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INDONESIA
Liaison Journal of BEST
Published by International University Liaison Indonesia
ISSN : 28096819     EISSN : 28096819     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
a scientific journal of international management, international business administration, international relations, and hotel & tourism management that contains the results of research or the latest research surveys that will publish regularly
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 34 Documents
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DETERMINAN NET INTEREST MARGIN BANK UMUM DI INDONESIA: STUDI SAAT TREN PENURUNAN cindy wanady; caroline wibowo; dahlia ervina
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

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Abstract

Net Interest Margin (NIM) rate of banks in Indonesia relatively higher compared to other countries such as Malaysia, Singapore, Thailand, and Philippines. During 2011-2014, there is a significant decrease in NIM rate of banks. Considering this, researchers compelled to do this research with the aim to see the determinants of NIM rate of commercial banks during that period. Cross-subsidiation hypothesis explain that there is a trade off between decreasing NIM with increasing fee-based income (non interest income). This paper focusing on bank-spesific factor, mainly used revenue diversification as proxy for fee-based income, in relation the effect to NIM. The sample used in this paper are 72 commercial banks over 2011-2014 (the only period the NIM consecutively decreasing). Panel Data Regression is used as the research method and Fixed Effect Model as the estimation model to test 3 independent variables, which are operational efficiency, size, and income diversification. The results show that size and income diversification has negative significant effect on NIM. On the other hand, operational efficiency has positive significant effect on NIM.Keywords: Net Interest Margin, Fee-based income, operational efficiency, company size, incomediversification
MANY NEW AIRLINES ESTABLISHED IN INDONESIA AFTER AVIATION LAW LAUNCH 2009?, SAFETY LEFT BEHIND? arista atmadjati
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

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Abstract

Public transportation safety assurance is an absolute requirement in the implementation of public sector transportation . There is no tolerance for safety guarantees, so Therefore the regulator (government) must ensure safety has a single standard so that it does not created spaces for negotiation or even bargaining related to safety. Still remember in our memory the air transportation accident in October 2018. Then, Lion Air's Boeing 737 Max 8 with registration number PK-LQP crashed in Tanjung Pakis, north Karawang, West Java, which the victim in the death of 189 passengers. The plane plunged into the waters of Karawang after a 13-minute flight from Jakarta. Then on the March 2019 a similar plane belonging to Ethiopian Airlines crashed just 6 minutes after takeoff from Addis Ababa which resulted in the death of 157 passengers. Those two incidents should be an important lesson for transportation stake holder so as never to underestimate safety. Again, in context In public transportation, passenger safety must always be number one. Maybe even must be considered as a sacred thing so that no one dares to ignore it. The principle of safety must always come first is actually not a monopoly on air transportation, land and sea transportation should apply the same principle. Safety passengers is an absolute guarantee that must be given.Keywords :There is no excuse for every single error in the space or we will fatal in safety.
ANGKUTAN UDARA LOGISTIK CERAH TAHUN 2022 , STUDI KASUS DI BANDARA SOEKARNO HATTA DAN BANDARA PAPUA TAHUN 2022 arista atmadjati; joni gusmali
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
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Abstract

The existence of Soekarno hatta Tangerang and Papua,s airports International Airport are very vital, especially for air cargo transportation. As one of the busiest airports in Indonesia,Soekarrno Hatta airports has an important role as the main gateway for air cargo traffic in the central and eastern regions of Indonesia,as well as Papua,s airports in eastern Indonesia area., in which distributes domestically and internationally, and regional . This study uses a quantitative approach where the research is entitled Analysis of Air Cargo Demand During a Pandemic Period at Soetta and Papua,s . This study uses data collection techniqueswith primary and secondary data collection. The results obtained are the characteristics of demand for air cargo during the pre-pandemic and during the pandemic at Soetta airport and Papua,s airports , which is divided into 8 cargo classifications, namely Dangerous Goods, General Cargo, Live Animal, Marine Product, Newspaper, Perishable Cargo, Human Remain and Valuable Goods. The freight cargo in indo esia even facing pandemic era for 2 years 2022, 2021 but at the other hand the government policy has supported with declared some encouraging regulation to airlines busnissess. At year 2022 regulation said that cargo not only accepted at belly cargo compatement but general cargo could loading at cabin compartment. Thats why the air cargo increase 20,53 % for national growth . specially air cargo at airport Soekarno Hatta air cargo tramendously increase 81,78 % only in AP II area and Soekarno Hatta comparing year of 2019.Keywords: Air Cargo, Demand, Comparison, Pandemic and year 2022.
MARKETING AND SALES STRATEGY DEVELOPMENT FOR NEW SEASONING PRODUCT (A CASE STUDY: PASS BUMBU SERBAGUNA) siti nurfitriana
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

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Abstract

PASS Bumbu Serbaguna is the latest portfolio from Kriya Mandiri Restu, a MSME producing food raw materials. PASS Bumbu Serbaguna is consists of a mixture of spices, which is used for enhancing the flavor of foods, such as rendang, gulai, fried rice, aceh noodles, satay, tongseng, or even middle eastern food. The potential B2B market of PASS Bumbu Serbaguna is relatively large but the company has limited resources. So, the company must create a strategy to sell the product to the most potential food merchant or called the beachhead market, to obtain an effective and efficient sales process. Therefore, this research is aimed to determine the beachhead market and marketing strategy that is proposed in accordance to the marketing mix. The steps follow the framework from Bill Aulet, on his book "Disciplined Entrepreneurship". The research started from analyzing market segmentation, building end-user profile and persona, and identifying the competitive position. The interview process and literature study will be conducted to obtain the data. The results are developed to be the strategy that are elaborated based on marketing mix. As a result, the micro- Padang food vendor is selected to be the beachhead market. Furthermore, the marketing strategies for PASS Bumbu Serbaguna are re-positioning the product for Padang cuisine, setting prices for certain purchase, developing promotion strategy using sales funnel, and targeting sales areas and outlet category for distribution strategyKeywords: Spices, MSME, beachhead market, marketing mix
A STUDY OF TOTAL QUALITY MANAGEMENT PRACTICE APPROACHES FOR SMALL BUSINESSES IN INDONESIA fawwaz althoof varaby; ida bagus putu aditya
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

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Abstract

The focus of this study is on TQM adoption in small enterprises, particularly in Indonesia. The main data that will be studied in this paper is taken from the paper that discusses how warung tegal and warung padang implement TQM in their business. The reason the subject is sampled as the main data is because the subjects are sufficient to represent SMEs in the food industry in Indonesia. Customer Orientation, Continuous Improvement, and Employee Empowerment are the three components of TQM that are employed as study indicators. The findings reveal that the TQM concept has not been properly applied at Warung Tegal and Warung Padang. This is owing to the fact that not all criteria can be implemented adequately in practice. Consumer orientation is critical since the customer defines quality. To create adjustments, it is necessary to collect information on what the client wants on a frequent basis. In terms of continuous improvement criteria, the average response revealed that the majority of food stalls failed to meet the TQM application in continuous improvement criterion. In terms of employee empowerment, a third of Warung Tegal and Warung Padang employees are recruited from families, which may or may not have anything to do with quality.Keywords: Small businesses entreprises, total quality management, Indonesia
PENGARUH IKLAN, DISKON DAN BRAND AMBASSADOR TERHADAP PEMBELIAN IMPULSIF PADA LAZADA DI MASA PANDEMI COVID-19 sulistining trimulyani; nina herlina
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh iklan, diskon dan brand ambassador secara parsial dan simultan terhadap pembelian impulsif pada Lazada di masa pandemi Covid-19. Metode dalam penelitian ini menggunakan data primer yang diambil dari penyebaran kuesioner kepada 100 orang responden. Alat analisis yang digunakan yaitu uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji hipotesis dan uji determinasi. Hasil dari penelitian ini menunjukkan bahwa diskon dan brand ambassador berpengaruh secara parsial terhadap pembelian impulsif pada Lazada di masa pandemi Covid-19. Iklan tidak berpengaruh secara parsial terhadap pembelian impulsif pada Lazada di masa pandemi Covid-19. Namun demikian iklan, diskon dan brand ambassador berpengaruh secara simultan terhadap pembelian impulsif pada Lazada di masa pandemi Covid-19.Keywords: Brand Ambassador, Diskon, Iklan, Pembelian Impulsif
An Analysis Directive Speech Acts of Main Character In The Cruella Movie gisela triseptia nabila; tri budiarta
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
Publisher : IULI Publisher

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Abstract

Directive speech act is utterance of the speaker to get the hearer to do something. Theobjectives of the research is to identify and analyze directive speech acts using the theory proposed by John R Searle and the functions of directive speech acts using the theory proposed by Janet Holmes. The data of this research were all utterances directive speech act spoken by the main character. The method used in this research was descriptive qualitative and used documentation technique as a data collection method. The result showed that the researcher found 60 data of type directive speech acts in the Cruella movie which are divided into: asking (27), commanding (11), inviting (2), forbidding (6), requesting (10) and suggesting (5). The researcher found 33 data functions of directive speech found in the film they are: Directive (24) and referential (9). From the results of the research, it is known that Asking is the most types. For functions directive speech acts, the most found is directive.Key words: Directive Speech Acts, Language Function, Movie.
The Impacts Of Hofstede’s Cultural Dimensions On International Trade Barriers RA. afera ratna wijayanti; aswin andika putra; faizatul rizki
LIAISON JOURNAL OF BEST Vol. 1 No. 02 (2022): LIAISON JOURNAL OF BEST
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Abstract

Due to the advancement of communication and transportation technologies, the globaleconomy has never been more integrated. Hence, more businesses are trying to research andpenetrate new markets worldwide with superb marketing mixes. However, the one-size-fits- allapproach has proved to be ineffective; the endeavors are usually hampered by cultural differencesbetween countries reflected in the dimensions of the Hofstede Cultural Dimensions. The differences,especially in Power Distance, Long-term Orientation, and Indulgence, will play a crucial role inshaping the country’s international trade barriers, corporate culture, and eventually the preferredmarketing mix. Thus, attaining a comprehensive overview of a country’s culture is imperative for asuccessful business. Therefore, this paper tries to delve deeper and scrutinize the relationshipbetween the Hofstede Cultural Dimensions and international trade barriers.Keywords: culture, Hofstede Cultural Dimensions, international trade, international trade barriers
Exploring Customer Loyalty through User Experience and Customer Satisfaction on Kopi Kenangan Mobile App adawiyah; aditya putra; siti nurfitriana
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
Publisher : IULI Publisher

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Abstract

The development of the mobile application has reached the food and beverages sector.The presence of a food and beverage mobile application can ease our lives to order our food and drinks from anywhere. By that, user experience has become one of the factors of customer satisfaction and led to customer loyalty. This research focuses on exploring customer loyalty through user experience and customer satisfaction on Kopi Kenangan mobile app. Kopi Kenangan is one of the fastest-growing new retail food and beverage business that use mobile application for convenience of their users to buy their products. This research usesa descriptive and quantitative approach with conducts to find the relationship between three variables, namely user experience, customer satisfaction, and customer loyalty with their respective variables. This research uses quantitative data as data collection methods in the form of questionnaires with the population whocame from Kopi Kenangan mobile application user who has been using Kopi Kenangan mobile application to buy Kopi Kenangan products. The purpose of this research is to analyze the positivesignificance of user experience and customer satisfaction to customer loyalty. This research shows both user experience and customer satisfaction shows positive significance to customer loyalty.Keywords: Kopi Kenangan mobile app, User Experience, Customer Satisfaction, Customer loyalty
MORAL VALUES ANALYSIS “Fight Club” shofiyyah edwan mursalaat; tri budiarta
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
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Abstract

This study examines the moral principles present in David Fincher's movie Fight Club. The goals of this study are to categorize different moral principles and to outline the positive effects of those principles as they appear in the movie Fight Club. In this study, the author employs Creswell's (1994) descriptive qualitative methods, which make use of descriptive methodology to describe and analyze the data. The data is evaluated in a variety of methods, including identification, categorization, analysis, and conclusion-making. The author of this study utilized Linda and Eyre's (1997). The findings of this study include various types of moral values, including truthfulness, bravery, the capacity for peace, self-control, respect, kindness and friendliness, assurance, love and affection, fairness, and loyalty. The author also discusses the positive effects of moral principles on the main characters, as demonstrated in the movie Fight Club, where Jack and Tyler Durden have opposing moral principles. Bravery is the type of moral value that dominates the movie Fight Club. Keywords: Moral Value, Good impact, Fight Club

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