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International Journal of Management Research and Economics
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29867398     EISSN : 29876311     DOI : 10.54066
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics" : 11 Documents clear
The Influence Of K-Pop Artist As Brand Ambassador On Affecting Purchasing Decision and Brand Loyalty (A Study Of Scarlett Whitening’s Consumers in Indonesia) Bonita Pardede; Atik Aprianingsih
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1354.596 KB) | DOI: 10.54066/ijmre-itb.v1i2.455

Abstract

One of the current promotional strategies adopted by many brands in Indonesia is leveraging the K-Wave (Hallyu) phenomenon. Scarlett Whitening aims to capitalize on this opportunity by appointing the popular K-Pop girl group, Twice, as their brand ambassador. The significant investment involved in this collaboration raises high expectations for Scarlett Whitening, particularly in terms of the impact that their chosen brand ambassadors have on purchasing decisions and brand loyalty. Hence, the objective of this research is to examine the influence of various dimensions (visibility, credibility, attractiveness, and power) of K-Pop artist Twice on the purchasing decisions and brand loyalty of Scarlett Whitening consumers. Furthermore, the study aims to investigate the mediating role of customer satisfaction in the relationship between purchasing decisions and brand loyalty among Scarlett Whitening consumers. This research employs a non-probability purposive sampling technique, with a sample size of 200 respondents aged between 15 and 34 years, encompassing all genders. The respondents are required to have prior experience using Scarlett Whitening products and possess awareness of Twice as one of Scarlett Whitening's brand ambassadors. The data analysis technique employed is the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The findings indicate that the dimensions of "visibility" and "power" have a positive yet insignificant effect on purchasing decisions, while "credibility" and "attractiveness" exhibit a positive and significant impact on purchasing decisions. Additionally, the "visibility" dimension of the brand ambassador demonstrates a positive and significant influence on brand loyalty. However, the dimensions of "credibility," "attractiveness," and "power" of the brand ambassador show a positive but insignificant effect on brand loyalty. Furthermore, the results highlight the positive and significant influence of purchasing decisions on customer satisfaction, and customer satisfaction, in turn, has a positive and significant impact on brand loyalty.
Implementation Of Hr Strategy On Employee Development, Involvement In Collaborative And Participatory Approach Surya Kusumah; Dila Fitriani; Satriadi Satriadi
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.47 KB) | DOI: 10.54066/ijmre-itb.v1i2.494

Abstract

This research discusses the implementation of HR strategies in employee development, employee involvement in collaborative and participatory approaches, while the purpose of this is to describe, explain, and know human resource development strategies, using some literature. This study used a qualitative research method with a descriptive approach. The results of observations and articles, journals, all of which were successfully collected and then analyzed. Which would like to see how the influence of HR strategy in employee development, because human resource employees are one of the crucial factors in human resource management. By involving employees to obtain long-term growth longevity and increase profitability in the midst of increasingly fierce industry competition. in a collaborative and participatory employee approach, meaning that the company involves employees effectively in the process of decision making, planning, and carrying out tasks. this approach also encourages employees to contribute, which empowers an inclusive work culture and actively participates in the development of organizational strategy implementation.
HR Performance Improvement Based on Talent Management, Servant Leadership and Organizational Commitment Satriadi Satriadi; Ersa Cahyu Marcelyna; Rahmanisa Rahmanisa; Marhalinda Marhalinda; Sumardin Sumardin
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.357 KB) | DOI: 10.54066/ijmre-itb.v1i2.495

Abstract

The purpose of this study is to analyze the improvement of work based on talent management, servant leadership through organizational commitment. The type of research used is qualitative research. Research shows that talent management has a positive impact on leadership engagement that serves has a positive impact on organizational commitment, HR performance improvement based on talent management and servant leadership has a positive impact on organizational commitment, effective talent management, servant leadership has a positive impact on HR results. Talent management and servant leadership have a positive effect on staff performance and organizational commitment positive impact on HR performance Organizational commitment cannot be transferred the influence of organizational culture on the performance of personal activities. The effect of this research can be said to have theoretical and practical implications, there are efforts to improve the quality of HR performance maintaining and developing various organizational fronts with company needs.
Analysis Of The Application Of Financial Accounting Standards Of Entities Without Accountability Public At The Cooperative Of Employees Of The Republic Of Indonesia Catur Kumala Dewi
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.677 KB) | DOI: 10.54066/ijmre-itb.v1i2.506

Abstract

Financial reports are formal reports of the financial activities of an entity including cooperatives and are prepared as a management responsibility to internal and external parties. Generally Accepted Accounting Standards are still difficult for cooperatives to apply because existing standards are more specific to large entities and have public accountability. IAI has issued Standard Financial Accounting for an entity without Public Accountability or known as SAK ETAP. SAK ETAP is intended to accommodate the needs of an entity that has significantly no accountability to operate on a Small and Medium Enterprises (UKM) and cooperative basis. This study aims to evaluate the implementation of SAK ETAP in the Financial Report of KPRI Padangsidimpuan City. KPRI Padangsidimpuan City is a cooperative engaged in the savings and loan sector. The research method is descriptive comparative by comparing primary and secondary data. It was found that the cooperative's financial reports in 2021 did not comply with the SAK ETAP principles and several reports had not been presented such as the Cash Flow report and Report of changes in equity. This is due to the limited accounting skills acquired by its human resources.
Performance-Focused Human Resource Development In IT Consulting Firms Umi Kulsum; Titin Ruliana; Nurfitriani Nurfitriani; Heriyanto Heriyanto
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.938 KB) | DOI: 10.54066/ijmre-itb.v1i2.509

Abstract

Performance-focused human resource development in IT consulting firms. The purpose of implementing this program is to find out the management of human resources that occurs in the company, how companies manage human resources so that performance i mprovements can occur in IT consulting companies and what efforts have been made by companies to manage their companies that have an impact on improving performance as well as what assessment methods used by companies to measure employee performance. Problems that arise such as excessive working hours and other problems can be found in this new start-up company. The method used in this activity is online (using the Zoom us application, Google Meet) and face-to-face. The results of the research conducted indicate that employee performance is very good, companies can find solutions to their employee performance problems by providing some training, mentoring to bonuses that can increase motivation so that employee performance can increase and have a good influence on employees. The company uses the graph rating scale method and the alternative ranking method, where the employee who gets the top rank will be given an annual bonus by the company.
Bibliometric Studies In The Use Of Technology And Social Media For Marketing Eka Yudhyani
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.116 KB) | DOI: 10.54066/ijmre-itb.v1i2.510

Abstract

In order to gain a comprehensive view of marketing communications and understand the current research emphasis, this study evaluates the most relevant themes related to marketing communications through a bibliometric analysis using the keyword "marketing communications" as input. The Scopus database is used because it is considered ideal for bibliometric analysis. VOSviewer software is adopted as a bibliometric analysis tool to visualize the network of authors, countries, journals and keywords. An analysis conducted on 23 November 2022 found a total of 1,655 published documents from 2015 to 2022. The results showed that from 2015 to 2022 the number of publications had increased related to the theme of marketing communications. The United States is the country that has the most research benefits related to marketing communications. Keyword analysis shows that marketing communication studies in the last two years refer to marketing done through social media. It is considered more effective in advertising their products to consumers and is also a form of utilizing technology in marketing communications. The presented bibliometric analysis provides relevant information on the main themes of marketing communications and the benefits of social media and technological advancements.
The Effect Of Der, Company Size, And Roe On The Firm Value Of Manufacturing Companies In The Automotive Sub-Sector And Its Components Faris Ramadhan; Putri Mauliza; Nolla Puspita Dewi; Khaira Rizfia Fachrudin
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.617

Abstract

The purpose of this study was to determine and analyze the effect of DER, company size, and ROE on the company value of Automotive Sub-Sector Manufacturing Companies and their Components both partially and simultaneously. The research methodology uses an associative descriptive approach that explains the influence between the independent variable and the dependent variable. The data analysis technique uses Eviews tools with a total research sample of 11 Automotive and Component Subsector Manufacturing Companies with 5 years of observation time. The results of the DER tcount value of -0.008287 with a significance value of 0.0001 <0.05 mean that DER has a negative and significant effect on PBV in automotive companies listed on the IDX. The tcount value of total assets is 4.526332 with a significance value of 0.0002 <0.05, meaning that total assets have a positive and significant effect on PBV in automotive companies listed on the IDX. The tcount value of ROE is -4.239893 with a significance value of 0.0004 <0.05, meaning that ROE has a negative and significant effect on PBV in automotive companies listed on the IDX. The F value is 0.436104 and the significance level is 15.89043. Judging from the significance value, the value is 0.000013 <0.05. This means that DER, total assets, and ROE simultaneously have a significant effect on PBV.
The Influence Of Family Environment, Entrepreneurship Training And Motivation On Student Enterprise Interest: (Case study of student in Management Program at Serang Raya University) Hamdan Hamdan
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.676

Abstract

This research is motivated by the influence of the family environment, entrepreneurship training and motivation on students' interest in entrepreneurship. The purpose of this research is to find out whether the family environment, entrepreneurship training and motivation influence the interest in entrepreneurship. This research was conducted at Serang Raya University which is located on Jalan Raya Serang-Cilegon KM 05 Serang-Banten. The population in this study were students of the Management Study Program, Faculty of Economics who had taken Entrepreneurship courses with a sample of 270 respondents. Sampling using purposive sampling technique. Research data collection techniques were carried out through questionnaires. The data analysis technique uses multiple regression analysis techniques. The results showed that the family environment, entrepreneurship training and motivation influenced the interest in entrepreneurship at Serang Raya University students. Recommendations for further research update other variables and research objects.
Behavioral Determinants Of Housing Consumer Purchasing Decisions In Medan City Yahya Tanjung
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.757

Abstract

This study aims to determine and analyze the influence of intrinsic and extrinsic factors on the behavior of housing purchase decisions in the city of Medan. The type of research used in this research is associative research with a quantitative approach. The population in this study is housing consumers in the city of Medan, North Sumatra whose number cannot be determined/unlimited. The sampling method used a nonprobability sampling method with a purposive sampling technique, where the researcher collects information from the most complete and fulfills various information needs. And accidental sampling provides questionnaires directly/coincidentally to meet the respondents who are said to be appropriate and worthy of the existing research. with the zikmund formula so that the number of research samples was 96 respondents. Methods of data collection is done by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Results Based on the research obtained partially and simultaneously, it shows that intrinsic and extrinsic factors influence purchasing decision behavior in the city of Medan. The results of the coefficient of determination test obtained the Adjusted R square value of 0.768 (76.8%). This shows that the intrinsic and extrinsic factors are able to explain the behavior of purchasing decisions by 76.8%, while the remaining 23.2% is influenced by other variables not examined in this study.
The Importance of Role Ambiguity and Role Conflict in Completing Employee Job Satisfaction Andari Andari
International Journal of Management Research and Economics Vol. 1 No. 2 (2023): Mei : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.780

Abstract

This study aims to determine the effect of role ambiguity on employee job satisfaction, the effect of role conflict on employee job satisfaction, and the effect of role ambiguity and role conflict on employee job satisfaction. The object of this research is the BUMN (State Owned Enterprise) company PT PLN (persero) UPDL Suralaya. The method used in this study is descriptive quantitative using observation techniques, interviews and through questionnaires given to employees as well as secondary data collection. The analytical tool used to test the hypothesis is IBM SPPS V22. The sampling method used is a saturated sample of 35 respondents . The analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, coefficient of determination, partial t test, and simultaneous F test. Partial research results conclude that there is a positive and significant effect of role ambiguity on Employee Job Satisfaction, and not there is an influence of Role Conflict variables on Employee Job Satisfaction . The results of the study simultaneously show that the value of F count > F table ( 17.200 > 3.285) thus Ho is rejected and Ha is accepted with a significant level of 0.000 <0.05 so it can be concluded that there is a significant influence between Role Ambiguity (X1) and Role conflict (X2) ) on Employee Job Satisfaction (Y).

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