cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dewi Sri Surya Wuisan
Contact Email
dewi.wuisan@uph.edu
Phone
+6221-5460901
Journal Mail Official
ncbma@uph.edu
Editorial Address
Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811
Location
Kota tangerang,
Banten
INDONESIA
Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 118 Documents
 2   3   4   5   6 
THE IMPACT OF GOOD CORPORATE GOVERNANCE, DIVIDEND POLICY, FIRM SIZE, PROFITABILITY, AND LEVERAGE TOWARDS EARNINGS MANAGEMENT IN STATE-OWNED ENTERPRISES LISTED AT INDONESIA STOCK EXCHANGE Arifin Arifin; Ivany Wardhana
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Earning profits is one of the objectives for company to look good in the eyes of public and potential investors which become an opportunity for the management to intervene in the preparation of financial statement through earnings management due to the different interests between the principals and the agents. The objective of this research is to analyze the impact of good corporate governance, dividend policy, firm size, profitability, and leverage toward earnings management in state-owned enterprises listed at Indonesia Stock Exchange (IDX) during the period 2016-2020. The population of this research is the state-owned enterprises listed in Indonesia Stock Exchange during 2016-2020. Further, with the employed purposive sampling and determined criteria, 11 companies are chosen as the samples. The data analysis method applied is multiple linear regression which processed through SPSS 25. The result of this research shows that good corporate governance and firm size have an insignificant positive impact toward earnings management partially, dividend policy and profitability have a significant negative impact toward earnings management partially, and leverage has an insignificant negative impact toward earnings management partially. On the other hand, good corporate governance, dividend policy, firm size, profitability, and leverage have significant simultaneous impact toward earnings management.
ANALYSIS OF ONLINE PURCHASE INTENTION USING SCARCITY AND LIKING AS THE PERSUASION MARKETING STRATEGIES Patricia Vania; Lila Maria Kaban
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customers shopping behaviors have altered because of technological advancement and widespread of internet access. The rise in online sales presents both opportunities and challenges for many e-commerce companies. To successfully increase the customers’ purchase intention, it is important to implement persuasion marketing strategies especially in the online environment, together with other traditional marketing techniques available. The goal of this study is to determine which technique, between Scarcity Tactics and Liking Tactics, has more impact on customers’ Purchase Intention. Zalora Indonesia, as one of the leaders in fashion, beauty, home and lifestyle e-commerce, is chosen to be the research object. Scarcity Tactics and Liking Tactics are the independent variables used in this study, with customers’ Purchase Intention as the dependent variable. Quantitative method using a causal strategy, with an online questionnaire has been delivered to 120 Zalora Indonesia buyers. According to the findings of this research, customers who buy online have the tendency to do purchases when Zalora Indonesia uses Scarcity Tactics and Liking Tactics in its marketing approach. Scarcity Tactics, however, has more influence on online Purchase Intention, whereas Liking Tactics has a promising but insignificant impact. Both Scarcity Tactics and Liking Tactics show influences in customers’ Purchase Intention as much as 60.2%.
PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, DAN BRAND PASSION TERHADAP BRAND LOYALTY Venesia Venesia; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find a positive relationship between brand identification with brand passion, self-image expression with brand passion, sense of natural environment with brand passion, layout with brand passion, and brand passion with brand loyalty. This research is motivated by the widespread development of the retail industry throughout the world, especially in Indonesia, one of which is dominated by the H&M brand. The approach used by the researcher is a quantitative approach, obtained through the method of collecting data obtained by distributing electronic questionnaires in the form of Google Forms to 40 people in the pilot test and 272 people in the actual test. which will then be analyzed using SmartPLS 3.3.7. This research study was conducted in Indonesia, the respondents who answered the questionnaire were those who had visited the outlet at least three times and had purchased H&M product.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menemukan hubungan positif yang terjadi antara brand identification dengan brand passion, self-image expression dengan brand passion, sense of natural environment dengan brand passion, layout dengan brand passion, serta brand passion dengan brand loyalty. Penelitian ini dilatar belakangi oleh maraknya perkembangan industri retail di seluruh dunia, khususnya di Indonesia yang salah satunya didominasi oleh merek H&M. Pendekatan yang digunakan adalah pendekatan kuantitatif, diperoleh melalui metode mengumpulkan data yang didapat dengan cara menyebarkan kuesioner elektronik berupa GoogleForms. Studi penelitian ini dilaksanakan di Indonesia, responden yang menjawab kuesioner adalah mereka yang pernah mengunjungi outlet minimal tiga kali dan pernah membeli produk H&M terhadap 40 orang pada pilot tes dan 272 orang pada tes aktual. yang kemudian akan dianalisis menggunakan SmartPLS 3.3.7.
THE IMPACT OF DYNAMIC CAREER ADAPTABILITY AS MODERATOR OF RELATIONSHIP PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT Richard Andre Sunarjo
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Disruption business as impact of VUCA need the human resources with high work engagement to the organization, the researchers have extensively studied the influence of Perceived Organizational Support (POS) on work engagement, but the results are not yet conclusive. This study investigates the effect of Dynamic Career Adaptability as moderator in The Effect of Perceived Organizational Support on Work Engagement. By Purposive sampling methode, a questionnaire was distributed to 281 consultants in Jakarta and quantitative analyzis with partial least squares – structural equation modeling (PLS-SEM) is using to get the hypothesis result, the findings indicate that dynamic career adaptability has no positive and significant moderating effect on the relationship of POS on work engagement. The research can be utilized to search other impact of Dynamic Career Adaptability on work engagement
EFEK TRUST TERHADAP CONSUMERS’ CONTINUOUS PURCHASE INTENTIONS DI BISNIS PERDAGANGAN SHOPEE: PERSPEKTIF TRANSFER TRUST Shinta Karina Latuharhary; Dewi Wuisan; Ong Kim Kui
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of trust on consumer continuous purchase intention in e-commerce Shopee. The increasing growth of e-commerce in Indonesia has made Shopee to enliven this industry.. Shopee as one of the sites for buying and selling online that has made changes to attract customers to make more transactions through the site. Shopee is more focused on mobile platforms so that it is easier for people to search, shop, and sell directly on their cellphones. Shopee is also equipped with live chat, social sharing and hashtag features to facilitate communication between sellers and buyers and make it easier to find products that consumers want. Consumer trust in the company's brand is a commitment that exists between the company and its customers. The company offers standard quality products, can meet the needs, and never disappoints its customers. This study used a questionnaire to collect data. With a sample of 160 respondents and the results obtained are Emotional support, information support has a positive effect on trust. Trust and brand trust have a positive effect on continuous purchase intentions. Trust has a positive effect on brand trust and promotion can strengthen the relationship between trust and brand trust.BAHASA INDONESIA ABSTRACTTujuan penelitian ini adalah untuk mengetahui efek trust terhadap consumer continuous purchase intention di e-commerce Shopee. Pertumbuhan e-commerce yang terus meningkat di Indonesia membuat Shopee ikut meramaikan industri ini. Shopee sebagai salah satu situs yang wadah jual beli secara online yang telah melakukan perubahan untuk menarik minat pelanggan agar lebih banyak bertransaksi melalui situs tersebut. Shopee lebih fokus pada platform mobile sehingga orang-orang lebih mudah mencari, berbelanja, dan berjualan langsung di ponselnya saja. Shopee juga dilengkapi dengan fitur live chat, berbagi (social sharing), dan hashtag untuk memudahkan komunikasi anatara penjual dan pembeli dan memudahkan dalam mencari produk yang diinginkan konsumen. Kepercayaan konsumen terhadap merek perusahaan merupakan komitmen yang terjalin antara perusahaan dengan pelanggan. Perusahaan menawarkan kualitas standar produknya, dapat memenuhi kebutuhan, dan tidak pernah mengecewakan pelanggannya. Penelitian ini menggunakan kuesioner untuk mengumpulkan data. Dengan sampel 160 Responden dan hasil yang diperoleh adalah Emotional support, information support berpengaruh positif terhadap trust. Trust dan brand trust berpengaruh positif terhadap continuous purchase intentions. Trust berpangaruh positif terhadap brand trust dan promotion dapat memperkuat hubungan antara trust terhadap brand trust.
PENGARUH BUDAYA ORGANISASI, MOTIVASI, DAN KEPEMIMPINAN DIRI PADA KINERJA PENGUSAHA GENERASI Z DAN GENERASI MILENIAL DI JABODETABEK Celine Priscilla Patricia
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pandemi COVID19 yang dimulai sejak bulan Maret 2020 mengakibatkan perekonomian Indonesia masuk ke jurang resesi. Menghadapi hal ini, pemerintah mengharapkan para pengusaha untuk dapat meningkatkan kinerjanya dengan berkreasi, berinovasi, dan berkolaborasi, dan bertahan di dalam industri sehingga pada akhirnya dapat menaikkan kembali perekonomian Indonesia. Penelitian ini dilakukan untuk mengetahui apakah budaya organisasi, motivasi dan kepemimpinan diri memiliki pengaruh terhadap kinerja pengusaha generasi Z dangenerasi milenial di Jabodetabek. Sampel yang digunakan dalam penelitian ini adalah 140 pengusaha generasi Z dan generasi milenial di Jabodetabek. Model pengukuran dan model struktural diuji menggunakan Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa budaya organisasi, motivasi dan kepemimpinan diri memiliki pengaruh terhadap kinerja pengusaha generasi Z dan generasi milenial di Jabodetabek.
PENGARUH KUALITAS LAPORAN KEBERLANJUTAN TERHADAP EFISIENSI INVESTASI DENGAN UKURAN PERUSAHAAN SEBAGAI MODERASI Wijaya Triwacananingrum; Anandya Wulandari Purnama Purwanto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Belakangan ini perhatian investor sudah mulai bergeser dari laporan keuangan menjadi laporan keberlanjutan untuk membuat suatu keputusan investasi. Laporan keberlanjutan menjadi aspek penting bagi investor dalam menilai suatu perusahaan. Tujuan dari dilakukannya penelitian ini adalah untuk mengetahui secara empriris pengaruh kualitas laporan keberlanjutan terhadap efisiensi investasi dengan peran moderasi dari ukuran perusahaan. Penelitian dilakukan terhadap 60 perusahaan yang berada di sektor industri dan sumber daya alam tahun 2018 sampai dengan 2019 dan terdaftar dalam Bursa Singapura (SGX). Metode analisis yang digunakan adalah analisis linear berganda dengan data sekunder. Efisiensi investasi dihitung menggunakan nilai absolut residual dari investasi perusahaan dan pertumbuhan penjualan. Kualitas laporan keberlanjutan dihitung berdasarkan kerangka kerja Standar GRI tahun 2016 dengan cara membagi jumlah poin yang diungkapkan oleh perusahaan dengan total keseluruhan jumlah indeks kerangka kerja. Hasil penelitian ini menunjukkan bahwa tidak terdapat hubungan signifikan antara hubungan kualitas laporan keberlanjutan terhadap efisiensi investasi dan ukuran perusahaan dapat memoderasi positif secara signifikan kualitas laporan keberlanjutan dengan efisiensi investasi.
PENGARUH FINANCIAL ACCESS TERHADAP SMALL AND MEDIUM ENTERPRISE PERFORMANCE YANG DIMEDIASI OLEH ENTREPRENEURIAL-ORIENTED FINANCE Bryan Lekfebrianto; Radityo Fajar Arianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) seringkali mengalami kesulitan dalam mendapatkan dana eksternal berupa pinjaman dari bank atau lembaga keuangan lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh dari financial access terhadap small and medium enterprise performance, pengaruh dari financial access terhadap entrepreneurial-oriented finance, pengaruh dari entrepreneurial- oriented finance terhadap small and medium enterprise performance, dan pengaruh dari financial access terhadap small and medium enterprise performance yang dimediasi oleh entrepreneurial-oriented finance. Jenis penelitian ini termasuk kedalam jenis penelitian kuantitatif dengan desain penelitian kausal. Pengambilan sampel menggunakan teknik non-probability sampling dengan metode convenience sampling dengan 190 responden. Teknik pengumpulan data menggunakan kuesioner digital yang kemudian diolah dan dianalisis dengan teknik PLS-SEM menggunakan aplikasi SmartPLS. Hasil penelitian menemukan pengaruh yang positif dari financial access terhadap small and medium enterprise performance, dari financial access terhadap entrepreneurial-oriented finance, dari entrepreneurial-oriented finance terhadap small and medium enterprise performance, dan dari financial access terhadap small and medium enterprise performance yang dimediasi oleh entrepreneurial-oriented finance.
PENGARUH TERMINAL VALUES DAN INSTRUMENTAL VALUES TERHADAP KESADARAN MERK DAN NIAT PERILAKU DALAM PEMBELIAN FASHION BERMEREK MEWAH (STUDI KASUS PEMBELIAN MEREK GUCCI) Raymond Ferdinand; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, people are not only concerned with primary needs (physiological needs), but also the needs of luxury goods. consumption of luxury goods is characterized by a clearly restricted social class; luxury is limited to the aristocratic class. The focus of this research is the middle- and upper-class people who have a hedonistic lifestyle and have an awareness of fashion trends. To decide to buy a luxury product, it can be influenced by the brand value of the product which can be mediated by consumer awareness of the brand such as what feelings and emotions are caused by the luxury product brand. Therefore, in this study, we will find out whether there is a positive influence between terminal values and instrument values ??on brand awareness and behavioral intention to purchase. This research uses quantitative methods, data is taken using Google Form which is distributed to 40 people for preliminary studies and 272 respondents for actual research. Data collection was done by using convenience sampling. The data obtained was processed using the SmartPls 3.0 applicationBAHASA INDONESIA ABSTRACTSaat ini, masyarakat tidak hanya peduli dengan kebutuhan primer (kebutuhan fisiologis), tetapi juga kebutuhan barang mewah. konsumsi barang mewah ditandai dengan kelas sosial yang jelas dibatasi, kemewahan terbatas pada kelas aristokrat. Focus pada penelitian ini adalah masyarakat kalangan menengah ke atas yang memiliki gaya hidup hedonis dan memiliki kesadaran tentang tren mode. Untuk memutuskan membeli produk mewah, dapat dipengaruh oleh nilai merek produk tersebut yang dapat dimediasi oleh kesadaran konsumen terhadap merek seperti perasaan dan emosi apa yang ditimbulkan merek produk mewah. Oleh karena itu dalam penelitian ini akan mencari tahu Apakah terdapat pengaruh positif antara terminal values dan instrument values terhadap kesadaran merek dan niat perilaku pada pembelian. Penelitian ini menggunakan metode kuantitatif, data diambil dengan menggunakan Google Form yang disebarkan kepada 40 orang untuk studi pendahuluan dan 272 responden untuk penelitian actual. Pengambilan data dilakukan dengan menggunakan convenience sampling. Data yang diperoleh diolah dengan menggunakan aplikasi SmartPls 3.0.
ANALYSIS OF MILLENIALS’ PRODUCTIVITY IN THE MANUFACTURING INDUSTRY Grace Amin; Bayu Setiawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of the working environment, stress, opportunities for innovation, and motivation toward employee productivity of the millennial generation in the workplace. A quantitative approach and multiple linear regression were used to analyze data from 107 respondents. The result of this research shows that the working environment, stress, and opportunities for innovation have a significant influence on millennials’ productivity while motivation has no significant influence. All of the independent variables simultaneously influence the millennials’ productivity with the coefficient of determination (adjusted R2) around 80.1%. Manufacturing companies need to provide a comfortable environment that encourages millennial employees to show innovation and increase productivity.

Page 4 of 12 | Total Record : 118

 2   3   4   5   6 

Filter by Year

2022 2023


Reset
Filter By Issues
All Issue 6th National Conference Business, Management, and Accounting 5th National Conference Business, Management, and Accounting