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IMAGIONARY : Jurnal Seni, Desain dan Multimedia

imagionary
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Published by Universitas Paramadina

ISSN : 29645336 EISSN : 29635594 DOI : https://doi.org/10.51353/jim.v1i2

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

IMAGIONARY : Jurnal Seni, Desain dan Multimedia is an international, peer-reviewed journal publishing articles on all aspects of ART, DESIGN and MULTIMEDIA. IMAGIONARY : Jurnal Seni, Desain dan Multimedia welcomes submissions of the following article types: (1) Papers: reports of high-quality original research with conclusions representing a significant advance, novelty or new finding in the field; (2) Topical Reviews: written by leading researchers in their fields, these articles present the background to and overview of a particular field, and the current state of the art. Topical Reviews are normally invited by the Editorial Board; (3) Comments: comment or criticism on work previously published in the journal. These are usually published with an associated Reply. IMAGIONARY : Jurnal Seni, Desain dan Multimedia publishes two issues per year (October and April), published by Lembaga Penelitian dan Pengabdian Universitas Paramadina, and published in English

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 14 Documents

1 2

The Design of Visual Identity and Corporate Identity Faraz Cashews in Padang Ade Moussadecq; Abdi Darmawan; Yan Aditiya Pratama
IMAGIONARY Vol 1 No 1 (2022): OCTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Nowadays, the competition among MSMEs is getting tighter. MSMEs in Padang are competing and building a public image so that their brands and products are known by the public. In Padang, Ulak Karang, there is MSMEs with the Faraz brand. It produces snacks, namely cashew nuts. Faraz MSMEs was founded on February 5, 2006, at the beginning the owner did not have a creative idea to have a visual identity for his business. As a graphic expression, visual identity influences the company's development in the future. Visual identity also acts as a promotional tool for a company/business. The research method uses a qualitative approach method. In this approach, there are 2 sources of data, namely primary data and secondary data. The design of the visual identity of the Faraz brand uses the creative mind mapping method, which is a very common method for finding new ideas, which is based on spontaneity and creativity.

Kajian Pencahayaan pada Interior Sociolla Paskal23, Bandung Kristina Kristina; Tessa Eka Darmayanti; Stella Sondang
IMAGIONARY Vol 1 No 1 (2022): OCTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Space is the main element in the interior and lighting is one of the important factors in space design. Lighting is also a role of lighting is no longer just to provide lighting but also to highlight the aesthetics and atmosphere of the room, it can even affect the image of the interior and the experience of the individual who is in it. Many types of lighting can be applied to an interior room and it depends on what kind of atmosphere you want to display. This study aims to determine the comfort of visitors based on their experience in retail interiors at Sociolla Paskal 23 Bandung. This qualitative and quantitative research was carried out by conducting surveys, interviews, and distributing questionnaires, and using a spatial experience theory approach. The contribution of this research is to provide knowledge about the importance of lighting as a form of space and about retail interior artificial lighting that can affect one's experience.

Kajian Rupa Ornamen Makam Pesarean Sultan Abdul Kadirun di Bangkalan Madura. : Kajian Rupa Ornamen Makam Pesarean Sultan Abdul Kadirun di Bangkalan Madura. Rizki Oktaviani; Ika Ismurdyahwati
IMAGIONARY Vol 1 No 1 (2022): OCTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

The development of the times, gradually has an impact on the erosion of Indonesian culture. This is due to foreign influences and the ignorance of the next generation to recognize the culture of each region. In this regard, with regard to culture as a system, one of which is the religious system, which relates to religious ceremonies, and religious objects or buildings, apart from temples, as well as ancient tombs found throughout the world. the land of the archipelago. The purpose of this study was to determine the results of the visual analysis on the Royal Mausoleum of Madura Barat at Pesarean Sultan Abdul Kadirun in Bangkalan. This study uses qualitative research that uses several research methods that support and help obtain data effectively such as observation and interview methods. With this method the author can find out the results of research analyzing the shape of the ornaments found in the Jinjing Pesarean Sultan Abdul Kadirun, as conveyed by the resource person that the shape of this tote ornament is like a royal crown which symbolizes the existence of a kingdom, and also the form of flora, namely cassava leaves and flower buds. which means simplicity and fertility.

The Painting "Jamuan Kerinduan" by Nurali, a Regional Artist Who also Enlivens Contemporary Art in Indonesia Risa Septyana; Tantra Sakre
IMAGIONARY Vol 1 No 1 (2022): OCTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

This writing is motivated by the art world today, that contemporary art is an art movement that gives freedom to art connoisseurs and art creators in creating works and assessing beautiful art. Independence which gives freedom to work, both in terms of: concept of work, ideas, visual/visual forms, techniques, character of visual language, freedom of expression, and other freedoms. The purpose of this paper is to find out the results of the analysis of visual forms in contemporary paintings. Where the discussion is focused on the artist Nurali and examines one of his paintings entitled "Jamuan Kerinduan". The results obtained in writing are to examine the visual analysis of the painting using art science and the principles of contemporary art. The conclusion is the result of an analysis by using art science on the principles of contemporary art, the painting "Jamuan Kerinduan" by Nurali and that work, entered into contemporary art which has the freedom to work, both freedom in images/visuals, techniques, concept and so on. Has distinctive features and characteristics according to the concept of its creator. The depiction of marginal creatures/figures, the hallmark of Nurali's depiction is the depiction of humans, which becomes the concept of the work that comes from an understanding of the surrounding environment.

New Ancol Logo Design, Brings the Meaning of “Happiness” or “Disappointment” for Indonesian People Edy Chandra; Maitri Widya Mutiara
IMAGIONARY Vol 1 No 1 (2022): OCTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Discussing the brand of a company, of course, it will begin with a face called a logo. Ancol as one of the companies that focuses on local Indonesian tourism has taken a stand to change its image to the community. With one of his efforts to change the visual appearance of the Ancol logo with a new design. Unfortunately, the results of the hard work of Ancol Public Relations failed to win sympathy from the community. Some people expressed their dislike through a response on twitter. It turned out that the impact of the visual change actually received a negative response from most Indonesians who had had experience visiting Ancol before. This is a formulation of a problem that questions how the picture of the negative response of the Indonesian people to the visualization of the new Ancol Logo and the development efforts of Ancol public relations. Through a qualitative research method approach with the form of case studies that are explored through various mass media reports and progress on existing social media. In the discussion, there was a fact of opinion from a practitioner who stated the discrepancy of the change in the use of the originally colored to monotonous shades of blue. The next hope is that ancol public relations can listen and further develop the Ancol logo to a better form.

The Role of Lighting in The Interior Atmosphere of Saka Bistro and Bar Bandung Michaela Maggie T; Tessa Eka Darmayanti
IMAGIONARY Vol 1 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

The purpose of this study was to determine the impact of the role of lighting in creating an atmosphere that can explain certain themes and styles applied to the interior design of Saka Bistro & Bar Bandung, so that room users or space observers can see and feel the visualization. Lighting is an important factor that can give atmosphere and character to the interior. There are many types of lighting that can be used in a room, depending on the atmosphere the user wants to create. Lighting also helps visualize the style applied to the space. The method used in this study is the method used in this study qualitatively, in the form of observation and comparison based on the theory used in the study. The results and conclusions obtained are explained in detail using the researcher's observations which are then compared with the theory used. The conclusion obtained is that the role of lighting that is applied to the interior of Saka Bistro & Bar Bandung helps create an atmosphere that can describe the urban and tropical theme or style applied to the interior of the Bandung Bistro & Bar.

Redesigning the Visual Identity of Metro Culinary Tourism Destinations in Metro City Putri Sabrina; Ade Moussadecq; Ambar Aditya Putra
IMAGIONARY Vol 1 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

The phenomenon of copy pasting the Jamur Sawah culinary tourism logo is more directed to the element of plagiarism. The weak visual identity of this Jamur Sawah culinary tourism destination, in the future will complicate the branding process. The purpose of this design is to carry out a redesign (re-design) process as an effort to strengthen Jamur Sawah's position in market competition and eliminate elements of plagiarism contained in the logo. Mushroom Rice. The data explored in this study include sketching, designing alternative designs for the Jamur Sawah logo, and logo application (billboards, signboards, flyers and xbanners, corporate signatures, stationary sets, and merchandise). Data from interviews, observations, and literature were analyzed using qualitative methods. The problem analysis method in redesigning Jamur Sawah's visual identity uses the mindmapping method followed by the brainstorming method. Jamur Sawah culinary tourism logo is an interpretation of persuasively inviting to visit Mushrooms (Cheap Snacks) Sawah which sells delicious, hygienic, and affordable food. The result of this research is a visual identity design as a logo using the main media of the Kentucky Fried Chicken (KFC) logo which includes color and mascot. The logo from the redesign of the visual identity of the mushroom field culinary tourism destination was then applied through publications, corporate signatures, stationary sets, and merchandise.

Bahasa Inggris Feny Puspitasari
IMAGIONARY Vol 1 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

The Ginkgo biloba plant is the only living species in the division of Ginkgophyta. It is also known as the maidenhair tree. The uniqueness of Ginkgo biloba lies in its fan-shaped leaves. The color and shape of Ginkgo biloba have been adapted into a performance costume for the prestigious Met Gala Party. This article discusses the design of the stage costume using Ginkgo biloba as a source of metaphor in fashion with adaptation techniques. The method used involves designing fashion products, starting from creating a concept, and mood board, making several alternative designs, and product prototypes. The resulting product is a Ginkgo biloba metaphor visualized in the form of fashion silhouettes, colors, accessories, and decorative details in the form of knife pleats. Respondent’s response to the metaphor through the adaptation technique of the Ginkgo biloba leaf shape is that almost all respondents can capture it well in the form of accessories, knife pleats, and silhouettes. However, the metaphor through the adaptation technique of the pattern arrangement, less than half of the respondents can capture it. In terms of color, almost all respondents can capture the color metaphor in the monochromatic scheme of the basic yellow color as the source of color ideas from Ginkgo biloba.

Brand Awareness Heritage Gayo Premium Coffee Through the Product "Opini Kopi Merdeka" with The Creative Concept of Story Telling Agoes Joeseof
IMAGIONARY Vol 1 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Coffee has long been one of the leading commodities in the world trade arena, therefore coffee has a long historical meaning and value, as a commodity in Indonesia. In the Gayo highlands in the Bener Meriah district, central Aceh and the Gayo Lues region, known since the 17th century during the VOC as a producer of special coffee, Gayo coffee has no doubt about its quality because it has been proven by the world through its participation in the world's largest specialty coffee exhibition. As a heritage of the Indonesian nation, Gayo coffee, which has international quality, needs to be reborn with a different and specific consumer nature, namely during the millennial generation, with the aim that the natural wealth of this commodity is better known and loved and its reputation is maintained. Different eras, heritage products from the 17th century with the millennial generation of the 21st century, communication to create awareness needs to be bridged by a fact and reality so that it creates an atmosphere of mutual respect. The method used is through research with a mix method approach, to get input in designing creative concepts. So as to form a bridge that can connect these two different generations, namely by creating an ethos and rhetorical spirit that is implemented through the brand name, Opinion Kopi Merdeka, as well as the visual style of the coffee brand and the concept of communication with a story telling nuance. Generating brand awareness, from the millennial generation who are moved by the ethos of freedom of opinion, which is exemplified in historical stories by a number of old figures from the nation's founders.

Songke Fabric in Libo, Wela Kaweng and Su'i Motif from Perak Village, Manggarai Regency, East Nusa Tenggara, in Study of Visual Aesthetics of Meaning and Function Mariani Irma Yanti Pantur; Ika Ismurdiyahwati
IMAGIONARY Vol 1 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Songke fabrics with libo, wela kaweng and su'I motifs are a type of Indonesian textile work. Songke cloth with libo, wela kaweng and su'I motifs is a textile work from Perak village, Manggarai Regency, East Nusa Tenggara. This research takes the topic of the libo, wela kaweng and su’I motifs on songke cloth in Perak village, Manggarai Regency, because these motifs are superior motifs that are often produced and a cultural heritage that has its own meaning and function. Therefore, this study aims to determine the visual aesthetic meaning and function of songke cloth in libo, wela kaweng and su'I motifs on songke cloth. The data sources in this study are the figures of songke cloth craftsmen, the village head, and cultural observers. This type of research uses descriptive qualitative with an explanation through the data obtained from data collection using the method of observation, documentation, and direct interviews. The results of this study show that the libo motif means the relationship between humans and the natural surroundings where in everyday life humans always need water to sustain life. The wela kaweng motif means a plant that can be used as medicine to heal and treat livestock wounds in ancient times and the su’I motifs means as a bridge that separates the customs between the tribes in the Silver Village. Songke fabrics with libo, wela kaweng and su'I motifs are used by the Manggarai community in attending traditional ceremonies such as engagements, weddings, penti (year-end thanks giving or every harvest) and funerals.

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Ayoeningsih Dyah Woelandhary

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ayoeningsih.dyah@paramadina.ac.id

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+6281296890687

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imagionary@paramadina.ac.id

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Universitas Paramadina Kampus Cipayung Jl. Raya Mabes Hankam Kav. 9 Setu, Cipayung, Jakarta Timur - 13880

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Dki jakarta

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ayoeningsih Dyah Woelandhary

Contact Email ayoeningsih.dyah@paramadina.ac.id

Phone +6281296890687

Journal Mail Official imagionary@paramadina.ac.id

Editorial Address Universitas Paramadina Kampus Cipayung Jl. Raya Mabes Hankam Kav. 9 Setu, Cipayung, Jakarta Timur - 13880

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ayoeningsih Dyah Woelandhary

Contact Email
ayoeningsih.dyah@paramadina.ac.id

Phone
+6281296890687

Journal Mail Official
imagionary@paramadina.ac.id

Editorial Address
Universitas Paramadina Kampus Cipayung Jl. Raya Mabes Hankam Kav. 9 Setu, Cipayung, Jakarta Timur - 13880

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA