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Abiwara : Jurnal Vokasi Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 26861577     DOI : https://doi.org/10.31334/abiwara
Core Subject : Social,
Social Sciences
Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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Pengaruh Foto Dan Video Produk Terhadap Jumlah Pengunjung Di Media Sosial Pada UMKM Di DKI Jakarta Redjeki Agoestyowati; Munir Saputra
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.2426

Abstract

Berbagai cara promosi dilakukan oleh para penjual agar produk jualannya dibeli oleh pelanggan, baik secara offline atau online. Banyak pembeli yang tertarik untuk membeli produk hanya dengan melihat foto-foto produk atau video yang lewat di beranda social media, e-commerce, flyer, dan lain-lain, sehingga cara membuat foto yang menarik atau video produk yang menggelitik ini dibutuhkan ilmu tentang photography, karena mungkin masih banyak para penjual membuat foto produk ala kadarnya, padahal tampilan foto atau video yang menarik bisa membuat pelanggan atau calon pembeli untuk memutuskan melakukan pembelian. Berdasarkan latar belakang tersebut, dalam upaya meningkatkan kualitas foto atau produk yang akan digunakan sebagai promosi demi meningkatkan penjualan secara offline atau online, Dinas Perindustrian, Perdagangan, Koperasi, Usaha Kecil dan Menengah (PPKUKM) DKI Jakarta berkolaborasi dengan Institut Ilmu Sosial dan Manajemen STIAMI mengadakan pendampingan kepada pelaku UKM binaan DKI Jakarta atau Jakpreneur dalam berbagai bidang (disiplin ilmu), dan salah satunya bidang  Foto dan Video Produk. Penelitian ini menggunakan metode kualitatif yang hasil penelitian menunjukan bahwa foto dan video produk  dapat meningkatkan pengunjung di media sosial, terutama penjualan online, dan disarankan foto produk dibuat lebih besar.
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Konsumen pada PT. JNE Cabang Koja Jakarta Utara Nidaul Izzah
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.2444

Abstract

This study aims to determine the effect of service quality and price perception on consumer satisfaction at PT. JNE Branch Koja North Jakarta. The research method used is a quantitative method. Data collection techniques used in this study were questionnaires and literature. The population in this study was 2,398 consumers in April 2021. The sampling technique in this study was non-probability sampling with the accidental sampling method and using the Slovin formula from Sugiyono to collect 100 respondents. The population found using the 90% confidence level or error (e) = 10% (0.1). Analysis of the data used is multiple linear regression analysis using IBM Statistics SPSS version 25 software. The results of the study indicate that service quality has an influence on consumer goals at PT. JNE Branch Koja North Jakarta by 60.7%. Price Perception has an influence on consumers at PT. JNE Branch Koja, North Jakarta by 63.5%. Service Quality and Price Perception have a significant effect on consumer goals at PT. JNE Branch Koja, North Jakarta. Service Quality and Price Perception affect consumer variables at PT. JNE Branch Koja North Jakarta simultaneously with a value of 0.699 or 69.9% of which 30.1% is explained by other factors not included in this study.Keywords: Service Quality, Price Perception, Consumer Satisfaction
Manajemen Perubahan untuk Mantan Karyawan: Evaluasi dan Penelitian atas Banyaknya Kegagalan dan Kendala dalam Menjalankan Bisnis Bagi Pemula: Episode 1. Bisnis Adalah Pelayanan dan Solusi Bagi Pelanggan (Konsep Pelayanan Pelanggan) Prima Puruhita
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.3041

Abstract

The most certain thing to happen is change. The passage of time shows the certainty of this change itself, as we have understood that periods of time change episodes need to be addressed properly so that the changes that occur have a beneficial impact. Change always brings uncertainty, but always has patterns that can be learned to reduce the risk of uncertainty itself. For example, during the last pandemic in 2020 - 2022 there were many changes in people's activity patterns which greatly affected work patterns including the emergence of the term "Work From Home" or WFH, and even more extreme changes due to termination of employment or layoffs that companies were forced to do because of changes business situation and condition. This is very important to observe and research, because the situation forces change and because of the responsibilities and demands for the high necessities of life, ideally ex- employees can get a new job in accordance with their field, but it often happens that it is not that easy to get a new job as desired by former employees. This article is an introduction for former employees who want or are forced to change professions as entrepreneurs in order to reduce the risk of failure in dealing with changes in activities and new situations and conditions. So in the full episode the author is also a former International Commercial Bank employee for almost 20 years, namely HSBC and CIMB Niaga. Evaluating and researching the many failures and obstacles in running a business for beginners. For former employees, there are opportunities or opportunities to become self-employed by utilizing available resources as initial capital to initiate changes in new activity patterns at work..  This is the Episode number 1 of total 10 episode. Business is service and solutions for customers (Customer service concept). The definition of customer service or customer service is a service provided by a company that has a duty as a means of consulting, problem solving and information center for each client/customer it has. In Indonesian, Service means service and customers are customers. According to KBBI, service means an effort to serve the needs of others by obtaining rewards.
Analisis Prosedur Ekspor dengan Pendekatan Metode Less Than Container Load: Studi Kasus PT. Konesia Prologix Line Ni’matullah Adawiyah; Baby Sri Poernomo
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.3183

Abstract

In this modern era, logistics activities will be more efficient and much easier if the management is handed over to the Freight Forwarder. Freight Forwarders can assist export activities such as preparing export documents, cargo consolidation, and can also act as operators and are fully responsible for carrying out transportation even though they do not have their own ships. One of the Freight Forwarders located in central Jakarta, namely PT Konesia Prologix Line, has taken care of the shipment process using the Less Than Container Load (LCL) method, which in this case there are still deficiencies in terms of delivery, therefore it is rarely used by exporters. Therefore this research will discuss the procedures for sending export goods using less than container load (LCL).  This study used a qualitative case study method, namely taking one case to be analyzed in depth so that the data collection carried out was an interview or interview process. With as many as 4 informants. Conducted in July 2022.  The results showed that the export procedure with the LCL method approach at PT Konesia Prologix Line that PT Konesia Prologix Line as a local scale transportation service EMKL and acts as the person in charge of all links in the transportation chain from the beginning to the final destination. The process of managing documents and ending with the process of submitting documents to exporters to booking schedules for delivery of goods
Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian (Studi Kasus : UMKM Rokupang Cabang Karawang) Sukarn Novita Sari; Dika Wirawan
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.3184

Abstract

Customer satisfaction currently plays an important role in increasing sales. One of them is utilizing digital marketing technology in the marketing process and increasing interest in purchasing a product. This study discusses the relationship between the influence of digital marketing and product quality on purchasing decisions for the karawang branch of rokupang. The sampling technique used in this study used Probability Sampling Technique. Multiple Regression Analysis is used in the process of analyzing data. The results of this study showed that digital marketing has a partial and significant effect on purchasing decisions by 65.8%, and product quality has a partial and significant effect on purchasing decisions by 80.5%. Digital marketing and product quality have a simultaneous and significant influence on purchasing decisions by 81.1%, and 18.9% is explained by other factors outside the model that are not examined
Pengaruh Electronic Word Of Mouth dan Brand Image terhadap Keputusan Pembelian Sunscreen Azarine (Survei pada pengguna aplikasi tiktok) Diana Prihadini; Krishantoro Krishantoro; Ilyas Fitra Nanda
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3188

Abstract

The objective of this study is to find out the Influence of Electronic Word Of Mouth and Brand Image To Sunscreen Azarine Buying Decision. This study used quantitative research method. The data was collected from questionnaire and literature. Population in this study is user of Sunscreen Azarine and follow tiktok account @Azarinecosmetic. Sampling Technique used Taro Yamane Formula. There are 100 samples. The data analysis used in this study is multiple linier regression analysis using a software of IBM Statistik version 26. Result of the study identified that Electronic Word Of Mouth partially not influence to Buying Decision is in the amount of 39,6% . Brand Image partially has influence in the amount of 61.4% to Buying Decision. Electronic Word Of Mouth and Brand Image simultaneously affected significantly to Buying Decision with value of 61,4% where 38,6% explained by other factors excluded from this study.
Pengaruh Kualitas Produk dan Citra Merek terhadap Penjualan Frozen Food CV. Sakana Indo Prima di Bojongsari Kota Depok Rame Soekarsono; Lukman Nul Hakim; Mega Khadizah Permata Sari
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3189

Abstract

Progress change style life public the passage of time, society own assessment each to choose something product Good from quality product nor image brand. Indonesian society in the present era, start to adapt self with a style of life practical with consuming frozen food as it is outside the country. Objective study This is To know how to influence Quality Products and Brand Image to Sale Frozen food CV. Sakana Indo Prima at Bojongsari City of Depok . Study This is a study quantitative. A sample totaling 105 respondents was taken with the technique of simple random sampling. Data analysis used is analysis multiple linear regression, T-test, F-test, and coefficient determination. Results study based on test T, and test F, obtained that Quality Product influential positive And significant to the sale by 61.4% and Brand Image influential positive And significant to Sales by 64.2%. And Quality Product and Brand Image influential positive And significant to sales of 69.0 %.
Strategi Pemasaran Usaha Ekspor Briket Arang Tempurung Kelapa pada PT. Taiba Cococha Indonesia Al-Azhar Fitrah Effendi; Cundo Harimurti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.3182

Abstract

This research was conducted to determine the marketing strategy of export businesses coconut shell charcoal briquettes at PT. Taiba Cococha Indonesia and obstacles and efforts made. This research uses the method qualitative research of a descriptive nature. Data collection from This research is by interview and observation. Data sources on This study used data collection techniques in this study the author made a direct visit to PT. Taiba Cococha Indonesia to conduct interviews. Marketing strategy of PT. Taiba Cococha Indonesia's doing so is by making various innovations by maximizing customer service and improving product quality coconut shell charcoal briquettes. Other strategies that conducted PT. Taiba Cococha Indonesia is by improving marketing through social media to reach a wider market.
Pengaruh Kualitas Pelayanan dan Inovasi Pelayanan terhadap Kepuasan Pasien di Puskesmas Mekar Mukti Cikarang Utara Rousdy Safari Tamba; Hartono Hartono; Mirnawati Mirnawati
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3190

Abstract

This study aims to analyze the Effect of Service Quality and Service Innovation on Patient Satisfaction at the Mekar Mukti Health Center in North Cikarang. This research method is to use quantitative research methods and data analysis methods using multiple linear regression. Data analyzer uses data processing software SPSS 24 for windous. The study population was patients who visited the Mekar Mukti Health Center. Stamp in this study using Hair et al, amounting to 115 respondents.The results of this study indicate that the independent variable that is Service Quality has a positive and significant effect of 56.4% on Patient Satisfaction, the Service Innovation variable has no significant effect of 38.8% on Patient Satisfaction, and the Service Quality and Service Innovation variables simultaneously influence on Patient satisfaction with a contribution of 57,8% the remaining 42,2% is influenced by other factors not examined in this study.
Pengaruh Persepsi Kemudahan Penggunaan dan Kualitas Pelayanan terhadap Keputusan Konsumen menggunakan Fitur Shopee Food dalam Aplikasi Shopee (Studi Kasus pada Pengguna Fitur Shopee Food di Kota Bekasi) Mas Andrianto Setyoadi; Salma Rusyda
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 4, No 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3231

Abstract

This study aims to determine the Influence of Perception on Convenience of Usage and Quality of Service toward Consumer Decisions on using Shopee Food Feature in Shopee Application. The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population of this study is the Shopee Food Feature Users in Bekasi City. The sampling technique in this study is non-probability sampling with population sampling method. Samples are 100 samples. The result showed that the Perception on Convenience of Usage had an influence on the decision to use features by 51.4%. Quality of Service has an effect of 58.9% of Decision to Use Features. Perception on Convenience of Usage and Quality of Service have a significant effect on the Decision of Feature Usage. Perception on Convenience of Usage and Quality of Service influence the Decision of Feature Usage simultaneously with a value of 0.638 or 63.8% of which 38.2% is explained by other factors not included in this study.

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