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Jurnal Manajemen dan Bisnis (JMB)
Published by UNIVERSITAS MITRA INDONESIA
ISSN : -     EISSN : 2745892X     DOI : https://doi.org/10.57084/jmb.v4i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB) adalah jurnal ilmu hukum yang diterbitkan oleh Fakultas Hukum Universitas Mitra Indonesia. Tujuan dari JMB untuk menyediakan akses terbuka penuh terhadap jurnal dan isinya sebagai bentuk dukungan terhadap pertukaran pengetahuan secara global dengan menjadikan hasil penelitian untuk dapat bebas diakses oleh publik. JMB terbit dua kali dalam setahun yaitu pada bulan Februari dan Agustus. Focus and Scope JMB adalah: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan Manajemen Strategi Manajemen Akuntansi Manajemen Operasional Manajemen Perilaku Organisasi Pengetahuan Manajemen Analisis Keuangan Sistem Informasi Manajemen Kewirausahaan Bisnis Ekonomi Bisnis Internasional E-Business Etika Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 64 Documents
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STRATEGI PEMASARAN APLIKASI M-BANKING TERHADAP KEPERCAYAAN KONSUMEN PADA BANK BRI KUNIT SIDOMULYO LAMPUNG SELATAN Lutfhi Akbar Pratomo; Susi Indriyani
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.924

Abstract

ABSTRAKTujuan penelitian ini adalah untuk mengetahui tingkat kepercayaan konsumen terhadap mobile banking. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang diperoleh secara langsung dari sumbernya, melalui responden yang di kumpulkan kepada para nasabah. Penelitian ini menggunakan metode kuantitatif yaitu metode penelitian yang berdasarkan pada filsafat positivism, digunakan untuk meneliti pada populasi atau sampel tertentu. Dengan pengambilan sampel menggunakan Tabel Krejcie sebanyak 283 rresponden. Teknik analisis data yang digunakan yaitu uji Uji Validitas, Uji Reliabilitas, Asumsi Klasik, uji Regresi Linier Berganda, uji R Koefesien Determinasi, uji F dan uji T menggunakan program SPSS versi 21. Berdasarkan hasil penelitian yang telah dilakukan  dengan uji t bahwa product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah, sedangkan secara simultan product price place dan promotion berpengaruh positif dan signifikan terhadap kepercayaan nasabah yaitu dibuktikan dengan Fhitung 26,824 Ftabel  3,87. Dan berdasarkan hasil koefisien determinasi menunjukkan sebesar 52,8 % variabel kepercayaan konsumen di pengaruhi oleh variabel product price place dan promotion. Keywords: Mobile Banking, Marketing Mix, Consumer Trust, BRIMO
Pengaruh Kompetensi Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Dinas Perikanan Kabupaten Pesisir Barat
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 2 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i2.461

Abstract

AbstractCompetence is the ability of an employee to carry out tasks. Work motivation is an encouragement that comes from the employee. Performance is the result of work both in quality and quantity. This study aims to determine the effect of work competence and motivation on employee performance at Dinas Perikanan Kabupaten Pesisir Barat.The research conducted was quantitative descriptive research. This study used 56 research respondents. There are three variables in this study, namely: 2 (two) independent variables (X1 and X2) and 1 (one) dependent variable where competence (X1) and work motivation (X2) are independent variables and employee performance (Y) as the dependent variable.From the results of data processing, the following hypothesized answers have been found; there is the influence of competence (X1) on employee performance (Y), with a level of influence of 65.7% There is an influence of work motivation (X2) on employee performance (Y) with a level of influence of 70.8%. There is an influence of competence (X1) and work motivation (X2) together on employee performance (Y), with a level of influence of 77.2%. Keywords : Competence, work motivation, employee performance
Analisis Pengambilan Keputusan Strategi Bisnis Pada Distro Starcross Di Bandar Lampung Dengan Menggunakan Soft System Methodology vonny tiara narundana; Satrio Sobri Hamid
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 2 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i2.735

Abstract

Abstract The high competition in the distribution business in the city of Bandar Lampung has an impact on the management of Starcross distributions so that the income received fluctuates every month, this makes researchers aim to find out what alternative strategies are suitable for which Starcross distribution is a priority. for Starcross Distros. in Bandar Lampung. This research uses descriptive analysis method and uses Soft System methodology (SSM) and Annalitical Hierarchy Process (AHP) method. The results of this study indicate that there are three sub-criteria for internal factors and two sub-criteria for external factors. The results of the decision making model using AHP show that the Goal at Starcross Bandar Lampung distribution increases sales with the first priority strategy, namely improving brand image through the Community, Promotion through the Word of Mouth, promotion via the internet and following market trends that consumers are interested in. The alternative strategy for the priority distribution of Starcross in Bandar Lampung is to increase the brand image through the community. Keywords: Business Strategy, Annalitical Hierarchy Process (AHP), Soft System Methodology (SSM)
Implementasi Manajemen Risiko di Masa Pandemi COVID-19 Yuliana Yuli; Defrizal Defrizal; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis (JMB) Vol 3, No 02 (2022)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v3i02.837

Abstract

The purpose of this research, is to see the implementation of risk management carried out by MSMEs in the Pagi Market and Sentral Market in North Lampung Regency during the COVID-19 pandemic that emerged since March 2020. This research explain how MSME owners identify risks, conduct risk analysis and evaluate risks, and also see how MSME owners as well as treat these risks during the COVID-19 pandemic. This research is a case study on 10 MSMEs located in the Pagi Market and Sentral Market in North Lampung Regency. Data obtained through interview and checklist methods, then data will be analyzed using ISO 31000:2018 risk management process guidelines (identifying risks, analyzing and evaluating risks, and as well as treating risks that arise).By obtaining the result of the analysis and research conducted, the results obtained are: 1) Almost of the respondents do not or have not identify risk. 2) The results of the analysis risk and evaluation carried out show that almost all of the identified risks are in the green zone (low risk). For MSMEs that are included in the red zone, it is MSMEs engaged in the retail business and culinary business 3) Many respondents choose to maintain risk.
Pengaruh Kompensasi dan Disiplin Terhadap Kinerja Karyawan Pada Kantor PLN Kota Bandar Lampung nanda pramana putra; susi indriyani; rina lolyana
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 2 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i2.457

Abstract

AbstractThe purpose of this research is explanatory (explanatory research), which examines three variables that explain the effect of compensation and discipline on employee performance at the PLN office in Bandar Lampung. Methods of data analysis using quantitative descriptive data. Quantitative descriptive analysis is used to analyze statistically in order to test the research hypothesis on the data obtained by calculating it using SPSS software. The sample was taken as much as the population of employees at the PLN office, namely 58 employees.From the results of data processing, it has been found that the answer to the hypothesis is as follows: there is an effect of compensation on employee performance, with a level of influence (R-square) of 33.9%. There is an influence of work discipline on employee performance with an influence level of 30.8%. There is an effect of compensation and work discipline together on employees with a level of influence of 35.1% Keywords: Compensation, Discipline and Employee Performance.
ANALISIS STRATEGI PEMASARAN PERUSAHAAN MODAL VENTURA DI TENGAH PANDEMI COVID-19(Studi Kasus Pada PT.Sarana Lampung Ventura) Defrizal Defrizal; Elvira Nasution
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 1 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i1.724

Abstract

 Abstract This study aims to determine the marketing strategy of venture capital companies, to remain able to print company profits and to find out the factors that can hinder the implementation of marketing strategies in the midst of the COVID-19 Pandemic. This type of research is qualitative research. the source of data in this study is the result of interviews at PT. Sarana Lampung Ventura. Data collection methods used are preliminary surveys, interviews and documentation. The result of this research is PT. SLV changes its marketing strategy. PT. SLV cooperates with Third Parties, binds cooperation agreements, conducts marketing to prospective business partners with the category of MSMEs that have potential, conducts marketing to prospective business partners remotely.
Analisis Kepuasan Pasien Terhadap Kualitas Pelayanan Rawatinap Pada Rumah Sakit Natar Medika Di Kabupaten Lampung Selatan Provinsi Lampung
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 2 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i2.766

Abstract

ABSTRAKLembaga kesehatan khususnya Rumah Sakit, saat ini berkembang cukup pesat seiring dengan meningkatnya kebutuhan masyarakat akan pelayanan kesehatan di Rumah Sakit. Rumah Sakit memiliki peran menyediakan jasa pelayanan kesehatan sesuai dengan kompetensinya. Rumah Sakit harus dapat memberikan pelayanan kesehatan yang optimal agar pasien merasa puas terhadap kualitas pelayanan kesehatan yang diberikan. Rumah Sakit yang menjadi objek dalam penelitian ini adalah Rumah Sakit Natar Medika di Lampung Selatan, Provinsi Lampung, Indonesia. Masalah dalam penelitian ini adalah bahwa Rumah Sakit Natar Medika telah memberikan berbagai fasilitas pelayanan kesehatan, namun perkembangan jumlah pasien berfluktuasi dengan peningkatan yang relatif sangat kecil. Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan pasien  terhadap pelayanan rawat inap yang diberikan oleh Rumah Sakit Natar Medika. Penelitian ini menggunakan alat Analisis Tingkat Kesesuaian dan Analisis Diagram Kartesius. Berdasarkan Analisis Tingkat Kesesuaian diperoleh hasil rata-rata Tingkat Kesesuaian sebesar 84,28% dengan katagori sangat sesuai. Hal ini menunjukan bahwa tingkat kinerja (kualitas pelayanan) yang diberikan oleh Rumah Sakit secara rata-rata sudah sangat sesuai dengan  tingkat kepentingan (kepuasan yang diharapkan) pasien. Dari 20 indikator terdapat 16 indikator dengan katagori sangat sesuai , 3 indikator dengan katagori sesuai, dan 1 indikator dengan katagori cukup sesuai. Berdasarkan Analisis Diagram Kartesius diperoleh hasil: dari 20 indikator, terdapat 4 indikator di Kuadran A (dengan katagori tidak memuaskan), 10 indikator di Kuadran B (dengan katagori sangat memuaskan), 4 indikator di Kuadran C (dengan katagori cukup memuaskan), dan 2 indikator di kuadran D (dengan katagori memuaskan). Jadi secara keseluruhan dapat dinyatakan bahwa kualitas pelayanan rawat inap yang diberikan sudah memberikan kepuasan kepada pasien. Dengan demikian, dapat disimpulkan bahwa kualitas pelayanan rawat inap yang diberikan sudah  memberikan kepuasan (dengan katagori memuaskan) kepada pasien pada Rumah Sakit Natar Medika di Lampung Selatan, Provinsi Lampung, Indonesia.Kata kunci : Kualitas Pelayanan, Kepuasan Konsumen, Analisis Tingkat Kesesuaian, Analisis Diagram Kartesius. 
ANALISIS STRATEGI PEMASARAN PRODUK METCOVAZIN PADA KLINIK LAMPUNG WOUND CARE SEMASA PANDEMI COVID-19 Hepiana Patmarina; Ramadhani Wulandari; Farida Efriyanti
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.926

Abstract

ABSTRACT In instances and generation of globalization, wound health clinics, particularly current health clinics, has grow to be the simple demand for diverse wound health merchandise, that may meet the modern-day marketplace percentage. consequently, the researchers conducted the studies at one of the wound health clinics in Bandar Lampung, particularly Lampung Wound Care hospital, positioned on Jl. Ra Basyid Labuan Dalam wishes to recognize the Metcovazin product income figures and profits degree within the previous couple of semesters. Some stage in the developing enterprise of Lampung Wound Care sanatorium underneath development, 2020 became an international pandemic that led to all sectors of the economy being hampered. With the WHO declaration, Covid-19 has grow to be a global pandemic, client conduct in all enterprise sectors is professional. So the rampant outbreak of Covid-19 is having an effect on commercial enterprise in Indonesia. The strategic making plans in every health facility should be deliberate in addition to feasible to count on the advent of different competitors. That is finished whilst the health center determines the first-class attempt to overcome different competition, due to the fact within the commercial enterprise or business global, advertising is one of the major factors to growth income. Keywords: Marketing Strategy, Sales Volume, Lampung Wound Care Clinic
Analisis Pengaruh Rasio Keuangan Terhadap Financial Distress Pada PT Sri Tugu Muda (Lampung) AK Yohanson
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 1 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i1.304

Abstract

 AbstractThe purpose of this research is to know the influence of liquidity ratio variable, leverage ratio, profitability ratio, and activity ratio to financial distress in PT. Sri Tugu Muda (Lampung). The tool analysis that used in this assumption that consist of some tests of normality,multikolineriety,heteroskedasticity and autocorrelation. The statistic anaysts that used are multiple linier regression and hipotesyst test which consist of t and F test also determination coeficient (R2). The dependent variable in this research is financial distress. While the independent variables are liquidity ratio, leverage ratio, profitability ratio and activity ratio. The result of the research shows partially of liquidity ratio that significanly influenced to financial distress. While leverage and profitability ratio is not significanly influenced to financial distress. Simultaneously, liquidity, leverage, profitability and activity ratio together influential significanly forward financial distress. This is evidenced R Square value of 0.697 the point is 69,7% of financial distress is influenced by the ratio of liquidity, leverage ratio, profitability, and activity ratio. And for 30,3% is influenced by another variables not reviewed in this reseach.Keywords: Financial Ratio and Financial Distress
ANALISIS RENCANA BISNIS UNTUK MENINGKATKAN DAYA SAING YANG BERKELANJUTAN PADA USAHA DJAYIT KONVEKSI DI BANDAR LAMPUNG Hepiana Patmarina; Dimas Adji Prakasa; Ardansyah Ardansyah
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 1 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i1.643

Abstract

ABSTRACT The purpose of this study is to determine the business rencanaes that can be done to increase the competitiveness of the Convection Djayit Business in Bandar Lampung. The population of this research is Djayit Konveksi with competitors, namely Adeeva Konveksi, and Sunyin Konveksi. The sample in the study was the whole population, namely 3 respondents.Sources of data are interview techniques and questionnaires to Djayit Konveksi in Bandar Lampung and competitors. The data collection method is primary data which is done by means of observation, documentation study and questionnaire. The method of analysis uses a SWOT analysis. The results of the cartesius diagram research, where Djayit Convection is in quadrant I, then the business strategy that can be implemented is the generic strategy. The rencanaes that can be carried out are: Low Cost Rencanaes (cost leadership), Differentiation Rencanaes, and Focus Rencanaes (focus)Keywords: Competitiveness and Business Strategy.

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