cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Zakky Fahma Auliya
Contact Email
zakkyfahma@gmail.com
Phone
+6285741660007
Journal Mail Official
relevance.febi@gmail.com
Editorial Address
UIN Raden Mas Said Surakarta Jalan Pandawa Desa Pucangan Kec Kartasura Kab Sukoharjo
Location
Kab. sukoharjo,
Jawa tengah
INDONESIA
Relevance: Journal of Management and Business
Published by Universitas Islam Negeri Raden Mas Said Surakarta
ISSN : 26156385     EISSN : 26158590     DOI : 10.22515
Core Subject : Economy,
Economics, Econometrics & Finance
RELEVANCE aims to publish articles in the field of Islamic Management and Business, including but not limited to research results, scientific studies, and field cases.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 64 Documents
 3   4   5   6   7 
Fashion Micro-and Small Enterprise Frugal Innovation’s In Facing Covid 19 Pandemic Siti Hasnaa Madinah; Ahmad Room Fitrianto
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to explore the business strategy in strengthening MSE’s resilience during pandemic Covid 19 using the six principles of frugal innovation. A qualitative study method employed with single case study at Saffana boutique Surabaya. The observation shows that Saffana boutique Surabaya was able to create more value and applied different approaches to explore strategy innovation in their product during the pandemic. The saffana boutique innovation framed using the six values of the frugal innovation, such as managing their cash flow in flexible way for mobilizing the existing and potential resource, utilizing social media and social project in order to engage and shape customer behavior and; develop the sustainable solution and fashion concept through collaboration with active customer to create new design based value and local culture; as well as make an effective networks with designer community and digital partners. All in all, this study has identified different approaches to explore strategy innovation and successful practices, which are related to strengthening the business resilience in severe condition.
Factors Affecting Customer's Purchase Decision while Shopping on Tiktok Live: Impulsive Buying as a Moderator Puspa Novita Sari; Lorena Dara Putri Karsono
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business development in the digital era is now starting to shift not only by selling products in online stores such as marketplaces but also by utilizing social media through live streaming features. Live streaming on the TikTok application allows consumers to directly see the products offered and interact with sellers. This study analyzes what factors influence consumer purchasing decisions when viewing live streaming on the Tiktok application. Respondents in this study were consumers who made purchases through live streaming on the Tiktok application as many as 173 respondents. Measurement of research results was tested using the Structural Equation Model (SEM) based on Partial Least Square (PLS). The results of the study show that scarcity messaging and hedonic shopping motivation influence impulsive buying. In addition, impulsive buying mediates the relationship between scarcity messaging and purchase decisions, and impulsive buying also mediates the relationship between hedonic shopping motivation and purchase decisions. The results of this study can be used by business people to analyze the factors that influence purchasing decisions so that they are expected to be able to increase sales when live streaming takes place.
The Mediating Role of Self-Efficacy and Social Intelligence to Build Leadership Character through MBKM Program Ika Yoga; Retnoning Ambarwati
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Merdeka Belajar Kampus Merdeka (MBKM) program aims to prepare students to face social, cultural, world of work, and rapid technological advances. One important aspect of this competency is leadership character, which can be formed through the MBKM program. This study aims to analyze the effect of the MBKM program on the formation of student leadership character with the mediation of self-efficacy and social intelligence. The research was conducted using a survey method of 50 students. The data were analyzed using PLS. The results showed that the MBKM program had a positive effect on the formation of student leadership character with the mediation of self-efficacy and social intelligence. In addition, it was found that self-efficacy and social intelligence mediate the relationship between the MBKM program and the formation of student leadership character. This study provides important implications for universities to pay more attention to the development of student leadership character through the MBKM program. In addition, this study also provides a theoretical contribution to the development of a model of student leadership character building through the mediation of self-efficacy and social intelligence.
The Influence of Green Marketing Environmentally Friendly Bags on Green Behavior of Modern Mini-market Retail Consumers in Yogyakarta Evi Rosalina Widyayanti; Titik Desi Harsoyo
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Damage to the environment and ecosystem can be caused by various things, one of which is the accumulation of residual waste or waste originating from industry and households. Plastic bag waste has become a common problem across continents and countries, waterways and oceans. Plastic bag waste is increasing in Indonesia every year and the environmental conditions are very concerning. The use of eco-friendly shopping bags needs to be encouraged to reduce the use of plastic bags. Starting in 2009, several supermarkets or supermarkets and hypermarkets in Indonesia have started to promote eco-friendly campaigns, namely the use of eco-friendly cloth shopping bags (green bags) as a substitute for plastic bags which tend not to be environmentally friendly. Therefore it is important for consumers to contribute to environmental sustainability through pro-environmental behavior (pro-environment).

Page 7 of 7 | Total Record : 64

 3   4   5   6   7 

Filter by Year

2018 2023


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2023) Vol. 5 No. 2 (2022) Vol. 5 No. 1 (2022) Vol. 4 No. 2 (2021) Vol. 4 No. 1 (2021) Vol. 3 No. 2 (2020) Vol. 3 No. 1 (2020) Vol. 2 No. 2 (2019): Relevance Journal of Management and Business Vol. 2 No. 1 (2019): Relevance: Journal Of Management and Business Vol. 1 No. 2 (2018): Relevance: Journal of Business and Management Vol. 1 No. 1 (2018): RELEVANCE : Journal of Management and Business More Issue