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Lona Noviani
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Jl. Syekh Moh. Nawawi Albantani Kp. Boru Kecamatan Curug Serang - Banten
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Jurnal Manajemen Retail
Published by Universitas Banten Jaya
ISSN : 27762122     EISSN : 2790626     DOI : https://doi.org/10.47080
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JUMERITA –BAJA (Jurnal Manajemen Retail - Banten Jaya ) UNBAJA Prodi Manajemen Retail merupakan publikasi ilmiah yang berisi tulisan yang diangkat dari hasil penelitian, pengembangan, kajian, dan pemikiran di bidang Ekonomi, Manajemen Bisnis . Terbit pertama kali tahun 2021 yakni : Volume 1 NO 30 Maret 2021 dengan masa terbit dua kali dalam setahun Pada bulan Maret dan September. Artikel yang diterbitkan dalam Jurnal ini telah melalui proses evaluasi dan penyuntingan oleh Dewan Redaksi, Mitra Bestari dan Anggota Staf Editorial. Jurnal ini terbuka untuk umum, praktisi, peneliti, dan pemerhati masalah ekonomi dan Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)" : 5 Documents clear
PENGARUH TRANSAKSI PEMBAYARAN NON-TUNAI TERHADAP PROFITABILITAS PERUSAHAAN RETAIL PT. MATAHARI DEPARTMENT STORE Tbk TAHUN 2015-2019 Iba Gunawan; ana huswatun
Jurnal Manajemen Retail Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.624 KB) | DOI: 10.47080/jumerita.v1i1.1279

Abstract

This study determines how much influence non-cash payment transactions have on Return on Assets. The method uses a quantitative approach. This research was conducted by processing secondary data in the form of financial statements and non-cash payment transaction data of PT. Matahari Department Store Tbk, 2015 - 2019. Both of them were analyzed and calculated statistical tests using SPSS Version 2.0 software. Data analysis uses a simple linear regression test, person correlation test, determinant test, and ttest. The results of the simple linear regression test in the variable considered constant are 14.664. If there is an addition, the effect of profitability will increase by 0.993. The results of testing the Pearson Bivariate correlation coefficient based on the significance value of Sig. (2-tailed): The Sig. (2-tailed) between non-Cash Payment Transactions (X) and Profitability (Y) is 0.000 <0.05, which means that there is a significant correlation between the Non-Cash Payment Transaction Variable and the Profitability Variable. The test results of the coefficient of determination (R2) value R = 0.892 and R2 = 0.795 mean that the regression model obtained able to explain non-cash payment transactions can affect profitability by 79.5% while the remaining 20.5% is influenced by other variables. From the partial test results on the coefficient table, it can be seen that the t-count value of non-cash payment transactions is 3.409 with a value of 3.182 (tcount> ttable = 3.409> 3.182) which means that Ho is rejected and Ha is accepted, so non-cash payment transactions have an effect significant to Return on Asset at PT. Matahari Department Store Tbk. In this case, it shows that non-cash payment transactions are able to increase Return on Assets at PT. Matahari Department Store Tbk.
STRATEGI PEMASARAN PADA DIVISI MARKETING DI BUILD BETTER COMMUNICATION (BBC) ENGLISH TRAINING SPECIALISTCILEGON Rizal Zulkarnain
Jurnal Manajemen Retail Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.92 KB) | DOI: 10.47080/jumerita.v1i1.1281

Abstract

The main goal of a company that takes profit and this can also be a measure of the success or failure of a company in receiving. In addition, effectiveness and efficiency in running the company also plays an important role. The efficiency in question is a marketing strategy that is carried out with the right considerations and considerations so that there is no waste of costs both in operational and in advertising promotion costs and the effectiveness referred to in selecting the right marketing strategy in accordance with the market served by the company so that the targets set can be reached.
FAKTOR MAKRO EKONOMI YANG MEMPENGARUHI PERTUMBUHAN YIELD OBLIGASI Asih Kurnianingsih
Jurnal Manajemen Retail Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.421 KB) | DOI: 10.47080/jumerita.v1i1.1282

Abstract

This study aims to see the effect of economic factors that contain interest and inflation on the results of the delay proxied by yield to maturity (YTM). The research method uses a causal approach. Samples of data were taken as many as 51 negotiations issued in the 2016-2019 period from companies listed on the Indonesia Stock Exchange. The data analysis technique uses multiple linear regression models and is processed with the SPSS version 23.00 program. The results showed that the interest rate had a positive effect on the result of postponement and inflation had a positive effect on the result of the postponement at a significance level of 5%. It can be found that corporate decisions in Indonesia issued in 2016-2019 can be based on economic factors in the form of interest rates and inflation.
PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BPD GAPENSI JAWA BARAT Anggi Haerani; Wayan Lutfi Jini; Rahayu Gustika
Jurnal Manajemen Retail Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.851 KB) | DOI: 10.47080/jumerita.v1i1.1283

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan kompensasi terhadap kinerja karyawan BPD GAPENSI Jawa Barat. Penelitian ini menggunakan metode analisa deskriptif yaitu menggunakan analisis jalur (path analysis). Juga analisis verifikatif. Di uji melalui program uji SPSS. Populasi objek yang ada pada BPD Gapensi adalah karyawan tetap yang berjumlah 52 orang, korelasi antara motivasi dengan kompensasi adalah sebesar 0,547,terdapat hubungan yang cukup kuat antara motivasi dengan kompensasi. korelasi antara motivasi dengan kinerja adalah sebesar 0,696 terdapat hubungan yang kuat antara motivasi dengan kinerja. korelasi antara kompensasi dengan kinerja adalah sebesar 0,714 terdapat hubungan yang kuat antara kompensasi dengan kinerja.. Secara parsial motivasi berpengaruh signifikan terhadap kinerja karyawan di BPD Gapensi Jawa Barat dengan kontribusi yang diberikan sebesar 30,3%. Secara parsial kompensasi berpengaruh signifikan terhadap kinerja karyawan di BPD Gapensi Jawa Barat dengan kontribusi pengaruh yang diberikan sebesar 34%. Secara simultan motivasi dan kompensasi berpengaruh signifikan terhadap kinerja karyawan BPD Gapensi Jawa Barat dengan kontribusi pengaruh yang diberikan sebesar 64,3%, sedangkan 35,7% sisanya merupakan besar kontribusi pengaruh yang diberikan oleh faktor lain yang tidak diteliti.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEREMPUAN DALAM MELAKUKAN PEMBELIAN ONLINE DI SHOPEE INDONESIA Lona Noviani
Jurnal Manajemen Retail Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)
Publisher : LP3M Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.512 KB) | DOI: 10.47080/jumerita.v1i1.1284

Abstract

This study aims to determine women's decisions to make online purchases at Shopee. This study consists of three independent variables, namely product quality, risk perception and trustworthiness and one dependent variable, namely purchasing decisions. The object of research is women who have made purchases at Shopee. The number of samples was determined as many as 60 people by purposive sampling technique. The research data was collected by distributing questionnaires. Data analysis used multiple linear regression method processed through the SPSS version 20 program. Based on the results of the study, it was found that 1) Product quality partially had a significant effect on women's decisions in making online purchases at Shopee; 2) Perception of risk does not partially affect women's decisions in making online purchases at Shopee; 3) Trust partially has a significant effect on women's decisions in making online purchases at Shopee; 4) Product quality, risk perception and trust simultaneously have a significant effect on women's decisions in making online purchases at Shopee. Trust is the variable that has the most dominant influence on purchasing decisions.

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