causes these costs to increase or decrease, these costs can be traced to the individual products. This causal relationship allows the owner to improve the accuracy of product costing, which significantly improves decision-making. The application of Activity Based Costing is not only useful for its purpose of pricing but can also be used to improve the way things work. Success in implementing an Activity Based Costing system is not only by understanding the technical details but requires support from the owner and also the employees concerned to work together and take the initiative to implement an Activity Based Costing system.
The Quality of Company Human Resources Post Covid-19
Bambang Kristianto Wibowo
Brilliant International Journal Of Management And Tourism Vol 2 No 3 (2022): Oktober : Brilliant International Journal Of Management And Tourism
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/bijmt.v2i3.890
Indonesia is one of the many countries with confirmed cases of Covid-19. An increase in Covid-19 cases can have a big impact, one of the impacts is the declining quality of human resources for each individual in a company. To improve the quality of human resources, of course you have to know the management of human resources. Human resource management is the process of managing human beings from planning, recruitment, selection, training, development, compensation, career, safety, health and maintaining industrial relations to termination of employment to achieve from the company and achieve prosperity. The scope of HRM is the objectives of HRM, policy objectives and functions of HRM related to improving the quality of the company's human resources, including: 1. Planning 2. Organizing 3. Implementation 4. Supervision. The functions of human resource management in a company or organization itself include: 1. Job analysis 2. Human resource planning 3. Human resource recruitment 4. Selection 5. Training and development 6. Job evaluation 7. Compensation 8. Career path 9. Safety and health. Factors that influence the quality of human resources in a company are as follows: 1. Company culture 2. Environment 3. Technology 4. Leadership 5. Adaptation 6. Productivity 7. Motivation and recognition. The company's strategy in order to improve the quality of human resources after Covid-19, as follows: 1. Clear job description 2. Detailed work planning 3. Emphasis on technical qualifications and skills 4. Emphasis on special worker training 5.