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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Value Added : Majalah Ekonomi dan Bisnis Jurnal Ilmu dan Teknologi Peternakan Tropis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Perilaku dan Strategi Bisnis Jurnal Ekonomi Manajemen JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality BISMA (Bisnis dan Manajemen) Transformasi: Journal of Economics and Business Management Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Ekonomi dan Akuntansi
Budi Rahardjo
Universitas Tidar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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ANTESEDEN LOYALITAS TAMU PADA HOMESTAY DI KAWASAN BALAI EKONOMI DESA (BALKONDES) BOROBUDUR Ivo Novitaningtyas; Budi Rahardjo; Andhatu Achsa
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 1: Februari 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i1.1339

Abstract

Penelitian ini bertujuan menganalisis pengaruh dari kualitas pelayanan, citra, dan pemasaran berbasis pengalaman terhadap loyalitas tamu dengan kepuasan tamu sebagai mediator pada homestay di Balkondes Borobudur. Penelitian ini adalah penelitian kuantitatif dengan menggunakan kuesioner sebagai metode pengumpulan data dari 112 responden sebagai sampel. Populasi penelitian adalah tamu yang pernah menginap di homestay Balkondes lebih dari sekali, sedangkan metode pengambilan sampel yang digunakan adalah convenience sampling. Data dianalisis dengan Structural Equation Model (SEM) dengan AMOS. Hasil menunjukkan bahwa kualitas pelayanan, citra, pemasaran berbasis pengalaman dan kepuasan tamu berpengaruh positif dan signifikan terhadap loyalitas tamu di homestay Balkondes. Lebih lanjut, kepuasan tamu terbukti menjadi memediasi hubungan antara kualitas pelayanan dan loyalitas tamu, citra dan loyaltas tamu, serta pemasaran berbasis pengalaman dan loyalitas tamu di homestay Balkondes.
Learning Organization in Determining Supply Chain Performance Khairul Ikhwan; Budi Rahardjo; Shinta Ratnawati
Jurnal Manajemen & Agribisnis Vol. 18 No. 2 (2021): JMA Vol. 18 No. 2, July 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.2.205

Abstract

Most learning organization studies have focused on enhancing the organization’s performance. However, learning organization extends beyond knowledge management that makes the organization more adaptable and more responsive to the challenges of a fast-changing business environment. The application of a learning organization is an alternative step for companies to be able to face the challenges of the fast-changing business environment. This paper aims to identify the effect of learning organizations on supply chain performance. This study adds the effect of transformational leadership as a variable that affects the comprehensive understanding of learning organizations to gain a. Structural Equation Modelling – Partial Least Square (SEM-PLS) was used to reveal that learning organization has no significant impact on supply chain performance. However, learning organization affected supply chain driver. The Supply chain driver has a positive and significant impact on supply chain performance. Leadership style has a positive and significant impact on learning organization. Organization can make better decisions on choosing facilities more efficiently, managing supplies efficiently and be can use the information itself to increase profits by implementing learning organization. Keywords: learning organization, SEM-PLS, supply chain performance, leadership, supply chain driver
ANALISIS ASSEMBLY LINE BALANCING UNTUK MENGOPTIMALKAN PRODUKSI PISAU DI PERUSAHAAN T. KARDIN PISAU INDONESIA Alkadri Kusalendra Siharis; Imelda Junita; Budi Rahardjo
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 3, No 1 (2019)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v3i1.1675

Abstract

T. Kardin Pisau Indonesia Company is a company that produces handmade knives with employees who specialize in their work. The company is trying to optimize the production of its knives by minimizing idle time which will ultimately increase employee productivity. The existence of different levels of difficulty in the workmanship causes an imbalance of work time between employees. The purpose of this study is to illustrate the role of line balancing strategies to optimize knife production in the Indonesian Knife company. The strategy used is that each employee does a different job to finish and then helps the work of other employees who have not finished. Line balancing method is an activity that aims to move one task from one person to another, which in turn creates a balance of time between workers at one station and workers at other stations. The results showed that using this strategy obtained a level of production efficiency of 79.02% for process 1 and .79.48% for process 2.
The Analysis of Intention and Use of Financial Technology Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Ivo Novitaningtyas
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.70

Abstract

The rapid development of technologies affects the financial technology sector, especially e-money in Indonesia. This research aims to analyze the determinant from intention and use behavior of financial technology (e-money) using UTAUT2 as the model. This research took place in Jabodetabek, with a total sample of 300 people as the respondents. The purposive sampling method is used as the sampling method in this study. The scale which is used in this study is the Likert scale with a range of 1-5. Data were analyzed using descriptive and Structural Equation Modeling (SEM). The results show that performance expectations, effort expectancy, social influence, facilitation conditions, and habits are factors that influence the intention and use of e-money. On the other hand, hedonic motivation and price value do not affect behavioral intention. It indicates that using financial technology is a must and not depend on user motivation or the price of the technology. These results provide implications about several factors as the determinant of e-money for stakeholders to develop the strategy for e-money based on the most influential factor that affects consumers as users. While developing e-money technology, the developer should take into account factors such as performance expectations, effort expectancy, social influence, facilitation conditions, and habits.
STRATEGI PEMASARAN DESA BRAJAN MENUJU DESA WISATA MANDIRI: MARKETING STRATEGY FOR BRAJAN VILLAGE TO BE INDEPENDENT TOURISM VILLAGE Ivo Novitaningtyas; Andhatu Achsa; Budi Rahardjo
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.591

Abstract

The objective of this research is to identify the existing business model implemented by Brajan Tourism Village by using Business Model Canvas (BMC) approach in order to develop a new business model after being analyzed by the SWOT analysis. SWOT analysis uses to identify the condition of internal factors based on the marketing mix of services and the conditions of external factors based on economic, environmental, political, socio-cultural, and technological conditions. The result shows that the condition of this tourism village has many strengths and some opportunities that have not been utilized. Thus, the formulation of strategies that can be applied is SO strategy, such as developing tourism products according to tourist interest trends, collaborating with tourism influencers as a promotion tool through social media, and increasing the quality and quantity of tourist facilities. The strategy should be implemented to develop a new business model for the Brajan Tourism Village in order to become an independent tourism village. Keywords: tourism village, marketing strategy, SWOT, business model canvas, Brajan
ANALYSIS OF THE BASIC ELEMENTS OF TOURISM DESTINATION AND MARKETING POTENTIAL IN BRAJAN TOURISM VILLAGE Ivo Novitaningtyas; Andhatu Achsa; Budi Rahardjo
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.451

Abstract

Tourism village is one of the tourism destinations that need to be developed. Brajan is a tourism village that has natural and cultural tourism potential. This village needs promotion in order to attract tourists. The aim of this study is to describe the basic elements of the tourism village and the marketing potential of Brajan as a tourism village. Data were collected through observation and interviews with the local communities in Brajan. After collecting the process, the data analyzed descriptively based on 6 basic elements of a tourism destination and marketing mix. The result showed that Brajan has a complete concept as a tourism destination. Moreover, this village has a lot of potential in terms of marketing. The stakeholders such as local people, manager and the Government need to developing and empowering its potential. The development of its potential is expected to have a positive impact and make the tourism village becomes a sustainable tourism destination.
Peningkatan Pendapatan Masyarakat Melalui Ekonomi Kreatif dan Kewirausahaan Sosial Agus Rilo Pambudi; Budi Rahardjo
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Vol 3 No 5 (2021): JIMMBA
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v3i5.933

Abstract

Permasalahan sosial merupakan fenomena yang kerap terjadi dimasyarakat. Permasalahan sosial dimasyarakat mulai dari kesejahteraan, kesehatan, pendidikan, pengangguran, kemiskinan sampai dengan kerusakan lingkungan. Permasalahan tersebut disebabkan salah satunya karena askes masyarakat yang terbatas dalam menjangkau dikarenakan pendapatan yang masih minim,tidak bisa dipungkiri juga bahwa untuk memperoleh akses atau menikmati hal diatas berupa kesehatan,pendidikan, kesejahteraan dan lainya masyarakat masih perlu mengeluarkan pendapat yang tergolong tidak sedikit. Mengatasi permasalahan tersebut ekonomi kreatif dapat menjadi solusi dalam hal meningkatkan pendapatan masyarakat melalui pemanfaatan sumber daya yang terbatas dikombinasikan dengan kreativitas dan inovasi untuk menghasilkan keuntungan. Disisi lain ada kewirausahaan sosial yang juga dapat mengatasi permasalahan tersebut melalui penerapan aspek sosial dalam berwirausaha agar memberikan dampak positif. Melalui kewirausahaan sosial keuntungan yang diperoleh bisa didistribusikan kepada masyarakat sehingga pendapatan bisa meningkat. Metode penelitian menggunakan metode studi literatur untuk mencari hasil dari penelitian terdahulu kemudian dianalisis lebih lanjut sebagai literatur atau jurnal untuk mendukung dan memperkuat peningkatan pendapatan masyarakat melalui ekonomi kreatif dan kewirausahaan sosial. Hasil penelitian menunjukan bahwa sektor ekonomi kreatif dapat meningkatkan pendapatan masyarakat begitu juga dengan kewirausahaan sosial dapat meningkatkan pendapatan masyarakat.
Analysis and strategy for improving Indonesian coffee competitiveness in the international market Budi Rahardjo; Bintang Mukhammad Burhanudin Akbar; Yusuf Iskandar; Anita Shalehah
BISMA (Bisnis dan Manajemen) Vol. 12 No. 2 (2020)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.535 KB) | DOI: 10.26740/bisma.v12n2.p154-167

Abstract

In order to face a competitive market environment, knowing the position of the product itself and competitors is needed. Coffee is the main tropical commodity traded in the world. Coffee has great potential and is very competitive. The research objective is to determine the competitiveness of Indonesian coffee and processed coffee beans exports in the international market by using Revealed Comparative Advantage (RCA) to analyze the trade that occurs in several other major exporters such as Brazil, Colombia, and Vietnam as competitors of Indonesian coffee and analyze strategies to increase the competitiveness of Indonesian coffee export in the international market. Indonesia has an average RCA value of 3.64 and is the smallest value compared to other world coffee exporting countries. The small RCA value indicates that Indonesia's comparative advantage still needs to be improved. Based on Export Product Dynamics (EPD), it is known that there are three countries, including Indonesia, which has lost opportunities to be able to trade with other countries, especially coffee products. This condition makes Indonesia needs to improve. Production activities and maintain quality. Indonesian coffee products have a variety of types, which, when used, will increase the competitiveness of the Indonesian state.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI PLATFORM SHOPEE DI SAAT PANDEMI COVID-19 : (Studi Kasus: Konsumen Shopee di Magelang, Jawa Tengah) Arzan Alawi; Budi Rahardjo
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.272

Abstract

The COVID-19 pandemic has changed people's habits, especially shopping habits, during a pandemic like this, online transactions are very popular because they are easy and practical. In winning the competition, it is necessary to improve strategies, as is done by E-commerce in Indonesia by using promotion and price strategies so as to increase consumer buying interest. This study was conducted to find out and understand the relationship between promotions and prices with purchasing decisions through Shopee during the Covid-19 pandemic in Magelang, Central Java. This research data is primary data distributing questionnaires with purposive sampling method. The approach method used is a quantitative method using 100 samples. The data analysis technique used validity test, reliability test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), multiple linear regression analysis, T test, F test and Coefficient of Determination Test (R2). Data processing using SPSS version 25.0. This study shows that promotions and prices partially and simultaneously influence purchasing decisions through Shopee during the Covid-19 Pandemic in Magelang, Central Java. The results of the study have implications for e-commerce in Indonesia to increase promotions such as using boybands as brand ambassadors to make it more crowded. And, pay more attention to the prices that are made in order to attract customers to shop. By implementing this strategy, it is expected that consumer purchasing decisions can improve.
Strategi Peningkatan Pemasaran Produk Kredit di Perumda BPR Bank Magelang Radita Prasetyo; Budi Rahardjo
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i3.796

Abstract

Perumda BPR Bank Magelang has various credit products in Magelang, Perumda BPR Bank Magelang has played a role in financing credit to the Magelang community, but competitive competition requires Perumda BPR Bank Magelang to implement marketing strategies that are in accordance with the current situation and conditions. The purpose of this study is to analyze marketing strategies using SWOT analysis on Perumda BPR Bank, the results of the analysis of Perumda BPR Bank are Perumda BPR Bank Magelang is in quadrant 1 or aggressive and is in a very profitable position, and the strategy that has the greatest value is the SO strategy. Therefore, the strategies that can be applied by Perumda BPR Bank Magelang are increasing marketing strategies to add new market share, establishing good cooperation with stakeholders, improving services to retain and attract customers.
Co-Authors Achsa, Andhatu Agus Rilo Pambudi Alkadri Kusalendra Siharis Amelia Cyntia Kusuma Wardhani Anita Shalehah Annisa Putri Cahyani Arzan Alawi Atmaja, Hanung Eka Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Clarisa Alfa Lionora Dea Rizqy Hendi Ari Wibowo Imelda Junita Ira Irmawati Iskandar, Yusuf Ivo Novitaningtyas Jihad Lukis Panjawa Khairul Ikhwan Lely Kumala Sari Mai Satriyani Mikhael Larenso Setiawan Radita Prasetyo Shinta Ratnawati Shinta Ratnawati Verawati, Dian Marlina