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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan Jurnal Manajemen Maranatha TECHNOBIZ : International Journal of Business Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Journal Social Science And Technology For Community Service COMMENT: Journal of Community Empowerment Journal Strategy of Management and Accounting Through Research and Technology (SMART) Journals of Economics and Business Journal of Engineering and Information Technology for Community Service
Larasati Ahluwalia
Universitas Teknokrat Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media Angga Febrian; Larasati Ahluwalia
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 3 (2021): IJBE, Vol. 7 No. 3, September 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.3.245

Abstract

The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand on social media. The data was collected through an online questionnaire which was filled in by 125 respondents who have experience in buying luxury brands using purposive sampling. The empirical study was conducted using structural equation modeling SmartPls. The results of the study stated that Consumer Involvement has a negative impact, brand self expressiveness and consumer brand identification have a positive impact on dimensions of CBE. Tests were also conducted to see the consequences of CBE, namely an increase in brand image and brand loyalty. Managers of luxury brand companies must increase CBE by utilizing and managing consumers following social media and creating communities to make it easier for consumers to get to know the advantages of luxury brand products. This study is a pioneer, as it extends the consumer engagement model to the social media context luxury brand by adding brand community identification as an antecedent CBE. Keywords: consumer brand engagement, brand image, brand loyalty, luxury brand, social media
Analisis Pengaruh Ekuitas Merek pada Kepuasan dan Keterlibatan Pelanggan yang Berimplikasi pada Niat Pembelian di E-Commerce Angga Febrian; Larasati Ahluwalia
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.19967

Abstract

Semakin banyaknya persaingan pada penyedia layanan belanja online e-commerce, membuat perusahaan harus mempunyai keunggulan yang lebih dibandingkan dengan kompetitor sejenis. Strategi yang dapat dilakukan salah satunya adalah meningkatkan ekuitas merek perusahaan yang dapat memberikan nilai lebih bagi pelanggan sehingga dapat meningkatkan penjualan. Penelitian ini dilakukan dengan pendekatan secara kuantitatif melalui penyebaran kuisioner terhadap pengguna e-commerce yang ada di Indonesia. Analisis data menggunakan alat SmartPls 3.0 dengan tujuan melihat realibilitas dan validitas instrumen dan pengujian hipotesis. Hasil penelitian menyatakan bahwa terdapat pengaruh yang signifikan terhadap kepuasan pelanggan dan berimplikasi pada niat pelanggan, namun hasil lain menyatakan bahwa tidak adanya pengaruh brand equity terhadap customer engagement dikarenakan adanya model bisnis yang berbeda antara e-commerce B2B dan B2C. pada akhirnya penelitian ini berkontribusi pada pembangunan model penelitian terkait pemasaran ekuitas merek dan penggunaan strategi ekuitas merek yang dapat digunakan oleh pemasar online.  
EMPOWERMENT LEADERSHIP AND PERFORMANCE: ANTECEDENTS Larasati Ahluwalia
TECHNOBIZ : International Journal of Business VOL 3, NO 2 (2020) : OKTOBER
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v3i2.837

Abstract

The development of research on empowerment leadership has continued to increase over the last few decades. However, an in-depth discussion of the antecedents of empowerment leadership is still limited. This study explores several antecedents of empowerment leadership, including collectivism and narcissism orientation. In addition, the inconsistency of the influence of empowerment leadership on the performance of subordinates was still found in several studies. The results of this study indicate that collectivism and narcissism orientation have an influence on leadership empowerment. The results of this study support the influence of empowerment leadership on the performance of subordinates.
ANALYSIS OF COMPANY CAPABILITY USING 7S MCKINSEY FRAMEWORK TO SUPPORT CORPORATE SUCCESSION (CASE STUDY: PT X INDONESIA): ANALISA KAPABILITAS PERUSAHAAN DENGAN MENGGUNAKAN FRAMEWORK 7S MCKINSEY UNTUK MENDUKUNG KESUKSESAN PERUSAHAAN (STUDI KASUS: PT X INDONESIA) Almira Devita Putri; Achmad Ghazali; Larasati Ahluwalia
Manajemen Bisnis Vol. 11 No. 1 (2021): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i1.17371

Abstract

PT X Indonesia is a telecommunications company with a geographically focused division which operating in the province of West Java. PT. X Indonesia is currently undergoing a digital transformation to achieve its goal of "becoming a leader in the digital region". However, this transition has accompanied with a large number of employees retiring between 2020 and 2021. This has resulted in increased workloads and a lack of competency. Therefore, PT X Indonesia will analyze its current capabilities, future capabilities, and existing gaps to meet future demand. This analysis uses a mixed method research model, where the current capabilities of PT X Indonesia are analyzed using a survey method. In addition, the researcher interviewed key informants at PT X Indonesia to find out the capabilities needed in the future. The 7s McKinsey's framework (1980) was used to analyze this research. This framework identifies seven dimensions that a company must possess to maintain its success. This 7s dimension consists of Strategy, System, Structure, Style, Skill, Staff, and Superordinate Goals. According to a survey conducted to assess the current capabilities of PT X Indonesia, there are three dimensions that are in the bottom three. Thus, to bridge the gap, there are several recommendations that must be immediately carried out by PT X Indonesia, namely strengthening the team work, recruiting new employees to fill vacancies, socializing the talent acquisition system, conducting coaching sessions from seniors, and conducting knowledge sharing.
Penguatan Sumber Daya Manusia Melalui Peningkatan Keterampilan Pada Komunitas ODAPUS Lampung Larasati Ahluwalia; Berlintina Permatasari; Nurul Husna; Dian Novita
Jurnal Pengabdian Kepada Masyarakat (JPKM) TABIKPUN Vol. 2 No. 1 (2021)
Publisher : Faculty of Mathematics and Natural Sciences - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpkmt.v2i1.32

Abstract

Persaingan usaha sejenis diatasi dengan menerapkan berbagai strategi untuk mempertahankan kelangsungan usahanya. Berbagai persoalan dihadapi pelaku usaha diantaranya adalah belum memaksimalkan penggunaan media sosial dan e-commerce untuk pemasaran usaha, belum memaksimalkan perencanaan keuangan pribadi dan penggunaan instrumen investasi. Untuk membantu menyelesaikan permasalahan mitra, tim PKM mengadakan analisis kebutuhan organisasi terlebih dahulu untuk memberikan pelatihan yang tepat guna. Pelaksanaan PKM dibagi menjadi dua yaitu pelatihan optimalisasi penggunaan media sosial dan e-commerce serta pelatihan pembuatan laporan keuangan, perencanaan keuangan pribadi, dan instrumen investasi. Kegiatan PKM ini berdampak secara langsung pada peningkatan pengetahuan dan keterampilan anggota Komunitas Odapus Lampung yang dapat terlihat dari hasil uji beda. Uji beda yang dilakukan dengan bantuan SPSS, data diperoleh dari penyembaran kuesioner sebelum dan sesudah pelatihan dan dari uji beda diperoleh nilai Sig. (2-tailed) adalah 0.002, dapat disimpulkan adanya kegiatan PKM ini dapat meningkatkan keterampilan anggota komunitas tersebut.
PENGENALAN LITERASI KEUANGAN DAN PERSONAL BRANDING DI ERA DIGITAL BAGI GENERASI Z DI SMK PGRI 1 KEDONDONG Dhiona Ayu Nani; Larasati Ahluwalia; Dian Novita
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 2, No 2 (2021): Vol 2, No 2 (2021): September 2021
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v2i2.1313

Abstract

Research conducted by Kredivo and Katadata in 2020, generation Z and Millennials contributed 85% of total transactions. Furthermore, the government is currently focusing on recovering the national economy, which has fallen due to the ongoing Covid-19 pandemic. Generation Z, which is expected to become a demographic bonus for the workforce in the next few years, should be equipped with financial literacy and personal branding in order to survive and compete with the environment. This Community Service is carried out with the aim of providing an understanding of financial literacy and personal branding. As previously discussed, Generation Z needs to be equipped with financial literacy so that later they can be financially independent. In addition, students can develop themselves through personal branding that utilizes digital business platforms.Keywords: Generation Z, Millennials, National Economy, Financial Literacy, Personal Branding
PENINGKATAN PRODUKTIVITAS UMKM MELALUI PELATIHAN MERK PRODUK DAN PENYUSUNAN LAPORAN KEUANGAN DI PEKON PANGGUNGREJO, KABUPATEN PRINGSEWU Larasati Ahluwalia; Dhiona Ayu Nani; Tri Darma Rosmala Sari
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 3, No 1 (2022): Volume 3, Nomor 1, 2022
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v3i1.1739

Abstract

Perubahan teknologi dan ilmu pengetahuan yang cepat telah berdampak besar bagi daya saing perusahaan lokal (Nani & Safitri, 2021), tanpa terkecuali bagi Usaha Mikro Kecil Menengah (UMKM). UMKM menjadi salah satu penopang perekomian nasional pada masa krisis harus mampu mengikuti perkembangan teknologi dan ilmu pengetahuan. Pengetahuan terkait pelatihan merek produk dan penyusunan laporan keuangan diperlukan UMKM agar memudahkan dalam pemasaran dan pendanaan yang lebih luas. Program pengabdian kepada masyarakat ini dilaksanakan untuk memberikan pengetahuan dan pemahaman terkait penyusunan laporan keuangan dan pembangunan merek produk (product branding) pada UMKM Desa Panggungrejo, Kabupaten Pringsewu. Melalui pelatihan ini UMKM dapat menerapkan penyusunan laporan keuangan sesuai dengan standar UMKM dan membangun merek produk, sehingga memudahkan pengajuan pendanaan melalui kredit perbankan, maupun meningkatkan loyalitas konsumennya.
Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising Lia Febria Lina; Larasati Ahluwalia
Jurnal Manajemen Maranatha Vol. 21 No. 1 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i1.3837

Abstract

One of the advantages of using social commerce, especially Instagram, is the display of paid advertisement that are in accordance with consumer preferences or also called personalization. Previous study on the effectiveness of personalized advertising still shows mix result both positive and negative. Based on the limitations of previous research, the focus of this research is to examine and analyze the influence of personalized advertising on the value of advertising which then affects impulse purchases in social commerce and flow experience as moderation. This study using survey method on 157 active Instagram user. The findings in this result show that personalized advertising have positif affect to advertising value and encourage impulse buying. Then flow experience found strengthen effect advertising value on impulse buying. The result indicates when user has fully involved, happy, and excitement when using social media, then receive personalize advertising that match with their preference will encourage impulse buying.
PENINGKATAN KOMPETENSI GEN Z DALAM MENGHADAPI PERSAINGAN GLOBAL MELALUI SOSIALISASI LITERASI KEUANGAN DAN PENGGUNAAN BIG DATA ANALISIS Defia Riski Anggarini; Larasati Ahluwalia; Ahmad Ari Aldino
COMMENT: Journal of Community Empowerment Vol 2, No 1 (2022): JUNE
Publisher : COMMENT: Journal of Community Empowerment

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2320.36 KB) | DOI: 10.33365/comment.v2i1.104

Abstract

Pengetahuan mengenai literasi keuangan serta analisis big data merupakan hal yang penting untuk dimiliki oleh semua siswa/siswi yang ada di Indonesia khususnya yang ada di Lampung. Dengan memiliki pengetahuan tersebut di harapkan siswa/siswi dapat memiliki bekal untuk bersaing dalam menghadapi persaingan global. Peningkatan kompetensi yang dimiliki oleh siswa/siswi akan meningkatkan kualitas sumber daya manusia yang ada di daerah serta meningkatkan daya saing global. Melalui kegiatan PKM ini, telah terjadi peningkatan kompetensi siswa/siswi SMK Islam Adiluwih Pringsewu yang menjadi sasaran mitra kegiatan ini.
KEPEMIMPINAN PEMBERDAYAAN PADA KINERJA KARYAWAN DAN KESEIMBANGAN PEKERJAAN RUMAH DI MASA PANDEMI nCOVID-19 Larasati Ahluwalia; Kemala Puji
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 7 No 2 (2020): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v7i2.132

Abstract

Merebaknya pandemi nCOVID-19 di Indonesia sejak pertengahan Maret 2020, memaksa banyak sektor untuk bekerja dari rumah. Adanya perubahan lingkungan kerja dikhawatirkan memengaruhi kinerja karyawan. Rumah yang selama ini dianggap sebagai tempat melepas penat pekerjaan, berubah menjadi area kerja. Guna menghindari terjadinya penurunan keseimbangan pekerjaan-rumah dan kinerja karyawan, organisasi harus beradaptasi terhadap gaya kepemimpinannya. Gaya kepemimpinan diyakini sebagai cara efektif untuk menentukan kinerja organisasi, kepemimpinan juga diharapkan dapat menjadi pengaruh positif untuk keseimbangan pekerjaan-rumah. Kepemimpinan pemberdayaan dengan karakteristiknya yang fleksibel dipandang cocok diterapkan dalam masa pandemi saat ini. Penelitian ini bertujuan untuk menganalisa pengaruh kepemimpinan pemberdayaan (X) terhadap keseimbangan pekerjaan-rumah (Y1) dan kinerja karyawan (Y2). Hasil penelitian ini menunjukkan bahwa kepemimpinan pemberdayaan memiliki pengaruh positif dan signifikan baik pada keseimbangan pekerjaan-rumah (p-value = 0,04 dan β=0,14) maupun kinerja karyawan (p-value <,01 dan β=0,58). Kepemimpinan pemberdayaan memberikan kepercayaan diri pada karyawan terhadap kemampuannya dalam pekerjaan, dengan kepercayaan diri karyawan akan merasa efektif, karena perannya yang beragam berjalan dengan baik. Lebih lanjut, kepemimpinan pemberdayaan mampu meningkatkan kinerja karyawan karena adanya pemberian otonomi pekerjaan, yang memudahkan karyawan dalam penyelesaian tugas dalam pekerjaan. Kata Kunci: Kepemimpinan Pemberdayaan, Keseimbangan Pekerjaan-Rumah, Kinerja Karyawan, Pandemi nCOVID-19. The outbreak of the nCOVID-19 pandemic in Indonesia since mid-March 2020, has left many to work from home. It is feared that a change in the work environment will affect employee performance. The house that has been transformed into a work area. In order to cause a decrease in the work-home balance and employee performance, the organization must adapt its leadership style. Leadership style as an effective way to determine organizational performance, leadership is also expected to be a positive influence for work-home balance. Empowering leadership with a flexible statement is suitable to be applied in the current pandemic. This study aims to analyze the effect of empowering leadership (X) on work-home balance (Y1) and employee performance (Y2). The results of this study indicate that empowering leadership has a positive and significant effect both on homework balance (p-value = 0.04 and β = 0.14) and employee performance (p-value <, 01 and β = 0.58). . Empowering leadership gives employees confidence in their abilities at work, with confidence that employees will feel effective, because their various roles are running well. Furthermore, empowering leadership is able to improve employee performance because it offers job autonomy, which makes it easier for employees to complete tasks at work. Keywords: Empowering Leadership, Work-Life Balance, Employee Performance, nCOVID-19 Pandemic.
Co-Authors Achmad Ghazali Agung Prabowo Ahmad Ari Aldino Almira Devita Putri Angga Febrian Angga Febrian Berlintina Permatasari Defia Riski Anggarini Dhiona Ayu Nani Dian Novita Elvina Septiani Esmeralda Galuh Permata Sari Febryan Redafanza Gita Melani Kemala Puji Lia Febria Lina Miftahul Husna Muhammad Ikhsan Alif Novita Anggriyani Nurul Husna Nurul Sakinah Sepvian Armanda Shiwi Angelica Shiwi Angelica Cindiyasari Shiwi Angelica Cindiyasari Sihono Tri Darma Rosmala Sari