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I Wayan Sutama
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 24 Documents
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EFEKTIVITAS KOMUNIKASI DALAM MENCEGAH FRAUD PADA PENGADAAN BARANG DAN JASA I Wayan Indra Wiguna Murti; Wayan Ardhi Wirawan; Joko Prayitno
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.658 KB) | DOI: 10.53977/jsv.v1i2.757

Abstract

Fraud could happen in all sectors, one is sector procurement of goods and services. Commission eradication Corruption KPK finds almost 80% cases of corruption it handles sourced from deviation in the procurement of goods and services. Lack of communication is one reason from happening this fraud. The study focused on four things, that is, form communication, Obstacles, solutions to resolve Constraints, and implementation of effective communication to prevent fraud in the procurement of goods and services. destination study this that is find and analyze forms, constraints, solutions, and implementation communication to prevent fraud in the procurement of goods and services. Methodology Study use method qualitative descriptive, with type data collection using technique observation, interview, and documentation. Data analyzed through stages reduction, exposure, and withdrawal conclusion so that Becomes results study in the form of suggestions or recommendations. As for results of research, this show, that the shape of communication carried out is communication organization, communication group, and verbal/non-verbal communication conducted in meetings or discussions between work units. Obstacles found that is miscommunication and networking communication. solution resolve constraint that is clear instructions, stop assuming, becomes a good listener, write important information, and submit a question. Implementation of effective communication in the procurement of goods and services at IAHN Gde Pudja Mataram that effective communication one that is respected tall during the procurement process of goods and services. Communication was effective and important for preventing happening cheating and having a great effect big in progress procurement goods and services environment government good center or area.
URGENSI ŚLOKA DAN MANTRA BERBAHASA SANSKERTA BAGI PENDHARMA WACANA Wayan Ayumita Astrina; Ida Kade Suparta
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.105 KB) | DOI: 10.53977/jsv.v1i2.758

Abstract

Persuasion efforts in order to increase the śraddhā and devotion (bhakti) of Hindus people can be done through the application of the dharma wacana method with a variety of topics which include the teachings of susīla, tattwa, upacāra, and traditions. Pendharma wacana (speaker) usually inserts holy verses (śloka) and mantras in Sanskrit in the material presented, so that it indirectly raises the general perception that verse and mantra quotes are one of the distinctive elements of a dharma wacana. Sanskrit śloka and mantras are considered to have a very significant position in every dharma wacana activity, but no one has done an in-depth study of it. Article purpose is urgency of śloka and mantra in Sanskrit for the dharma wacana. Qualitative research procedures were applied to obtain a clear description related to the purpose of quoting śloka and mantra in Sanskrit in conveying dharma wacana, as well as the implications for the pendharma wacana and the audience. This research results that both śloka and mantras in Sanskrit have a rhetorical function and can be used as an effort to attract the attention of the audience. The rhetorical function is shown from the pendharma wacana using śloka and mantra in Sanskrit as justification for the truth of the material presented to persuade the audience. In relation to efforts to attract the attention of the audience, there are two things that need to be considered, śloka and mantra must be sung in a certain style and have relevance to the needs of the audience.
KOMUNIKASI MEDIA MASSA DALAM PROMOSI WISATA BUDAYA DESA SADE PADA ERA NEW NORMAL Memoriance Memoriance; Nyoman Murba Widana; Gusti Ayu Santi Patni
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.235 KB) | DOI: 10.53977/jsv.v1i2.759

Abstract

The COVID-19 pandemic that has hit the world has made tourism now not run well, especially tourism in Sade Village, imperative Lombok. the brand new everyday technology is one of the opportunities inside the promoting of Sade Village tourism, the lack of information of the Sade community approximately the importance of generation is one of the declines inside the stage of tourist visits, however that is unique for Sade Village. This studies makes a speciality of 4 things, namely: Mass Media communication, Constraints, solutions from limitations, Implications. method The studies uses descriptive qualitative techniques, with the sort of facts series the usage of remark, interviews, and documentation. The data had been analyzed thru the ranges of reduction, publicity, and conclusion drawing so they come to be research consequences inside the shape of tips or pointers. The consequences of the studies display that the verbal exchange method executed went well in applying an knowledge of generation to the Sade Village supervisor regarding the usage of the internet site and the communique used, particularly verbal and non-verbal communique; the presence of miscommunication, budgetary constraints and human useful resource constraints; answers to troubles by being a good listener, preventing assuming with out previous affirmation and in search of as entire information as feasible, coordinating; the implications of mass media communique within the advertising of Sade Village tourism, particularly, Mass media implications for Sade Village tourism; mass media communication has an impact on the development of tourism in Lombok, mainly tourism in Sade Village; for those who eat mass media, it has an impact on new expertise and revel in about the village of Sade; Mass media communication has an effect on the mass media itself.
STRATEGI KOMUNIKASI TOKOH HINDU KECAMATAN GERUNG GUNA MEMOTIVASI PEMUDA UNTUK KULIAH DI IAHN GDE PUDJA MATARAM I Komang Widya Purnama Yasa
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.092 KB) | DOI: 10.53977/jsv.v1i2.760

Abstract

Hindu figures have an important role in motivating Hindu youth. In this case, Hindu leaders need a strategy in basic communication to be able to answer what problems can be overcome the issues they have. This communication strategy is structured because of the various information obtained in advance so that there is a more effective and efficient discussion related to Hindu youth education. This study aims to find out what communication strategies are used by Hindu leaders in Gerung District to foster the motivation of Hindu youth in their environment to open their minds so they can choose to study at IAHN Gde Pudja Mataram. The approach used in this research is qualitative. Theories used in revealing the forms and processes that occur are interpersonal communication theory, phenomenological theory, and Communication Strategy. The location of this research is in Gerung Utara District, West Lombok Regency. Data collection techniques in this study through observation, interviews and documentation. The purposive technique determined informants. The results of this study indicate that there are two stages, namely planning and management, to achieve a goal. At the planning stage, the process of analyzing in advance the problems in the environment, knowing the wishes of Hindu youth, determining the goals to be achieved by Hindu figures, determining topics to be discussed and raised by Hindu leaders, and determining the delivery media. While at the management stage it has a process of exposure and education to Hindu youth and supervision and evaluation of Hindu youth.
POP UP BOOK “AYO KE PURA”: MEDIA KOMUNIKASI ORANGTUA DALAM PROSES PENGENALAN AGAMA PADA ANAK USIA DINI Ni Putu Sasmika Dewi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.234 KB) | DOI: 10.53977/jsv.v1i2.761

Abstract

Communication media is a means of communication that can be in the form of tools or facilities used by communicators to convey information or messages to many people. Pop up book is one of the communication media in the form of print. The Pop Up Book here is in the form of a book which is contains moving parts or has 3D elements and is able to provide a visualization element of the story in it to make it more interesting. This article aims to find out the use of the “Ayo Ke Pura” pop up book as a communication medium for parents in the process of introducing religion to early childhood. This research was conducted by using a descriptive qualitative approach. The results of this study are that children respond well and enthusiastically when their parents teach religious knowledge with the pop up book communication media, establishing a good two-way communication system between parents and children when carrying out the process of introducing religion using pop up books.
KOMUNIKASI BUDAYA DALAM TRADISI NGELOWONG MASYARAKAT SASAK WETU TELU DI LOMBOK I Wayan Sudiartawan; I Wayan Sutama
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 2 (2022): Samvada Nopember 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.537 KB) | DOI: 10.53977/jsv.v1i2.762

Abstract

The Sasak Wetu telu indigenous people are a society that still maintains traditions in an effort to preserve and harmonize natural ecosystems. This tradition is still being carried out even though it is increasingly minimal. The purpose of this article is to describe cultural communication in the ngelowong tradition in the Sasak Wetu Telu indigenous people. The research approach uses descriptive qualitative with field research. Data collection is done by observation, documentation, and interviews. The results of the study show that cultural communication in ngelowong by the Sasak indigenous people is an expression to maintain existence, to maintain harmony with nature. Ngelowong is carried out by using natural means as an effort to ward off disturbances or pests to the plants in the fields.
STRATEGI KOMUNIKASI DALAM MENINGKATKAN SRADHA DAN BHAKTI BRAHMACARI PASRAMAN DI ERA DISRUPSI I Ketut Putu Suardana; I Made Ika Janarta
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.979

Abstract

The role of Hindu religious instructors through pasraman is needed to provide counseling to the younger generation of Hindus regarding the negative impacts of technology and information. Pasraman as a place to gain Hindu religious knowledge that is closest to perfection in an effort to increase sradha and bhakti brahmacari pasraman. Although learning at the pasraman has a fixed schedule, the interests and motivations of the brahmacari to attend the pasraman vary. This is partly caused by the way extension agents are still less effective in communicating. The aims of this study: 1) To describe the communication strategy of Hindu religious instructors in increasing sradha and bhakti brahmacari pasraman. 2) To find out the obstacles experienced in implementing the communication strategy by Hindu religious instructors to brahmacari pasraman. 3) To describe the implications of extension communication strategies in increasing sradha and bhakti brahmacari. The object of this research is the communication strategy of extension workers to Brahmacari Pasraman. Data collection methods and techniques used are: descriptive qualitative through observation and interview techniques. The theory used in this study is Lasswell's theory, namely who says what with what channels to whom with how influences. The results of this study: 1) The communication strategy used by extension workers in providing counseling to the Brahmacari is an informative and repetition communication strategy. 2) Communication constraints experienced by extension agents which became obstacles, namely: sematic barriers. 3) Implications of the communication strategy of the extension officers towards the brahmacari have implications for the field of Hindu religion and social functions.
STRATEGI KOMUNIKASI PEMASARAN KOPI DENGAN PEMANFAATAN MEDIA SOSIAL Bagus Ade Tegar Prabawa; I Nyoman Surpa Adisastra; I Komang Widya Purnama Yasa
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.980

Abstract

In Colol villages, located in East Manggarai Regency, coffee cultivation has become a key source of income for locals to meet their daily requirements. Farmers sell their coffee produce to collectors or other marketing institutions, which necessitates expenses on their part. They receive income from the sale of their coffee. The quantity of coffee produced, be it high or low, has an impact on the farmers' earnings. Therefore, the utilization of social media, like sisal media, is expected to boost the coffee marketing income of farmers. The aim of this research is to ascertain the complete coffee marketing process and the effectiveness of social media in coffee marketing. There are two coffee marketing channels: through coffee farmers, large traders, and exporters, or through social media. After analyzing marketing expenses, selling and buying prices, and the profits of each marketing institution involved.
EKSISTENSI FILSAFAT KOMUNIKASI DI ERA DIGITAL Dewi Kusumasanthi; Ida Bagus Alit Arta Wiguna; Srirahayu Puspawati
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.981

Abstract

This research aims to find the existence of communication philosophy in the progress of the times such as the rapid development of technology in the digital era. In addition, it has a more in-depth purpose related to the application of the philosophy of communication in everyday life. This research uses a qualitative research method with a library research approach or called content analysis. This research is conducted with critical analysis and interpretation of various search results from primary and secondary sources. So as to produce a new understanding and concept in the philosophy of communication according to the times and the implementation of the necessary communication ethics.
EFEKTIVITAS MEDIA SOSIAL DALAM MENGOMUNIKASIKAN ASPIRASI MASYARAKAT UNTUK PERBAIKAN KINERJA DAN PEMBANGUNAN BERKELANJUTAN Putu Ari Satya Laksana; Ni Nyoman Suli Asmara Yanti
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.984

Abstract

This study aims to determine the effectiveness of using social media in communicating community aspirations for performance improvement and sustainable development. This research looks at the phenomenon of the widespread use of social media, especially the making of short videos by content creators on social media to convey aspirations regarding the surrounding conditions that need to be addressed by the parties responsible for this matter. The use of social media that is currently being used is the social media Tiktok. This research method uses a descriptive analysis of the phenomena that occur according to the results of observations and data extraction from 150 samples of netizen comments taken on viral Tiktok video uploads. The results of this study indicate that the use of social media as a forum for conveying aspirations is considered effective as evidenced by the responses given both by the public and from the authorities. The transformation of the increasingly massive use of social media can facilitate people in conveying their aspirations easily without being hindered by distance and time. Social media can help the public to get answers and responses from the authorities in terms of following up on the aspirations conveyed. In addition to responses, follow-up is also given to resolve problems in order to improve performance and sustainable development. A good sustainable developer will have an impact on improving the economy and increasing regional income. Increasing economic conditions will have an impact on people's welfare and people's lives which are expected to be more advanced than before.

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