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Jurnal Entrepreneur dan Manajemen Sains

jems
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Published by Universitas Muhammadiyah Bengkulu

ISSN : - EISSN : 27215415 DOI : https://doi.org/10.36085/jems.v3i2

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 15 Documents

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Search results for , issue "Vol. 3 No. 1 (2022): Januari" : 15 Documents clear

PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN Tiara Puspa Sari; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study entitled The Effect of Rewards and Punishment on Employee Performance (Case Study at PT. Bukit Angkasa Makmur Bengkulu). The formulation of the problem in this study is whether the giving of rewards has a significant effect on employee performance at PT. Bukit Angkasa Makmur Bengkulu. Does the provision of punishment significantly influence the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. Does the giving of reward and punishment simultaneously affect the performance of employees at PT. Bukit Angkasa Makmur Bengkulu. This research was conducted on employees of the Production Department of PT. Bukit Angkasa Makmur Bengkulu. While the time of this research was conducted for 1 month, namely on January 1, 2021 to February 1, 2021. The population of this study were employees at PT. Bukit Angkasa Makmur Bengkulu, while the sample of this study were employees of the Production Department of PT. Bukit Agkasa Makmur Bengkulu, amounting to 113 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondent's perception of reward (X1), Punishment (X2) has an effect on performance (Y) with the results of multiple linear regression, the following equation is obtained: X2) 0.117 and the coefficient of determination R2 = 0.036 or approximately (3.6%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Reward (X1) , Punishment (X2) = 0.000, it means that the value of fsig <0.05 shows a concurrent and significant effect.

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP RETENSI KARYAWAN (Studi Kasus Pada PT. Selamat Group Kota Bengkulu) Lancha Durti Sumantri; Khairul Bahrun
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study entitled the effect of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The formulation of the problem in this study is whether the influence of compensation and job satisfaction on employee retention at PT. Congratulations Bengkulu City Group. The purpose of this study was to determine whether the influence of Compensation and Job Satisfaction on Employee Retention at PT. Bengkulu City Seamat Group. This research was conducted on employees of the Production Department of PT. Congratulations Bengkulu City Group. While the time of this research was conducted for 1 month, from January 20, 2021 to February 20, 2021. The population of this study were employees at PT. Selamat Group Kota Bengkulu, while the sample of this study were employees of the Production Department of PT. Congratulations Bengkulu City Group, amounting to 51 people. This means that the sample material uses quantitative methods. With the research test data analysis technique, the results of the study can be concluded that the respondents' perceptions of Compensation (X1) and Job Satisfaction (X2) have an effect on Employee Retention (Y) with multiple linear regression results obtained by the following equation: Y = 10,534 + 0.877 (X_1) + 1.261 (X_2) As well as the coefficient of determination R2 = 0.690 or approximately (690%) through hypothesis testing jointly (simultaneously) and individually (partially) in this study using the f test and t test, Compensation (X1) and Job Satisfaction (X2) on Employee Retention (Y), namely = (53,386> 2,195) and (sig Î± = 0.000 <0.050), so it can be concluded that H_3 is accepted, meaning that the variable compensation (X_1) and job satisfaction (X_2) are simultaneously accepted. ) has a significant effect on Employee Retention (Y).Â Keywords: Compensation and Job Satisfaction Against Employee Retention.

Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Pada Mood Gallery Kepahiang (Studi Pada Masyarakat Kabupaten Kepahiang) Sulasteri Sulasteri
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

The research aims to determinethe effect of product quality and location on buying interest at mood gallery kepahiang (Study On People Of Kepahiang regency). It is a quantitative study with the sample of 120 respondents, using accidental sampling. The data was collected using interview, observation and questionnaires. The data was analyzed using the classic assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this research can be seen from the multiple linear regression test using SPSS namely Y= 2,662 + 0,436 (X1) + 0,487 (X2). From the results of the hypothesis test that product quality (X1) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value ofÂ 0,005< 0,050. The location (X2) has a positive effect on buying interest at mood gallery Kepahiang, with T test results showing a significance value ofÂ 0,001< 0,050. It means that Ho was refused while Ha was accepted. In other words the quality product and location have a significant effect both partially and simultaneously on buying interest at mood gallery Kepahiang. It is evidenced by the F test showing a significance value of 0,000 < 0,050.Â Keywords : Quality Product, Location, Buying InterestÂ

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIANPRODUK WARDAH (Studi Kasus Pada Konsumen Wardah Kota Bengkulu) Lucky Ampriyanti; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Â Â Â Â Â Â Â Â Â Â Â This study aims to determine the effect of product quality and price on wardah product purchasing decisions (a case study of Wardah consumers in Bengkulu City), either partially or simultaneously. There are several factors that will be discussed in this study, including Product Quality (X1) and Price (X2). The object of this research is the consumers of Wardah Bengkulu City, amounting to 96 people. In this research, the writer uses the method of data collection by means of observation, distributing questionnaires and interviews.Â Â Â Â Â Â Â Â Â Â Â There are several data analysis techniques used in this study, including by using instrument test, classical assumption test, respondent analysis analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Product Quality (X1) and Price (X2) have partially or simultaneously affected Wardah Product Purchase Decisions (Case Study on Wardah Consumers, Bengkulu City). From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.274 + 0.471 (X_1) + 0.416 (X2).Â Keywords: Product Quality, Price and Purchase Decision

PENGARUH CITA RASA, DESAIN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN GELAS ALE-ALE Dwito Resky
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

The title of this research is the Influence of Taste, Design and Promotion on Purchasing Decisions of Ale-Ale Glass Drinks in Padang Kapuk Village, Manna City District. This research is motivated by purchasing decisions which are always fluctuating and different for each individual. Purchasing decisions can be influenced by several factors. These factors are estimated to be Taste, Design and Promotion. This study aims to analyze the influence of taste, design and promotion on the decision to purchase ale-ale glass drinks in the village of Padang Kapuk, District of Manna City.The object of this research is the consumers of Ale-Ale glass drinks who live in Kelurahan Padang Kapuk, Kota Manna. The population in this study is not known with certainty, therefore the sampling method refers to the statement of Hair et al., (2010). So that the number of respondents or samples in this study were obtained as many as 100 samples. The data collection method uses a questionnaire with the help of Google Form.By using multiple linear regression data analysis techniques, the results of this study can be concluded that the Taste variable has a positive and significant effect on purchasing decisions, Design has a positive and significant effect on purchasing decisions and Promotion has a positive and significant effect on purchasing decisions for Ale-Ale glass drinks in the Kelurahan Padang Kapuk, Manna.Keywords: Taste, Design, Promotion and Purchase Decision

PENGARUH STRATEGI CUSTOMER BONDING TERHADAP LOYALITAS NASABAH PT. BANK SYARIAH ADAM KANTOR CABANG BENGKULU (STUDI PADA NASABAH PEMBIAYAAN MURABAHAH) Agef Setiawan; Eti Arini
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aims to determine the effect of customer bonding strategy on customer loyalty PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). This type of research is a quantitative approach. The population in this study is the population in this study were 67 customers of the Adam Syariah Bank Bengkulu Branch. Incidental sampling technique. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 67 customers. Based on the results of research on the Influence of Customer Bonding Strategy on Customer Loyalty of PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). The simple regression equation is Y = 2.263 + 0.540X+ e. Constant value = 2.263. positive value means that if the value of the customer bonding strategy variable remains, then customer loyalty will increase or experience an increase of 2.263. The value of the variable coefficient (X) is 0.540. Positive value is 0.540, meaning that if the customer value increases by one unit, the value (X) will increase by 0.540. The following conclusions can be drawn: There is a positive effect of customer bonding strategy (X) on customer loyalty (Y) of PT. Adam Syariah Bank Bengkulu City Branch, meaning that the higher the customer bonding strategy, the higher the customer loyalty of PT. Adam Syariah Bank Bengkulu City Branch.Keywords: Customer Bonding Strategy and Customer Loyalty

PENGARUH TINGKAT PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PT KARYA SAWITINDO MAS (KSM) Subandrio Subandrio; Asminawati Asminawati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This research was conducted at PT KSM (Karya Sawitindo Mas) Tanjung Alai Village, Lubuk Pinang District, Mukomuko Regency, Bengkulu Province. This research is a quantitative research in which the researcher proves by using numbers on a number of populations and samples that are considered worthy of research. This method is used to examine statistical data in order to be able to test a hypothesis obtained by the research field. Based on the results of hypothesis testing using the t test, the Education Level variable has a positive and significant effect on employee performance, this can be seen from the results of the t test which states the t value of sig < = 0.000 < 0.05). The results of t-test of work experience variable also show a positive and significant influence result on employee performance, this can be seen in the value of t-test result which states that t sig <Î± = 0.000 < 0.05). The results of the analysis above show that the level of education and work experience has an influence on employee performance, this can be seen in the f test which shows the value of t sig <Î± = 0.000 < 0.050), so it can be concluded that H_3 is accepted, meaning that simultaneously the variable of education level and work experience has an influence on employee performance at PT KSM (Karya Sawit Indomas) employees.â€ƒÂ Keywords: Education Level, Work Experience and Employee Performance.

ANALISIS STRATEGI PENGEMBANGAN BISNIS DILIHAT DARI FAKTOR INTERNAL DAN EKSTERNAL PADA USAHA YOLANDA CATERING ARGAMAKMUR Anggun Witriani; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aims to determine the analysis of business development strategies from internal and external factors at Yolanda Catering Argamakmur business. This research was a field research with a qualitative descriptive approach. The informants of reseach were managers, employees, and consumers of Yolanda Catering. The results showed that the internal factors core was 3.43; the score was up the score of 4.0, which illustrated Yolanda Catering's position in strong position. Moreover, the score for external factors was 3.00. This score was almost close to a score of 4.0, this means that Yolanda Catering takes advantage of existing opportunities and is able to avoid existing threats. If viewed based on the IE matrix, the score of internal and external factors was in cell1, which indicated Yolanda Catering is carrying out a growth strategy, which its the growth of the Printing itself, through vertical integration, an activity expanded the Catering market by maximizing promotions and development at other location points. From the SWOT matrix, Yolanda Catering is on the SO Strategy, which can take advantage of all strengths to seize and take advantages of opportunities as possible. The strategy applied in this condition to support an aggressive growth policy (Growth Oriented Strategy), this can continue the growth and expanse to achieve maximum Catering progress. This way does to maintain its extension in the midst of business competition to use the power of it and overcome external threats. Yolanda Catering provides good service so that consumers were satisfied with the performance of Yolanda Catering and add bonuses to consumers who always subscribe to Yolanda Catering, they do not turn to other catering products. Furthermore, Yolanda Catering attempted to follow the times or trends where other catering businesses promotions through newspapers, advertisements, magazines and social media. Its he results of the promotion were not widely, only around Argamakmur RegencyyÂ Keywords: business, development, promotion, catering, Yolanda.Â

MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS ( STUDI KASUS DEALER ASTRA HONDA MOTOR DI KOTA BENGKULU ) Endah Anggraini Mia Susanti; Sri Ekowati
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

Strategy is a managerial process to develop and maintain harmony between company goals, company resources, and market opportunities that are constantly changing, with the aim of shaping and adapting the company's business and products, so as to achieve profits and profitable growth rates. In addition to the use of strategy, the application of ethics is very important to avoid unfair competition between business people. The objectives of this study are: to analyze the management strategy that is suitable for use at PT Astra Honda Motor in the city of Bengkulu. The technique of this research is through field research techniques, and includes qualitative descriptive research. The results of the study indicate that: strategic management analysis is suitable for use by PT Astra Honda Motor in the city of Bengkulu in order to increase the number of sales: 1) Strength (strength) of the company, namely as a dealer in Bengkulu City which has complete facilities and infrastructure in the marketing and maintenance process of Honda motorcycles; 2) Weaknesses (weaknesses) of the company, namely the lack of promotion, integration of data and information between CV. Astra Honda Motor Bengkulu City and PT. Astra Honda Motor is inadequate to obtain information quickly and accurately; 3) Opportunities (opportunities) for the company, namely a large market share; 4) Threats (threats) for the company, namely the presence of new competitors such as Bajaj and Chinese motorcycles, the community paradigm in assessing product superiority based on certain events, rapidly changing community trends so that they prefer new products that appear on the market and the level of use of motorcycles the higher it also triggers the high number of accidents that occur on the highway so that people hesitate in determining the type of vehicle to be chosen; 5) Based on the results of the SWOT analysis, the strategies that can be carried out by the company are the Market Development Strategy, Product Development Strategy, and Brand Image Strategy.Â Keywords: Analysis, Strategic Management, Business Competition

PENGARUH DAYA TARIK, CITRA MEREK, KEAHLIAN DAN SELEBRITI ENDORSE TERHADAP MINAT BELI Hana Krisdayanti; Eti Arini
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 1 (2022): Januari
Publisher : UM. Bengkulu

This study aimed to determine the effect of attractiveness, brand image, expertise and celebrity endorser toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. The population of this study were residents of the panoramic village, amounting to 95 people and sampling taken by using purposive sampling. The data collection technique of this study used questionnaire. The data was analysed by using instrument tests (test validity and reliability), multiple linear regression analysis, classical assumption test (multicollinearity normality and heteroscedasticity), coefficient of determination, t test and f test. Based on the results of multiple linear regression, the regression equation form Y= 12.711 + 0.392 (X1) + 0.243 (X2) + 0.278 (X3) + 0.797 (X4) This means that the variables of Attractiveness, Brand Image, Expertise and Celebrity Endorser have a positive effect toward toward purchasing interest of consumers on Fair and Lovely Advertising Version of Jessica Mila Agnesia. Meanwhile, from the hypothesis, the t-count value for Attractiveness (X1) is 2.746 with a significant level of 0.007, for Brand Image (X2) 1.995 with a significant 0.049, for Expertise (X3) 2.396 with a significant 0.019 and t-count for the Celebrity Endorser variable (X4) 6.675 with a significant 0.000. Thus, it means that the results of the t-test analysis state significant results for all variables and the hypothesis is accepted. The results of multiple regression analysis also show the coefficient of determination of 0.512, which means that the Attractiveness, Brand Image, Expertise and Celebrity Endorser variables effect toward purchasing interest of consumers by 51.2%, while 48.8% is influenced by other variables not observed in this study.Â Keywords: Attractiveness, Brand Image, Expertise, Celebrity Endorser and Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Consumer Buying Interest.

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Home Page

OAI Link

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Contact Name Onsardi

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Phone +628117311176

Journal Mail Official onsardi@umb.ac.id

Editorial Address Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu

Location Kota bengkulu, Bengkulu INDONESIA

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Contact Name
Onsardi

Contact Email
onsardi@umb.ac.id

Phone
+628117311176

Journal Mail Official
onsardi@umb.ac.id

Editorial Address
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu

Location
Kota bengkulu,

Bengkulu

INDONESIA