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<![CDATA[Pengaruh Biaya Promosi dan Biaya Distribusi Terhadap Penjualan Pada PT. Unilever Indonesia Tbk. Tahun 2015-2019 ]]>
<![CDATA[Ratna Ratna]]>;
<![CDATA[Nadiatul Khoiroh]]>;
<![CDATA[Muhammad Ridho]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This study aims to determine the effect of promotion costs and distribution costs on sales at PT. Unilever Indonesia Tbk. 2015-2019.In this research, we will look for how the promotion costs, distribution and sales costs, and the effect of promotion costs and distribution costs on sales. In analyzing the data, testing was carried out using multiple regression analysis. This is done because there are two independent variables, namely promotion costs and distribution costs. Then to find the effect used the t test, f test, and the coefficient of determination. The results showed that the promotion costs at PT. Unilever Indonesia Tbk in 2015-2019 continues to increase each year. The same is the case with the distribution costs from 2015-2019 which tend to continue to increase each year. Likewise, sales from 2015-2019 continue to increase each year. The results of hypothesis testing on the influence of the Promotion Cost variable on Sales show that the t value is 2.433> from t table 1.7396 and the significance value is (sig) 0.026 <from the level of significance (α) 0.05 (5%). This promotion has an influence on sales. The results of testing the distribution cost variable hypothesis on sales that the t value is 13.805> from t table 1.7396 and the significance number is sig) 0.000 <from the level of significance (α) 0.05%, it can be seen that this distribution cost has an effect on sales. The results of the hypothesis testing for the variable promotion costs and distribution costs on sales show that the F value counts 1350,783 with a significance level of (0,000 <0.05), the F table value is 3.59 (1350,783> 3.59), this means that Promotion Costs (X1) and Distribution Costs (X2) have a positive effect simultaneously or together on Sales at PT. Unilever Indonesia Tbk in 2015-2019. The resulting Adjusted R Square is 0.993. So, it can be concluded that the percentage of influence of leadership and job sanctions on employee work discipline is 99.3% and 0.7% is influenced by other variables not examined in this study.]]>
<![CDATA[Pengaruh Analisis Fundamental Terhadap Harga Saham Perbankan Di Bursa Efek Indonesia Tahun 2015-2019 ]]>
<![CDATA[Atti Rasnawati]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This study raises the issue of fundamental analysis of stock prices with fundamental factors, namely CAR, NPL, NIM, LDR and GCG in banking companies listed on the Indonesian stock exchange. The purpose of this study is to examine and determine the effect of fundamental factors on stock prices. The results of this study, CAR has a positive and insignificant effect on stock prices, LDR has a negative and insignificant effect on stock prices, NPL and NIM, has a negative and significant effect on stock prices, GCG has a significant effect on stock prices. The F test results, namely CAR, NPL, NIM, LDR and GCG jointly affect stock prices. The R2 value of stock price variations can be explained by the CAR, NPL, NIM, LDR and GCG variables.]]>
<![CDATA[Analisis Sisa Lebih Perhitungan Anggaran (SiLPA) Pada Anggaran Pendapatan Dan Belanja Daerah (APBD) Kabupaten Muaro Jambi Tahun Anggaran 2015-2019 ]]>
<![CDATA[Sri Rosmawati]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[APBD calculation is the responsibility of local governments for all programs and activities that have been budgeted for in the APBD. On the one hand, the APBD describes the calculation of estimated and realized expenditures, and on the other hand, describes the calculation of the estimated and realization of Regional Revenue in financing regional programs and activities in one budget. The relevance of data and information on budget differences with the realization is also a form of government accountability for the management of public funds. SiLPA is the excess of realized budget revenues and expenditures during one budget period. SiLPA is a source of internal local government revenue which is used to fund current year's activities. SiLPA is used as an indicator of efficiency, because SiLPA will be formed if there is a surplus in the APBD and realization. This study aims to determine the Excess Budget Calculation (SiLPA) and the components that cause the SiLPA. The research method used in this research is descriptive quantitative. The data used in this research is secondary data in the form of APBD data from http://www.djpk.kemenkeu.go.id/. The SiLPA in Muaro Jambi Regency during the 2015-2019 period experienced fluctuations. The factor that caused the Excess Budget Calculation (SiLPA) in Muaro Jambi Regency during the 2015-2019 period was the exceeding of the Regional Original Income (PAD) which exceeded the target. PAD that exceeds this target comes from local taxes. The remaining Regional Expenditures during the 2015-2019 period occurred only in 2018 which came from capital expenditures.]]>
<![CDATA[Faktor Dominan yang Mempengaruhi Keputusan Pembelian Sepeda Motor Yamaha NMAX di Muara Bulian ]]>
<![CDATA[Ahmad Fithoni]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This study aims to determine the dominant factors that influence the purchase decision of a Yamaha NMAX motorcycle in Muara Bulian. Respondents in this study were consumers who bought Yamaha NMAX motorbikes in Muara Bulian District. The sampling technique used non-probability sampling was used by incidental sampling, namely the sampling technique based on chance, anyone who met the researcher can be used as a sample, with the number of a sample of 100 respondents using the Multiple Linear Regression analysis method assisted by the SPSS 21 (Statistics Product and Service Solution) application. The results of the study based on the results of tests and regressions show that the variable product quality is the dominant factor affecting consumers in making purchasing decisions, followed by design, while promotion has no significant effect in a positive direction on purchasing decisions for Yamaha NMAX motorbikes in Muara Bulian.]]>
<![CDATA[Analisis Proses Rekrutmen dan Seleksi Karyawan Pada PT. Dua Kelinci Kabupaten Pati ]]>
<![CDATA[Niki Kosasih]]>;
<![CDATA[Muhammad Kohar]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This study entitled "Analysis of Recruitment Process and Selection of Employees at PT. Dua Kelinci Kabupaten Pati ", which aims to find out how the employee recruitment process at PT. Dua Kelinci Kabupaten Pati, to find out how the employee selection process at PT. Dua Kelinci Kabupaten Pati, to analyze the employee recruitment process at PT. Dua Kelinci Kabupaten pati. and to analyze the employee selection process at PT. Dua Kelinci Kabupaten Pati. This research was conducted at PT. Dua Kelinci Kabupaten Pati. Methods of analysis Data processing is carried out by qualitative descriptive analysis method, which is to compare existing theories of relevance to the implementation found in the company. The results of this study indicate that PT. Dua Kelinci Kabupaten Pati conduct two types of recruitment, namely Internal Recruitment (from within the company) and External Recruitment (from outside the company). Selection at PT. Dua Kelinci Kabupaten Pati, there are several stages that must be followed by prospective employee participants, while the stages are Psychological Test, Initial Interview, FGD (Focus Group Discussion), Interview of Directors. Based on the results of qualitative descriptive analysis at PT. Dua Kelinci Kabupaten Pati, shows that the recruitment and selection process for employees at PT. Dua Kelinci Kabupaten Pati have good criteria according to existing theories and procedures.]]>
<![CDATA[Pengaruh Jumlah Penduduk Terhadap Pertumbuhan Ekonomi Kabupaten Tebo Tahun 2016-2020 ]]>
<![CDATA[Budi Darma]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This research entitled The Effect of Total Population on Economic Growth in Tebo Regency in 2016-2020. This research aims to determine the effect of population on economic growth. The data used in this research is secondary data obtained from the website of BPS Tebo Regency and BPS Jambi Province. Data analysis used simple linear regression analysis, t test, and coefficient of determination (R2). The results showed that the largest population was in 2020 with a population of 360,193 people. The highest growth occurred in 2017 where there was an increase of 1.77% from the previous year. And the population grows by an average of 1.68% each year. For economic growth, the highest GRDP occurred in 2020 with an amount of Rp. 14,759. The highest economic growth development occurred in 2017 where there was an increase of 11.59% from the previous year. Then, the average economic growth was 6.19%. The population has a partial and significant effect on the economic growth of Tebo Regency in 2016-2020. The population has an influence of 93.7% on the economic growth of Tebo Regency in 2016-2020. Meanwhile, 6.3% which affects economic growth is influenced by other variables not examined in this study.]]>
<![CDATA[Kewenangan Dinas Pekerjaan Umum Pada Dinas PU (Pekerjaan Umum) Kabupaten Muaro Jambi ]]>
<![CDATA[Endang Meiliani]]>;
<![CDATA[Sopian Sopian]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[In this study using a qualitative approach, namely to find out or describe the reality of the events under study. Data collection instruments used by researchers are: Observation, Interview, Documentation. Based on Law Number 23 of 2014 concerning Regional Government (State Gazette of the Republic of Indonesia Chapter IV Government Affairs). Authority is a very important thing in government because one of the main principles that is used as the basis for every government and state administration in every state law in exercising its authority must be based on the applicable laws or legal regulations (legality principle). the implementation of the authority of the Public Works and regional offices at the Public Works (Public Works) Office of Muaro Jambi Regency. Community participation, that community participation is very important in carrying out development. The use of APBD funds that have been allocated for regional road management activities must be adjusted to the priority scale. The Strategic Planning of the PUPR Office of Muaro Jambi Regency was formulated as a form of commitment of the PUPR Office ranks in increasing the accountability of the performance of government agencies as stipulated in the vision, mission, goals, and objectives.]]>
<![CDATA[Pasar Monopoli dalam Pandangan Islam ]]>
<![CDATA[El Munawwarah]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[Monopoly in general is the control by one party of a certain type of goods. In Indonesia, it can be said that monopolistic practices are not all harmful. There are even some monopolistic practices that are actually very positive, such as monopoly on a number of important assets, such as: PLN, PAM, Pertamina and so on. The monopoly practice carried out by the government refers to the mandate of the 1945 Constitution article 33. Meanwhile, the prohibited monopoly practice is a monopoly that can harm the community, such as monopoly on food sources with the aim of seeking one-sided profit. Where the source of basic needs like that is needed by the community in general and is urgent. In the view of business law in Indonesia, monopolistic practices are strictly prohibited, as stated in Law no. 5 of 1999. However, in the view of some scholars, monopoly is allowed, provided that there is no ikhtikar (excessive profit-taking). In the view of Islamic business, monopolistic practices are the main cause of chaos in the economic order. Monopoly practices in the business world tend to be motivated by egoism and want to seek profits unilaterally. This of course will be very disturbing to the community. To reduce monopolistic practices, the government and society can take proactive steps to reduce monopolistic practices. The government must take firm action against institutions or people who practice monopolistic practices that can harm the public at large. Meanwhile, the public can report to the competent authorities if they see a monopoly practice that causes economic chaos.]]>
<![CDATA[Strategi Pemasaran dan Diversifikasi Produk Terhadap Volume Penjualan Buah Nanas (Studi Kasus pada Petani UMKM di Desa Tangkit Baru Kabupaten Muaro Jambi Provinsi Jambi) ]]>
<![CDATA[Evi Fauzani]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This study aims to determine and analyze the effect of marketing, and product diversification on the sales volume of pineapple (a case study on MSME farmers in Tangkit Baru Village, Muara Jambi Regency, Jambi Province). The types of data used are primary and secondary data. Data collection is done by means of questionnaires and documentation. The population of this study is the farmers who are the perpetrators of Micro, Small and Medium Enterprises (MSMEs) with a population of 13 home industries. This research method is quantitative research. The sampling technique used was the saturated sampling method, where the entire population was sampled. The results showed that: (1) the marketing mix strategy has a positive effect on sales volume; (2) there is a significant and positive effect of product diversification on sales volume; (3) and there is a significant effect between the marketing mix, product diversification together on the sales volume of pineapples.]]>
<![CDATA[Pendistribusian Laba Akuntansi Syariah dalam Perspektif Keadilan Ekonomi Islam ]]>
<![CDATA[Elyanti Rosmanidar]]>;
<![CDATA[Machfia Win Hidayat]]>
<![CDATA[ CITRA EKONOMI Vol. 2 No. 1 (2021): 2021 ]]>
Publisher : <![CDATA[LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN ]]>
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<![CDATA[This article aims to analyze the perspective of justice in Islamic Economics with a focus on the study of the distribution of profits in accordance with sharia accounting as a media compatible approach in business management and distribution of profits. In accordance with sharia enterprise theory, company profits must be distributed to parties related to the company, both directly (stakeholders and management) and indirectly (muzakki, community and government), so that economic justice can be achieved.]]>
