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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 13 No. 2 (2021)" : 6 Documents clear
The ease of transaction and e-service quality of e-commerce platform on online purchasing decision Cynthia Hartono; Yunita Budi Rahayu Silintowe; Andrian Dolfriandra Huruta
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.928 KB) | DOI: 10.26740/bisma.v13n2.p81-93

Abstract

Online business development ease consumers to make purchases. One marketplace that can be consumer choice to shop online is Akulaku. Online purchasing decisions at Akulaku can be influenced by various factors such as ease of transaction and e-service quality. This study aims to analyze the effect of ease of transaction and e-service quality on online purchasing decisions in Akulaku. A total of 104 Akulaku consumers lived across Indonesia as samples were collected by a purposive sampling technique. The data was collected using an online questionnaire with structured questions given to Akulaku consumers. The data were analyzed using multiple regression. The results indicate that the ease of transaction has a positive influence on online purchasing decisions in Akulaku. Besides, the e-service quality also has a positive influence on the online purchasing decisions in Akulaku.
The factor analysis of demographic, purchasing behaviour, and customer satisfaction of budget hotel Eliot Simangunsong
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.876 KB) | DOI: 10.26740/bisma.v13n2.p121-134

Abstract

Budget hotels are growing in Indonesia because of the increased number of business travelers and budget travelers. Nevertheless, budget hotels face increasingly fierce competition to attract customers and sustain growth. This research aims to identify factors that determine budget hotels' guest satisfaction. A quantitative approach with the survey as a research instrument has been applied and collected 363 respondents.  Data analysis using SPSS shows that monthly spending, frequency of staying, and lifestyle factors are the main determinants of visitor's decision to stay in a budget hotel. This result indicates that the more prudent the visitor lifestyle, the more likely they will remain at a budget hotel. Furthermore, the Friedman test shows the degree of importance of each factor influencing guest satisfaction in a budget hotel. A posthoc analysis with Wilcoxon signed-rank tests (Bonferroni correction applied) found that cleanliness, price, and location become the utmost important factors determining guest satisfaction.
Unlocking brand equity through brand image, service quality, and customer value Rina Dewi; Tanti Handriana
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.63 KB) | DOI: 10.26740/bisma.v13n2.p94-107

Abstract

Building brand equity in customers is essential to create long-term relationships with customers. With high brand equity, the company maintains loyal customers because consumers believe in its quality or service. This study aims to determine how the brand image, satisfaction with service quality, and customer value affect brand loyalty and equity. This research is a quantitative study which collected 215 samples with purposive sampling method. The analysis technique uses Structural Equation Modeling. The results show a brand image, service quality, and customer value are positively affect brand loyalty. The loyal customer attitude influence long-term brand equity. This finding offers a theoretical and practical contribution to developing a marketing management strategy about unlocking brand equity through a strong brand image, service quality, and customer value in the banking sector.
Improving MSMEs performance through entrepreneurial marketing, entrepreneurial networking, and product innovation Eva Mufidah; Anis Eliyana
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.244 KB) | DOI: 10.26740/bisma.v13n2.p108-120

Abstract

This study aims to determine how MSMEs can improve their performance through entrepreneurial marketing, entrepreneurial networking, and product innovation. The research design uses purposive sampling method with a total sample of 135 MSMEs. The data analysis uses multiple linear regression through SPSS to determine whether the three variables affect MSMEs performance. This study explains that the variables entrepreneurial marketing and entrepreneurial networking encourage MSMEs performance improvement. Nevertheless, product innovation does not affect MSMEs performance. This result provides contribution to MSMEs, consumers, and the government about the strategy to improve MSMEs product innovation.
Monetary policy and stock market reaction: developed market and emerging market comparison Buddi Wibowo
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.9 KB) | DOI: 10.26740/bisma.v13n2.p135-147

Abstract

This research examines the correlation between monetary policy and stock market reaction. Monetary policy is represented by short term interest rate and exchange rate to USD. This quantitative research uses OLS Regression, SUR, and Panel Regression Method. The results suggest that monetary policy affects the movement of the stock market return. Using OLS and SUR, this study finds that short-term interest rates have a significant negative correlation to return, and exchange rates positively correlate with returning. Using the Panel Data Model, this study finds that short-term interest rates have significant correlations in G7 and emerging countries. Still, the exchange rate is only significant in the emerging market. With SUR, there are common factors that affect the global return to move together. Domestic monetary policy is not an effective tool to influence the stock market because there are common factors in a region. From a financial management perspective, this result gives a practical reason for an investor to create an optimal portfolio through regional stock market diversification. Considering monetary policy in a country as a crucial factor in rebalancing the portfolio, standard regional monetary policy becomes an appropriate strategy.
An exploration of ethnic entrepreneurial values and characteristics in MSEs Elsye Tandelilin; Dwi Ratmawati; Tri Siwi Agustina
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.419 KB) | DOI: 10.26740/bisma.v13n2.p148-162

Abstract

Entrepreneurship is one aspect that can encourage economic growth in a country through the creation of goods and services, it can improve the welfare of society. However, the survival of micro and small enterprises (MSEs) is still lower. Even though the number of MSEs in Indonesia has increased, the failure elevates. Variables that can increase the success of MSEs include the values and characteristics of the entrepreneur. This paper explores the entrepreneurial values and characteristics of Chinese, Javanese, and Madurese ethics in MSEs. This study uses a case study approach by using in-depth interviews to explore detailed information. The data source is primary data with six informants from three different ethnicities (Chinese, Javanese, and Madurese). The results demonstrate that Indonesian Chinese entrepreneurs uphold values and dominant perseverance, hard work, guanxi, honesty, personal trust, and confucianism values. Meanwhile, Javanese entrepreneur implements family values, spirituality, innate, paternalism, creativity, deliberation, and harmony. Finally, Madurese entrepreneur emphasizes obedience/surrender to parents, fraternity, and natural behaviour.

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