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Contact Name
Daisy Kee Mui Hung
Contact Email
journal.jcda@gmail.com
Phone
+62341366222
Journal Mail Official
journal.jcda@gmail.com
Editorial Address
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Location
Kab. malang,
Jawa timur
INDONESIA
Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 172 Documents
Becoming an International Brand: A Case Study of Starbucks Muhammad Azriuddin; Daisy Mui Hung Kee; Muhammad Hafizzudin; Muhamad Fitri; Muhammad Afiq Zakwan; Dalal AlSanousi; Aman Kelpia; Olivia Kurniawan
Journal of the Community Development in Asia (JCDA) Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.616 KB) | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
A Study on Successful Brand Promotion Strategy of Coway Padmalini Singh; Divya S; Lim Chee Shan; Daisy Mui Hung Kee; Lee Zhen Wei; Hong Chin Yee; Mao Xinyu; Nuruldiana Binti Jamry; Oh Zi Jian; Nor Ramadhani Binti Arsathali; Nurul Erni Athirah Binti Kamaruzzaman
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.52 KB) | DOI: 10.32535/jcda.v4i1.1000

Abstract

The innovation of industrial technology is growing rapidly every day. One of them is The Coway company which produce air purifier and water purifier, whose main vision is to preserve an environment. This company has branches in India and Malaysia. For our research study, we have considered consumer products such as air purifier and water purifiers with marketing communication channel which will affect public’s buying behavior on Conway products. There are various marketing promotion channels to be used by companies and however, the best way to reach the customers are always challenging. This study involves primary data through a survey and involves to identify the best promotion channels that the public in India and Malaysia would vote for. This study helps Coway to promote their products through best strategy so that they can increase the market share through consumers feedback in terms of promotion strategies.
The Turmoil of Tax Incentives for Micro-Enterprises on Innovation with Debt Investment as A Moderating Variable Deranika Ratna Kristiana; Ika Puspita Kristianti
Journal of The Community Development in Asia Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.84 KB) | DOI: 10.32535/jcda.v5i1.1388

Abstract

This study aims to determine the reaction of micro business performers in utilizing tax incentives. It specifically analyzes tax incentive in the form of final income tax on income received by micro-businesses. Debt investments will strengthen and support micro-business in increasing venture capital. This study uses the explanatory method, tests the formulated hypotheses, and uses descriptive qualitative data by distributing questionnaires to respondents online who meet the criteria for micro-enterprises in the DI Yogyakarta region. Our findings indicate that not all micro-entrepreneurs take advantage of fiscal policies in the form of incentives for Final Income Tax borne by the government. Tax incentives do not significantly affect product or service innovation developed by micro-entrepreneurs. The moderation in debt investment triggers micro-entrepreneurs to invest in debt during this pandemic and use it to develop their products/services according to consumer needs.
Koperasi Primkopti Bangkit Usaha Alexander Widi; Chicco Edo; Christian Vicko; David Setianto; Devin Kenway
Journal of the Community Development in Asia (JCDA) Vol 1, No 2 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.271 KB) | DOI: 10.32535/jcda.v1i2.322

Abstract

Koperasi Primkopti Bangkit Usaha adalah salah satu koperasi yang menjual tempe maupun kedelai yang ada di Kota Malang. Koperasi ini menjual kedelai mentah maupun olahan kedelai seperti tempe. Koperasi ini berdiri pada tahun 1981. Asal mula koperasi ini berdiri dikarenakan banyak dari pengusaha tempe yang tidak memiliki wadah secara koperasi dan hanya segelintir pengusaha saja yang memilikinya. Pada waktu itu mereka menjual tempe dengan cara dipikul. Koperasi tersebut diberi jatah oleh Bulog. Dikarenakan tidak mampu membayar dan tidak memiliki gudang untung menyimpan kedelai. Maka koperasi tersebut di tutup. Pada tahun 1995 koperasi tersebut diharapakan oleh kementrian koperasi untuk buka kembali. Koperasi tersebut pernah melakukan perubahan nama. Pada tahun 1981 bernama Koperasi Tahu Tempe Indonesia, dan pada tahun 1995 berganti lagi menjadi Koperasi Primkopti Bangkit Usaha hingga saat ini Pada tahun 2013 koperasi teresebut memiliki jumlah anggota berkisar 400 orang. Namun dengan jalannya waktu banyak yang mengundurkan karena berbagai alasan, salah satunya adalah ketika mereka membeli kedelai tapi mereka tidak membayar. Dan anggotanya hingga saat ini berjumlah kurang lebih 100 orang. Untuk jumlah produksinya pada tahun 2013 berjumlah 12 ton dan untuk saat ini berkurang sangat drastis sekitar 5 ton (
Huawei Sarah Alhassan; Dalal Alajmi
Journal of the Community Development in Asia (JCDA) Vol 2, No 3 (2019): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.371 KB) | DOI: 10.32535/jcda.v2i3.579

Abstract

Huawei is a leading global provider of information and communications technology which also became the largest Chinese communications equipment manufacturer in the world. Ranked 2010 in the top 500 list.R & D is the main base of the Chinese company, and each year the company dedicates 10% of its sales to this field, and has many centers inside and outside China, all engaged in research and development, and the first external center was opened in this regard was In the Swedish city of Stockholm.In addition to R & D centers around the world, it now has more than 70,000 employees, 45% of its employees working in this sector, and has thousands of patents.
The Influence of Store Atmosphere on Purchasing Decisions and Customer Satisfaction: A Case Study at the Pacific Restaurant, Blitar Steve Anderson; Liem Gai Sin
Journal of the Community Development in Asia (JCDA) Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.722 KB) | DOI: 10.32535/jcda.v3i3.891

Abstract

This study aims to analyze the effect of store atmosphere on purchasing decisions, the effect of store atmosphere on customer satisfaction, and the effect of purchasing decisions on customer satisfaction. This is a quantitative descriptive research conducted in Pacific Restaurant, Blitar. The population of this study is 100 as the respondents chosen by purposive sampling techniques. The data were analyzed with path analysis. The finds that: (1) There is a significant effect between store atmosphere on purchasing decisions; (2) There is a significant effect between store atmosphere on customer satisfaction; and (3) Purchasing decisions have a significant effect on customer satisfaction.
Private Hospital Legal Entity Liability for Negligence in Health Services Based on Doctrine Corporate Negligence Seska Pukul
Journal of the Community Development in Asia (JCDA) Vol 4, No 3 (2021): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.658 KB) | DOI: 10.32535/jcda.v4i3.1186

Abstract

This study aims to examine the nature of the doctrine of Corporate Negligence for negligence in health services in private hospitals, explain the legal arrangements for negligence in health services in private hospitals and find forms of responsibility for private hospitals for negligence in health services based on the concept of corporate responsibility. Regarding the responsibility of the Hospital for negligence in health services as regulated in Article 46 of Law number 44 of 2009, concerning Hospitals, it is not explained in detail who can represent the Hospital to be legally responsible for the negligence and loss as intended. This research used normative legal research and the literature study was carried out using a series of documentation studies by collecting, reading, studying, making notes, and quotes and reviewing library materials that are related to the problems under discussion. Based on the results, The point of the doctrine Corporate Negligence is to maintain safe and adequate facilities and equipment for patients, to select and retain only competent doctors, to supervise all those who practice medicine within the Hospital to treat patients and to formulate, adopt, and enforce adequate rules and policies for the treatment of patients.
Proses Ekspor PT. Ragam Rasa Raya Maria Elisabeth Jessica Santoso; Ni Putu Agnes P.W; Obaja Elka Kurniawan; Radella Revana; Rafael Alvin; Roland Satrya Budiman
Journal of the Community Development in Asia (JCDA) Vol 1, No 3 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.352 KB) | DOI: 10.32535/jcda.v1i3.331

Abstract

Startegy that we use is targeting places that that our competitors didn’t reach yet. Instead reach a new market place, we also want to reach our vision, that is being the number one cigarettes in Indonesia. So we trying to introduce our product in Indonesian start in village and year years after that we are good enough and strong enugh to compete with our competitors in bigger place. We trying to make the best cigarettes and make a interest taste to our customer, that is gonna make our customer stay using our product , so our customer not trying to look at competitors product. The way we did to make the best cigarettes is strict selection to our raw materials, that is tobacco. We have strict selection for tobacco that we can use to our cigarettes. PT. Ragam Rasa Raya has stable finance capability and this company choose L/C or Letter of Credit for paying method. So that prove that this company good enough for export their product. PT. Ragam Rasa Raya supported by a good human resource management, we can see from the way that this company classificating the type of the workers. We need 6 workers, two for truck drivers, one person for take in charge and accountable of forklift, one person to manage load the stuff, and 2 left for holding the stuff from the storage.
Case study - AMAZON Bader Althafairi; Noura Alhoumaida; Muskan Saxena; Zahraa Almsri
Journal of the Community Development in Asia (JCDA) Vol 2, No 2 (2019): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.5 KB) | DOI: 10.32535/jcda.v2i2.517

Abstract

Amazon is the first large company that sells goods and services over the internet it was founded by jeff bezos in 1994. Amazon started out as an online book store then it grows quickly to add new items such as DVD’s, video games, electronics, clothing and more to the extent that the company logo symbolizes means that they sell all products from A to Z. Amazon.com try their best to get customer loyalty and trust. They offer state shipping service and they have many retail stores in different countries. It also purchases customer data and information to achieve customer needs and wants. Amazon is one of the first in the world to sell online and has many competitors like: ebay, rakuten and flipkart. Therefore, amazon has own over 40 subsidiaries includes: zappos, shopbop, IMDb, Amazon Prime, appstore, and amazon drive.
Rotiboy to Turkey Charukkai A/P Saigran; Daisy Mui Hung Kee; Chong Bun Yean; Chong Joyee; Hadijah Shahnaz; Huda Binti Abdus Samad
Journal of the Community Development in Asia (JCDA) Vol 3, No 2 (2020): Journal of The Community Development in Asia (JCDA)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.298 KB) | DOI: 10.32535/jcda.v3i2.813

Abstract

Rotiboy is a Malaysian bakery chain based in Kuala Lumpur owned by Rotiboy Bakeshoppe Sdn Bhd. Rotiboy was founded in Bukit Mertajam, Penang in 1998. The founder of Rotiboy- Hiro Tan, studied economics in Universiti Malaya and he used to work as an insurance agent, property agent, airline station manager, tuition teacher and even tried mushroom farming before starting Rotiboy Bakeshoppe. He was inspired by his family to start Rotiboy and his siblings supported him in the business venture.

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