cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Budiyanto
Contact Email
budiyanto@perbanas.id
Phone
+6289644293557
Journal Mail Official
budiyanto@perbanas.id
Editorial Address
Jl. Perbanas, Karet Kuningan, Setiabudi kode pos 12940., Jakarta Selatan, Provinsi DKI Jakarta
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Jurnal Abdimas Perbanas
Published by Perbanas Institute Jakarta
ISSN : 2745617X     EISSN : 27460223     DOI : https://doi.org/10.56174/jap.v3i1
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
Aim and Scope Publikasi jurnal ini bertujuan untuk menyebarluaskan pemikiran atau gagasan konseptual dan hasil Pengabdian kepada masyarakat yang telah dicapai. Jurnal Abdimas Perbanas Institute, secara khusus menitik beratkan pada permasalahan pokok dalam pengembangan keilmuan bidang pengabdian masyarakat sebagai berikut: 1. Pengabdian Masyarakat: Peningkatan MSDM, Perbankan,Teknologi Informasi, Kewirausahaan/ UMKM, Akuntansi, Manajemen Pemasaran, Manajemen Keuangan, Psikologi, Pajak, Ekonomi dll 2. Pemberdayaan Masyarakat, Akses Sosial; 3. Pengabdian Masyarakat Mahasiswa; 4. Pendidikan untuk Pembangunan Berkelanjutan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas" : 5 Documents clear
Digital Marketing Untuk Tingkatkan Visibilitas Layanan Sosial Bagi Pekerja Sosial Masyarakat Desa Kota Batu Syamsul Bakhri; Aswar Hanif; Yayan Hendrian; Markus Lilik Martanto
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The importance of digital marketing training for village community social workers in Batu City to increase the visibility of the social services they offer. In an increasingly advanced digital era, social workers must utilize digital technology to promote the social services they provide so that they can be more easily accessed by the public. Digital marketing training can help village community social workers in Batu City to expand their reach of social services and increase support from the community. This community service activity explains several digital marketing strategies that can be used by social workers such as websites, social media, email newsletters, and Google My Business. In addition, this training also provides tips on how to choose the right digital marketing platform to promote social services. Digital marketing training is very important for village community social workers in Batu City to increase the visibility of the social services they offer and gain support from the community. By leveraging digital technology, social workers can more effectively promote social services and achieve better results in providing support to rural communities in Batu City.
Optimalisasi Fitur YouTube Sebagai Media Pemberdayaan Ekonomi Lembaga Muslimah Wahdah Islamiyah Johan Hendri Prasetyo; Fajar Sarasati; Luky Fabrianto; Rizky Ade Safitri; Hamzah Ali Abdullah; Henny Yuwanda; Regina Sephiani; Alfin Nur Laili Salma
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.530

Abstract

The increasingly massive development of the digital era has forced various profit and non-profit industries to be able to adapt, especially in digital marketing, and the South Jakarta Muslimah Wahdah Islamiyah Institute is no exception. One of the problems faced by Muslimah Wahdah Islamiyah in South Jakarta is the lack of utilization of the YouTube feature as an institutional marketing medium. This is of course a problem that needs to be addressed immediately, considering that South Jakarta Muslimah Wahdah Islamiyah is a da'wah institution that has various programs, such as da'wah, education, economics, social, and health. Therefore, Lecturers and Students of the Digital Business Study Program held community services to optimize YouTube features with the aim of helping South Jakarta Muslimah Wahdah Islamiyah in empowering the economy for the organization and its members.
Optimalisasi Media Sosial Instagram Sebagai Media Promosi Produk UMKM Jatinegara Kaum Dini Safitri; Nada Arina Romli
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.532

Abstract

Jatinegara Kaum Urban Village has made several programs for UMKM in their area. However, there are still a few UMKM actors who want to take advantage of the program, such as being active in the e-order program and optimizing Instagram social media as a promotional medium. For this reason, we are trying to help UMKM optimize Instagram social media for nine UMKM in Jatinegara Kaum. For UMKM that doesn’t have Instagram yet, we create an Instagram account, then work together to make uploads consisting of posters and videos which are then uploaded to Instagram UMKM. In addition, we also help to make the UMKM logo along with the tagline, so that UMKM are increasingly known by the wider community. As a result of this activity, UMKM feel helped in running their business. Their Instagram social media has also become optimal with weekly uploads accompanied by engagement with followers and non-followers. UMKM also gets knowledge about copywriting and visual product photos.
Literasi Keuangan Bank Sampah: Emas Digital Untuk Mengatasi Penurunan Nilai Poin DTBM dan Saldo Kas Asep Risman; Budi Lestijawan Eka Saputra
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.533

Abstract

The waste problem is still one of the problems faced by big cities, of course, it is also one of the problems in DKI Jakarta. Various efforts have been made by the DKI Jakarta government to reduce waste, including carrying out “Bank Sampah” (Waste Bank) activities in every sub-district. One of the Waste Bank in DKI Jakarta which is under the guidance of the West Jakarta Joglo sub-district is the Berdikari Waste Bank. The FEB Mercu Buana University Master of Management Study Program which already has a collaboration with the Universitas Pertahanan and also the Joglo Sub-District organizes community service activities at the Self-driving Waste Bank, one of the problems identified is the risk of decreasing DTBM point values and fund balances from time to time due to rising prices in general. Therefore, one of the topics in this community service is financial literacy for members of the Berdikari Waste Bank in the form of digital gold savings & investment to overcome the declining values of DTBM points and the fund’s balances of waste bank members as payment for waste deposits. Through this community service activity, it is hoped that it can help members of the Berdikari Waste Bank overcome the decline in DTBM point values and fund balances and improve the performance of the Waste Bank so that it will contribute more to overcoming the waste problem in DKI Jakarta.
Human Resources Management Strategy to Create a Sustainable Competitive Advantage Lenny Christina; Indra Siswanti; Yusliza Mohd Yusoff; Zikri Muhammad
Jurnal Abdimas Perbanas Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i2.537

Abstract

Competition for MSME players is getting tougher supported by increasingly developing technological advances, demanding MSME players to be able to adapt quickly to these changes. In order to survive in this competition, MSMEs are required to always be ready to face dynamic market changes.Today's company competitiveness no longer lies in the superiority of product and process technology or having a large market share and large capital, but how a company has quality human resources by increasing competitive advantage in a sustainable manner. With increasingly complex challenges, the role of HRM to be able to achieve competitive advantage is to be a pioneer in facing an ever-changing environment. These environmental changes require companies to always improve their performance or productivity. This can be achieved with a human resource management strategy that can respond to environmental changes

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2023): Jurnal Abdimas Perbanas Vol. 4 No. 1 (2023): Jurnal Abdimas Perbanas Vol. 3 No. 2 (2022): Jurnal Abdimas Perbanas Vol. 3 No. 1 (2022): Jurnal Abdimas Perbanas Vol. 2 No. 2 (2021): Jurnal Abdimas Perbanas Vol. 2 No. 1 (2021): Jurnal Abdimas Perbanas Vol. 1 No. 1 (2020): Jurnal Abdimas Perbanas