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Lia Sylvia Dewi
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Applied Business and Administration Journal (ABAJ)
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 53 Documents
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Analisis Keputusan Pembelian Konsumen Melalui E-Commerce Shopee Di Kota Bandung Ulfa Widaningsih; Sholihati Amalia
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

The development of technology today has a considerable influence on the community, one of the frequent influences in society today always wants everything instant to just go shopping, sometimes lazy to do. E-commerce is one of the examples of technological developments and is a place of online buying and selling transactions that are much in demand today. Shopee is one of the e-commerce that provides a place to bring together sellers and buyers to make transactions online and become one of the most visited e-commerce. This research was conducted to know the decision of consumer purchase through Shopee e-commerce in Bandung. Data is obtained by spreading the questionnaire through Google form. The research method used is a descriptive analysis method with a quantitative approach. The data analysis methods used are validity testing, reliability testing, and descriptive testing. Based on the results of the study, consumer purchasing decision through Shopee e-commerce consists of six dimensions: product selection, brand selection, distributor options, purchase time, purchase amount, and payment method which is consistently included in the strong category of determining purchase decisions with a value of 3.73. The highest dimensions are product selection dimensions and the lowest dimensions are payment method dimensions.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Aplikasi Go-Food Selama Pandemik Covid-19 Nur Suci Vidina; Harmon Chaniago; Mohammad Rizal Gaffar
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

The Go-Food application is an application that serves online food and beverage orders made by PT Gojek Indonesia. There are several new policies made by PT Gojek Indonesia to reduce the spread of the COVID-19 pandemic, but there are still some driver partners and merchant partners who have not implemented these policies, such as there are Go-Food drivers who are inconsistent in using masks and gloves. , there is no guarantee for the cleanliness of food or beverage processing from the seller, and the company has not guaranteed the implementation of social distancing for its employees. This study aims to explain whether service quality has an influence on customer satisfaction of Go-Food application users during the COVID-19 pandemic for consumers in Bandung City. This study is a quantitative study with a descriptive method that examines the effect of service quality on customer satisfaction using the Go-Food application during the COVID-19 pandemic on consumers in the City of Bandung. The population used in this study was 912,000 people in the city of Bandung in the young age group (15-34 years) who used the Go-Food application during the COVID-19 pandemic with a total sample of 384 Go-Food consumers during the COVID-19 pandemic. young age group (15-34 years). The sampling technique used is a simple random sampling technique. The data collection technique used in this research is a survey technique through the distribution of online questionnaires via google form. The data of this study were analyzed by simple linear regression method. The results of this study indicate that there is a positive and significant effect on service quality on customer satisfaction using the Go-Food application during the COVID-19 pandemic on consumers in the city of Bandung.
Pembuatan Aplikasi Perjalanan Dinas Berbasis Web di Kesatuan Bisnis Mandiri (KBM) Ecotourism Perum Perhutani Divisi Regional Jawa Barat Dan Banten Maisya Sabilla; Mukaram Mukaram; Ivon Sandya Sari Putri
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

Kesatuan Bisnis Mandiri (KBM) Ecotourism was formed at May 4th 2009 to manage tourist attractions under Perum Perhutani, the Regional Division of West Java and Banten. Because of that, KBM Ecotourism requires employees and managers to monitor or directly supervise tourist attractions on a regular basis through business trips. Every trip requires a business trip warrant or SPPD approved by General Manager and made by HR staff. Beside SPPD, travel documents needed by employees are accountability sheets that contain details of travel expenses. Currently, business trip recording system at KBM Ecotourism uses Microsoft Excel. SPPD and accountability sheets are created by manually changing the existing templates. The calculation of business trip expenses are still done manually by HR staff. To overcome this problem, a better system is needed so that the management of business trip in KBM Ecotourism becomes more effective and efficient. Because of that, a business trip application web-based was created to manage business trip in KBM Ecotourism. This application made by waterfall software development method. The waterfall model consists of analysis, design, coding and testing. After the application has been made, it is tested by the staff. The results of the implementation show that this application is easy to use and the recording of business trip in the company becomes faster. Compared with the previous system, the information of business trip displayed was more detailed. Travel document template also doesn't need to be changed many times because it will be processed immediately by the system and ready to be downloaded.
Penggunaan Appsheet untuk Pencatatan Transaksi Sederhana pada Bisnis Kecil Eric Waviandy
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

The development of increasingly sophisticated technology is an advantage for business development. Especially the new ones. With the rapid development of information technology, data transfer is also becoming faster. Information systems require the need to process daily transactions, support administrative activities and provide reports. The use of website-based applications can increase productivity in carrying out administrative activities such as recording transactions. Appsheet is an application that can be used to create transaction recording applications. Of course, with the addition of other applications such as Google Drive and Google Sheets. Some of these applications can be combined to create applications that can later be used to record transactions in small businesses such as the Independent Economic Movement (GEMI) conducted by residents of RT 04 RW 18, Cipageran Village, Cimahi City. Based on the research that has been done, it can be concluded that the application for recording transactions at GEMI can be designed in web form, using an Appsheet and using Google Sheets to store sales data. Based on the test results, it was found that this sales application can make it easier for the GEMI treasurer to process the transaction activities that occur, so that sales transaction data can be stored and managed properly in a Google Spreadsheet.
Haruskah Jenjang Diploma-3 Ditingkatkan Menjadi Sarjana Terapan Rivan Sutrisno; Mohammad Rizal Gaffar; Mamun Sutisna; Tangguh Dwi Pramono; Yayan Firmansyah
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

The Directorate General of Vocational Education, Ministry of Education and Culture, has begun to pay more attention to Vocational education. The real steps of the Directorate General of Vocational Education of the Ministry of Education and Culture can be seen from its two special programs, namely the D2 fast track program for SMK and the D-3 upgrade program to applied bachelor's degree. This study aims to provide a basis for one of the universities in Bandung to determine whether it is the right step to increase the D-3 level to become an Applied Bachelor. Quantitative Descriptive Analysis was conducted to provide a real picture of the condition of existing D-3 students. The results showed that the majority of students chose the D-3 level because they wanted to immediately graduate from college and then work. Meanwhile, students who enter the D-3 level because they are not accepted in the first choice occupy the lowest position on the D-3 level selection criteria indicator and are included in the assessment criteria. Therefore, there is still no urgency to increase the D-3 level to an Applied Bachelor degree from the perspective of higher education consumers, namely college students.
Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

This study aims to analyze the importance of online store features in influencing customer’s purchasing decisions on online stores. This study uses the theory of acceptance model in analyzing the factors of technology acceptance in online stores and effect of lifestyle, product, trust on online purchase decision. Respondents in this study are 180 peoples who have bought fashion products in the online stores. The selection of samples using convenience sampling technique is a sampling procedure that selects samples from people or units that are most easily found or accessed. The data analysis technique used is Structural Equation Model based on Partial Least Square (SEM-PLS). The results show that perceived usefulness of the technology acceptance model in the online store affect purchasing decisions at the online store. Lifestyle, products, usefullnes of technology in online stores, and trust play an important role in influence on Purchase Decisions on the online store. The results have no moderating effect on online purchase decision.
Desain Ransel Sekolah khusus produksi usaha Mikro (Studi Perspektif Kepuasan dan kebutuhan Pasar) Dedy Saefulloh; Tomy Andrianto
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

Penelitian ini bertujuan untuk memberikan masukan kepada para pendamping UMKM pengrajin tas ransel sekolah dalam merancang desain tas ransel sebagai bagian dari pengembangan produk berdasarkan pemahaman perspektif kepuasan dan kebutuhan pasar. Hal ini diperlukan untuk mengurangi ketergantungan usaha mereka kepada mitra usaha pemberi order maklun dan memberikan bekal tambahan aspek produksi yaitu desain tas ketika mereka siap mandiri. Survey kepuasan dan kebutuhan dilakukan selama bulan Juli-Agustus tahun 2021 melalui kuesioner yang disebarkan secara elektronik Google forms. Terdapat 225 responden yang memenuhi syarat dan terlibat aktif menjawab keseluruhan pertanyaan. Survey kepuasan menunjukkan mereka rata rata cukup puas dengan kepuasan paling tinggi terletak pada kekuatan bahan, kualitas jahitan, dan desain tas. Sedangkan survey kebutuhan menunjukkan daya tahan ransel, fungsi dan kapasitas termasuk jumlah kantong yang lengkap menjadi prioritas responden. Selain itu desain alas punggung yang nyaman dan empuk juga menjadi tambahan termasuk fungsi lain atau mulitfungsi dari tas untuk olahraga dan aktifitas luar lainnya.
CUSTOMER RELATIONSHIP MANAGEMENT, SEBUAH BENTUK KOMUNIKASI PERUSAHAAN UNTUK MENJAGAKELESTARIAN PELANGGAN Mikhael Oktophilus
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

The complexity of customer needs or desires makes companies increasingly motivated to provide the best products/services by adjusting the characteristics of the customers themselves. The pattern of service to customers has shifted, which initially considered the customer as a buyer in a transactional relationship, now it has shifted slightly to a more positive one, namely that the customer is a long-term asset for the company's sustainability. With the implementation of Customer Relationship Management, companies have full awareness to build relationships with them, in order to streamline and streamline the company's funds, energy, and time. Customer information is obtained from the data they provide to the company, ranging from general to private. The rest of the use of Customer Relationship Management still boils down to the company's ability to translate customer persona information, and make decisions on that information. Feedback given by customers on what they feel is very valuable to the company, and with an awareness of renewal, it is appropriate for the company to respond to complaints or feedback given from the customer's point of view.
EFISIENSI PERSEDIAAN DAN DISTRIBUSI MELALUI INTEGRASI SUPPLY CHAIN MANAGEMENT Mohamad Ridwan; Mohammad Rizal Gaffar
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

Digital transformation requires companies to be able to meet consumer demands responsively. Customer satisfaction can be achieved if the company can provide appropriate products when there is demand. From this, it can be seen that inventory and distribution play an important role in the company, especially manufacturing companies. Therefore, the company must be able to ensure that the inventory and distribution carried out by the company is optimal, or in other words, the company must be able to ensure that there is no shortage or excess inventory and ensure that the product reaches the consumer at the right location, cost, and time. To get stock and distribution run optimally, companies need to manage product flow from upstream, namely the producers of raw materials to downstream, namely end users. Product management can be maximized by integrating supply chain management. By integrating supply chain management, companies will be able to view, calculate and monitor inventory in the warehouse. The benefits that will be obtained by the company through the integration of supply chain management include the company being able to optimize the amount of inventory, delivery, cut costs, and improve services so that customer satisfaction can be met. Through this article, the researcher seeks to see how the integration of supply chain management can improve the efficiency of inventory and product distribution of a company. In this article, the researcher will use a literature study approach to review the efficiency of supply chain management integration in a company.
HUMAN RESOURCE INFORMATION SYSTEM : Fungsi, Peran, Manfaat, dan Penerapan Pada Wordpress Hasna Nurfitriani Fatinah
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

In the era of globalization, information systems have a very important role in the company's activities in order to remain competitive in a competitive market. An information system is a component consisting of humans, technology, information and work procedures that process, store, analyze and disseminate information to achieve a goal. In a company or organization, one of the information systems that has an important role is the information system in the HR department or more commonly known as the Human Resource Information System (HRIS) which is a system used to collect, record, store, analyze and retrieve data related to HR in a company. Data collection can consist of salaries, compensation, leave, employee performance appraisals, employee benefits, pensions and many more. The purpose of this article will be to discuss the function of HRIS, the role of HRIS, and the benefits of HRIS in an organization or company. In addition, we will discuss the implementation of HRIS using a plugin found on WordPress which is easy for anyone to implement

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