JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi
Online ISSN 2720-9822 Print ISSN 2088-835X Social Opinion Journal is a collection of research articles in the field of communication science. This journal is intended to develop and disseminate knowledge and information regarding the scientific field of communication. This journal is published periodically by the Faculty of Social and Political Sciences in collaboration with the Institute for Research and Community Service (LPPM) of the Darma Agung University
Articles
73 Documents
<![CDATA[PENGARUH KOMUNIKASI HORIZONTAL TERHADAP PENINGKATAN PENJUALAN AYAM PENYET SURABAYA JL. DR. MANSYUR ]]>
<![CDATA[Masliana Tarigan]]>;
<![CDATA[Emmelia Ginting]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 5 No 1 (2020): APRIL ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[This study aims at determining how horizontal communication affects increasing sales at Surabaya's Penyet Chicken on Jalan Dr. Mansyur Medan. The research method used in this research is quantitative descriptive using the Alpha formula. The population in this research is all employees working at Surabaya's Penyet Chicken, amounting to 29 people and the sample used is total sampling. The results show that there was a low but certain effect between horizontal communication (X) on increasing sales of Surabaya Penyet Chicken (Y).]]>
<![CDATA[STRATEGI KOMUNIKASI HUMAS PEMERINTAH KABUPATEN SIMALUNGUN DALAM MENINGKATKAN CITRA PEMERINTAH KABUPATEN SIMALUNGUN ]]>
<![CDATA[Fitri Arinita Haloho]]>;
<![CDATA[Besti Rohana Simbolon]]>;
<![CDATA[Elok Perwirawati]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 6 No 1 (2021): APRIL ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[Public relations plays an important role in every institution because public relations is one of the strategies in shaping the company's image, both positive and negative images. In shaping the image of an institution, public relations usually has a broad relationship. This study aims at determining how the strategy of public relations communication and to find out how the barriers of public relations in the Department of Communication and Information of the Government of Simalungun Regency in shaping the image of government. This type of research uses a qualitative descriptive approach. The results of this study indicate that the public relations communication strategy in the Department of Communication and Information of the Simalungun Regency Government is to carry out two communications, namely internal communication and external communication. Barriers to public relations in the Department of Communication and Information of the Simalungun Regency Government are inadequate resources, large costs and difficulties in creativity. To achieve the objectives of the Simalungun Regency Government's Communication and Information Office in shaping the image of the government, it requires hard work, high discipline, professional skills and expertise in the field of public relations.]]>
<![CDATA[Peranan Komunikasi Organisasi dalam Meningkatkan Semangat Kerja Pegawai DPD PDI-P Sumatera Utara ]]>
<![CDATA[Prietsaweny Riris T. Simamora]]>;
<![CDATA[Frima Margareta Panjaitan]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 4 No 1 (2019): APRIL ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui bagaimana peranan komunikasi organisasi dalam meningkatkan semangat kerja pegawai di DPD PDI-P Sumatera Utara. Metode penelitian yang digunakan yaitu analisis korelasi sederhana karena persepsi dan pendapat dari responden ditulis apa adanya sesuai dengan apa yang diperoleh oleh peneliti. Data yang di peroleh kemudian dianalisis melalui tabulasi frekuensi untuk melihat kecenderungan persentasi dari jawaban responden. Penelitian ini menggunakan seluruh sampel (total sampling) karena jumlah populasi relatif kecil yaitu seluruh staf pegawai dan pengurus DPD PDI-P Sumatera Utara yang berjumlah 36 orang. Dalam pengumpulan data peneliti menggunakan kuesioner atau angket sebagai alat pengumpul data. Analisa yang digunakan dengan membuat tabel tunggal yang berisi frekuensi hasil penelitian. Keseluruhan penelitian ini menunjukkan bahwa komunikasi organisasi berperan dalam meningkatkan semangat kerja pegawai di DPD PDI-P Sumatera Utara.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN UD.BOLU SALAK KENANGA DALAM MEMPROMOSIKAN PRODUK OLAHAN DI KOTA PADANG SIDEMPUAN ]]>
<![CDATA[Sylvia Haryanti]]>;
<![CDATA[Besti Rohana Simbolon]]>;
<![CDATA[Gabrela Sianturi]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 7 No 2 (2022): OKTOBER ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang diterapkan oleh UD. Bolu Salak Kenanga dalam mempromosikan produk olahan di Kota Padang Sidempuan dan faktor-faktor apa saja yang mendukung dan juga faktor penghambat strategi komunikasi pemasaran yang dihadapi UD. Bolu Salak Kenanga dalam mempromosikan produk. diolah oleh kota Padang Sidempuan. Metode penelitian ini menggunakan metode kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah wawancara dengan beberapa informan, serta melakukan observasi dan dokumentasi. Hasil penelitian menyimpulkan bahwa UD. Bolu Salak Kenanga telah menerapkan dan memenuhi unsur bauran pemasaran dan unsur bauran promosi. Namun dalam kegiatan promosi produk tidak melibatkan promosi pada media cetak dan media elektronik yang digunakan, melainkan hanya melibatkan promosi melalui media sosial terapan, kegiatan konten promosi yang ditampilkan monoton dan kurangnya kreatifitas dalam promosi yang dilakukan dan belum dipasarkan. produk mereka melalui toko online dan pasar lainnya. UD. Bolu Salak Kenanga berhasil membuat konsumen mencapai lima tahapan teori AIDDA. Faktor penghambat bagi UD. Bolu Salak Kenanga adalah keterbatasan biaya dalam melakukan promosi ke media cetak dan media elektronik, dan pada bagian penyediaan produk yang dipasarkan mengalami kendala ketika stok habis dan kekurangan produksi.]]>
<![CDATA[SIKAP FOLLOWERS REMAJA PEKANBARU TERHADAP AKUN INSTAGRAM @AWKARIN ]]>
<![CDATA[Vetty Anggraeni]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 5 No 2 (2020): OKTOBER ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[One of the Indonesian celebrities in Instagram, Karin Novilda, has an Instagram social media account @awkarin which has four million followers. In the Instagram account, there are 6.916 photos and videos with phonographical content followed by young people. The Instagram account @awkarin was reported to the Indonesian Child Protection Commission (KPAI) on complaints from representatives of Indonesian parents who were worried about the existence of the Instagram account. Awkarin is deemed inappropriate to upload pornographic content on his Instagram account because it can have a negative impact on young people. The research objective is to examine more deeply the perceptions of Pekanbaru teenagers who follow the @awkarin Instagram account. The researcher refers to the S-O-R theory by Burhusm Frederic Skinner using qualitative methods with in-depth interviews with ten informants, observation and documentation. The results showed that the teenagers in Pekanbaru did not follow a lifestyle like Awkarin but only liked the style of taking pictures, style of dress and looking for important information in the Instagram account.]]>
<![CDATA[PERSEPSI WISATAWAN TERHADAP WISATA HERITAGE (STUDI KASUS PADA LIMA DESTINASI WISATA HERITAGE DI KOTA MEDAN) ]]>
<![CDATA[Abdul Rahman]]>;
<![CDATA[Elok Perwirawati]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 7 No 1 (2022): APRIL ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[The purpose of this study was to determine tourist perceptions of five heritage tourist destinations in the city of Medan, namely the Lonsum Building, Tjong A Fie Mansion, Maimoon Palace, the Great Post Office, and the Al-Mahsun Mosque. The approach or research method used in this research is descriptive quantitative survey method which aims to analyze and explain the causal effect between independent and dependent variables through hypothesis testing. From the results of the study, it can be concluded that the perception of tourists visiting five heritage tourist destinations in Medan City, the majority gave a positive response both in terms of marketing, accessibility, destination attractiveness, to human resources. even if there is a negative perception only a small part of it as part of the evaluation for managers and related agencies. This can be seen from the exposure of the single table that the researcher has included in this thesis]]>
<![CDATA[PENGARUH TAYANGAN HELL’S KITCHEN DI YOUTUBE TERHADAP PERILAKU MAHASISWA MANAJEMEN TATA BOGA POLITEKNIK PARIWISATA KOTA MEDAN ]]>
<![CDATA[Sofi Firani]]>;
<![CDATA[Irene Silviani]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 5 No 1 (2020): APRIL ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[This study discusses about the influence of Hell's Kitchen impressions on Youtube on the Behavior of Management Students of the Polytechnic of Tourism in Medan. This study aims at determining the effectiveness of Hell’s Kitchen shows in influencing behaviors seen from the cognitive, affective and conative aspects of students in the Medan Tourism Polytechnic Management Study Program. The population in this study is as many as 225 students from Tourism Management Study Program Medan Tourism Polytechnic, which were then sampled using the taro yamane formula to 69 respondents. The correlation results see the hell's kitchen show on the behavior obtained a significance value of 0,000 so there is a significant correlation of viewing the hell's kitchen show on the behavior of students of Management Tataboga. Correlation coefficient value of 0.769 means that there is a positive correlation meaning the higher the hell's kitchen shows, the better the behavior will be. The correlation coefficient value is included in the effective category so that seeing hell’s kitchen shows is considered effective in improving the behavior of students in management hopefully. Through the hell's kitchen program students are able to absorb the positive things contained in these shows this shows students have good behavior in absorbing the information obtained.]]>
<![CDATA[STRATEGI KOMUNIKASI PARIWISATA MAKAM TUA RAJA SIDABUTAR SEBAGAI CITRA AMBARITA ]]>
<![CDATA[Edward Gilbert Munthe]]>;
<![CDATA[Helen Sitorus]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 6 No 2 (2021): OKTOBER ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[This research is motivated by the number of tourist attractions that have recently attracted the public, both local people and immigrants. Marketing communication strategy is an effort made in order to attract interest, provide awareness, or convey to the public about the existence of products or services that are sold and marketed in a location with the aim of people or consumers knowing, buying and then becoming customers. Meanwhile, a tourist spot that is visited by the surrounding community is the Old Tomb Tour of King Sidabutar. This study aims at analysing the existing communication messages from the Old Tomb of King Sidabutar tourism. This study uses a descriptive type of research that is used to find out about the messages in the Old Tomb of King Sidabutar tourism. Researchers also collected data from interviews, observations and documentation. The results of the study indicate that, (1) Marketing communication of the Old King Sidabutar Tomb in increasing visitors (2) Accessibility which aims to make it easier to reach tourist sites of the Old King Sidabutar Tomb through the transportation system (3) Tourism Destinations which explain the historical traditions of the Old King Sidabutar Tomb and some of the existing cultures (4) Resources and tourism institutions that show management from both the community and the government that manages the tour of the Old Tomb of King Sidabutar.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN DINAS KEBUDAYAAN DALAM MEMPERKENALKAN FESTIVAL KETOPRAK DOR SEBAGAI KEARIFAN LOKAL KOTA MEDAN ]]>
<![CDATA[Prietsawenny Riris T Simamora]]>;
<![CDATA[Elok Perwirawati]]>;
<![CDATA[Daniel Parulian Sihombing]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 4 No 2 (2019): NOPEMBER ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[This study aims at discussing the marketing communication strategy used by Department of Culture in introducing the Dor Ketoprak Festival as a local wisdom in Medan and implementing the marketing communication strategy in introducing the Dor Ketoprak Festival. Technique of collecting the data used is field research using obsertvation and interview method. Data analysis was done by qualitative research approach. Research findings show that there was a lack of preparedness in the planning and implementation, which still seems to lack data and coordination with the Ketoprak Dor group, it is not done yet a training has not been made to the Ketoprak Dor artists, as well as not yet approaching and establishing good relationships and cooperation with related parties such as the executive, private parties, the press, and others to strive to further introduce ketoprak art and culture to the general public and tourists in particular.]]>
<![CDATA[PERLINDUNGAN HUKUM TERHADAP NASABAH BANK DIKAITKAN DENGAN UNDANG-UNDANG NOMOR 8 TAHUN 1999 ]]>
<![CDATA[Rumelda Silalahi]]>;
<![CDATA[Onan Purba]]>
<![CDATA[ JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 6 No 1 (2021): APRIL ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung ]]>
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<![CDATA[In today's modern world, the role of banking in advancing the economy of a country is very large. Almost all sectors that are associated with various financial activities always require bank services. Banking as a financial intermediary institution plays an important role in the national development process. Law Number 8 of 1999 concerning Consumer Protection is also closely related, particularly in terms of legal protection for bank customers as consumers. 1999 concerning consumer protection, both savings agreements and credit agreements, bank customers are consumers who must obtain legal protection. Legal protection for customers should have been carried out at the pre-agreement stage until the implementation of the agreement. The issue of consumer protection is still an important issue today. Various cases of violations of consumer rights that have been going on for a long time need to be examined critically. The reason is, these violations have a very negative impact on self and consumer safety. The existence of legal protection for customers as consumers in the banking sector is urgent, because in fact the position between the parties is often unbalanced]]>
