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INDONESIA
Pusat Publikasi Ilmu Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254396     EISSN : 3025440X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
 1   2   3 
Pengaruh Korean Wave Dan Brand Ambassador Terhadap Keputusan Pembelian Melalui Citra Merek Pada Bukalapak Yoga Ramadhani Omar; Abimanyu
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i3.56

Abstract

The purpose of this study is to determine the impact of the Korean Wave and Brand Ambassadors on Purchase Decisions at Bukalapak via Brand Image. The population in this study consists of all consumers aged 16 to >35 years who are aware that Son Jong Ki is a brand ambassador and that Son Jong Ki carries the influence of brand ambassadors and who have purchased at Bukalapak with a minimum of two purchases in the last four months. A sample of 160 people was obtained using the non-probability sampling technique with purposive sampling. Path Analysis is the statistical tool used. Statistical software is used to process data. According to the findings of this study, the Korean Wave has a positive effect on brand image, which is consistent with Brand Ambassador having a positive effect on brand image. Then, Brand Image has a positive effect on purchasing decisions, whereas Korean Wave and Brand Ambassador have no effect. For Korean Wave and Brand Ambassador, Brand Image becomes an intervening variable.
Pengaruh Profitabilitas, Likuiditas, Aktivitas Dan Leverage Terhadap Nilai Perusahaan Wahyu Kurniawati; Rinny Lupitasari
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i3.57

Abstract

This study aims to determine the effect of profitability, liquidity, activity and leverage on firm value. The population is Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) in the 2016-2021 financial reports. The sample was determined by purposive sampling technique with certain criteria and a sample of 45 companies was obtained. Th¬is study tested the data using Smart Partial Least Square (SmartPLS) version 3.2.9. Based on the results of the study it can be concluded that profitability and activity have a positive and significant effect on firm value, liquidity has a negative and significant effect on firm value, and leverage has no effect on firm value
Analisis Kepuasan Kerja Pegawai Di Kantor Inspektorat Kabupaten Mandailing Natal Angellina Joel; Novaal Novita; Ade Fay Eve
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i3.58

Abstract

The purpose of this study was to determine the level of job satisfaction of employees at the Mandailing Natal District Inspectorate Office. To obtain the expected analysis results, in this study a descriptive method was used through a quantitative approach and then verified. From the results of data analysis and discussion, it was concluded that the job satisfaction level category of the Mandailing Natal District Inspectorate employee was "Satisfied" with an average score of respondents' answers of 3.6. Of all the existing indicators it can be concluded that the highest score was obtained by the third indicator, namely working conditions with an average score of 3.8. This means that the working conditions in the Mandailing Natal District Inspectorate support a good work climate so that employees feel this gives them job satisfaction. Whereas the lowest score was obtained on the first indicator, namely salary with an average score of 3.4. This low score is important to be discussed by the Mandailing Natal District Inspectorate because salary is the main thing for someone to do work. Of the 7 (seven) indicators used to measure job satisfaction of the Mandailing Natal District Inspectorate employees, an average score was obtained, namely the first indicator obtained an average score of 3.4 (satisfied), the second and fourth indicators obtained an average score of equal to 3.6 (satisfied), the third indicator obtained an average score of 3.8. This score is also included in the satisfied category. In the fifth and seventh indicators, the average score is equal to 3.7 (satisfied). And the sixth indicator obtained an average score of 3.5 (satisfied).
Perubahan Budaya Ibu Rumah Tangga Pasca Maraknya E-Commerce di Indonesia Fajar Muhammad Ravi; Nanda Anderson; Azam Beshad
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i3.59

Abstract

This research discusses the activities of housewives in using E-Commerce, which have a positive impact. It is a process of changing the activities of housewives who used to shop for goods traditionally or conventionally to digital. The rapid development of technology is what ultimately led to the change in the activities of housewives, where they used to transact face-to-face with sellers and buyers, but now sellers and buyers only transact virtually or online using E-Commerce. This research uses a qualitative research method, where the researcher aims to describe and analyze the changes in the behavior of housewives related to E-Commerce activities from offline to all-online systems. Social change in housewives is not a result or product, but a process. This process of change is, of course, the result of an agreement or joint decision made by individuals or a community.
Pengaruh Tingkat Inflasi Dan Suku Bunga Bank Bank Indonesia Terhadap Kurs Rupiah/Dolar Amerika Serikat Chan Darakhsha; Faaz Enver; Haider Abdad; Khaleed Jalal
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i3.60

Abstract

The exchange rate is the value of one unit of local currency for one unit of foreign currency. Currency exchange rates are one of the most important economic elements that affect a country. Currency changes may have a sizeable effect on various sectors of the economy, including international trade, foreign investment, inflation, and general economic stability. The analytical method used in this study is to see the effect of the inflation rate (X1) and Bank Indonesia interest rates (X2) as independent variables on the US rupiah/dollar exchange rate for the 2018 – 2022 period (Y) as the dependent variable, namely Statistical Descriptive Analysis and Regression Analysis Multiple Linear. The results of the study show that the inflation rate has a positive effect on the rupiah/US dollar exchange rate and Bank Indonesia interest rates have a negative effect on the rupiah/US dollar exchange rate.
Pengaruh Work-Life Balance Dan Lingkungan Kerja Terhadap Kinerja Guru: Survei Pada Guru SMPN 1 Kersamanah Fadillah Ahmad Rifa’i; Suci Putri Lestari; Gian Riksa Wibawa
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.81

Abstract

This study aims to determine the effect of work-life balance and work environment simultaneously or partially on the performance of SMPN 1 Kesamanah teachers. survey. With a research sample of 60 teachers as respondents to SMPN 1 Kesamanah based on 60 known population data. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Simultaneously work-life balance and work environment have a significant effect on teacher performance. Partially, the work-life balance variable has a significant effect on teacher performance, as well as the work environment variable, which partially has a significant effect on teacher performance.
Pengaruh Price, Place, Dan Direct Marketing Terhadap Purchase Decision Produk Serabut Kelapa Pada Rahma Craft Kabupaten Kediri Adissya Nur Rahma; Moch. Saleh Udin; Taufik Akbar
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.96

Abstract

This research aims to explain and prove the hypothesis regarding whether there is an influence of price, place, and direct marketing on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 110 Rahma Craft consumers and a sample of 86 consumers. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous), and determinant coefficient (R2) which were processed using the SPSS version 26 program. The results of this research were obtained The conclusion is that price has a partial positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Place has a positive and significant effect on purchase decisions, with a significant t value of 0.005 < 0.05. Direct marketing has a positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Price, place, and direct marketing simultaneously have a positive and significant effect on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency, looking at the significant F value of 0.000 < 0.05.
Pengaruh Times Interest Earned Ratio Dan Total Asset Turnover Terhadap Return On Asset Pada PT Mayora, Tbk Tri Sudryanto; Nurul Huda
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.97

Abstract

This research aims to measure the influence of Times Interest Earned Ratio and Total Asset Turnover on Return on Assets at PT Mayora, Tbk. The research sample consisted of 11 financial reports starting from 2011-2021. The type of data is quantitative, while the data source is secondary. Documentation data collection method, which is obtained by downloading financial reports via www.idx.co.id/id. Quantitative descriptive data analysis method with statistical analysis tools. Analysis includes classic assumption tests, multiple liner analysis, correlation coefficient, coefficient of determination, t test and f test. The results of the research state that the Times Interest Earned Ratio variable has an influence on Return on Assets (ROA), the Total Asset Turnover variable has no influence on Return on Assets (ROA), the Times Interest Earned Ratio and Total Asset Turnover simultaneously have a significant effect on Return on Assets in PT. Mayora Indah Tbk. The ability of the independent variable to explain changes in the dependent variable is shown by an Adjusted Square value of 53.1%.
Pengaruh Disiplin Kerja, Lingkungan Kerja, Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Kantor Shopee Express Kediri Erlinda Ramadhani; Moch. Saleh Udin; Taufik Akbar
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.98

Abstract

This research aims to determine the influence of work discipline, work environment, work motivation both partially and simultaneously on employee performance at the Shopee Express Kediri Office. The population in this study was office and operational employees at the Shopee Express Kediri Office, totaling 35 people. The sample in this research was obtained using a saturated sampling technique with a sample size of 35 respondents. Data sources were obtained by means of observation, interviews, questionnaires and documentation. This research data measurement uses a Likert scale. The analysis technique uses multiple linear regression analysis with the SPSS IBM 26 application. The results of this research show that the work discipline variable has a significant effect on employee performance. Work environment variables are significant on employee performance. The work motivation variable does not have a significant effect on employee performance. And the variables of work discipline, work environment and work motivation simultaneously have a significant effect on employee performance.
Pengaruh Kesadaran Kesehatan Dan Pengetahuan Produk Terhadap Minat Beli Pada Produk Menstrual PAD : Studi Pada Tenaga Kerja Kesehatan Perempuan Di Puskesmas Pomalaa Nurul Khairunnisa Ar-Rahmah; Almansyah Rundu Wonua; Ismanto Ismanto
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.99

Abstract

This study aims to determine: (1) The Effect of Health Awareness on Buying Interest in Menstrual Pad Products (Study on female health workers at the Pomalaa Health Center). (2) The Effect of Product Knowledge on Buying Interest in Menstrual Pad Products (Study on female health workers at the Pomalaa Health Center). This research uses a quantitative method approach. Data collection in this study used observation and questionnaires. The population of this study were all female health workers at the Pomalaa Health Center. While the sample of this study amounted to 62 female health workers by determining the sample using purposive sampling technique. Testing of research instruments using validity test and reliability test with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that the Health Awareness variable has a positive and significant effect on Purchase Intention as indicated by the P-Values value of 0.000. And the Product Knowledge variable also has a positive and significant effect on Purchase Intention, this is indicated by the P-Values value of 0.000.

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