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Ery Adam Primaskara
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ery@upi.edu
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assetjournal@upi.edu
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Jl. Dadaha No.34-36, Nagarawangi, Kec. Cihideung, Kab. Tasikmalaya, Jawa Barat 46124
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Kota tasikmalaya,
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INDONESIA
A Social Science and Entrepreneurship Journal
Published by Universitas Pendidikan Indonesia Kampus Tasikmalaya
ISSN : 27766942     EISSN : 27766950     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social Science and Entrepreneurship field. The scope of ASSET journal is: Entrepreneurship: Entrepreneurs behavior, social entrepreneurship, education entrepreneurship, technology entrepreneurship, social entreprise, small medium entreprise, small economics, people Management, human resource, digital business, digital economy. Social Scinece: Organization behavior, psychology, law, sociology, government Science, community, community development, politic and Social Science, culture, human Right, women empowerment, social welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)" : 3 Documents clear
Entrepreneurship as Social Problem Solving : Case Study in Tasikmalaya Nizza Nadya Rachmani; Mira Nurfitriya; Tika Annisa Lestari Koeswandi; Wanda Puspa Dewi Astuti R
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Social problems are problems that are contrary to the social values adopted by society, such as poverty. Tasikmalaya Regency is one of the areas that has a fairly high poverty rate. MSMEs are one way to alleviate poverty. The purpose of this study is to determine the role of MSMEs in solving social problems in Tasikmalaya Regency. The results of this study are that SMEs play a role in reducing unemployment with the comparison that 1 UMKM is able to empower 2-9 workers. In addition, MSMEs in Tasikmalaya Regency are able to reduce the number of poor people. This can be seen from the average amount of wages received by workers in the MSME sector which is above the monthly expenditure for basic needs with a ratio of IDR 3.150.572,55 to IDR 977.655 per capita.
Post-Pandemic Marketing Management Strategy Based on Fishbone Analysis in Kampung Inggris Pare, Kediri Regency Indah Permatasari; Ahmad Taufiq Hidyatullah; Johanes Christian Paulus
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This research was conducted to dig out the root causes of ineffectiveness of marketing strategies implemented in English Educational Tourism Village in Pare, Kediri Regency and find the recommendations for them, specifically post-pandemic context. This research using a qualitative descriptive method, then, analyzed using a fishbone diagram.  The result depicted English courses in Pare, Kediri did not well implement marketing strategies, specifically digitally. It was because of lacking knowledge and skills regarding business management, less capital and lacking high-quality human resources needed. In general, researchers gave some recommendations for evaluating marketing strategies such as : 1) Implementing Segmenting, Targeting, Positioning (STP) strategies, 2) Digitalizing marketing strategies 3) Gaining more capital, 4) Upscaling human resource competencies.
THE EFFECT OF COMPETENCE AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE (Case Study at the Indonesian University of Education, Tasikmalaya Campus) Peri Herdiyana; Apri Budianto; Ferey Herman; S. Nailul Muna Aljamaliah
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Competence, Knowledge Management and Employee Performance

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