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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 12 No. 2 (2020)" : 6 Documents clear
The influence of trust, satisfaction, value, and brand image on loyalty Gandadinata Thamrin; Innocentius Bernarto; Yukichika Kawata
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.812 KB) | DOI: 10.26740/bisma.v12n2.p168-185

Abstract

This study aims to investigate the influence of trust, satisfaction, values, and brand image on the loyalty of MaxxCoffee. Data collection in this study was conducted using a questionnaire given to students of Universitas Pelita Harapan as respondents. The research design uses convenience sampling with a total sample of 249 samples. The data collection method is utilizing questionnaires and the data is analyzed by the Partial Least Square of Structural Equation Modeling (PLS-SEM). The findings of this study are trust, satisfaction, and value have a positive effect on loyalty. Conversely, the brand image has no positive effect on Maxx Coffee customers loyalty. The contribution of this study is providing input to the management of Maxx Coffee to concern and maintain their trust, satisfaction, value, and brand image of Maxx Coffee to maintain the customers loyalty.
Analysis of factors affecting adoption of mobile banking application in Indonesia: an application of the unified theory of acceptance and use of technology (UTAUT2) Mufingatun Mufingatun; Budi Prijanto; Himanshu Dutt
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.516 KB) | DOI: 10.26740/bisma.v12n2.p88-106

Abstract

Information technology has made mobile banking easy, convenient and accessible to 178 million unique mobile subscribers base in Indonesia. Out of this 50 million are smartphone users and collectively about 132 million are internet users . This rising trend has been forcing 120 commercial banks  in the country to ramp up their mobile-based banking initiatives. However, in contrast to it, only 50 million have bank accounts out of 250 million Indonesian population size . This poses a few challenges to digital adoption using mobile as medium, especially when a limited number of people have bank accounts and the cost of internet is high due to geographical, infrastructural spread and cost barriers. The purpose of this study is to unearth such factors that have - direct or indirect - influence on consumer acceptance for mobile banking applications. This research model examines 205 respondents from online surveys in Jabodetabek, Indonesia. To conduct this study, we have used Unified Theory of Acceptance and Use of Technology (UTAUT2) model that helps in understanding perceived credibility and perceived self-efficacy variables and their roles in influencing the adoption for m-banking. Data was analysed using Partial Least Square (PLS) method. The findings suggest that performance expectancy, effort expectancy, and social influence have a significant effect on behavioral intention. Performance expectancy is the factor that mostly influences behavior intention. It can also be stated that behavioral intention, facilitating condition and habit all of these have a significant effect on reuse behavior.
The interdependence of managerial capabilities toward investment decisions of manufacturing companies on IDX period 2014-2016 Yogi Yunanto; Fendy Suhariadi; Praptini Yulianti
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.307 KB) | DOI: 10.26740/bisma.v12n2.p107-124

Abstract

Following the opening of the ASEAN Economic Community (AEC), Indonesian companies must have a reliable manager to benefit from the existence of this AEC. This research aims to explain the effect of managerial ability on investment decisions. Therefore, the dependent variable in this study is the company's fixed-asset investment decision, while the independent variable is the managerial ability to improve the efficiency of company resources. The sample of this study is go-public manufacturing companies in 2011-2016. This study uses multiple linear analysis techniques such as data envelopment analysis with a banxia frontier analyst as an analysis tool. The results showed managerial ability harmed the investment decision that reflected by the company's fixed assets improvement.
Analysis and strategy for improving Indonesian coffee competitiveness in the international market Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Yusuf Iskandar; Anita Shalehah
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.535 KB) | DOI: 10.26740/bisma.v12n2.p154-167

Abstract

In order to face a competitive market environment, knowing the position of the product itself and competitors is needed. Coffee is the main tropical commodity traded in the world. Coffee has great potential and is very competitive. The research objective is to determine the competitiveness of Indonesian coffee and processed coffee beans exports in the international market by using Revealed Comparative Advantage (RCA) to analyze the trade that occurs in several other major exporters such as Brazil, Colombia, and Vietnam as competitors of Indonesian coffee and analyze strategies to increase the competitiveness of Indonesian coffee export in the international market. Indonesia has an average RCA value of 3.64 and is the smallest value compared to other world coffee exporting countries. The small RCA value indicates that Indonesia's comparative advantage still needs to be improved. Based on Export Product Dynamics (EPD), it is known that there are three countries, including Indonesia, which has lost opportunities to be able to trade with other countries, especially coffee products. This condition makes Indonesia needs to improve. Production activities and maintain quality. Indonesian coffee products have a variety of types, which, when used, will increase the competitiveness of the Indonesian state.
Co-shopper and price moderation in the influence of tourist ethnocentrism and brand images on purchase intention Ika Barokah Suryaningsih
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.374 KB) | DOI: 10.26740/bisma.v12n2.p125-139

Abstract

Purchase intention provides a motivational effect that always recorded in the consumer mind and influential to their consumption behavior. The purpose of this study was to examine the role of co-shopper and price as moderating variables in the relationship between tourist ethnocentrism and brand image on purchase intention. The population in this study were local tourists who visited Banyuwangi and Osing t-shirt stores. The sampling technique was an accidental sampling that collected data from 100 respondents. The analytical method was Moderated Regression Analysis (MRA). The results showed that tourist ethnocentrism and brand image have a positive effect on purchase intention. The influence of tourist ethnocentrism and brand image on purchase intention is stronger when it moderated by the co-shopper variable. Conversely, the influence of tourist ethnocentrism and brand image on purchase intention was statistically not significantly moderated by price.
Co-creation strategy in peer-to-peer accommodation in Bandung tourism context Anna Riana Putriya; Utomo Sarjono Putro; Pri Hermawan; Kyoichi Kijima
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.418 KB) | DOI: 10.26740/bisma.v12n2.p140-153

Abstract

AbstractCollaborative economy refers to social and economic sharing activities that make entities (customer and peer provider) in-service ecosystem can access services through technology or digital platform. This research aims to give a better understanding of activities and interaction between entities that can potentially elevate the existence of peer-to-peer (P2P) accommodation in Indonesia. Although research regarding the collaborative economy has been accelerating, there has not been a formal conceptualization of interaction from a broadening perspective as a service ecosystem in the context of co-creation. Preliminary study becomes crucial and relevant with the raising of the collaborative economy, based on the consideration that no previous research is considered to be able to explain the dynamics of interaction by using a perspective of Service-Dominant Logic (S-D Logic). This study seeks to answer two research questions, what interactions occur outside consumers, peer providers, platform providers, and how co-creation might be created in the P2P service ecosystem. This conceptual paper draws on the interaction from the perspective of co-creation between entities and stakeholders as a lens by using the systematic-qualitative approach. In general, this study uses the Soft System Methodology (SSM) precisely defining an unstructured situation in the real world. This study tries to initiate the development of phases of co-creation between entities in the service ecosystem. The outcomes of this study enrich the body of knowledge of service science, especially on the way to apply the framework value co-creation. The development of a better service ecosystem across particular engagement remains critical.

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