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Jurnal Manajemen dan Bisnis (JMB)
Published by UNIVERSITAS MITRA INDONESIA
ISSN : -     EISSN : 2745892X     DOI : https://doi.org/10.57084/jmb.v4i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB) adalah jurnal ilmu hukum yang diterbitkan oleh Fakultas Hukum Universitas Mitra Indonesia. Tujuan dari JMB untuk menyediakan akses terbuka penuh terhadap jurnal dan isinya sebagai bentuk dukungan terhadap pertukaran pengetahuan secara global dengan menjadikan hasil penelitian untuk dapat bebas diakses oleh publik. JMB terbit dua kali dalam setahun yaitu pada bulan Februari dan Agustus. Focus and Scope JMB adalah: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan Manajemen Strategi Manajemen Akuntansi Manajemen Operasional Manajemen Perilaku Organisasi Pengetahuan Manajemen Analisis Keuangan Sistem Informasi Manajemen Kewirausahaan Bisnis Ekonomi Bisnis Internasional E-Business Etika Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 64 Documents
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Pengaruh Brand Image Dan Word Of Mouth Communication Pada Keputusan Pembelian Produk Susu Dancow Di Bandar Lampung Yessy Dekasari
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 1 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i1.232

Abstract

AbstractMarketing activities is one of the factors that affect the progress of the company. The term Brand image is a representation of the overall perception of the brand and is shaped from the past information and experience of the brand. The market has widely available various types of mass produced goods, consequently consumers are faced with many product choices, one of which is Dancow milk that competes with other brands of milk. he results show that the brand image and word of mouth together affect the decision to purchase Dancow milk in Bandar Lampung. This is evidenced by the t test, where t arithmetic t table with t value of each variable x1 that is brand image (2,349 1,986) and variable x2 word od mouth (3,132 1,986) hence statistically that all independent variable (brand Image and word of mouth)Affect the decision to purchase Dancow milk in Bandar Lampung. Test R of R2 = 0,150 this means contribution of variable X brand image and word of mouth role in influencing every variable Y (decision of purchase) equal to 15,0%The conclusion in this research is that Dancow milk should maintain and improve existing Brand Image variables, with good brand image then consumers will recommend to the nearest person to buy Dancow milk.Keywords: Brand image, Word of mouth and Purchase decision
Lingkungan Kerja Fisik Dan Disiplin TerhadapProduktivitas Kerja (Kasus Karyawan Produksi PT.KMALampung) AK Yohanson; Lukmanul Hakim; Sindi Puspito Sari
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 2 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i2.716

Abstract

AbstrakStudi Penelitian ini bertujuan untuk melihat kajian produktivitas kerja yang dipengaruhi dari sisi lingkungan fisik dan disiplin terhadap karyawan bagian produksi pada PT.Konverta Mitra Abadi Lampung. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Sumber data yang digunakan adalah data primer. Metode pengumpulan data yang digunakan adalah penelitian lapangan (field research) yakni berupa wawancara dan kuesioner. Populasi dalam penelitian ini berjumlah 40 karyawan dengan menggunakan teknik sampling jenuh. Uji persyaratan instrument menggunakan uji validitas,uji reliabilitas. Uji persyartan analisis data yang digunakan uji linearitas, uji multikolineartias. Metode analisis data yang digunakan regresi linear berganda, dan pengujian hipotesis mengguanakan uji t dan uji F. Hasil pengujian menunjukkan bahwa Lingkungan Kerja Fisik berpengaruh terhadap Produktivitas kerja karyawan bagian produksi pada PT.Konverta Mitra Abadi Lampung sebesar 68,2%. Disiplin kerja berpengaruh pada Produktivitas kerja karyawan bagian produksi pada PT.Konverta Mitra Abadi Lmapung sebesar 86,5%. Dan secara Simultan sebesar 88,7%.
Pengaruh Inovasi Produk dan Promosi Terhadap Kinerja Pemasaran UMKM di Dusun Gunung Batu, Kecamatan Sumberejo, Kabupaten Tanggamus, Lampung Meli Agustina; Vicky F Sanjaya; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 01 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i01.761

Abstract

ABSTRACKProduct innovation and promotion is one indicator to measure the success and success of managing a business. Because product innovation and promotion are variables that are believed to be able to improve marketing performance, especially for micro, small and medium enterprises (MSMEs). The purpose of this study was to directly examine the product innovation and promotion variables on marketing performance to employees or owners of MSMEs. The number of samples included in this study was 34 and Smart PLS 3 was used as an analytical tool. The results of this study indicate that product innovation and promotion have a positive and significant effect on marketing performance.Keywords: Product Innovation and Promotion on Marketing Performance
ANALISIS PENERAPAN STRATEGI BAURAN MANAJEMEN PEMASARAN TERHADAP PRODUK TABUNGAN UNTUK MENINGKATKAN JUMLAH NASABAH PENABUNG PADA BANK SYARIAH INDONESIA (BSI) aulia gusvita; Syifaus Salwa
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.939

Abstract

Abstract Business  activities  are activities  that  require  serious  understanding,  starting  from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an  appropriate  competitive  strategy.  This  study  aims  to  provide  a  study  and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. The results of the study show that produ
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Pada Perusahaan Daerah Air Minum ( PDAM ) Way Rilau Bandar Lampung Sodirin Sodirin
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 1 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i1.233

Abstract

Abstract This study aims to examine (1) the effect of compensation on employee productivity, (2) the influence of work environment on employee work productivity and (3) the effect of compensation and work environment on employee work productivity.This research uses quantitative causality research design, research conducted at company of drinking water area way rilau bandar, research conducted by researcher in April 2017. Population in this research as many as 258 employees, to determine the number of samples by using slovin formula and got the number of samples 72 respondents.The results of beta coefficient analysis on the regression model on the compensation variable of 0.322 and large T count of 2.986 and T table of 1.66. It can be interpreted that the increase of compensation variable hence influence to the increase of work productivity. Based on result of regression test between work environment with work productivity, hence obtained coefficient of beta equal to 2,287 with value of sig 0,025 with scale of T count equal to 2,287. This can be interpreted that the improvement of the work environment affect the work productivity. Result of hypothesis testing F statistic test can be stated that compensation and work environment have a significant positive effect on employee work productivity. Keywords: Compensation, Work environment, Work productivity.
Pengaruh Kualitas Produk, Harga, Promosi Penjualan, Dan Tempat Terhadap Keputusan Pembelian Pada Pt. Astra Honda Motor (AHM) tri lestiraputri warganegara; Febby Nurika Sari
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 1 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i1.624

Abstract

ABSTRAKTujuan dari riset ini merupakan buat mengenali apakah Kualitas Produk, harga, Promosi Penjualan serta tempat mempengaruhi kepada ketetapan pembelian pada PT. Astra Honda Motor( AHM). Populasi dari riset ini merupakan pelanggan PT. Astra Honda Motor (AHM) Tahun 2019 terdapat 1.684 konsumen berdasarkan data konsumen yang membeli motor pada PT. Astra Honda Motor (AHM). Teknik sampling menggunakan slovin, dengan sampel yang ditentukan yaitu 94 orang responden. Prosedur analisa memakai analisa regresi linier berganda. Bersumber pada hasil analisa informasi disimpulkan jika kualitas produk, harga, iklan pemasaran dan lokasi berpengaruh positif terhadap syarat pembelian. Harapan untuk lulus dari penelitian ini, PT. Astra Honda Motor (AHM) dapat mempertahankan keputusan pembelian PT. Astra Honda (AHM).Kata Kunci : Kualitas Produk, Harga, Promosi penjualan, Tempat dan Keputusan Pembelian.
PENGARUH LAPORAN ARUS KAS OPERASI, INVESTASI, PENDANAAN DAN LABA AKUNTANSI TERHADAP TINGKAT LIKUIDITAS PADA PT. SEMEN INDONESIA Tbk. TERDAPAT DI BURSA EFEK INDONESIA TAHUN (2013-2020) Siti Khoirina; Prima Rini
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.918

Abstract

Abstract This research uses PT. Semen Indonesia Tbk. Which is listed on the Indonesia Stock Exchange (BEI) in the period 2013-2020. The data used is quantitative data obtained from the Indonesia Stock Exchange website www.idx.co.id. The population in this study amounted to 32 and sampling technique is time series. The purpose of this research is to prove empirically the influence of operating cash flow statements, investments, funding and accounting profit on liquidity level. From the analysis results show that based on testing simultaneously by using the test F all variables research operating cash flows, investment cash flows, cash flow financing, and accounting profit. By looking at the value of the influence of Fcount 6.536 and Ftabel 2.95 where Fcount is greater than Ftable 6.536 2.95 and its influence level with Sig value 0.001 means less than 0.05. Based on partial test of t-test only operating cash flow which has no effect to see the value of influence where the value Tcount = 0.726 and Ttable = 1.699 which means Tcount is smaller than Ttable 0.726 1.699 and the level of influence with significance value 0.474 which means greater than Level of significance of 0.05.
Analisis Strategi Pemasaran Pada PT Telkomsel Bandar Lampung Vonny Tiara Narundana; Gilang Cahya Samudra
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 2 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i2.456

Abstract

AbstractTelkomsel leads by having the largest number of subscribers at 43% compared to its strict competitors, Indosat and XL. But by having enough customers, PT did not close. Telkomsel to stop looking for new customers or keep customers who are already using its products, with such behavior or strategy will affect the life of a company for a long time. The research objective is to analyze the marketing strategy at PT Telkomsel Bandar Lampung. The design of this research is descriptive (explanatory). The population is all employees and management of Telkomsel Bandar Lampung, amounting to 231 people and a sample of 70 people. The analysis is carried out with the SWOT Matrix which is used to compile the company's strategy. The results showed that PT Telkomsel Bandar Lampung is in quadrant I. This shows that PT Telkomsel Bandar Lampung is currently in the position of Growth and Build (growing and developing). Based on the company's position the appropriate alternative strategies used in this quadrant are intensive strategies (market penetration, market development, and product development) or integrative (backward integration, forward integration and horizontal integration). Keywords: Analysis, Marketing Strategy, PT Telkomsel.
Pengaruh Store Atmosphere Terhadap Minat Beli Pelanggan di Kule’a Coffee di Kecamatan Sukarame Kota Bandar Lampung zulfanil Azizah; Asrofi Huda Hanafi; Vicky F Sanjaya
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 01 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i01.739

Abstract

Semakin berkembangnya jaman maka akan semakin berkembang pula usaha menengah modern terutama dibidang kuliner. Manusia memiliki beban kerja yang sangat besar sehingga membutuhkan banyak waktu untuk bersantai, coffe shop menjadi salah satu pilihan utama para pekerja ataupun anak muda untuk bersantai dan menikmati hidangan serta coffe untuk menghilangkan stres. Tujuan diadakannya penelitian ini untuk mengetahui gambaran serta pengaruh store atmosphere terhadap minat beli pelanggan. Analisis yang digunakan menggunakan metode pengisian Quisioner oleh pelanggan di coffee shop kule’a café yang beralamatkan di jalan endro suratmin Bandar Lampung. Tipe penelitian yang digunakan deskriptif dan verikatif untuk menilai gambaran dan pengaruh antar variabel. Hasil penelitian ini menunjukan bahwa store atmosphere berpengaruh terhadap peningkatan kepuasan pada pelanggan.
Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kopi Susu Baper Di Masa Pandemi Covid-19 Habibuhrahman Habibuhrahman; Veronica Veronica; Herry Gunawan S
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.848

Abstract

AbstractThe coffee industry in Indonesia is growing very quickly due to the increasing demand for coffee and can create many coffee shop business opportunities in Indonesia. The increase in coffee shops in Indonesia continues to increase, one of which is in the province of Lampung, namely the Baper Milk Coffee Shop in Metro City, Lampung. The purpose of this research is to find out the marketing strategy carried out by the owner of the Baper Milk Coffee Shop in Metro City during the Covid-19 pandemic. The measuring instrument used in this research is observation, interviews and questionnaires as well as using SWOT analysis. Based on the results of the SWOT analysis, the total calculation of IFAS is 3.60 and EFAS is 3.62. From the results of the SWOT Cartesian diagram, it is known that Kedai Kopi Susu Baper in Metro City is in quadrant I, namely aggressive growth (Growth Oriented Strategy), where this situation is quite profitable, namely growth. And 11 alternative marketing strategies have been formulated that can be used by Kedai Kopi Susu Baper. Keywords: COVID-19, Marketing Strategy, SWOT Analysis

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