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Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Published by Universitas Muhammadiyah Surakarta
ISSN : 24773328     EISSN : 28077245     DOI : -
Core Subject : Health, Science, Education, Social, Engineering,
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other
The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to strengthen the collaboration and networking amongst the participants.
Arjuna Subject : Umum - Umum
Articles 329 Documents
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Alfamart's Image Repair Strategies on Chocolate Theft Incident in the News of detik.com and kompas.com Mayta Sabila; Dian Purworini
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to identify how Alfamart’s image repair strategy is applied to the crisis that is published in Detik.com and Kompas.com. Methodology: This study applies a descriptive quantitative approach with content analysis techniques. The population in this research is all the news in Detik.com and Kompas.com related to the crisis experienced by Alfamart. The sample is determined by purposive sampling, and the data analysis was carried out with an independent t-test. Results: The results of the study mention that there is no significant difference between the two online media in reporting the Alfamart case. Alfamart has repair its image through corrective action, denial, bolstering, good intentions, and compensation. Applications/Originality/Value: This study seeks to compare the coverage in online media regarding the Alfamart case controversy. The differences in this study include research objects, measuring instrument, literature, theory, and research results.
Self Disclosure Analysis of First Account and Second Account Users on Instagram among Students Revanni Nahari Aza Budiyanto; Vinisa Nurul Aisyah
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: The purpose of this research is to find out how the self-disclosure of first account and second account users on Instagram uses the Johari Window theory. Students who use Instagram not only have one account but have many accounts. Methodology: This type of research is qualitative research with the determination of informants using a purposive sampling technique. Data collection techniques using semi-structured interviews. Data validity uses data. Results: The results of this study are that in the self-disclosure process of Communication studies for students who use multiple accounts on Instagram, self-disclosure by students varies in each area. In the open area, students carry out self-disclosure including facial identity, happy feelings, and sharing daily life with their friends as students on the first account. In the hidden area, students hide their identity, name, profile photo, and private account to prevent others from finding the second account they have. In the blind area, students do not know other people's responses when they use a second account. while the unknown area is an area where the use of a second account is known by other people. Applications/Originality/Value: The researcher describes the social phenomena that exist among students regarding the self-disclosure of users of first accounts and second accounts on Instagram. This research has differences with other studies which lie in the research object, the social media use.
Self-Presentation of Student Athletes at the University Muhammadiyah Surakarta through Social Media Twitter Revina Alifia Rahman; Nieldya Nofandrilla
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: To find out how student-athletes at the Muhammadiyah University of Surakarta do a self-presentation through social media platform Twitter. Methodology: The type of research used is descriptive qualitative using a self-presentation strategy by Jones and Pittman (1982), namely: ingratiation, self-promotion, intimidation, exemplification, and supplication. The data is collected through interviews and observation of accounts and Twitter report. Results : The results showed that athletes in making self-presentations only used several self-presentation strategies, namely ingratiation, self-promotion, and exemplification. Applications/Originality/Value: The difference with the previous research is that the object used in this study used athletes as objects while the latest research used politicians.
Semiotic Analysis of The Bangka Culture in The Film of "Martabak Bangka (2019)" Sarihul Mustari; Yudha Wirawanda
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This research purpose is to examine how the Bangka cultural meanings are represented in the film Martabak Bangka (2019) produced by Bersahaja Entertainment. This research uses Charles Sanders Peirce's semiotic theory to describe signs, objects, and interpretants. Methodology: The method used in this research is a qualitative method using a purposive sampling technique in order to determine the data sample. The data collection technique is used by using documentation and observation techniques. Results: This research found multicultural meanings in the Bangka culture and local wisdom of the Bangka people which are represented through the Campak Dance, Bangka Belitung Malay Zapin songs, Dambus art, Lempah Kuning, Martabak Bangka, Nganggung Sepintu Sedulang custom, and Songkok Resam. Applications/Originality/Value: This study compares with the previous research in examining Bangka's culture more deeply. The locations of the differences in this research are in the object of research, the analysis of the theory used, the measuring instruments, and the literatures in the research.
Digital Branding of Lembaga Jaminan Halal in Indonesia Wima Aprieleony; Vinisa Nurul Aisyah
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: The purpose of this research is to determine how BPJPH's digital branding on social media. Methodology: This study uses a qualitative method with a descriptive case study. The data collection in this study was done by interviewing the Sub Coordinator of Information Systems and Public Relations and the BPJPH's Public Relations Team, as well as making observations on BPJPH's social media. Researchers use the theory of Branding according to Kotler. Results: The results of the study found that branding was implemented through several elements, namely brand positioning, brand personality, brand identity, and brand awareness on BPJPH's social media. In its implementation, this element is carried out by the BPJPH's public relations team. Applications/Originality/Value: The object of this research is BPJPH, because BPJPH is an institution that has an important role in halal certification and is also a new institution that requires a study.
Vocasia's Marketing Communication Strategy in Increasing the Number of Customers Xena Raihan Yuniansri; Sidiq Setyawan
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to gain a practical and theoretical understanding of how to use new media as a means of promotion for Vocasia start-ups in increasing the number of customers by testing 4 elements of the Innovation Diffusion theory (innovation, communication channels, timeframe, and social). Methodology: Researchers use qualitative research methods with a case study approach and data collection techniques from observation, documentation, and in-depth interviews. Results: The results of the study show that the adoption of technological innovations in promotional strategies through new media, especially in the use of social media platforms such as Instagram, WhatsApp, TikTok, and Blogs with various promotional offers can be an attraction for customers to make purchases while successfully increasing the number of Vocasia customers. Applications/Originality/Value: This research focuses on marketing communication strategies in increasing the number of customers implemented by Vocasia as a Start-up company in the form of a learning management system platform as well as an online educational marketplace that provides improvement services and skills in the field of self-development. In its marketing, Vocasia uses social media as the main marketing medium. This research is expected to be used as a source of information as well as consideration for people in the business industry, especially in the field of start-ups in increasing the number of customers by implementing promotions using appropriate and effective new media.
Coffee Shop Culture: An Observation Study to Coffee Shop Patron Fitria Anggraeni; P Palupi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose : This research aims to investigate the manner in which customers engage in activities, communicate with each other and with coffee shop attendants, and adhere to the established etiquette in coffee shop environments. Methodology : To achieve these objectives, this study employs Herbert Blumer's Symbolic Interactionism Theory and Ray Oldenburg's Third Place concept. Data was collected through non-participant observations of seven individuals at Kopi Matoa and Starbucks. Applications/Originality/Value: The study revealed that customers engage in activities such as cell phone usage, laptop work, socializing, reading, and business meetings. Additionally, it was found that there are differences in communication patterns between customers and traditional versus modern coffee shop attendants, with traditional attendants fostering a more personal connection. Furthermore, the study highlights the importance of etiquette in coffee shop settings, which includes external factors such as seating preferences, and non-verbal cues such as dress code.
Social Presence in Computer-Mediated Communication between Gen X and Gen Z through WhatsApp Oktariani Akhirin; P Palupi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose :The purpose of this study is to investigate how social presence is exhibited between members of Generation X and Generation Z through text-based communication on the WhatsApp platform. Research data was collected through in-depth interviews conducted with 4 pairs of parents and children who represent members of Generation X and Generation Z, respectively. Additionally, data was gathered through documentation. Methodology : This research employed a qualitative descriptive methodology, utilizing both inductive and descriptive data analysis approaches. The study utilized purposive sampling to ensure comprehensive and in-depth data collection. Applications/Originality/Value: Findings reveal that both generations strive to establish intimacy, as reflected in their communication intensity, use of emojis or stickers, and sharing of pictures related to activities through WhatsApp. Furthermore, members of Generation X and Generation Z demonstrate immediacy in their response to family messages, make calls to convey their emotions or feelings, and respond promptly to critical situations.
PT. Garuda Indonesia's Strategy in Responding to the Increase in Airfare Prices (Quantitative Content Analysis Study on kompas.com and liputan6.com for the August 2nd until September 2nd 2022 Period) Nurul Setyowati; Dian Purworini
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: Through quantitative content analysis using Situational Crisis Communication Theory, this study aims to find out what response strategies were carried out by PT Garuda Indonesia in regard to the increase in airfare prices on the Kompas.com and Liputan6.com news pages for the 2 August to 2 September 2022 period. Methodology: By evaluating content validity and inter-coding reliability, this study uses a quantitative descriptive content analysis. The subjects of this study are all articles about PT Garuda Indonesia's response to the increase in airfare prices that appeared on Kompas.com and Liputan6.com between 2 August until 2 September 2022. Results: The results show that Garuda's management response strategy which is published in 39 news articles is quite good. Garuda is more dominant, using the primary crisis responses strategy by diminishing the issue. The responses are carried out by the company to minimize the damage caused by the crisis. Applications/Originality/Value: This study can be used to add recommendations for institutions that face the same problems by using the responses strategy carried out by the airline company PT Garuda Indonesia through online media coverage. The difference in this study lies in the object of research, the theoretical analysis used, the measuring instruments, and the literature in the study.

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