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<![CDATA[The mediating role of perceived value and social media word-of-mouth in the relationship between perceived quality and purchase intention ]]>
<![CDATA[Teguh Widodo]]>;
<![CDATA[Ni Luh Putu Krisma Maylina]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.9468
<![CDATA[This study aims to investigate the effect of perceived quality on purchase intention mediated by the perceived value and social media WOM. The process involved testing the cause-and-effect relationships between the variables used in the structural equation model (SEM) empirically using primary data from an online survey of 410 Garuda Indonesia Airline passengers. The five-scale ordinal data retrieved from the 27 question items presented to the respondents were later processed using LISREL statistical software. The analysis produced several findings, first, the perceived value dimensions were directly affected by the perceived quality and also have a direct influence on social media WOM, second, social media WOM directly affected purchase intention, third, perceived value dimensions played a mediating role between perceived quality and purchase intention, and fourth, social media WOM had a mediating influencing on the effect of perceived quality on purchase intention. This simply means that perceived quality indirectly and significantly affected purchase intention through the mediation of perceived value dimensions and social media WOM.]]>
<![CDATA[The link between effective human resource practices and employee engagement with perceived organizational support as mediation: A case from Indonesia ]]>
<![CDATA[Tri Widarmanti]]>;
<![CDATA[Arif Partono Prasetio]]>;
<![CDATA[Romat Saragih]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.10042
<![CDATA[The goal of every company is increasing the productivity, revenue and give the value added to shareholders, employee engagement gives higher productivity, and as the asset of the company, employee reflects the organization performance. The goal of this study is to explore if perceived organizational support can mediate the link between human resource practice and employee engagement. The approach utilized was a causal descriptive quantitative research method; this study distributes 240 questionnaires for a different position in 4 companies in Bandung - Indonesia. Data was measured and explained using path analysis technique. The mind findings are HR practice tend to affect the EE, but this effect is explained by the mediating influence of POS to better EE. POS will help employee to become more engaged with the organization, so organization must pay attention when introducing the HR policies, this process will decide the level of support workers experience and the degree to which they will interact with the current organization. Keywords:]]>
<![CDATA[The role of reference groups and destination image on visiting intentions for tourists in East Java ]]>
<![CDATA[Kristiningsih Kristiningsih]]>;
<![CDATA[Santirianingrum Soebandhi]]>;
<![CDATA[Ruswiati Suryasaputra]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.10337
<![CDATA[This study aims to analyze the interest of tourists to travel during the covid-19 pandemic. The existence of this epidemic certainly changes the behavior of tourists, many things are their consideration before deciding to travel. This study focused on domestic tourists in East Java with the aim of analyzing the attitudes and intentions of tourists to travel (travel intentions) which were influenced by referent groups. This research involved 134 respondents from some traveling location in Malang, Batu and Pasuruan. This research used accidental sampling and the hypothesis was tested by using the Structural Equation Model analysis technique. The results showed that all hypotheses were met.]]>
<![CDATA[The effect of travel risk perception and destination image on visit decision in the new normal ]]>
<![CDATA[Ridha Suci Anzani]]>;
<![CDATA[Filda Rahmiati]]>;
<![CDATA[Chairy Chairy]]>;
<![CDATA[Purwanto Purwanto]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.10686
<![CDATA[The Indonesian government is serious about promoting tourism as a leading industry until COVID-19 outbreak have a huge impact on the tourism industry. Research on risk perceptions in pandemic-affected destinations is required to influence tourists in making decisions also the destination image. Thus, this study aims to examine the Travel Risk Perception on Visit Decision to an Island Tourism Destination in The New Normal. Ninety data was collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that Health Risk and Socio-psychological Risk have a direct and indirect influence through Destination Image on the Visit Decision. Financial Risk has a direct and indirect influence through Destination Image (Affective Image), whereas no indirect influence through Cognitive Image on Visit Decision. Lastly, the result of Destination Image both Cognitive and Affective Image influence Visit Decision. The study proved that perceived risk and destination image are essential for opening tourism areas in the new normal condition.]]>
<![CDATA[Assessing the effect of high school quality factors in selecting a high school ]]>
<![CDATA[Melitina Tecoalu]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.10719
<![CDATA[This study aims to analyze the effect of education quality, price, promotion strategy, quality of human resources, and physical facilities mediated by reputation on students' decision to select a high school. The research technique used to obtain data from 170 prospective students is purposive sampling, a non-probability method. The results showed that the education quality, promotion strategies, and physical facilities mediated by reputation positively affect students' decisions, as opposed to the price and quality of human resources. The originality value of this research is to choose high school mediation by reputation. In conclusion, the limitations of this research were clarified by adding a process variable which is very important in services marketing, due to its ability to handle consumers in marketing activities and in making final decisions.]]>
<![CDATA[Implications of work motivation, employee discipline, and compensation on employee performance while working from home at a digital marketing company ]]>
<![CDATA[Ahmad Azmy]]>;
<![CDATA[Handi Risza]]>;
<![CDATA[Arief Adhykusuma]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.12791
<![CDATA[Many organizations apply WFH policy during the pandemic. In this study, we focused on the employee performance quality when engaged in this working pattern. The result of the study is expected to provide positive recommendations to organizations in implementing the WFH policy. This approach allows researchers to see the significance of the construct and its effect on employee performance. 104 out of 140 employees were recruited as participants using a purposive sampling technique based on several criteria. The obtained data are considered representative of the population. This study examined the effect of workmotivation, work discipline, and compensation on employee performance. These variables were analyzed the Work from Home (WFH) setting during the COVID-19 pandemic. The result of the study may provide a positive recommendation to improve employee performance when working from home. This study found that work motivation and discipline positively affected employees’ job performance. Compensation did not affect but had a positive relationship with employees’ job performance. Work discipline was found to be the most dominant variable affecting the increase in employee performance during WFH. The organization needs to evaluate the compensation program to improve the work outcome quality and rewards for employees during the WFH program.]]>
<![CDATA[The impact of women's presence on the board of directors on capital structure and company failure risk ]]>
<![CDATA[Fajri Rezano Pangestu Aji]]>;
<![CDATA[Doddy Setiawan]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.12807
<![CDATA[This paper examines the relationship between the presence of women on the board of directors to capital structure and the risk of company failure. This study divides capital structure decisions into three measurements, namely Leverage, Maturity or also known as Debt Maturity, and Cost of Debt. For leverage and Maturity, we do not find a significant relationship with women on the board of directors. We use the annual financial data of Trade, Services, and Investment service sector companies recorded on the IDX for two years of research, which are the data for 2018 and 2019. Our paper yields two main findings. First of all, the relationship between women on the board of directors and the risk of company failure is negative and significant. These outcomes can be explained by Agency Theory which considers that through transformational leadership, women pay attention to the interests of others and build positive relationships with colleagues and employees by eliminating information asymmetry. Thus, the company's performance can be maintained and avoid the risk of failure. Second, we reveal that there is a negative and significant influence among women on the board of directors on the cost of debt. Companies led by female directors tend to minimize debt so that debt financing will be lower than total assets. Low debt financing will reduce the company's cost of debt.]]>
<![CDATA[The advertising effectiveness of higher education institutions reviewed from message framing ]]>
<![CDATA[Euis Soliha]]>;
<![CDATA[Ajeng Aquinia]]>;
<![CDATA[Suzy Widyasari]]>;
<![CDATA[Kristina Anindita Hayuningtias]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.12933
<![CDATA[This study aimed to investigate the effect of message framing on prospective students' attitudes and the impact on their intention to select a college. Marketers often face difficulties expressing messages positively or negatively. This study was conducted on Vocational and High School students using an experimental laboratory design with positive and negative message framing advertisements. Manipulation checks were conducted on 30 participants to test whether they could differentiate between the two. The results showed a significant difference in belief and evaluation of advertisements using positive and negative message framing, indicating both can be differentiated. Furthermore, hypothesis tests using Smart PLS showed no difference in consumer attitudes in university advertisements using positive and negative message framing, resulting to have the same attitude. The second hypothesis test showed that consumer attitudes positively and significantly affect the prospective students’ intentions.]]>
<![CDATA[Impact of financial capital, social capital, and business digitalization on business sustainability of SMEs in Indonesia ]]>
<![CDATA[Pardiman Pardiman]]>;
<![CDATA[Jeni Susyanti]]>;
<![CDATA[Dwi Fita Heriyawati]]>;
<![CDATA[Zuhkhriyan Zakaria]]>;
<![CDATA[Masyhuri Masyhuri]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.13114
<![CDATA[SMEs have significant challenges amid a pandemic that is crippling the country's economy to survive and continue to struggle from bankruptcy. So, this paper analyzes the impact of financial capital, social capital, and business digitalization in improving business sustainability and finds out which variables are marketing strategies in mediating the direct influence between these three variables. Data collection using a questionnaire instrument using a survey technique. The research sample was 93 respondents as SME business owners. The research period was carried out from June to September 2021. After the data is collected, then tested using SEM-PLS using Warppls 5.0 software. The study found that financial capital can improve business sustainability, and social capital can also affect business sustainability; the same is valid for business digitization which can improve business sustainability for SME actors. Therefore, SME business actors need to pay attention to the business capital, then social capital to the community in the long term, and digitalization to improve businesses' ability to survive in a pandemic. Furthermore, we hope that this research will expand understanding to SMEs business owners to be more vigilant about several factors that can make a business go bankrupt, especially in a pandemic situation. However, the limitation of this study lies in the research sample, which only examines one province so that future researchers can compare it with other provinces. And in this study, it was found that the marketing strategy has not been successful in mediating, so it still needs to be discussed further.]]>
<![CDATA[The transformational and toxic leadership effect on employee retention ]]>
<![CDATA[Justine Tanuwijaya]]>;
<![CDATA[Jakaria Jakaria]]>
<![CDATA[ Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.25105/jmpj.v15i1.13348
<![CDATA[One indicator of the success of a business process is employee retention and the factors that cause it include leadership style. This study was conducted with the aim of testing which one most dominantly affects employee retention, whether transformational leadership or toxic leadership mediated by job satisfaction. The research design used is hypothesis testing using the Structural Equation Model. Samples were taken by purposive sampling method to employees, both lecturers and academics staff in the scope of Faculty of Economics and Business (FEB) Universitas Trisakti. The research findings showed that transformational leadership is proven to be more dominant in influencing employee retention than toxic leadership, either directly or indirectly through job satisfaction.Keywords: employee retention; job satisfaction; toxic leadership; transformational leadership.]]>
