Simangunsong Journal of Business Administration, Management, Economic and Accounting
The following are suggested areas of interest: Corporate Governance, Entrepreneurship, Finance, Human resources, Knowledge Management, Leadership, Management information system, Marketing, Operation Management, Strategic Management, Taxation, Startup business, Innovation and creativity, Other topics in the field of business administration, Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Public Policy, Management Accounting, Management Education, Management of Sharia, Tourism Management, Green Management, Entrepreneurship, Public Economics, International Economics, Banking and Financial InstitutionDevelopment Economics, Monetary Economics, Financial Economics.
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<![CDATA[The Influence of Human Resource Development and Organizational Communication on Employee Performance and Job Satisfaction (Study at PDAM Tirtanadi Medan Sunggal Branch Office) ]]>
<![CDATA[Rifa Zurifa]]>;
<![CDATA[T. Lyza Tahura CH]]>;
<![CDATA[Rizky Putra]]>
<![CDATA[ Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/simangunsong.v1i02.6
<![CDATA[The purpose of this study was to analyze the effect of human resource development and organizational communication on employee performance and job satisfaction at PDAM Tirtanadi Sunggal Branch. This type of research is associative research and applies a quantitative approach method using a questionnaire as a means of collecting data which is analyzed with the help of SPSS version 26 software. The population in this study is the number of employees at PDAM Tirtanadi Sunggal Branch, amounting to 120 people. The sampling technique used the Slovin formula method with a total sample of 92 respondents. The data analysis technique used to answer the research hypothesis is regression analysis technique]]>
<![CDATA[The Effect Of Organizational Culture And Work Stress On Employee Performance At The Grand Inna Medan Hotel ]]>
<![CDATA[Maudy Istiningdiah Tambunan]]>;
<![CDATA[Faisal Eriza]]>;
<![CDATA[Onan Marakali Siregar]]>
<![CDATA[ Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/simangunsong.v1i02.8
<![CDATA[Performance is a work achieved by a person in carrying out the tasks assigned to him on the basis of experience and ability and the time given. Therefore, in carrying out a job, a good organizational culture and minimal stress level are needed so that it can encourage employees to improve their performance. This study aims to determine the effect of organizational culture and work stress on employee performance at the Grand Inna Medan hotel. The influence of organizational culture and work stress will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was carried out by non-probability samples with the saturated sample method and using 50 respondents as samples. The primary data used in this study was obtained by distributing questionnaires directly to employees, while the secondary data was obtained through a literature study. The data analysis method used is validity test, reliability test, classical assumption test, multiple regression test, and hypothesis testing. The results of this study indicate that organizational culture and work stress have a positive and significant effect either partially or jointly on employee performance at the Grand Inna Medan hotel by 14.4%. It means that organizational culture and work stress owned by employees are sufficient to explain employee performance. The better the organizational culture and the lower the level of stress experienced, the more employee performance will increase.]]>
<![CDATA[PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK MAKE OVER DI KOTA MEDAN ]]>
<![CDATA[Mayglenn Gracesisilia Sitorus]]>;
<![CDATA[Kartini Harahap]]>
<![CDATA[ Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/simangunsong.v1i02.9
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian kosmetik Make Over secara parsial dan secara simultan. Penelitian ini menggunakan metode kuantitatif dengan desain literature review. Populasi pada penelitian ini adalah konsumen kosmetik Make Over di Kota Medan. Pada penelitian ini sampel yang digunakan adalah sebesar 100 pengguna kosmetik Make Over. Data yang digunakan berupa data primer dengan cara menyebarkan kuisioner melalui google form dan sekunder yang diperoleh melalui jurnal dan artikel yang terkait dengan penelitian saya. Hasil dari penelitian ini menunjukkan bahwasannya variabel brand image dan harga secara signifikan memiliki pengaruh terhadap keputusan pembelian.]]>
<![CDATA[EFFECT OF BRAND IMAGE DAN PRODUCT QUALITY ON PURCHASE DECISION OF SCARLETT WHITENING IN MEDAN CITY ]]>
<![CDATA[Mega Astria Sinaga]]>;
<![CDATA[Hafiza Adlina]]>
<![CDATA[ Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/simangunsong.v1i02.10
<![CDATA[Scarlett Whitening is a new brand but very quickly famous and sold among the community amid intense competition in the Indonesian cosmetic industry that gave rise to many new cosmetic brands in recent years. This study aims to determine how the influence of brand image and product quality on the decision of Scarlett Whitening products in Medan both partially and simultaneously. The type of research used in this study is quantitative research with associative approach. Sampling technique is purposive sampling of 100 respondents. Data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, T test, F test and coefficient of determination test. The results showed that the brand image and product quality have a positive and significant effect on purchasing decisions Scarlett Whitening products partially and simultaneously. Correlation coefficient value of 0.870 which indicates a fairly strong correlation between brand image and product quality variables on purchasing decisions. R Square value of purchase decision variable of 75.7% can be explained by brand image and product quality variables, while the remaining 24.3% is influenced by other variables that are not contained in the study.]]>
<![CDATA[THE EFFECT OF REFERENCE GROUP AND PERCEIVED PRICE ON BRAND SWITCHING E-COMMERCE SHOPEE IN MEDAN ]]>
<![CDATA[Natria R. A. Purba]]>;
<![CDATA[Feby Aulia Safrin]]>
<![CDATA[ Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/simangunsong.v1i02.11
<![CDATA[ABSTRACT Every e-commerce in Indonesia creates innovations and shopping promos that can attract consumers to use their platform. They also offers a lot of similar goods which makes consumers more selective in choosing the goods they want to buy and are vulnerable to brand switching behavior in product purchases. This study aims to determine how the influence of reference groups and price perceptions on brand switching to Shopee e-commerce in Medan, either partially or simultaneously. The type of research is quantitative research with an associative approach. The sampling technique is purposive sampling which collects 100 respondents. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression test, T test, F test and coefficient of determination test. The results showed that the reference group and the perceived price had a positive and significant effect on brand switching e-commerce Shopee's partially and simultaneously. The correlation coefficient value is 0.657 which shows a direct correlation between reference group, perceived price to brand switching. The value of R Square is 0.432, means that reference group and perceived price simultaneously have an effect of 43.2% on brand switching, while the effect on other variables not examined in this study.]]>
<![CDATA[THE IMPACT OF QUALITY OF WORK LIFE (QWL) AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE AT PT HUTAHAEAN DALU-DALU ]]>
<![CDATA[Nisya Margaretha Sihombing]]>;
<![CDATA[Faisal Eriza]]>;
<![CDATA[Onan Marakali Siregar]]>
<![CDATA[ Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/simangunsong.v1i02.12
<![CDATA[This study aims to analyze the impact of quality of work life (qwl) and knowledge management partially on the performance of PT Hutahaean Dalu-Dalu employees. Then to analyze the impact of quality of work life (qwl) and knowledge management simultaneously on the performance of PT Hutahaean Dalu- Dalu employees. This study uses quantitative methods involving 70 employees of PT Hutahaean Dalu- Dalu as research samples. The sampling technique is purposive sampling and proportionate stratified random sampling. The data collection used is a questionnaire using a Likert scale. The data analysis technique used instrument test of reliability validity, classical assumption test and hypothesis test using multiple linear regression analysis using SPSS. The results of this study indicate that the quality of work life (qwl) has no significant impact on the performance of PT Hutahaean Dalu-Dalu employees. Meanwhile, knowledge management has significant impact on the performance of PT Hutahaean Dalu- Dalu employees. Simultaneously quality of work life (qwl) and knowledge management impact the performance of PT Hutahaean Dalu-Dalu employees and are able to affect employee performance by 40%, the remaining 60% is explained by other variables or factors.]]>
