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Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 37 Documents
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The Emergence of Fintech in Higher Education Curriculum Yamato Shino; Chandra Lukita; Kim Beom Rii; Efa Ayu Nabila
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.744 KB) | DOI: 10.33050/sabda.v1i1.71

Abstract

The digital revolution in economic sectors such as e-commerce and financial technology has affected various industries, one of which is the financial industry in various parts of the world. Conventional finance in the industrial era 4.0 is being challenged by the existence of fintech as an innovation in various financial sectors. Employment opportunities are wider with fintech than conventional ones. However, this digital finance requires human resources to support it. The university acts as a competent and competitive human resource maker in the financial sector by incorporating fintech into its curriculum. Sharia fintech also needs to be applied to the curriculum of a university. Islamic universities are also able to implement fintech in their curriculum. The method used in this study uses a literature review method with evaluation results from the application of fintech at the University. The original proposition in this study incorporates hypothetical commitments in regards to monetary innovation. Utilizing the methodical writing audit approach of Kitchenham, notwithstanding topical investigation, meta-examination and perception to approve the nature of writing and investigation, the consequences of this study give a hypothetical premise fintech research from a data frameworks point of view, including the plan of fintech innovation ideas and their turn of events.
Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia Katoyusyi Kano; Lee Kyung Choi; Bob subhan Riza; regina dinda octavyra
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.884 KB) | DOI: 10.33050/sabda.v1i1.72

Abstract

In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle businesses that have gone online and their implications for the competitive advantage of these lower-middle businesses. The method used in this study uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using a non-probability sampling technique using random sampling with a total sample of 2,100 respondents. So based on the research that has been done, it was found that in marketing products with a digital strategy, 78% of the results were obtained, with the remaining 22% being factors originating from other factors such as a supply of resources, capital, and managerial professionalism.
Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic Sri Watini; Haznah Latifah; Dudi Rudianto; Nesti Anggraini Santoso
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5082.168 KB) | DOI: 10.33050/sabda.v1i1.73

Abstract

The spread of the Covid-19 virus impacts all aspects, one of which is the economic aspect. To maintain coffee MSME products during the pandemic, MSME Coffee players have adapted to government policies, namely by utilizing digital technology to synergize with today's digital transformation. Observing and studying literature is used as a research method, collecting information so that the adaptation process can run smoothly as expected. After the MSMEs of Coffee Products have adapted the digital business in the digital marketing section, the results obtained are the presence of Instagram Social Media, Blogs, Online Stores, and new Payment Methods. The use of this technology certainly impacts both MSME actors and consumers who find it easy. The hope is that the research will be able to develop an online marketplace and also assess the level of consumer satisfaction with the use of digital media on this MSME Coffee product.
Digital Business Student Development for Entrepreneurs with Software Nanda Septiani; Ankur Singh Bist; Cicilia Sriliasta Bangun; Ellen Dolan
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.699 KB) | DOI: 10.33050/sabda.v1i1.74

Abstract

Era revolution 4.0, universities throughout Indonesia are computer technology and the economy. This article provides sufficient detail about the course's pedagogical design and practical implementation to serve as a model for how entrepreneurship and business issues can be integrated into a software engineering program. Courses are evaluated using learning diaries and questionnaires, as well as principal lecturer learning in each of the three sample courses The aim of this course is to provide students with an introduction to lean startup methods for ideas/innovations and further product and company development. This course will teach students about the software industry, entrepreneurship, teamwork, and lean startup methodologies and This article provides sufficient detail about the course's pedagogical design and practical implementation to serve as a model for the Course to be evaluated using learning and questionnaires.
Fintech As A Financing Solution For Micro, Small and Medium Enterprises Sabda Maulana; Iskandar Mustofa Nasution; Yamato Shino3; Arop Ria S.Panjaitan
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3120.5 KB) | DOI: 10.33050/sabda.v1i1.76

Abstract

In 2020, more than 50 new fintech enterprises were formed, these financial businesses competing with the other 140s of startups that had previously been in the Indonesian financial scene. The fintech business in Indonesia has become a prima donna, attracting a lot of attention from financial industry players. Fintech startup investment has sparked a lot of interest, and several startups have even received series A funding this year. Fintech is only getting started, and there are a lot of new products coming out. In the interim, the Service of Cooperatives and Little and Medium Organizations (Service of Little and Medium Endeavors) has sent off 3.81 million miniature, little, and medium undertakings (SMEs) that are now utilizing a web-based stage to advertise their items. This records for around 8% of Indonesia's complete 58.9 million little and medium-sized organizations. The lack of access to capital is a long-standing issue that has hampered the growth of SMEs that do not have access to bank finance. SMEs are unable to create innovations to enhance output due to a lack of financial resources. However, the increasing expansion of fintech financing businesses, such as peer-to-peer lending, has opened up another option for loan funders. Peer-to-peer lending is a type of lending that focuses on the medium and lower market segments.
Digital Business Entrepreneurship Decisions: An E-Business Analysis (A Study Literature Review) Arzo Himki; Tarisya Ramadhan; Yusuf Durachman; Erry Sigit Pramono
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1258.77 KB) | DOI: 10.33050/sabda.v1i1.77

Abstract

This research is a review of the literature on digital business as a subset of e-business, which has a significant impact on the fast-paced evolution of the business world today. Because of the rise of online shopping and selling, a wide range of products can now be viewed and pricing may be negotiated without having to travel to the location where the goods are sold. Detik.com, Vivanews.com, Tibunnews.com, Goals.com, Kapanlagi.com, tokobagus.com, online palasari, inexpensive online books, and various other media of various forms are a form of community search in a more ordered, efficient, and effective manner of living. The utilization of e-business in a business unit might result in profits or losses for that particular business unit. However, a closer examination reveals that the beneficial effects outnumber the negative effects. The poll results show that firms who use internet devices as a promotional medium have better sales growth than enterprises that employ traditional formats. Thousands of suppliers and millions of buyers are always available on the digital business market, allowing them to purchase goods that meet their needs. This situation demonstrates that digital business has evolved into a business that has a significant impact on entrepreneurship, resulting in a model and format that is significantly more flexible and accessible to all sectors of consumers, regardless of location.
Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy B.P. Kusumo Bintaro; Petrus Sokibi; Izwan Amsyar; Yulia Putri Ayu Sanjaya
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1136.628 KB) | DOI: 10.33050/sabda.v1i1.79

Abstract

With the advancement of information technology has grown so rapidly. One form of development that can be seen in the existence of a platform that connects one another or what can be said is social media. Instagram, Facebook, Twitter and Tiktok are examples of social media that are the most popular platforms. Starting from children to adults all use social media[1]. With this, social media has become a concern for business people. Now, almost all business people do not hesitate to market their products or services through social media. On that basis, this article was written. The goal is to see how digital marketing is useful in today's business strategy.
Effort To Win The Competition In Digital Business Payment Modeling Alexander Williams; Riya Widayanti; Tatik Maryanti; Dwi Julianingsih
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2743.407 KB) | DOI: 10.33050/sabda.v1i1.80

Abstract

Competition in the digital payment business on an international and local scale will be increasingly intense. In the face of competitive conditions like this, digital payment companies are required to continuously develop their sources of competitive advantage through the establishment of digital business strategies and the development of digital business models that can ensure the creation of superior value for consumers and ultimately provide value to company owners. In the digital payment business, this effort requires companies not only to be able to do business but also how companies can develop knowledge and digital capabilities.
Start Up Digital Business: Knowing Business Opportunities And Tips For Beginners Zaleha Fauziah; Bambang Herawan Hayadi; Lista Meria; Ananda Uswatun Hasanah
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.51 KB) | DOI: 10.33050/sabda.v1i1.82

Abstract

Start-up is a modern entrepreneurship form designed to realize original business ideas, mostly based on new technologies and the Internet. It evolves in the development cycle, which is determined by the business idea development cycle and the financing cycle. The purpose of the paper is to describe and analyze the business idea. The business idea is characterized by its content, circumstances of its origin, degree of originality and evidence of this originality. Start-ups are dominated by business ideas based on the application of information and communication technologies, the business idea is most often created by combining professional and business experience, but its originality is from the international point of view only average and the level of legal protection is quite rare. Various risks can pursue corporate actors. Everyone has to have an entrepreneur and business spirit. However, if you can grow and innovate, the business will certainly be very beneficial. For those who are trying to start a business, there are some business learning tips for beginners who are trying to build their business. The term startup is often associated with a company that has just been established or developed, and usually refers to an organization that has not functioned for a long time and is synonymous with a technology-related company. Due to the high mobility of human beings, in the world of commerce, we must be able to quickly provide services and products in response to consumer demand. Startup businesses are focused on providing solutions to specific problems or what is also known as problem-solving by further leveraging technology. Therefore, seriousness and unique understanding are required, including the secrets to starting this business.
Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Bhupesh Rawat; Po Abas Sunarya; Viola Tashya Devana
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.

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