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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 118 Documents
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THE EFFECT OF PACKAGING ON CONSUMER BUYING INTEREST (CASE STUDY ON FOOD) UMKM POJOK SEPATAN Mochamah Heru Riza Chakim; Mulyati Mulyati; Wiwin Winarti; Iyang Fatmawati
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Damage to the packaging is a problem for entrepreneurs because the damage will result in reduced consumer confidence and interest in the product, this often occurs due to a lack of accuracy in product placement so that the packaging becomes damaged. On the other hand, this damage occurs because the packaging material does not match its contents, it can even occur because of the seller's negligence when putting the product in the packaging. This can be overcome by arranging packaging materials for products or goods so that they do not get damaged quickly and be careful when you want to wrap them, this research method uses a qualitative method. Many things are judged by a product, the packaging is a criterion in buying a product and packaging is also the main key for a company, sometimes it is not concerned with taste, only concerned with attractive packaging, and vice versa, even where consumers are concerned. these two things. Uniqueness is a challenge for companies in developing innovations and ideas to attract consumers with packaging. The basic concept of this research is to make packaging that is not easily damaged and attractive so that consumers are interested in the product. In Experimental Packaging, a new product to be released is getting a lot of positive opinions. This is the progress of the new product that will be issued by POJOK UMKM.
PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CUSTOMER VALUE TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT QUALITY PADA CUSTOMER LOYALTY DEALER YAMAHA DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERASI Nico Adityo Utomo; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The motorcycle automotive industry in Indonesia continues to grow and increase every year. Indonesia is a country with a rapidly growing motorcycle automotive industry in Southeast Asia. The development of this industry creates competition between motorcycle brands in Indonesia. The purpose of this study was to determine the effect of Service Quality, Customer Satisfaction, Customer Value on Customer Relationship Management Quality on Customer Loyalty from Yamaha dealers moderated by Brand Image. This study uses quantitative methods and data collection methods using Electronic & Online Questionnaires. The samples used were 272 samples using Convenience Sampling. The tool used to process data using PLS-SEM using SmartPLS software version 3.BAHASA INDONESIA ABSTRACTIndustri otomotif sepeda motor di Indonesia terus berkembang dan mengalami peningkatan setiap tahunnya. Indonesia merupakan negara dengan industri otomotif sepeda motor yang berkembang pesat di Asia Tenggara. Perkembangan industri ini menimbulkan persaingan antar brand sepeda motor di Indonesia. Tujuan dari penelitian ini untuk mengetahui pengaruh Service Quality, Customer Satisfaction, Customer Value terhadap Customer Relationship Management Quality pada Customer Loyalty dari dealer Yamaha dimoderasi oleh Brand Image. Penelitian ini menggunkaan metode Kuantitatif dan metode pengumpulan data menggunakan Electronic & Online Questionnaires memakai Google Form. Sampel yang digunakan sebanyak 272 sampel dengan menggunakan Convenience Sampling. Alat yang digunakan untuk mengolah data menggunakan PLS-SEM dengan memakai software SmartPLS versi 3.
THE INFLUENCE OF LIQUIDITY, PROFITABILITY, AND SOLVENCY TOWARD FINANCIAL DISTRESS OF CONSUMER GOODS INDUSTRY LISTED IN INDONESIA STOCK EXCHANGE Edoardo Edoardo; Friyan Friyan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Every company main goal is to generate more profit to its shareholders. However, in the journey of that, many companies fall into bankruptcy because of indecision, mismanagement, and lack of knowledge. Before bankruptcy, the company financial conditions will show some traces of falling into bankruptcy, which is a state called as financial distress. Because of lack of knowledge, indecision, and wrong judgment, they end up liquidate their assets or even worse, falling into bankruptcy. Thus, financial distress information is necessary for managements to know about, not only companies, but also investors can benefits from this information as they now know which company is currently in financial distress and might not bring profit to them. Therefore, in this research study, writer will research several factors that influence financial distress and how will they influence it. Thus, in this research study, the dependent variable is financial distress that is calculated using Altman Z-Score. Meanwhile, the independent variables are Liquidity (Current Ratio), Profitability (Return on Asset ratio), and Solvency (Debt to Asset Ratio). The data collection method that is used in this research is the secondary data where the data that is gathered in this research is collected by using the documentation method. The data that is gathered will be in form of the financial statement that is published by the company on the Indonesia Stock Exchange. The data analysis in this research will be using numerical as well as the statistical calculation test which will have the purpose to test the hypothesis of the research. In order to help with the statistical calculation in the research, a window program called SPSS (Statistical Package for Social Science) will be used. There are some tests that will be used in this research which are descriptive test, classic assumption test, as well as Hypothesis testing.
ELECTRONIC PROCUREMENT PLAN AND PERFORMANCE INDICATOR IN INDONESIA PUBLIC SECTOR Imelda Suardi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

E-procurement memiliki banyak manfaat dan telah dijalankan sebagai system pengadaan barang dan jasa di sector public Indonesia. Sejauh ini belum banyak tulisan empiris mengenai seberapa besar e-procurement dibandingkan dengan non e-procurement telah ditetapkan dalam rencana, anggaran, indicator pengadaan dan laporan kinerja di tiap kementerian/Lembaga/instansi Indonesia. Tulisan ini menguji pengaruh rencana atau anggaran pengadaan terhadap penetapan indicator kinerja pengadaan di sector public Indonesia serta memberikan gambaran terhadap implementasi e-procurement pada laporan akuntabilitas dan kinerja yang sudah berjalan dengan menggunakan analisa konten dan pengujian regressi metode ordered logit dengan software STATA. Tulisan ini membuktikan bahwa rencana pengadaan berhubungan positif terhadap indicator kinerja dan bahwa rencana atau anggaran e-procurement lebih berpengaruh terhadap penetapan indicator kinerja pengadaan dibandingkan dengan non-eprocurement. Implementasi e-procurement di sector public Indonesia akan meningkat dengan penambahan alokasi anggaran e-procurement, dimana penetapan indicator pengadaan menunjukkan sejauh mana sebuah Lembaga menetapkan prioritas untuk menilai kinerjanya.
PENGARUH MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER NAGITA SLAVINA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KALANGAN FLIGHT ATTENDANT LION AIR GROUP Gregorius Edwin Yonathan; Anis Annisa Itsnaini; Innocentius Bernarto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The results and objectives of this research is to find out the influence of social media instagram and celebrity endorser on the customer’s decision to purchase MS Glow products among Lion Air Group Flight Attendants.Type of research used is quantitative through associative approach: Sampling technique that is nonprobability sampling by using 100 respondents, namely Flight Attendant Lion Air Group. Data collection techniques use questionnaires on Google Form with a likert scale of 1-5 with a total of 30 statement items. After the data is collected then perform data analysis techniques using multiple linear regression through the help of SPSS software version 26.0. The outcome of this study showed that the social media variable Instagram (X1) has a positive and significant influence on purchasing decisions. Celebrity Endorser (X2) has a positive and significant influence on the Purchase Decision and social media Instagram and Celebrity Endorser has advantages on purchase decisions Skincare Products MS Glow among Flight Attendant Lion Air Group.BAHASA INDONESIA ABSTRACTHasil dan tujuan penelitian ini untuk mengetahui pengaruh para celebrity endorser di media sosial instagram terhadap keputusan customer membeli produk MS Glow di kalangan Flight Attendant Lion Air Group. Jenis penelitian yang digunakan adalah kuantitatif melalui ipendekatan asosiatif: Teknik pengambilan sampel yakni non-probability sampling dengan menggunakan 100 responden yaitu Flight Attendant Lion Air Group. Teknik pengumpulan data memakai kuesioner di Google Form dengan skala likert 1-5 dengan 30 item pernyataan. Setelah data terkumpul, kemudian melakukan teknik analisis data memakai regresi linier berganda melalui bantuan software SPSS versi 26.0. Hasil dari penelitian ini menunjukkan variabel Media Sosial Instagram (X1) memberi pengaruh positif dan signifikan terhadap Keputusan customer untuk membeli produk kecantikan MS Glow. Celebrity Endorser (X2) juga mempunyai pengaruh positif dan signifikan terhadap Keputusan pembelian dan hubungan antara Media Sosial Instagram dan Celebrity Endorser dengan keterikatan saling menguntungkan terhadap Keputusan Pembelian Produk Skincare MS Glow di kalangan Flight Attendant Lion Air Group. 
THE INFLUENCE OF SERVICE QUALITY AND PHYSICAL ENVIRONMENT TOWARDS CUSTOMER SATISFACTION WITH PRICE AS MODERATOR IN COFFEE SHOP IN MEDAN Steffani Chandra; Daniel Cassa Augustinus
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The food and beverage industry are continually evolving. To acquire competitive advantages such as customer satisfaction, it is critical to provide the best service quality and physical environment. Meanwhile price sometimes will moderate the perception of both factor towards customer satisfaction. Conducted at Warung Kopi Srikandi Medan, this research is aimed to describe how the price moderate relationship between service quality, physical environment, and customer satisfaction. In this research, the writer is using the quantitative method, descriptive, and causal techniques. Choosing customers of Warung Kopi Srikandi Medan become the sample with the convenience sampling method. The findings of this research show that service quality and physical environment had a significant influence and simultaneous influence on customer satisfaction. Meanwhile Price become a moderator of relationship between service quality and physical environment towards customer satisfaction. However, physical environment does not influence customer satisfaction partially.
INFLUENCE OF VALUES, BRAND ACTIVISM, BRAND CONSCIOUSNESS, AND BEHAVIORAL INTENTIONS IN PREDICTING NIKE’S SPORTSWEAR CONSUMPTION IN INDONESIA Ivana Valerie; Evo Sampetua Hariandja
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The goal of this study is to look at the connection between two separate but related types of value orientation, namely terminal and instrumental values, brand activism, brand consciousness, and behavioral intentions. This research confirms a conceptual model for Nike brand sportswear consumption in a growing market, namely Indonesia. This study uses quantitative research techniques with data collection using a Google Forms questionnaire. This study was conducted in Indonesia, with respondents mainly drawn from big cities. Smart-PLS 3.2.9 evaluates the data using the outer and inner models. The validity and reliability tests are part of the outer model, while the goodness of fit test, common method bias, R-square, predictive relevance, T-statistics, and P-value are in the inner model. Within the theoretical framework of this research, the structural equation model is also used to test the linkage of the constructs. The findings illustrate that value (instrumental & terminal) and brand activism, all three affect brand consciousness and consequently, brand consciousness also has an impact on behavioral intention to consume Nike sportswear. Brand activism has a more significant influence on brand consciousness and behavioral intentions than terminal values and instrumental values. Instrumental values have a more significant influence on brand consciousness and behavioral intentions than terminal values. Brand consciousness mediates the relationship between brand activism/instrumental value/terminal value and behavioral intention. This research contributes to international marketing management strategies in emerging markets and increasing consumption of sportswear by increasing brand consciousness through terminal and instrumental value and brand activism. This research aims to uncover the link between value orientation, such as instrumental and terminal values, and brand activism, as well as the underlying effect on brand consciousness and behavioral intention in Nike sportswear. Rokeach (1975) proposed that the two-dimensional value dichotomy was applied to analyze sportswear consumption in a growing market better, specifically Indonesia. 
PENGARUH CORPORATE GOVERNANCE TERHADAP PENYESUAIAN STRUKTUR MODAL PERUSAHAAN DI INDONESIA Timothy Wiria; Vina Nugroho
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The importance of corporate governance in a company is increasing along with the number of cases of corporate governance violations in various companies in Indonesia. This study aims to examine the effect of corporate governance on the adjustment of the capital structure of companies in Indonesia. This study uses 201 companies listed on the Indonesia Stock Exchange from the period 2012-2020. The results showed that the variables of corporate governance have a positive influence on the adjustment of the capital structure of companies in Indonesia.BAHASA INDONESIA ABSTRACTPentingnya corporate governance dalam suatu perusahaan semakin meningkat seiring dengan banyaknya kasus-kasus pelanggaran corporate governance pada berbagai perusahaan di Indonesia. Penelitian ini bertujuan untuk melihat pengaruh corporate governance terhadap penyesuaian struktur modal perusahaan di Indonesia. Penelitian ini menggunakan 201 perusahaan yang terdapat di Bursa Efek Indonesia mulai dari periode 2012-2020. Hasil penelitian menunjukkan bahwa variabel-variabel dari corporate governance memiliki pengaruh positif terhadap penyesuaian struktur modal perusahaan di Indonesia.
PENGARUH THEORY OF REASONED ACTION TERHADAP MINAT INVESTOR DALAM SOCIALLY RESPONSIBLE INVESTMENT (SRI) DI INDONESIA Tiffany Tiffany; William Tjong
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini memiliki tujuan untuk melihat pengaruh theory of reasoned action yaitu attitude, subjective norm, moral norm, environmental concern, financial literacy dan financial performance terhadap minat investor dalam Socially Responsible Investment di Indonesia. Penelitian ini melibatkan 307 responden dari berbagai latar belakang. Hasil penelitian menunjukkan bahwa subjective norms, environmental concern, dan juga financial performance memiliki pengaruh signfikan terhadap minat investor dalam Socially Responsible Investment di Indonesia. Sedangkan untuk attitude, moral norms dan juga financial literacy tidak memiliki pengaruh terhadap Socially Responsible Investment di Indonesia.
FAKTOR-FAKTOR YANG MEMENGARUH NIAT PENGGUNAAN PEMBAYARAN ONLINE Michael Gabriel Djioe; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Today, smartphones have become an integral part of people's increasingly digital lifestyles. Smartphones are increasingly being used for text messaging, entertainment, navigation and other financial activities such as mobile commerce and mobile payments. Mobile payments allow users to make payment transactions without having a banking account at a formal financial institution. Therefore, in this study, we will find out whether there is a positive effect of performance expectations, business expectations, social influences, anxiety and personal innovation on the intention to use online payments. This research uses quantitative methods, data is taken using Google Form which is distributed to 40 people for preliminary studies and 272 respondents for actual research. Data collection was done by using convenience sampling. The data obtained was processed using the SmartPls 3.0 applicationBAHASA INDONESIA ABSTRACTSaat ini, smartphone telah menjadi bagian integral dari gaya hidup masyarakat yang semakin digital. Smartphone semakin banyak digunakan untuk pesan teks, hiburan, navigasi dan kegiatan keuangan lainnya seperti perdagangan seluler dan pembayaran seluler. Mobile payment memungkinkan pengguna untuk melakukan transaksi pembayaran tanpa memiliki rekening perbankan di lembaga keuangan formal. Oleh karena itu dalam penelitian ini akan mencari tahu apakah terdapat pengaruh positif harapan kinerja, harapan usaha, pengaruh sosial, kecemasan dan inovasi pribadi terhadap pada niat penggunaan pembayaran online. Penelitian ini menggunakan metode kuantitatif, data diambil dengan menggunakan Google Form yang disebarkan kepada 40 orang untuk studi pendahuluan dan 272 responden untuk penelitian actual. Pengambilan data dilakukan dengan menggunakan convenience sampling. Data yang diperoleh diolah dengan menggunakan aplikasi SmartPls 3.0.

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