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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 118 Documents
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PENGARUH IKLAN, PROMOSI PENJUALAN, DAN GAYA HIDUP TERHADAP MINAT PEMBELIAN KEMBALI MAHASISWA DALAM BERBELANJA ONLINE DI SHOPEE PADA MASA PANDEMI Sylvia Samuel; Daniel Widjaja; Mitchel Reynaldo
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this research is to test the influences of advertisement, sales promotion, and life style to repurchase intention of the university students in shopping online at Shopee during the pandemic. The research method used quantitative and questionnaires the respondents. The samples of this research are 120 students who were lived around Jabodetabek area and used Shopee online shopping application. Data analysis using hypothesis test that is F test and t test. The research conducted a study using multiple linear analysis. The results of this study indicate that the advertisement variable has no significant effect on repurchase intention while promotion and lifestyle variables have a significant effect on the repurchase intention of university students at Jabodetabek area in shopping online at Shopee during the pandemic.BAHASA INDONESIA ABSTRACTTujuan dari penelitian ini adalah untuk menguji pengaruh iklan, promosi penjualan, dan gaya hidup terhadap minat beli ulang mahasiswa dalam berbelanja online di Shopee pada masa pandemi. Metode penelitian yang digunakan adalah kuantitatif dan penyebaran kuesioner kepada responden. Sampel penelitian ini adalah 120 responden yang merupakan mahasiswa yang tinggal di wilayah Jabodetabek dan yang sudah pernah berbelanja menggunakan aplikasi belanja online Shopee. Dalam menganalisis data digunakan uji hipotesis yaitu uji F dan uji t. Oleh karena itu, peneliti melakukan penelitian dengan menggunakan analisis linear berganda. Hasil penelitian ini menunjukkan bahwa variabel iklan tidak berpengaruh signifikan terhadap minat pembelian kembali, sedangkan variabel promosi penjualan dan gaya hidup berpengaruh signfikan terhadap minat beli ulang mahasiswa yang tinggal di wilayah Jabodetabek dalam berbelanja online di Shopee pada masa pandemi.
PENGARUH VALUE ADDED INTELECTUAL PROPERTY (VAIC) DAN KENAIKAN BIAYA PROMOSI TERHADAP KINERJA PERUSAHAAN PENGEMBANG PROPERTY (EMPERIKAL STUDI PADA ENAM PERUSAHAAN PROPERTY TBK DI INDONESIA) Hendra Achmadi; Innocentius Bernarto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

ROA atau Return on Asset adalah merupakan salah satu indicator Performance dari sehatnya suatu perusahaan. Dari data BEJ kita bias melihat bahwa pertumbuhan ROA dari enam perusahaan property di Indonesia mengalami penurunan. Penelitian ini ditujukan adalah untuk menjawab pertanyaan apakah Value Added Intelectual Capital dan Kenaikan Biaya promosi mempengaruhi terhadap kinerja perusahaan property di Indonesia. Data Observasi yang dilakukan adalah terhadap enam perusahaan property yang terdaftar di BEJ dan data diambil dari laporan keuangan antara tahun 2008 sampai tahun 2017 kemudian dilakukan uji Asumsi klasik dengan Least Square Method, kemudian dilanjutkan denga Simultaneous Model dengan Two Stage Least Square Method (2 SLS) .Dari hasil penelitian maka kita dapat menerima H1 dan menolak Ho yang berarti Value Added Intellectual Capital ( VAIC ) berpengaruh terhadap ROA, karena VAIC memiliki Prob 0.0000 < 0.05 sehingga Siqnificant berpengaruh terhadap ROA. Dan untuk H2 dari hasil penelitian maka dapat menerima Ho dan menolak H2 yang berarti Kenaikan biaya promosi tidak berpengaruh terhadap ROA, karena dari DSME memiliki Prob 0.4796> 0.05 sehingga tidak Siqnificant berpengaruh terhadap ROA. Dan dari model yang dibangun maka Variabel R_SIZE, LIQ, DSME, VAIC dan LOC berpengaruh terhadap ROA, dengan R-squared adalah 0.937975 dan Adjusted R-squared adalah 0.931514.
FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TO USE GORIDE PADA PENGGUNA APLIKASI GOJEK DI DKI JAKARTA Arnetta Digna Alifya; Irma Satya Indriyanti
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk menentukan pengaruh trust, perceived ease of use, subjective norm, perceived usefulness, dan perceived price terhadap behavioral intention to use GoRide pada pengguna aplikasi Gojek di DKI Jakarta.Desain penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif dan penelitian kausalitas, di mana variabel diukur dengan skala 5 poin likert. Penelitian ini menggunakan data primer dengan mendistribusikan kuesioner dan mendapatkan 211 responden. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling dengan metode purposive sampling. Data penelitian dianalisis menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa trust dan perceived ease of use tidak berpengaruh terhadap behavioral intention to use GoRide pada pengguna aplikasi Gojek di DKI Jakarta sementara subjective norm, perceived usefulness, dan perceived price secara positif mempengaruhi behavioral intention to use GoRide pada pengguna aplikasi Gojek di DKI Jakarta.
ANALISIS PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG KAPAL LAUT SERTA DAMPAKNYA TERHADAP KEPERCAYAAN PENUMPANG PADA MASA PANDEMI COVID-19 (Studi Kasus Pada Terminal Penumpang Nusantara Pura PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok) Fredrico L. Rumambi; Jerry M. Logahan; Alfred Inkiriwang
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study was conducted to determine the effect of the dimensions of service quality provided by the Nusantara Pura Passenger Terminal belonging to PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok on passenger satisfaction and passenger confidence using passenger terminal services. Passenger satisfaction and trust are the dependent variables, and tangible, reliability, responsiveness, assurance, and empathy are independent variables. This research is a quantitative study whose analysis process uses Partial Least Square (PLS) with SmartPLS version 3. The population of this study is all ship passengers using the Passenger Terminal services in 2020. The number of samples who filled out questionnaires for observation were 100 people. respondents. The results showed that reliability, responsiveness, assurance, and empathy had a positive and significant effect on passenger satisfaction. As well as responsiveness, assurance, and passenger satisfaction have a positive and significant impact on passenger confidence in the Nusantra Pura Passenger Terminal of PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan untuk mengetahui pengaruh dimensi kualitas pelayanan yang diberikan oleh Terminal Penumpang Nusantara Pura milik PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok terhadap kepuasan penumpang serta kepercayaan penumpang yang menggunakan jasa terminal penumpang. Kepuasan dan kepercayaan penumpang merupakan variabel dependen, dan tangible, reliability, responsiveness, assurance, dan empathy merupakan variabel independen. Penelitian ini merupakan penelitian kuantitatif yang proses analisisinya menggunakan Partial Least Square (PLS) dengan software SmartPLS versi 3. Populasi dari penelitian ini adalah seluruh penumpang kapal laut yang menggunakan jasa Terminal Penumpang pada tahun 2020. Jumlah sampel yang mengisi kuesioner untuk dilakukan observasi sebanyak 100 orang responden. Hasil penelitian menunjukan bahwa reliability, responsiveness, assurance, dan empathy berpengaruh secara positif dan signifikan terhadap kepuasan penumpang. Serta responsiveness, assurance, dan kepuasan penumpang berpengaruh secara positif dan signifikan terhadap kepercayaan penumpang pada Terminal Penumpang Nusantra Pura PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok.
ONLINE REVIEWS BY BEAUTY VLOGGERS OF LOCAL LIPSTICKS PRODUCT IMPACT ON PURCHASE INTENTION Tahnia C. Heidra; Filda Rahmiati
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Lipstick is a necessity for all women, yet many Indonesian women continue to favor international brands since they are more familiar. The local cosmetics business is rising fast, but it has obstacles, such as a strong demand for premium or high-brand cosmetics, such as Korean items, which remain popular among young women in Indonesia. Today, beauty vloggers are regarded as a reputable source of information on a certain cosmetics product. The purpose of this study is to explore the effect of competence, trustworthiness, and beauty on the purchase intention of a local lipstick product, as mediated by customer attitude and persuasive talents. This study adopts a quantitative methodology, gathering data using an online survey platform from participants (Google Form). Researchers collected 146 questionnaires from Greater Jakarta women who had viewed YouTube beauty vlogger reviews and reside in Jakarta. In this research, SEM-PLS is utilized to test hypotheses and analyze data. It has been discovered that knowledge, dependability, and beauty have a considerable impact on purchase intent, as mediated by consumer attitude. When a beauty vlogger recommends a local product's lipstick, persuasive talents have a large direct impact on consumer purchase intentions.
ANALISIS DAMPAK INSENTIF PAJAK PENJUALAN ATAS BARANG MEWAH UNTUK KENDARAAN BERMOTOR TERHADAP KINERJA KEUANGAN PERUSAHAAN PEMBIAYAAN DI INDONESIA Edwin Arius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Motor vehicle sales in Indonesia have declined due to the Covid-19 pandemic. The decline also had an impact on the financing industry because the majority of motor vehicle purchases in Indonesia were made through credit schemes. For this reason, the Indonesian government through the Ministry of Industry and Ministry of Finance provides fiscal incentives in the form of lowering the sales tax rate on luxury goods for motor vehicles to increase the purchase and production of motor vehicles so that it will accelerate the national economic recovery. The purpose of this study is to analyze the impact of implementation of sales tax incentives on luxury goods for motor vehicles to the financial performance of financing companies in Indonesia by analyzing financial ratios, namely Financing to Asset Ratio (FAR), Non Performing Financing (NPF), Return on Assets (ROA) and Return on Equity (ROE). This study uses a qualitative approach and the data used are secondary data in the form of finance company statistics published by the Otoritas Jasa Keuangan (OJK) within the period of 8 months before (August 2020 – March 2021) and 8 months after (April 2021 – November 2021) the implementation of sales tax incentives on luxury goods for motor vehicles on April 1, 2021. The test is conducted using the Paired Sample T-Test. The results showed that there were differences in financial performance on the variables FAR, ROA and ROE of finance companies in Indonesia before and after the implementation of tax incentives. Meanwhile, there is no significant difference in NPF.BAHASA INDONESIA ABSTRACTPenjualan kendaraan bermotor di Indonesia menurun akibat adanya pandemi Covid-19. Penurunan tersebut berdampak juga kepada menurunnya industri pembiayaan karena mayoritas pembelian kendaraan bermotor di Indonesia dilakukan melalui skema kredit. Untuk itu, pemerintah Indonesia melalui kementrian perindustrian dan kementrian keuangan memberikan insentif fiskal berupa penurunan tarif pajak penjualan atas barang mewah untuk kendaraan bermotor untuk meningkatkan pembelian dan produksi kendaraan bermotor sehingga akan mendorong akselerasi pemulihan ekonomi nasional. Tujuan dari penelitian ini adalah untuk menganalisa dampak penerapan insentif pajak penjualan atas barang mewah untuk kendaraan bermotor terhadap kinerja keuangan perusahaan pembiayaan di Indonesia dengan menganalisis rasio keuangan yaitu Financing to Asset Ratio (FAR), Non Performing Financing (NPF), Return on Assets (ROA) dan Return on Equity (ROE). Penelitian ini menggunakan pendekatan kuantitatif dan data yang digunakan adalah data sekunder berupa statistik perusahaan pembiayaan yang diterbitkan oleh Otoritas Jasa Keuangan (OJK) dalam periode 8 bulan sebelum (Agustus 2020 – Maret 2021) dan 8 bulan setelah (April 2021 – November 2021) penerapan insentif pajak penjualan atas barang mewah untuk kendaraan bermotor pada 1 April 2021. Pengujian data dilakukan menggunakan Paired Sample T-Test. Hasil penelitian menunjukkan bahwa terdapat perbedaan kinerja keuangan pada variabel FAR, ROA dan ROE perusahaan pembiayaan di Indonesia sebelum dan sesudah penerapan insentif pajak. Sementara itu, tidak terdapat perbedaan yang signifikan pada NPF sebelum dan sesudah penerapan insentif pajak.
THE IMPACT OF CORPORATE GOVERNANCE, PROFITABILITY AND LIQUIDITY TOWARD FINANCIAL DISTRESS IN CONSUMER GOODS INDUSTRY LISTED AT INDONESIA STOCK EXCHANGE Thania Luis; Frinan Frinan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this research is to examine the impact of corporate governance, profitability and liquidity toward financial distress on consumer goods industry companies listed at Indonesia Stock Exchange (IDX) from 2018 to 2020. This study is using three independent variables namely corporate governance proxies by institutional ownership, profitability assessed by return on assets (ROA) and liquidity assessed by current ratio (CR). The original Altman Z-Score, designed for public manufacturing companies, is used to measure financial distress. This research is using secondary data that gathered from consumer goods industry listed at Indonesia Stock Exchange (IDX) from 2018 to 2020. Using purposive sampling method, 28 consumer goods industry companies are selected as sample. Since this research is conducted starting from 2018 to 2020, the total sample is 84 observations. Data analysis method utilized in this research is multiple linear regression that processed by Statistical Product and Service Solutions 25 (SPSS 25). The result of this study shows that corporate governance (institutional ownership) and liquidity (CR) do not give a significant impact on financial distress. While profitability (ROA) has a significant impact on financial distress. Simultaneously, those three independent variables have significant impact on financial distress.
ANALISIS PENGARUH BRAND EXPERIENCE, BRAND LOYALTY, DAN BRAND SATISFACTION TERHADAP BRAND EVANGELISM PADA APPLE IPHONE Crizki Arouw; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The purpose of this study was to determine whether brand experience, brand loyalty, and brand satisfaction affect iPhone brand evangelism. This research is a descriptive quantitative research, descriptive research. The subjects of this research are iPhone users. The sample in this study was 272 obtained from distributing questionnaires through online Google forms. Then the sampling that was carried out in this study was the non-probability sampling method through convenience sampling.BAHASA INDONESIA ABSTRACTTujuan dari penelitian ini adalah untuk mengetahui apakah brand experiene, brand loyalty, dan brand satisfaction berpengaruh terhadap brand evangelism iPhone. Penelitian ini merupakan penelitian kuantitatif deskriptif. Subjek dari penelitian ini adalah pengguna iPhone. Sampel pada penelitian ini adalah sebanyak 272 yang diperoleh dari penyebaran kuesioner melalui Google form secara online. Lalu penarikan sampel yang dilakukan pada penelitian ini adalah dengan metode non-probability sampling melalui convenience sampling.
PENGARUH BANK EXPERIENCE TERHADAP BRAND EQUITY BANK BCA Andre Suryanto; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The development of technology in the financial sector is progressing very rapidly. One example is the use of digital banking. At this time the banking and digital sectors in Indonesia have started to grow rapidly in the last three years and have various competitors in providing services to attract consumers and connect company and customer products. This is a threat to conventional banks in retaining existing customers. To overcome these problems, a strategy is needed to create loyalty to its customers. It is very important for banking companies in building customer experience so that customers have a good perception of banking products and services offered by banking companies. This study aims to analyze the effect of bank experience on BCA bank brand equity. The sample used in this study was 272 samples and used purposive sampling method. The data obtained were then tested using the smartPLS 3.0 program.BAHASA INDONESIA ABSTRACTPerkembangan teknologi pada sektor keuangan mengalami kemajuan yang sangat pesat. salah satu contohnya adalah penggunaan digital banking. Pada saat ini sektor perbankan digital di Indonesia mulai tumbuh pesat pada tiga tahun terakhir dan memiliki bermacam-macam kompetitor dalam menyediakan produk maupun layanan untuk menarik konsumen dan menghubungkan perusahaan perbankan dan nasabah. Hal tersebut menjadi ancaman bagi bank konvensional dalam mempertahankan nasabah yang sudah ada. Untuk mengatasi permasalahan tersebut, dibutuhkan strategi untuk menciptakan loyalitas pada nasabahnya. Sangat penting untuk perusahaan perbankan dalam membangun customer experience agar nasabah memiliki persepsi yang baik terhadap produk dan layanan perbankan yang perusahaan perbankan tawarkan. Penelitian ini bertujuan untuk menganalisis pengaruh bank experience terhadap brand equity bank BCA. Sampel yang digunakan pada penelitian ini sebanyak 272 sampel dan menggunakan metode purposive sampling. Data yang sudah diperoleh lalu diuji dengan menggunakan program smartPLS 3.0.
THE INFLUENCE OF QUALITY AMBIDEXSTERITY ON COST LEADERSHIP, DIFFERENTIATION, FOCUS, DYNAMIC CAPABILITIES AND ITS IMPLICATIONS ON FINANCIAL PERFORMANCE (EMIPIRICAL STUDY ON OIL DRILLING COMPANIES IN INDONESIA) Oscar Jayanagara; Hendra Hartanto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research aims to investigate about the effect of the Quality Ambidexterity on Cost Leadership, Differentiation, Focus, Dynamic Capability, and their implication to Financial Performance. The methodology of this research was explanatory research with hypothesis testing for examining ten hypotheses. Populations were the Oil Drilling Companies in Indonesia, with sample size were 200 companies. Data for this study were collected using questionnaires and SEM (Structural Equation Modeling) was employed for data analysis techniques. The results of this research were as follows: (1) Quality Ambidexterity positively and significantly influenced Cost Leadership; (2) Quality Ambidexterity positively and significantly influenced Differentiation; (3) Quality Ambidexterity positively and significantly influenced Focus; (4) Quality Ambidexterity positively and significantly influenced Dynamic capability; (5) Cost Leadership positively and significantly influenced Financial Performance; (6) Differentiation positively and significantly influenced Financial Performance; (7) Focus, positively and significantly influenced Financial Performance; (8) Dynamic Capability, positively and significantly influenced Financial Performance; (9) Quality Ambidexterity positively and significantly influenced Financial Performance; (10) Ambidexterity, Cost Leadership, Focus, Dynamic Capability positively and significantly influenced Financial Performance, and the most significant is the influence of Quality Ambidexterity to Cost Leadership. All of ten hypotheses which proposed in this research were being given can be accepted. Quality Ambidexterity as an independent variable was the strongest influence on Cost Leadership, and Cost Leadership was the strongest influence on Financial Performance. This dissertation also provides discussion on the findings as well as limitations, theoretical and practical contribution, theoretical and managerial implications of the study, and suggestions for future research.

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