Jurnal Ilmiah Hospitality Management
JIHM merupakan wadah kreatifitas dosen dalam menulis karya ilmiah dalam rangka memenuhi kewajiban Tri Dharma Perguruan Tinggi dan sebagai informasi ilmiah yang bisa dikembangkan bersama untuk tujuan pengalaman pengetahuan di kampus. JIHM berkomitmen merangsang penelitian berdampak tinggi dan inovatif yang relevan bagi akademisi dan praktisi di industri pariwisata, termasuk manajemen, rekreasi dan event. Audiensi kami terdiri dari akademisi, mahasiswa pascasarjana, praktisi dan semua yang tertarik pada bidang penelitian pariwisata. Jurnal ini menerima artikel dari para praktisi dan akademisi serta penelitian kualitatif dan kuantitatif. Setiap makalah akan dinilai berdasarkan standar nasional, orisinalitas / inovasi, kontribusi terhadap pengetahuan, relevansinya dengan subjek dan kualitas penyajiannya. Makalah-makalah tersebut akan direview oleh mitra bestari yang kredibel dan dapat dipercaya. Jurnal Ilmiah Hospitality Management diterbitkan dua (2) kali setahun, pada bulan Juni dan Desember
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<![CDATA[MODEL KONSEPTUAL PERILAKU WISATAWAN MANCANEGARA PADA SUATU DESTINASI PARIWISATA: STUDI KASUS BALI SEBAGAI DESTINASI PARIWISATA INTERNASIONAL ]]>
<![CDATA[I Nyoman Sudiarta]]>;
<![CDATA[I Wayan Suardana]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.39
<![CDATA[Understanding consumer behavior is an important entity in the marketing strategy, particularly in tourism destination marketing strategy. This study is a preliminary study to understand the behavior of foreign tourists at a tourist attraction in Bali, especially Sangeh tourist attraction, Kintamani and Besakih (SAKIBE). Aims to study the behavior of tourists after visiting the tourist attraction in Bali. This study uses two approaches or a combination of qualitative methods (exploratory) and quantitative (confirmatory). Exploratory studies conducted with activities focus group discussion (FGD), with tourism stakeholders especially with ASITA and HPI. The population in this study were foreign tourists who visited the three major tourist attraction of the sample size using Sugiyono, 2013 approach. While the focus group presents 8-12 resource in accordance with the rules Malhotra (2002: 351); Jennings (2001: 172). Each location will take a sample of 40, 30 and 30 on each tourist attraction that is Sangeh, Kintamani and Besakih. Data collection confirmatory studies using questionnaires given to tourists who have been in three of the major tourist attraction.       ]]>
<![CDATA[MULTIDIMENSIONAL SCALING: STRATEGI MEMASARKAN DESTINASI PARIWISATA BALI ]]>
<![CDATA[I Nyoman Sudiarta]]>;
<![CDATA[I Wayan Suardana]]>;
<![CDATA[Nyoman Ariana]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.40
<![CDATA[Various strategies used by the company, organization, and a tourism destination to be able to win the competition and retain customer loyalty even increase. This paper aims to develop a research model using one of the multivariate analysis tool that call Multidimensional Scaling (MDS) and Coresponden Analysis (Anacor) so that it can be known the position of 12 tourist attraction in Bali, namely the similarities, differences and preferences of domestic tourists. Twelve of tourist attraction in Bali, Kuta and Sanur is the attractiveness of the most known and desirable while the less popular and less known is Medewi beach. Medewi Beach perceived as a tourist attraction because of its location differs considerably compared with Kuta. Tourist attraction which is also considered to have to be defferent is Tanah Lot and Sanur. While the rest are considered to have equal or proximity including Tanjung Benoa, Tulamben, Kuta, Nusa Dua and Ubud. Tanah Lot and Ubud are considered to have more advantages in terms of art and culture and spiritual destination.]]>
<![CDATA[SERVQUAL PRAMUGRAHA DALAM PENYIAPAN KAMAR DI DESA WISATA ]]>
<![CDATA[I Wayan Pantiyasa]]>;
<![CDATA[Ni Putu Diah Prabawati]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.41
<![CDATA[ The purpose of this research is to know the quality of room preparation qualitiy to the guest at the tourism village, Pinge. Data analysis technique which is used is quantitative descriptive analysis technique with SevQual method and importance Performance Analysis (IPA). The result of the analysis which is done by ServQual method if the daifference of the prospect level average and the implementation level average is 0,01, it means very satisfying. While the analysis which is used by Importance – Performance Analysis (AIPA) it is known that from 16 service quality indicator, there are 2 indicators that are very important for the guest but the implementation by the attendant is not satisfied yet and it is on quadrant A (main priority). There are 4 indicators which are on quadrant B (keep the performance) that show the main service element is successfully done by the attendant, so it has to keep up. There are 2 indicators on quadrant C (low priorty) that show some the influence of the indicators are not important but the implemntation by the attendant 13 is not satisfied yet. While there are 6 indicators on quadrant (excessive) that show the less important indicators influencing the guest but the implementation is excessive.]]>
<![CDATA[PERSEPSI WISATAWAN MANCANEGARA TERHADAP PELAYANAN BUTLER DI AKARA VILLAS KUTA ]]>
<![CDATA[Ni Made Yeni Bahari]]>;
<![CDATA[I Made Darma Oka]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.42
<![CDATA[This article is based on research the perception of tourists to the butler’s service at Akara Villas in Kuta.This research is a combination of quantitative and qualitative data with tourism sociology approach. The data of tourists were collected by accidental random sampling with interview techniques combination, observation and adopting data from publication. The number of samples are used in this research is 70 respondents. According to the research’s finding (13 variables) the perception of tourists to the butler’s service who works at Akara Villas in Kuta is very good or very satisfying with the average score of 4.38. This means the butler’s service is necessary to be kept well and increased for the existence of Akara Villas in the future.]]>
<![CDATA[TANTANGAN PENGEMBANGAN PARIWISATA DI DAERAH PINGGIRAN ]]>
<![CDATA[I Made Adikampana]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.43
<![CDATA[           The development of tourism in peripheral areas is seen as a product diversification in the tourism destination and an appropriate strategy for developing the peripheral areas itself. Tourism is considered to address the main issues of development in peripheral areas, themselves particularly unemployment and urbanization. However, there are challenges of tourism development in peripheral areas due to the relationship with the center of tourism development areas.           Based on the case of tourism development in “Taman Nasional Bali Barat†(TNBB), this article examines the challenges of tourism development in peripheral areas. The examination showed that tourism in TNBB has a dependence on the center of tourism development in Bali. This is shown that the economic impact of tourism in TNBB toward local community has not been significant. Tourism in TNBB have not been able to diversify the economic based of local community, so that the surrounding communities in TNBB still depends on the utilization of natural resources in the conservation area. ]]>
<![CDATA[WISATA DRAMA SEBAGAI KEUNGGULAN DAYA TARIK WISATA: PERPADUAN ALAM DAN KREATIVITAS DI KOREA SELATAN ]]>
<![CDATA[Dewa Ayu Diyah Sri Widari]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.44
<![CDATA[Korea is a country that is famous for the production of its ginseng. In addition, the reliability of plastic surgery has also become one of the magnet that is able to attract tourists to visit the country. Another factor that makes Korea remains one of the tourist destinations that inspires the desire of tourists to visit the Korea is the booming of serial drama. Presentation of drama and romantic story combined with shooting location is built and developed into the tourist drama. Drama tour offered serves a fusion of nature and creativity as well as supported by the promotion of harmonization.This article is intended to find out the creativities from the drama tour in Korea tourist destinations. Specifically, this article can give you an idea of the expected utilization of the drama as one of tourist excellences and tourist attractions. In General, the article is expected to provide knowledge in the management of tourism. So that they are presented with a blend of nature and creativity as well as supported by the impressions of drama was able to give another view of tourist destinations. ]]>
<![CDATA[PENGARUH BRAND AWARENESS DAN BRAND PERSONALITY TERHADAP PEMBENTUKAN BRAND IMAGE THE WESTIN RESORT NUSA DUA BALI ]]>
<![CDATA[Komang Trisna Pratiwi Arcana]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.45
<![CDATA[The formation of brand image is very important for a company in presenting and expressing the personality of its company. The purpose of this study is to determine the effect of brand awareness and brand personality to the formation of a brand image simultaneously or partially, using multiple regression analysis. This study used data collecting instrument questionnaire and take the sample from 114 employees at Room Division Department, The Westin Resort Nusa Dua Bali. Based on the multiple regression analysis, it is found that the variable of brand awareness and brand personality simultaneous influence on the formation of brand image. Partially, the variable brand awareness and brand personality significantly affecting the formation of brand image. While the most dominant variable to the establishment of brand image is brand awareness’s variable. From these results it is expected that the management of The Westin Resort Nusa Dua Bali keep doing the assessment on how deep the employees understanding on the identity of the company. Then, followed by developing training strategies in which company’s values can be implemented and become an employee’s culture itself.]]>
<![CDATA[AGAMA, MANUSIA DAN LINGKUNGAN SEBAGAI PONDASI DAYA TARIK WISATA DI OBJEK WISATA PURA TIRTA EMPUL, TAMPAK SIRING, GIANYAR, BALI ]]>
<![CDATA[I Made Trisna Semara, ST., M.Par]]>
<![CDATA[ Jurnal Ilmiah Hospitality Management Vol 5 No 1 (2014) ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jihm.v5i1.46
<![CDATA[The purpose of the research is to know the factors that become the foundation of a touris attraction in Tirta Empul Temple. The benefit of this research is to organize a tourism region towards sustainable tourism. The research use qualitative method and quantitative descriptive analysis technique. The result of the research is Tirta Empul tourism has good foundation and friendly tourism. It supports the development of tourism in the future. Tirta Empul tourism foundation can be seen from the three factors. That can be seen from the religious, human and environmental. These faktors is a dynamic entity, complementary and not precede each other. This is the secret of balance tourism development in Tirta Empul.]]>
