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Arya Samudra Mahardhika
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Journal of Digital Business and Management
Published by Universitas Putra Bangsa Kebumen
ISSN : 28282086     EISSN : 28282086     DOI : https://doi.org/10.32639/jdbm.v2i2
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Digital Business and Management publishes research on various topics in the fields of Digital Business, Enterprise Systems, Industry, Digital Media, Information Technology and the following topics: Business Strategy and Policy, Entrepreneurship, ERP (Enterprise Resource Planning), Financial Technology, Resiko Bisnis Digital, Product Innovation, Business, Digital Marketing, Tata Kelola Pengembangan Bisnis, Kewirausahaan Digital, Produk dan Layanan Digital, Start-up, Strategi Bisnis Digital, Teknologi dalam Bisnis, Revolusi Industri 4.0, E-Commerce, Business Process Management (BPM).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN TEKNOLOGI MOBILE PAYMENT PADA GENERASI BABY BOOMERS DI INDONESIA Meydy Fauziridwan; Yordan Hermawan Apidana
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.36

Abstract

The use of technology today is enjoyed by all generations, but the baby boomers generation is the one who can have minimal knowledge of technology. The baby boomer generation itself is people who were born in 1946 – 1964. The purpose of this study is to determine the factors that influence mobile payment technology in the baby boomer generation. This research is a quantitative research and the respondents in this study were 160 respondents. In this study, samples were taken by non-probability sampling, namely by purposive sampling technique. Based on the data analysis, it is known: (1) perceived usefulness has a positive and significant effect on behavioral intention to use, (2) perceived ease of use has a positive and significant effect on behavioral intention to use, (3) perceived risk has a negative and significant effect on behavioral intention to use (4) social influence has a positive and significant effect on behavioral intention to use.
PRODUCT KNOWLEDGE DAN PRODUCT PROMOTION TERHADAP PURCHASE SATISFACTION DAN REPURCHASE INTENTION SELAMA PANDEMIC COVID-19 Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.37

Abstract

The Covid-19 pandemic has fundamentally changed the world. The pandemic is forcing consumers to change their buying attitudes and habits (Blackburn, 2020). Recent studies have begun to focus more on the market perspective by investigating consumer vulnerability from the perspectives of poverty and low incomes (Glavas et al., 2020), decision making (Choudhury et al., 2019; Hill & Sharma, 2020), and markets (Stewart & Yap. , 2020). This study aims to explain this aspect. This research is a quantitative research and the respondents in this research are 100. In this study, the sample was taken by non-probability sampling, namely by using the accidental sampling technique. Based on data analysis, it is known: H1 is accepted, there is an effect of Product Knowledge on Purchase Satisfaction, H2 is accepted: there is an effect of Product Knowledge on repurchase intention, H3 is accepted: there is an effect of Product Promotion on Purchase Satisfaction, H4 is accepted: there is an effect of Product Promotion on Repurchase Intention and H5 is accepted. : there is an influence between Purchase Satisfaction on repurchase intention. Keywords: product knowledge, product promotion, Purchase Satisfaction, repurchase intention
PERAN SELF CONTROL DALAM MEMODERASI PENGARUH HEDONIC MOTIVES DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING Yordan Hermawan Apidana; Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.38

Abstract

For career women, appearance is an important thing that must be considered and this can trigger a lifestyle shopping culture and hedonism that leads to high impulsive behavior. Career women who have families are considered to have high self-control against impulsive behavior towards online shopping, namely because the need for family is a priority compared to their own needs. The purpose of this study was to determine the effect of hedonic motives, shopping lifestyle on impulse buying which is moderated by self-control. This research is a quantitative research and the respondents in this research are 244. In this study the sample was taken by non-probability sampling, namely by purposive sampling technique. Based on data analysis, it is known that: (1) hedonic motives have a positive and significant effect on impulse buying, (2) shopping lifestyle has a positive and significant effect on impulse buying, (3) hedonic motives do not moderate the effect of shopping lifestyle on impulse buying, (4 ) self-control moderates the effect of shopping lifestyle on impulse buying.
ANALISIS KEBUTUHAN DAN IMPLEMENTASI TEKNOLOGI INFORMASI MENGGUNAKAN PCF PADA PROSES BISNIS UMKM DI INDONESIA Lolanda Hamim Annisa
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.40

Abstract

Proses bisnis adalah alur dalam melakukan kegiatan pada suatu organisasi, dimana kegiatan tersebut berkaitan satu sama lain yang mendukung tujuan organisasi. Process Classification Framework (PCF) merupakan kerangka kerja yang memungkinkan organisasi untuk mendefinisikan proses bisnis secara detail dan menghindari redundansi. Dengan teori Task-Technology Fit akan memberikan pemetaan antara proses bisnis terhadap penggunaan teknologi TI yang tepat agar lebih efisien. Penelitian ini menggunakan metode kualitatif, penilitian kualitatif dapat menggali informasi secara mendalam terhadap objek penelitian. Analisa data dari hasil pengumpulan data diolah dengan metode grounded theory. Hasil penelitian menggambarkan UMKM belum mendefinisikan proses bisnisnya sebagai SOP secara resmi, hal ini dibuktikan dengan analisis proses bisnis terhadap PCF. Berdasarkan hasil analisis, belum semua proses bisnis yang disarankan, diterapkan oleh UMKM sebagai proses bisnisnya. Selain itu dalam penelitian ini, memberikan rekomendasi teknologi informasi yang sesuai dengan kebutuhan UMKM berdasarkan proses bisnisnya. Rekomendasi TI diharapkan mampu berkontribusi meningkatkan efisiensi kinerja proses bisnis.
PERAN SOCIAL IDENTIFICATION DAN PERCEIVED VALUE DALAM MEMEDIASI HUBUNGAN SOCIAL MEDIA MARKETING ACTIVITIES DAN PURCHASE INTENTION Heri Mahyuzar
Journal of Digital Business and Management Vol. 1 No. 1 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i1.41

Abstract

Penelitian ini bertujuan untuk menganalisis peran Social Identification dan Perceived Value dalam memediasi hubungan Social Media Marketing Activities dan Purchase Intention. Populasi pada penelitian ini adalah semua pengguna media sosial di Indonesia. Adapun sampel penelitian yang digunakan pada penelitian ini sebanyak 116 responden yang dipilih berdasarkan purposive sampling. Teknik pengumpulan data dalam penelitian ini menggunakan metode survey dengan cara mengirimkan kuesioner. Alat analisis yang digunakan adalah SEM (Structural Equation Modeling). Berdasarkan analisis yang telah dilakukan diperoleh bahwa secara parsial Social Media Marketing Activities berpengaruh positif signifikan terhadap Social Identification, Perceived Value dan Purchase Intention. Social Identification berpengaruh positif signifikan terhadap Purchase Intention. Perceived Value berpengaruh positif signifikan terhadap Purchase Intention.
SERVICE QUALITY USING DIGITAL MARKETING BASED ON STARTUPS FOOD AND BEVERAGE COMPANY IN SLEMAN YOGYAKARTA Dodi Setiawan Riatmaja; Sigit Wibawanto; Erlita Ridanasti
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.100

Abstract

The purpose of this study was to determine the effect of service quality using digital marketing based on consumer satisfaction for startup food and beverage companies in Sleman Yogyakarta. This research was conducted by taking 88 customers of startups food and beverage in Yogyakarta randomly. The calculation technique used in this study is the Multiple Linear Regression Analysis model and path analysis. Based on the results of the analysis, it shows that there is a significant influence between the use of digital marketing services on consumer satisfaction in terms of service. The results of multiple linear regression analysis show that there is a positive and significant effect of the dimensions of direct evidence, reliability, responsiveness, assurance, and empathy simultaneously on consumer satisfaction at startups food and beverage companies in Yogyakarta. That is, tangibles, reliability, responsiveness, assurance, and empathy have been able to make a significant contribution in increasing customer satisfaction at startups food and beverages in Yogyakarta.
STRATEGI PEMASARAN DIGITAL ANYAMAN PANDAN DI KAWASAN PERDESAAN ANYAMAN PANDAN KABUPATEN KEBUMEN Imade Yoga Prasada; Harini Abrilia Setyawati; Larasati Puspita Saridewi; Ami Nilmala Hanung; Rizqika Puspajanati
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.149

Abstract

Anyaman pandan merupakan salah satu produk unggulan di Kabupaten Kebumen. Saat ini pemasaran produk anyaman pandan masih menggunakan cara-cara konvensional, sehingga lingkup pemasaran produk menjadi terbatas. Oleh karena itu, penelitian ini dilakukan menentukan strategi penerapan pemasaran digital anyaman pandan di Kawasan Perdesaan Anyaman Pandan Kabupaten Kebumen. Penelitian ini menggunakan data primer dengan 50 responden penelitian. Data dianalisis dengan menggunakan metode SWOT. Hasil penelitian menunjukkan bahwa strategi terbaik yang dapat dilakukan untuk menerapkan pemasaran digital adalah dengan menggunakan strategi agresif.
PENGARUH E-WOM DALAM MEMEDIASI HUBUNGAN ANTARA DIGITAL MARKETING ACTIVITIES DAN INTENTION TO BUY DI TOKOPEDIA Heri Mahyuzar; Tundo Tundo
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.182

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (E-WOM) dalam memediasi hubungan antara digital marketing activities dan intention to buy di Tokopedia. Populasi pada penelitian ini adalah semua pengguna Tokopedia di Indonesia. Adapun sampel penelitian yang digunakan pada penelitian ini sebanyak 100 responden yang dipilih berdasarkan convinience sampling. Teknik pengumpulan data dalam penelitian ini menggunakan metode survey dengan cara mengirimkan kuesioner kepada responden. Alat analisis yang digunakan adalah SEM AMOS. Berdasarkan analisis yang telah dilakukan diperoleh bahwa content marketing berpengaruh positif signifikan terhadap electronic word of mouth (E-WOM). Electronic Promotion berpengaruh positif signifikan terhadap electronic word of mouth (E-WOM). Electronic word of mouth (E-WOM) berpengaruh positif signifikan terhadap intention to buy. Sedangkan electronic word of mouth (E-WOM) dapat memediasi hubungan antara digital marketing dan intention to buy.
Literatur Review: Analisa Faktor Kesuksesan Implementasi Sistem Informasi Manajemen Daerah (SIMDA) di Indonesia. Yudha Herlambang Cahya Pratama; Lolanda Hamim Annisa
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.186

Abstract

Sistem Informasi Manajemen Daerah (SIMDA) merupakan program aplikasi keuangan daerah yang telah mengintegrasikan empat tahapan penyelenggaraan keuangan daerah yaitu, penganggaran, perubahan anggaran, penatausahaan, serta pelaporan dan pertanggungjawaban. Sistem Infrormasi Manajemen Daerah (SIMDA) ini merupakan terobosan dari pemerintah pusat guna mendukung keterbukaan publik dan e-government. Seluruh pemerintah daerah di tingkat kabupaten/kota sampai tingkat pusat wajib menggunakan aplikasi ini. Penelitian ini dilakukan untuk mengidentifikasi faktor-faktor yang mempengaruhi kesuksesan implementasi Sistem Informasi Manajemen Daerah (SIMDA) dengan metode Systematic Literatur Review (SLR). Jurnal literatur yang digunakan untuk proses analisis faktor sebanyak 20 jurnal. Hasil pengelompokan diketemukan adanya level pemerintahan pada studi kasus yang diteliti. Level pemerintahan yang diketemukan dalam literatur ini adalag level pemerintah daerah kabupaten/ kota dan provinsi. Sebanyak 18 jurnal diketemukan studi kasus dengan level pemerintahan daerah kabupaten/kota. Sedangkan sebanyak 2 jurnal untuk studi kasus pada level pemerintahan daerah tingkat provinsi. Hasil dari penelitian ini adalah faktor yang paling banyak digunakan untuk mensukseskan implementasi Sistem Informasi Manajemen Daerah (SIMDA). Faktor yang banyak digunakan dalam analisa literatur review adalah faktor komunikasi, faktor sumberdaya manusia, faktor sikap/disposisi dan faktor struktur birokrasi. Faktor-faktor tersebut diperkuat dengan adanya dukungan dari manajemen puncak dan atribut dari aplikasi Sistem Informasi Manajemen Daerah (SIMDA).
PENGARUH KUALITAS FUNGSIONAL DAN CITRA PERUSAHAAN TERHADAP WORD OF MOUTH COMMUNICATION DIMEDIASI KEPUASAN KONSUMEN PADA KONSUMEN SENORITA BAKESHOP Kholifah Kholifah
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.188

Abstract

The purpose of this study was to analyze the effect of functional quality and corporate image on word of mouth communication mediated by consumer satisfaction on consumers of Senorita Bakeshop. Respondents in this study were consumers of Senorita Bakeshop, totaling 100 respondents. The sampling technique used was purposive sampling. The method in this study uses path analysis. The results of this study indicate that Functional Quality affects consumer satisfaction, corporate image affects consumer satisfaction, Functional Quality affects word of mouth communication, corporate image affects word of mouth communication, consumer satisfaction affects word of mouth communication, there is an effect of functional quality on word of mouth communication through customer satisfaction, there is no influence of corporate image on word of mouth communication through customer satisfaction.

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