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Digital Business Tren Bisnis Masa Depan
Published by Central Research Institute for Agriculture
ISSN : 20866321     EISSN : 29857848     DOI : 10.35335/dibus
Core Subject : Economy,
Economics, Econometrics & Finance
Digital Business Tren Bisnis Masa Depan is a journal that is generally integrated in the fields of economics, management and business. This journal encourages writers or lecturers and students engaged in economics, management and business to be able to submit their manuscripts for publication. The aspects collected include: Management, Economics, Business, Banking, Accounting, Actuarial, Sharia Economics, Development Economics, Digital Business, Entrepreneurship, Financial Management, Advertising, Human Resource Management, Natural Resource Management, Marketing Management, Sharia Accounting, Islamic Banking, Secretary, Culinary Business, Fiscal Administration, Commerce, Business Management, Accounting Computerization, International Business and Syahriah Business Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics" : 6 Documents clear
Effect of fundamental variables on stock prices (studies on mining companies that go public on the Jakarta stock exchange) Akhmad Nur Hidayah
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.421 KB) | DOI: 10.59651/digital.v13i2.57

Abstract

This study aims to determine the effect of fundamental variables consisting of Debt To Equity Ratio (DER), Return On Equity (ROE), Dividend Per Share (DPS), Earning Per Share (EPS), and Price Earning Ratio (PER) on stock prices. The shares in question are shares of mining companies that go public on the Jakarta Stock Exchange. To find out the effect of fundamental variables on stock prices, multiple linear regression analysis was used. The results of the multicollinearity test showed that the DPS and EPS variables were collinear, so that the DPS variables were excluded from the regression model. The results of multiple linear regression analysis show that DER, ROE, EPS and PER simultaneously have a significant effect on stock prices. Then EPS partially has a significant and dominant influence on stock prices. This means that EPS is the main consideration for investors in investing in stocks, especially in mining companies. Therefore EPS can be used as input in predicting stock prices for investors and issuers. For investors who will invest, it is necessary to make EPS as a reference in making investment decisions. For issuers who want to increase their share price in the capital market, they can take steps to improve the company's performance by increasing their EPS because the company sells shares with the consequence that it must meet the investor's goal, namely to get maximum profit. This is the company's obligation to investors. If the investor's goals cannot be met, the company's credibility will decrease.
Effect of service quality on savings customer satisfaction at Bank Muamalat Indonesia Kediri Ani Sulsiah
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.508 KB) | DOI: 10.59651/digital.v13i2.58

Abstract

This study aims to analyze the significant influence of service quality variables simultaneously and partially on customer satisfaction and to analyze service quality variables that have the most dominant effect on customer satisfaction. The type of research used is survey research with five independent variables, namely: physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) and the dependent variable, namely customer satisfaction (Y). This research was conducted at Bank Muamalat Indonesia Kediri using a sample of 100 customers. The sampling technique uses purposive sampling. The data source uses primary data, namely the results of questionnaires and secondary data, namely documentation materials. Methods of data collection using questionnaires and interviews. The data analysis tool used is multiple linear regression analysis. To determine the effect of each of these variables, multiple linear regression tests and other tests are used to strengthen the results of the analysis of this study. From this study it is known that each variable consists of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) which have a simultaneous and partial influence on customer satisfaction (Y). Responsiveness variable (X3) is a variable that has a dominant influence on customer satisfaction at Bank Muamalat Indonesia Kediri.
Influence of the marketing mix on the decision to purchase Oepet Oe cigarette products in the people of Pamekasan district Uki Yonda Asepta
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.732 KB) | DOI: 10.59651/digital.v13i2.59

Abstract

The purpose of this research is to analyze the significant effect simultaneously of the marketing mix on the purchasing decision of Oepet Oe cigarettes. purchasing decisions for Oepet Oe cigarettes. Companies that are able to demonstrate effective performance will be able to face competitive conditions between industrial environments. The condition of the business environment that continues to develop with a high level of competition requires companies to be able to overcome the impact of these changes on the company's future. To be able to face a competitive level of competition, companies need to develop and apply competitive advantage on an ongoing basis, for this reason there must be careful planning by taking into account the company's industrial (internal and external) environmental factors. The results of this study aim to find out how the consumer's response or consumer's decision to purchase an item is seen from the way the marketing is done so that customers have an attraction to these commodities both by planning and promotion carried out, therefore the method used in this research is the survey method. . According to Singarimbun and Effendi (1995: 3) survey research is research that takes a sample from a population and uses a questionnaire as a data collection tool with the main sample in this study being consumers of these goods.
Strategy management at PT. Asuransi Jiwasraya (Persero) Malang regional office Ajeng Retno W
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.347 KB) | DOI: 10.59651/digital.v13i2.60

Abstract

This research is descriptive in nature, namely providing an overview and analysis of the current condition of the company's environment both internal and external to the company. This company faces various problems that must be resolved where fast environmental changes require companies to be more responsive in developing products to deal with the increasingly rapid growth of the insurance industry. This study aims to determine the strengths, weaknesses, threats and opportunities owned and faced by PT. Asuransi Jiwasraya (Persero) Malang Regional Office and determine the right strategy for the company in an effort to develop its business and achieve company goals. So from this research it is hoped that the company can take the right strategic steps in the company's operational activities. The analytical tool used in this study consists of three stages, namely the input stage, matching stage, and decision stage. At the input stage the analysis tools used include Internal Factor Evaluation (IFE) analysis and External factor Evaluation (EFE) analysis. At the matching stage, analysis tools are used in the form of Treath-Opportunity-Weakness-Strength (TOWS) analysis and Internal External (IE) analysis. And by using the Quantitative Strategic Planning Matrix (QSPM) at the decision stage, various alternative strategies are analyzed and one strategy is prioritized for implementation. Based on the results of environmental analysis and company position, the strategy chosen is the market penetration strategy. The functional strategy in the field of operations or production includes sales promotions, product presentations, and product outreach. In the field of finance, it covers cost effectiveness and efficiency, simplification of bookkeeping procedures, and the proper use of budgets. In the field of marketing includes market penetration, sales of products that provide large profits, as well as payment of commissions and marketers' rights. And in the field of human resources includes implementing training and providing knowledge about new products.
Readiness of the national textile industry in facing trade liberalization Tjia Chen Ming
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.872 KB) | DOI: 10.59651/digital.v13i2.61

Abstract

This study found that there are three alternative strategies, namely: strength-opportunity, weakness-opportunity, weakness-threats. The support needed by the business world from the government is: R & D development, information on market opportunities, ease of export, sources of funds other than the banking industry to carry out machine restructuring. The textile industry on the world stage is no longer a new figure but an old face. The term textile that we usually hear comes from the Latin word "texere" which means to weave. Textile is a commodity that has wide usage. Most of the output from the textile industry by the community is used to meet clothing needs. However, apart from being used for clothing, textiles can also be used for other things, such as medicine, the car industry. The car industry uses textile products in the form of upholstery covers. Textile products used in the medical world include: surgical threads, bandages. How a country takes advantage of the new, overcomes the challenges that arise depending on the strengths & weaknesses inherent in the respective national textile industries. This study aims to describe what strategies can be carried out by the national textile industry to obtain maximum benefits from the elimination of textile export quotas. The research data will be analyzed using the SWOT analysis method.
Strategi kemasan siap saji sebagai upaya peningkatan kualitas produk panganan UMKM Indonesia Muliansyah, Dadah; Nurhidayah, Rika
Digital Business: Tren Bisnis Masa Depan Vol. 13 No. 2 (2022): September: Bussiner, IT, Finance, Economics
Publisher : Central Research Institute for Agriculture (CeRIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peluang pendapatan usaha restoran dan makanan cepat saji melemah seiring pandemi Covid-19 yang menurunkan daya beli masyarakat. Unit bisnis dapat ditutup untuk waktu yang lebih lama atau bahkan permanen karena biaya non-pendapatan. Di masa pandemi Covid-19, manfaatkan lebih banyak waktu luang untuk menghindari ke tempat ramai seperti restoran dengan membuat sembako sendiri atau membelinya dari penjaja terdekat dengan rumah. Menurunnya daya beli masyarakat Indonesia secara keseluruhan akibat penurunan pendapatan juga berdampak pada biaya makan di restoran. Molin's adalah salah satu UMKM Indonesia yang berbasis di kota Bandung dan telah terpengaruh oleh kebiasaan konsumsi baru ini. Untuk beradaptasi dengan perubahan pola konsumsi produk, pengemasan ulang disertai dengan efisiensi biaya dan perubahan kontrol produksi, serta perhitungan stok Molin yang bertujuan untuk meningkatkan niat beli. Penelitian ini bertujuan untuk mengetahui apakah strategi turnaround dan repackaging dapat meningkatkan minat beli konsumen, dengan menggunakan pendekatan kuantitatif dan metode partial least squares untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa kemasan baru dan strategi turnaround meningkatkan minat beli sebesar 84,92% pada sampel 150 orang.

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