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Larasati Ahluwalia
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larasatiahluwalia@teknokrat.ac.id
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+6281325676915
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teknomark@teknokrat.ac.id
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Jl. Z.A. Pagar Alam No.9-11, Labuhan Ratu, Bandar Lampung. 35132
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INDONESIA
Journal Strategy of Management and Accounting Through Research and Technology (SMART)
Published by Universitas Teknokrat Indonesia
ISSN : 29619882     EISSN : 29638844     DOI : https://doi.org/10.33365/smart.v1i2
Core Subject : Economy,
Economics, Econometrics & Finance
JOURNAL SMART: Journal Strategy of Management and Accounting Through Research and Technology is a scientific journal published by the Faculty of Economy and Business, Universitas Teknokrat Indonesia. Focus of this journal is to publication of research results, result of studies and development ideas in the field of management research, including : Financial Management ( Financial Technology, Financial Performance, Coorporate Finance), Human Resources Management ( Leadership, Organizational Behavior, Creativity, Human Capital), Marketing Management ( Brand Management, Consumers Behaviour, Green Marketing, Internet Marketing).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 22 Documents
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PENGARUH JOB INSECURITY DAN ROLE OVERLOAD TERHADAP TURNOVER INTENTION KARYAWAN GENERASI Z DI BANDAR LAMPUNG Febryan Redafanza; Larasati Ahluwalia; Almira Devita Putri
Journal Strategy of Management and Accounting Through Research and Technology (SMART) Vol 2, No 2 (2023): Volume 2, No 2, 2023
Publisher : Journal Strategy of Management and Accounting Through Research and Technology (SMART)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/smart.v2i2.3275

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh job insecurity dan role overload terhadap turnover intention pada karyawan generasi z di Bandar Lampung. Jenis penelitian ini asosiatif atau penelitian berdasarkan hubungan yang bertujuan untuk mengetahui hubungan antara dua variabel atau lebih. Populasi yang dipilih dalam penelitian ini adalah para karyawan generasi z yang sedang bekerja. Metode pengambilan sampel dilakukan dengan cara snowball sampling yaitu teknik penentuan sampel yang mula-mula jumlahnya kecil, kemudian sampel ini disuruh memilih teman-temannya untuk dijadikan sampel begitu seterusnya. Sehingga jumlah sampel semakin banyak. Ibarat bola salju yang menggelinding semakin lama semakin besar. Jumlah populasi pada karyawan generasi z di Bandar Lampung berjumlah 125 responden. Hasil analisis dari penelitian ini menunjukkan bahwa job insecurity dan role overload secara simultan berpengaruh secara positif dan signifikan terhadap turnover intention pada karyawan generasi z di Bandar Lampung. Secara parsial job insecurity berpengaruh positif dan signifikan terhadap turnover intention. Sedangkan role overload berpengaruh positif dan signifikan terhadap turnover intention.Kata Kunci: Job Insecurity, Role Overload, Turnover Intention
PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE DI BANDAR LAMPUNG Tarisa Aulia
Journal Strategy of Management and Accounting Through Research and Technology (SMART) Vol 2, No 2 (2023): Volume 2, No 2, 2023
Publisher : Journal Strategy of Management and Accounting Through Research and Technology (SMART)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/smart.v2i2.3665

Abstract

The purpose of this study was to determine and test the effect of trust, ease of use and price on purchasing decisions at e-commerce Shopee in Bandar Lampung. This study uses a quantitative approach. The population of this study are consumers who have made purchases at e-commerce shopee in Bandar Lampung. The number of samples used in this study amounted to 140 respondents, with a total of 30 statement items from 3 variables. The data source used in this study uses primary data obtained by distributing questionnaires through the Google form. The data analysis technique in this study used multiple linear regression analysis using SPSS version 26. The results of this study indicate that trustworthiness, ease of use and price have a positive and significant effect on purchasing decisions at e-commerce shopee in Bandar Lampung.

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